Rajapack

What Rajapack does

Rajapack S.A. is the Spanish operating subsidiary of the France-based RAJA Group, a European packaging distribution group with presence in 19 countries. Founded in 2003 and headquartered in Ripollet (Barcelona), Rajapack operates a B2B e-commerce platform (rajapack.es) that distributes more than 5,000 packaging and warehouse-equipment SKUs to over 130,000 businesses and professionals across Spain. The catalog spans cardboard boxes (800+ formats in stock), envelopes and shipping tubes, bags and containers, fill and protective packaging, adhesive tapes, stretch film and palletizing, labeling and signage, packaging machines, warehouse and safety equipment, hygiene and cleaning supplies, office materials, food packaging, and gift/retail packaging. A proprietary RAJA® house brand covers multiple sub-lines (RAJABOX, RAJATAPE, RAJATUBE, RAJABUL, RAJABOOK, RAJAPOST, RAJASYSTEM) manufactured in Europe with EcoResponsible characteristics.

The business model is direct e-commerce product sales to B2B customers, with a self-serve storefront complemented by a dedicated Grandes Cuentas (key accounts) sales channel, e-procurement integration for enterprise procurement systems, phone-based specialist advisory support, and custom packaging personalization (logo and brand printing on boxes, bags, and tapes). Pricing is unit-based with volume discounts, 20% first-order promotions, and free delivery thresholds (€149 for new customers, €200 for existing). Distribution is fulfilled through Rajapack's own logistics network offering 24-48h delivery on orders placed before 16:00 in peninsular Spain. The company is certified to ISO 9001 and ISO 14001, holds PEFC and FSC chain-of-custody certifications, and is GDPR/CCPA compliant. In 2025 it was recognized with four LiderPack awards for sustainable packaging innovation and a Silver in the Ecommerce Awards 2025 for Best B2B Ecommerce.

Name

Rajapack

Legal name

Rajapack S.A.

Website

https://rajapack.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Rajapack S.A. is the Spanish subsidiary of the France-based RAJA Group, operating a B2B e-commerce platform that distributes 5,000+ packaging and warehouse-equipment SKUs to over 130,000 Spanish businesses with 24-48h delivery.

Ownership category

akta.pro rank

Product category

Packaging Materials Distribution

NAICS

Paper and Paper Product Merchant Wholesalers (4241), Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

akta.pro secondary industry

Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA)

Keywords

• Packaging materials distribution
• B2B packaging supplies
• Cardboard boxes wholesale
• Warehouse packaging equipment
• Shipping supplies online

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2B E-commerce): Rajapack generates revenue through the direct sale of packaging materials and equipment to businesses and professionals via their e-commerce platform. Products are sold in unit quantities and bulk packages with tiered pricing based on volume. The company offers both standard and customized packaging solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rajapack is a B2B e-commerce distributor of professional packaging materials, supplies, and warehouse equipment, offering over 5,000 SKUs across categories including cardboard boxes, envelopes, tubes, bags, protective packaging, adhesive tapes, stretch films, labeling systems, packaging machines, and warehouse materials. The company sells its own RAJA® house brand manufactured in Europe along with other packaging brands, with 24-48h delivery across peninsular Spain. It serves over 130,000 businesses and professionals through a self-service online platform supplemented by dedicated large account services, e-procurement integration, and custom packaging personalization.

Product overview

Rajapack is a B2B e-commerce platform specializing in multichannel distribution of packaging supplies, equipment, and warehouse materials. The company operates as part of the European RAJA Group and offers over 5,000 packaging products in stock with 24/48h delivery across Spain. The core product portfolio includes cardboard boxes, envelopes, tubes, bags, protective packaging, adhesive tapes, stretch films, labeling systems, packaging machines, warehouse equipment, and office supplies. The offering spans multiple product categories organized by use case: e-commerce packaging, retail/commerce packaging, warehouse and logistics materials, food packaging, and office supplies. Key sub-brands include RAJA® (house brand), RAJAPOST (postal boxes), RAJABOOK (postal envelopes), RAJATUBE (cardboard tubes), RAJABUL (bubble wrap), RAJATAPE (adhesive tapes), and RAJABOX (cardboard boxes). Services include custom packaging personalization with logos, e-procurement solutions for enterprise customers, and dedicated large account support. The company emphasizes EcoResponsable products made from recycled materials and recyclable alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• RAJA®: Proprietary brand of packaging products manufactured in Europe, positioned as high-quality, EcoResponsible, innovative, and competitively priced.

Products and services

• Cardboard boxes and postal boxes (Cajas de cartón, cajas postales) Cardboard boxes and postal boxes in over 800 formats in stock, including American-style boxes, variable height boxes, export containers, custom-sized boxes, postal book envelopes, and document-format boxes (DIN A3 to A7). Targeted at e-commerce shippers, logistics operations, and businesses needing shipping and storage containers.
• Envelopes, tubes and shipping bags (Sobres, tubos y bolsas para envío) Envelopes, mailing tubes, and shipping bags including padded envelopes, rigid cardboard envelopes, courier bags in plastic and kraft paper, and triangular/square/round cardboard tubes. For e-commerce, mailing, and document shipping businesses.
• Bags and containers (Bolsas y envases) Plastic bags, tubing bags with sealers, anti-static bags, plastic and paper bags with handles, and protective films. For retail, industrial, and electronics packaging needs.
• Fill and protection packaging (Embalajes de relleno y protección) Bubble wrap, packaging paper and corrugated cardboard, packaging particles and tissue paper, foam protection, and edge protectors for cushioning and void fill during shipping and storage.
• Adhesive tapes, strapping and adhesives (Cintas adhesivas, flejes y colas) Packaging tapes, custom adhesive tapes, double-sided tapes, technical tapes, tape dispensers, and industrial stapling products for sealing, bundling, and securing shipments.
• Stretch film and palletizing (Film y paletización) Machine stretch film, manual stretch film, pallet wrapping machines, and pallet accessories for load stabilization, pallet wrapping, and warehouse logistics.
• Packaging machines and systems (Máquinas y sistemas de embalaje) Paper packaging systems, air packaging systems, pallet wrappers, box sealing machines, and labelers for higher-volume automated packaging operations.
• Warehouse and safety equipment (Equipamiento para almacén y seguridad) Plastic storage drawers and containers, material handling and cargo transport, shelving and warehouse equipment, cutting tools and scales, and safety signage for storage, inventory, and workplace safety.
• Hygiene and cleaning (Higiene y limpieza) Eco-responsible cleaning products, waste management supplies, floor and surface cleaning items, and hand hygiene products for workplace and facility maintenance.
• Office supplies (Material de oficina), including new Office Chairs range Eco-responsible office materials, filing and classification, label makers and printers, paper and labels, writing products, and a newly launched office chairs range. For business offices and administrative buyers.
• Food packaging (Embalaje alimentario) Eco-responsible food packaging, paper and plastic bags for food, insulated and thermal boxes, food containers, and disposable tableware for restaurants, takeaways, and food delivery.
• Gift and retail packaging (Embalajes para regalo y comercio) Paper bags, plastic and reusable bags with handles, gift wrapping paper and rolls, tissue paper and paper shreds, ribbons and bows, and bottle packaging for retail stores, boutiques, and gift shops.
• Custom packaging personalization service (Embalajes personalizados) Custom printing and branding service that adds company logos and brand messages to boxes, bags, and adhesive tapes. Targeted at businesses wanting branded packaging for unboxing, retail presentation, and corporate identity.
• E-procurement integration solutions Electronic procurement integration service that allows enterprise customers to connect Rajapack ordering directly with their existing corporate procurement/ERP systems for automated, contract-compliant purchasing.
• Grandes Cuentas (Key Accounts) service Dedicated sales and account management service for large-volume customers offering personalized support, consultation with specialist packaging advisors, and volume pricing. Targeted at enterprise and high-volume B2B buyers.
• RAJATUBE - Round cardboard shipping tubes Round cardboard shipping tubes made of spiral-wound recycled paper, with easy-open and close plastic caps with pressure tabs at each end, available in interior diameters from 40 to 100mm. For shipping posters, prints, and rolled documents.
• Quattropac - Square cardboard shipping tubes with adhesive closure Square cardboard tubes with adhesive closure, designed for easy storage and stacking due to their straight angles and lines. For shipping flat or rolled items where stackability matters.
• TRIOPAC - Triangular cardboard shipping tubes with adhesive closure Triangular cardboard tubes with adhesive closure and triple-thickness cardboard at the ends for enhanced impact protection, designed to prevent rolling and enable easy stacking.
• Courier mailing bags (Bolsas de mensajería Courier) Courier mailing bags available in opaque plastic and kraft paper, completely opaque for shipment confidentiality, lightweight and flexible for adapting to product shape and size.
• Cross-Box / Ecobook - Cross-style cardboard envelopes for books and flat documents Cross-style cardboard envelopes for shipping books and flat documents, featuring easy adhesive closure and flat delivery for efficient storage. Eco-responsible variant available.
• LIGHTBAG - Lightweight cardboard envelopes
• RIGIPACK - Rigid cardboard envelopes with band adhesive closure
• RAJASYSTEM - Packaging machines and systems line RAJA-branded range of packaging machines and systems including paper fill systems, air fill systems, pallet wrappers, box sealers, and labelers for higher-volume automated packaging operations.
• EcoResponsable sustainable packaging range Environmentally responsible packaging product range featuring recycled materials, recyclable products, and eco-friendly alternatives across all packaging categories. New EcoResponsable innovations were added in 2024.

Quantifiable outcome

• Express delivery service: 24-48h delivery on orders placed before 16h
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ULINE: ULINE is the leading North American B2B distributor of shipping, industrial, and packaging supplies with a massive catalog and next-day delivery model. It is the closest functional analog to Rajapack's broad-line, fast-delivery packaging distribution business.
• RAJA Group (France / cross-border): RAJA Group's French operations and other European country sites (e.g., Raja.de, Raja.it) run the same packaging distribution catalog and brand playbook. They are direct sibling entities to Rajapack, with overlapping assortment, branding, and customer proposition.
• Antalis: Antalis is a major European distributor of paper, packaging solutions, and visual communication materials, serving B2B customers with a multi-country footprint. It directly competes with RAJA Group/Rajapack in packaging distribution.
• VPZ (Vereinigte Papiergroßhandlungen): VPZ is a leading German cooperative of paper and packaging wholesalers serving B2B customers across Europe with broad packaging assortments. It operates the same catalog-and-distribution model as Rajapack in adjacent European markets.

Broad incumbents

• Veritiv: Veritiv is a North American B2B distributor of packaging, print, and facility solutions. As a large multi-category distributor, it competes with Rajapack on catalog breadth and enterprise B2B contracts, albeit at a much larger scale.
• Bunzl plc: Bunzl is a global B2B distribution and outsourcing group supplying packaging, foodservice, and safety products. It is a broad incumbent that competes with Rajapack in packaging distribution across multiple European and global markets.
• Sealed Air Corporation: Sealed Air is a global manufacturer of protective and food packaging (e.g., Bubble Wrap, Cryovac). It is a partial competitor and supplier to Rajapack, overlapping in protective packaging products.
• Smurfit Kappa Group: Smurfit Kappa is one of Europe's largest paper-based packaging manufacturers, with a strong corrugated and containerboard business. It sits upstream of Rajapack as both a potential supplier and competitor in box formats.

Emerging players

• Pact Group Holdings: Pact Group is a global packaging manufacturer serving consumer and industrial customers, with growing operations in rigid and flexible packaging. It is an emerging player that intersects with Rajapack's protective and shipping packaging categories.
• Packhelp: Packhelp is a European online marketplace and B2B platform for custom and stock packaging. It is an emerging digital-first player competing with Rajapack in SMB and e-commerce packaging, particularly for custom-branded boxes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RajapackES
• Facebookfacebook.com/rajapack.es
• LinkedInes.linkedin.com/company/rajapack-spain
• Instagraminstagram.com/rajapackes
• Xx.com/RajapackUK

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rajapack