American Red Cross Tennessee Region

What American Red Cross Tennessee Region does

The American Red Cross Tennessee Region is a regional chapter of The American National Red Cross, a federally chartered nonprofit humanitarian organization founded by Clara Barton in 1881. The Tennessee Region serves communities across the state, with particular focus on Southeast Tennessee (including Chattanooga-area flood relief operations) and is headquartered in Nashville. Its core service portfolio spans three pillars: disaster relief (emergency shelter, food, health services, and recovery support), blood collection and distribution through donation centers and mobile drives, and a comprehensive health and safety training ecosystem. The training ecosystem includes the Resuscitation Suite platform (BLS, ALS, PALS, NALS certifications), First Aid/CPR/AED programs, Lifeguarding, Swimming and Water Safety, Babysitting, Wilderness First Aid, Emergency Medical Response, and First Aid for Severe Trauma (FAST).

The technology stack is anchored by the Elevate SMART Manikin, a self-directed feedback manikin providing real-time CPR performance monitoring, and the award-winning Virtual Reality Surveillance Simulation for lifeguard training introduced in the r.24 program. The Resuscitation Suite Mobile App delivers evidence-based clinical protocols with heads-up timers during training and live resuscitation events, while digital certificates with QR-code validation enable instant employer authentication. Training is delivered through multiple modalities — instructor-led, blended learning, online self-paced, and self-directed SMART Manikin formats — and distributed via the Licensed Training Provider network, HealthStream partnership, and direct-to-consumer channels.

The revenue model is diversified across donations and contributions (individual, corporate, foundation grants — including Amazon Mission Leaders, First Horizon Foundation, and Mabee Foundation), fee-based training course certifications, blood services, e-commerce through the Red Cross Store (training supplies, manikins, AEDs, first aid kits), corporate licensing and cause marketing partnerships, and foundation grants tied to specific disaster relief initiatives. The organization claims 90 cents of every donated dollar is invested in humanitarian services. Customer segments include schools and education institutions, 5,000+ healthcare facilities, first responders (police, fire, EMS), aquatic facilities, disaster-affected individuals, blood donors, and military members and veterans. The Tennessee Region operates as part of a national organization with 10,000+ employees and 187 Red Cross and Red Crescent Societies globally.

Name

American Red Cross Tennessee Region

Legal name

The American National Red Cross

Website

https://redcross.org

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

American Red Cross Tennessee Region is a regional chapter of the federally chartered American Red Cross, providing disaster relief, blood services, and CPR/First Aid/Lifeguard training and certification across Tennessee communities.

Ownership category

akta.pro rank

Product category

Humanitarian Services

NAICS

Emergency and Other Relief Services (624230), Community Food and Housing, and Emergency and Other Relief Services (6242), Individual and Family Services (6241)

SIC

Services-Educational Services (8200), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Resilience, Preparedness Training & Exercises (HLAJAGAL)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Evacuation, Shelter, Mass Care & Family Reunification (HLAJAGAG), Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ)

Keywords

• Disaster relief services
• Emergency preparedness training
• Blood donation services
• CPR certification programs
• Humanitarian aid services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Financial Donations: Individual and corporate donations supporting disaster relief, humanitarian services, and operational funding. Ninety cents of every dollar invested in humanitarian services.
2. Training Course Fees: Fee-based certification courses for CPR, First Aid, AED, BLS, ALS, PALS, Lifeguarding, Babysitting, Swimming and other safety training delivered in-person, blended, or online formats.
3. Blood Services: Blood collection and distribution services, with new regional headquarters including blood collection centers to expand lifesaving blood product delivery.
4. Training Products and Supplies: Sale of training manikins, first aid kits, books, DVDs, AEDs, instructor kits, and emergency preparedness supplies through the Red Cross Store.
5. Corporate Partnerships and Licensing: Licensing program for brand use, cause marketing partnerships, and Mission Leaders corporate sponsorship program.
6. Foundation Grants: Corporate foundation grants supporting specific disaster relief and humanitarian programs, such as the $25,000 First Horizon Foundation pledge for Southeast Tennessee flood relief.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

The American Red Cross Tennessee Region delivers humanitarian services including emergency disaster response (shelter, food, recovery), blood collection and distribution, health and safety certification training (CPR, First Aid, AED, BLS, ALS, PALS, NALS, Lifeguarding, Swimming, Babysitting), and Service to the Armed Forces for military families. It sells training supplies and emergency preparedness products through the Red Cross Store and delivers training through instructor-led, blended, online, and self-directed modalities including the proprietary Elevate SMART Manikin and Lifeguard VR simulation. The Tennessee Region specifically serves Southeast Tennessee communities including Nashville and Chattanooga with flood relief and local disaster response.

Product overview

The American Red Cross offers a comprehensive humanitarian service portfolio centered on health and safety training, blood services, and disaster relief. The core training ecosystem is anchored by the Resuscitation Suite platform (encompassing BLS, ALS, PALS, and NALS certifications) and the First Aid/CPR/AED training programs. Supporting this are specialized aquatic programs including Lifeguarding with VR simulation capabilities, Swimming & Water Safety through Learn-to-Swim providers, and Longfellow's WHALE Tales for children. The education portfolio extends to Babysitting & Child Care Training, Wilderness & Remote First Aid, Emergency Medical Response, and First Aid for Severe Trauma (FAST/STOP THE BLEED). Technology-enabled training is delivered through the Elevate SMART Manikin self-directed feedback solution and the Resuscitation Suite Mobile App. Additional services include blood donation operations and disaster relief. The Red Cross distributes training through multiple formats (instructor-led, blended, online-only, self-directed) and maintains an online store for training supplies, manikins, books, and first aid materials. The organization serves diverse segments including individuals, schools, healthcare facilities (5,000+ facilities), first responders, and organizations through partnerships with HealthStream and OSHA-aligned programs.

Differentiator

Problem solved

Functional benefit

Brands

• Red Cross Blood Services: Blood donation and transfusion services operated by the American Red Cross
• Red Cross Training Services
• Sound the Alarm
• Ready Rating

Products and services

• First Aid/CPR/AED Training Comprehensive training programs teaching first aid, CPR, and AED operation for lay responders and workplace environments, delivered in instructor-led, blended, and online-only formats.
• CPR Training Cardiopulmonary resuscitation training covering adult, child, and infant techniques including hands-only CPR, with certification options for lay responders and professionals.
• BLS/CPR for Healthcare Providers Basic Life Support training designed for healthcare professionals and first responders, covering high-quality CPR, AED use, and team dynamics in resuscitation scenarios.
• ALS (Advanced Life Support) Advanced life support training for healthcare providers covering advanced resuscitation techniques, pharmacology, and post-cardiac arrest care.
• PALS (Pediatric Advanced Life Support) Pediatric advanced life support training focusing on assessment, evaluation, and treatment of critically ill infants and children.
• NALS (Neonatal Advanced Life Support) Neonatal advanced life support training covering resuscitation and stabilization of newborn infants during the initial minutes after birth.
• Resuscitation Suite Comprehensive platform suite of resuscitation training programs (BLS, ALS, PALS, NALS) featuring evidence-based curriculum, the Elevate SMART Manikin, and the Resuscitation Suite Mobile App for real-time clinical support. Used by 5,000+ healthcare facilities.
• AED Training Automated External Defibrillator training covering operation, safety considerations, and integration with CPR for cardiac emergency response.
• Babysitting & Child Care Training Training programs for babysitters and child care providers covering safety, emergency response, first aid, and age-appropriate care techniques.
• Lifeguarding Program Comprehensive lifeguard training covering water rescue skills, CPR, first aid, AED, and surveillance techniques to prevent drowning and respond to aquatic emergencies.
• Swimming & Water Safety Learn-to-swim programs and water safety instruction covering multiple skill levels from beginner to advanced, operated through Learn-to-Swim provider facilities.
• Longfellow's WHALE Tales Water safety education program for children featuring animated characters teaching essential water safety rules through engaging storytelling.
• Elevate SMART Manikin Training Solution Self-directed feedback manikin with evidence-based curriculum providing precise training feedback for CPR and resuscitation skills, with real-time performance monitoring.
• First Aid for Severe Trauma (FAST) STOP THE BLEED training course designed for high school students covering bleeding control techniques and trauma response. Offered free to students under age 19.
• Emergency Medical Response (EMR) Comprehensive emergency medical response training for individuals responding to workplace emergencies before EMS arrival, covering extended care and assessment skills.
• CPR/AED for Professional Rescuers (CPRO) Professional-level CPR and AED training designed for professional rescuers, healthcare providers, and public safety personnel with expanded scope of practice.
• Training Supplies & Materials Red Cross-branded training supplies including CPR manikins (adult, child, infant), AED trainers, first aid kits, instructor kits, student training packs, lifeguarding equipment, and course materials such as manuals and DVDs.
• Wilderness & Remote First Aid First aid training for environments where EMS response may be delayed, covering trauma care, environmental emergencies, and improvised techniques in remote settings.
• Blood Donation Services Blood collection, testing, and distribution services including mobile blood drives, blood donation center operations, and platelet donations.
• Disaster Relief Services Emergency disaster response including shelter, food, emotional support, health services, and critical relief items for individuals and families affected by disasters.
• Service to the Armed Forces Support services for military members, veterans, and their families including emergency communication, case management, and financial assistance through the Hero Care Network.
• Red Cross First Aid App Mobile application providing first aid instructions, emergency preparedness guidance, and step-by-step treatment protocols for various emergencies.
• Red Cross Emergency App Mobile application for disaster alerts, preparedness tips, and emergency response information during natural disasters and emergencies.

Quantifiable outcome

• Over 5 million resuscitation certifications delivered for BLS, ALS, PALS & NALS programs
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• HealthStreamcoreTechnology or IntegrationPartnership to deliver Red Cross resuscitation education through HealthStream compliance platform. Hundreds of large hospital systems use this combined solution to improve staff readiness and competency. Two Brandon Hall Group awards received for this collaboration.
• International Liaison Committee on Resuscitation (ILCOR)coreStrategic or Co-development PartnerInternational forum for liaison between principal resuscitation organizations worldwide. The International Federation of Red Cross and Red Crescent Societies (IFRC) officially welcomed as collaborating member, with Red Cross Healthcare Guidelines aligned to ILCOR science.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Heart Association: The dominant U.S. provider of CPR, BLS, ALS, and PALS certifications for healthcare professionals. Directly competes with Red Cross resuscitation training in hospitals and clinical settings, and its guidelines effectively set the standard that Red Cross curriculum aligns to.
• Health & Safety Institute (HSI): Major competitor in CPR, AED, first aid, and workplace safety training. Operates a comparable blended-learning and channel-partner model, often competing head-to-head for corporate training contracts and OSHA-aligned workplace programs.
• Vitalant: One of the largest U.S. blood-collection and distribution networks, directly competing with Red Cross Blood Services for hospital supply contracts, donor recruitment, and mobile blood drives across overlapping regions.
• National Safety Council: A long-standing provider of first aid, CPR, and workplace safety training and certification. Directly competes with Red Cross in occupational safety training markets and serves overlapping customer segments in industries and schools.

Broad incumbents

• The Salvation Army: A large, established humanitarian organization providing overlapping disaster relief, shelter, and emergency assistance services in the U.S. While its portfolio is broader (including thrift retail and rehabilitation), it competes for donations, volunteers, and disaster-response visibility.

Regional players

• OneBlood: A large regional blood-collection organization serving the southeastern U.S. — directly overlapping with the Tennessee Region — and competing with Red Cross Blood Services for hospital contracts and donor drives across Tennessee, Florida, Georgia, and the Carolinas.

Emerging players

• Direct Relief: A humanitarian aid organization focused on medical supply distribution and disaster response. Competes for corporate donor dollars and disaster-response visibility, though it specializes in pharmaceutical/medical logistics rather than shelter operations.
• ProTrainings: An online-first provider of CPR, first aid, and healthcare certification courses. Competes with Red Cross online learning at the individual and small-business tier, particularly where price sensitivity favors self-paced digital delivery over instructor-led programs.
• International Rescue Committee: A global humanitarian organization delivering emergency relief and recovery services. Competes for international disaster-response funding and visibility, with overlapping refugee/crisis-response programming but no overlap in CPR training or blood services.

Others

• United Service Organizations (USO): A nonprofit that supports military members and their families through service centers, entertainment, and family programs. Operates in an adjacent mission area to Red Cross Service to the Armed Forces, sharing donor and corporate-partner pools without direct product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/redcross

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Red Cross Tennessee Region