What Stickee does

Stickee Technology Limited is a UK-based B2B data software provider incorporated in 2001, headquartered in Solihull with a secondary office in Altrincham. The company operates two proprietary platforms: Magpie, a B2B competitor and brand intelligence tool that monitors online retail sales across more than 50 countries for global brand owners; and Stickee Comparison, an end-to-end consumer-facing comparison service covering insurance and other product categories. Stickee also delivers bespoke software development and data collection services for clients with custom requirements.

The company monetises through three streams: recurring software subscriptions for Magpie monitoring, project-based professional services for bespoke development (priced at 50% deposit / 50% completion), and transaction-fee commissions from third-party providers on its consumer comparison platform. Go-to-market is dual-track — relationship-driven direct enterprise sales targeting global manufacturers, alongside a self-serve consumer comparison channel. Distribution is global across 50+ countries, with named enterprise clients including Google, Coca-Cola, Samsung, Asda, EE and GfK.

Operationally, Stickee maintains ISO 27001 (information security) and ISO 22301 (business continuity) certifications across its entity group, and is investing growth capital raised from Santander UK in May 2024 into AI/ML, proprietary software development and workforce expansion. The company is associated with the Opensignal group via shared Data Protection Officer resources and 'Stickee from Opensignal' co-branding.

Name

Stickee

Legal name

Stickee Technology Limited

Website

https://stickee.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Stickee Technology Limited is a UK-based B2B data software provider that operates the Magpie platform, monitoring online retail and competitor pricing across 50+ countries for global brand owners, alongside a consumer comparison service and bespoke software development.

Ownership category

akta.pro rank

Headquarters

HQ city

Solihull

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Stickee generates recurring revenue through software subscriptions for its Magpie monitoring platform and comparison services used by global brand owners.
2. Bespoke Software Development: The company provides bespoke software development and solution services, building tailored products for clients who need custom-built technology solutions.
3. Comparison Platform Commissions: Stickee operates a comparison service that earns fees and commissions from third-party product and service providers when users purchase through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Stickee develops proprietary software including the Magpie platform that monitors online retail sales and competitor pricing across more than 50 countries for global brand owners, and delivers bespoke software development services for clients needing custom solutions. The company also operates Stickee Comparison, an independent end-to-end comparison service for insurance and other products that earns commissions from third-party providers.

Product overview

Stickee is a B2B data software provider offering two main products: the Magpie platform and Stickee Comparison. Magpie is a proprietary software platform used by global brand owners for online product monitoring and price comparison across 50+ countries. Stickee Comparison provides end-to-end comparison services for insurance and other products. The company operates as a technology, marketing, and data solutions provider, forming long-term partnerships with clients since its incorporation in 2001.

Differentiator

Problem solved

Functional benefit

Brands

• Magpie: A platform providing competitor and brand insight, monitoring online retail sales across more than 50 countries. Used by global brand owners.
• Stickee Comparison

Products and services

• Magpie A B2B data platform that monitors online retail sales across more than 50 countries, providing competitor pricing intelligence and brand insight to help global brand owners make data-driven decisions.
• Stickee Comparison End-to-end comparison services that are unbiased and independently owned, covering insurance and other product categories. Free for consumers; revenue is generated through fees and commissions from third-party providers when users purchase through the platform.
• Bespoke Software Development Services Custom-built software solutions, data collection services, and performance enhancement offerings delivered to clients who need tailored technology products that off-the-shelf tools cannot address. Quoted on a per-project basis with 50% deposit on signature and 50% on completion.

Quantifiable outcome

• Magpie platform monitors online retail sales across more than 50 countries for global brand owners

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edited: Edited (now part of Marigold) is a direct competitor offering retail market intelligence and pricing analytics to global fashion and retail brands — closely overlapping with Stickee's Magpie platform in terms of customers (brand owners), product category (online retail monitoring), and competitive intelligence focus.
• Wiser: Wiser provides retail price intelligence, competitive monitoring, and MAP compliance tracking for brand manufacturers and retailers globally — directly comparable to Magpie's core offering of pricing and competitive data across online retail channels.
• Omnia Retail: Omnia Retail is a dynamic pricing and retail intelligence platform serving brands and retailers across Europe — directly comparable to Stickee's Magpie in product functionality (price monitoring, competitor intelligence) and customer base (brand owners managing online pricing).
• Intelligence Node: Intelligence Node provides AI-powered retail intelligence including pricing, assortment, and competitor monitoring for global brands — a direct peer to Magpie with overlapping AI/ML-driven competitive intelligence capabilities and similar target customers.
• Revionics: Revionics offers AI-based price optimization and competitive intelligence for retailers and brands — comparable to Stickee's Magpie in retail pricing analytics, though focused more on retailer-side pricing optimization than brand-side monitoring.

Emerging players

• Price2Spy: Price2Spy is a price monitoring and competitive intelligence tool used by brands and retailers to track competitor pricing across multiple markets — directly comparable to a subset of Magpie's functionality (online price monitoring) though with narrower analytics depth.
• Competitoor: Competitoor provides real-time competitor pricing and assortment monitoring for retailers and brands — an emerging player with meaningful overlap with Magpie's core price and competitive intelligence offering, though with smaller geographic scale than Stickee's 50+ country footprint.
• CommerceIQ: CommerceIQ is an AI-driven retail media and intelligence platform for brands selling on e-commerce marketplaces — comparable to Stickee's Magpie in serving brand owners with e-commerce intelligence, though focused on the marketplace media/advertising stack rather than pure competitive monitoring.
• PriceHubble: PriceHubble provides data-driven pricing and market intelligence solutions for financial services and retail — comparable to Stickee in the data intelligence and pricing analytics space, though with a different primary vertical (residential property) than Stickee's retail focus.

Broad incumbents

• NielsenIQ: NielsenIQ is the global market research incumbent serving brand owners with retail measurement and competitive intelligence (including GfK, now part of NielsenIQ) — a broad incumbent with overlapping capabilities to Magpie though typically serving larger enterprise contracts with broader data scope than Stickee.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stickee