Wiser Solutions
Wiser Solutions is a retail intelligence SaaS platform serving 750+ brands and retailers across 45+ countries with pricing, in-store execution, digital shelf, and MAP compliance tools powered by 14 billion daily product observations.
- Company typePrivate
- Founded2012
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Wiser Solutions does
Wiser Solutions, Inc. is a privately held retail intelligence SaaS platform founded in 2012 and headquartered in San Mateo, California (with offices in San Francisco, Marseille, Paris, Monterrey, Sydney, Vadodara, and Canada). The company provides four integrated software products, Price Intelligence, Retail Intelligence, Market Intelligence, and MAP Intelligence, plus a standalone Price Check tool, that enable consumer packaged goods brands, eCommerce brands, marketplace sellers, and retailers to monitor pricing, audit in-store execution, enforce Minimum Advertised Price policies, and track digital shelf performance across online and physical channels.
The platform processes approximately 14 billion product observations daily across 600,000+ stores and 150,000+ sellers in 45+ countries, with 130M+ daily e-commerce page visits tracked and 4M+ pricing recommendations generated per day. Underlying technology combines AI-assisted data processing with category-specific rules and logic to convert structured retail data into actionable pricing and execution decisions. Wiser maintains native integrations with Amazon Marketplace, eBay Marketplace, and Magento, and sells through direct enterprise field sales plus a partner channel of agencies and system integrators.
The business operates a subscription-based enterprise SaaS model with quote-based pricing, annual billing, and tiered packaging by product module and data volume. Stated revenue mechanics include a base of 750+ brand and retailer customers, with named enterprise logos spanning Walmart, Best Buy, Amazon, PepsiCo, Hershey, Unilever, Clorox, The Home Depot, Nike, Samsung, Sony, Lego, and Kellanova. In June 2026, the company entered Chapter 11 bankruptcy and the U.S. Bankruptcy Court for the Northern District of Texas approved the sale of substantially all Wiser assets to an affiliate of Crestline Management, L.P., a private equity firm, materially changing the operating and ownership structure.
Wiser Solutions firmographics
Firmographics- Name
- Wiser Solutions
- Legal name
- Wiser Solutions, Inc.
- Website
- https://wiser.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Wiser Solutions is a retail intelligence SaaS platform serving 750+ brands and retailers across 45+ countries with pricing, in-store execution, digital shelf, and MAP compliance tools powered by 14 billion daily product observations.
- Ownership category
- akta.pro rank
Wiser Solutions industry classification
Industry- Product category
- Retail Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industry
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)
Keywords
Where Wiser Solutions is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Wiser Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription-based SaaS model providing access to retail intelligence platform with pricing, execution, and market intelligence tools. Revenue generated from software subscriptions with tiered pricing based on product modules and data volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wiser Solutions product offering
Product offeringCore offering
Wiser Solutions provides an AI-powered retail intelligence SaaS platform that combines real-time data collection with category-specific expertise to deliver price intelligence, in-store execution monitoring, digital shelf analytics, and Minimum Advertised Price (MAP) compliance enforcement for brands and retailers across online and physical channels.
Product overview
Wiser Solutions offers a unified retail intelligence platform for brands and retailers. The core portfolio consists of four integrated products — Price Intelligence (price execution and competitive monitoring), Retail Intelligence (in-store execution and field compliance), Market Intelligence (digital shelf analytics), and MAP Intelligence (reseller pricing compliance monitoring) — supplemented by a standalone Price Check tool. The platform combines AI-driven data processing with category-specific expertise to convert visibility into actionable decisions across online and in-store channels, supporting use cases spanning competitive pricing, promotional execution, shelf availability, and channel compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Price Intelligence Provides real-time price monitoring and competitive pricing data to help brands and retailers optimize prices across their catalog and respond quickly to competitor price changes.
- Retail Intelligence Delivers in-store retail visibility and execution monitoring, enabling brands to track shelf conditions, merchandising compliance, and field team performance across thousands of retail locations.
- Market Intelligence Provides analytics to enhance digital shelf performance by tracking brand presence across critical KPIs including search rank, stock levels, content quality, reviews, and pricing on online channels.
- MAP Intelligence Delivers automated monitoring of reseller pricing compliance, enabling brands to detect and address Minimum Advertised Price (MAP) violations across online marketplaces.
- Price Check A lightweight pricing check tool listed within the Wiser product navigation, supporting quick pricing verification use cases.
Quantifiable outcome
- 12% sales lift or 18% margin gain achievable
- +4 more outcomes
Companies that use Wiser Solutions
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Wiser Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
Wiser Solutions partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MagentocoreeCommerce platform integration allowing marketplace sellers to connect their Magento stores with Wiser's data and analytics capabilities for unified pricing and execution monitoring
- Amazon MarketplacecoreDirect integration with Amazon Marketplace for price monitoring, MAP enforcement, and competitive intelligence across Amazon's seller ecosystem
- eBay MarketplacecoreIntegration with eBay Marketplace enabling sellers to track pricing, monitor competition, and maintain MAP compliance on the platform
- AgenciesminorPartner program for agencies serving CPG brands and retailers, providing them tools to better serve their clients' retail intelligence needs
- System IntegratorsminorApproved consultants and system integrators who help collect and analyze data for customers using Wiser's platform
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
Wiser Solutions competitors and assessment
Company assessmentDirect peers
- NielsenIQ: Global leader in retail measurement and consumer intelligence, offering price and promotional tracking, shelf data, and omnichannel insights to CPG brands and retailers — directly competing with Wiser's Price Intelligence, Retail Intelligence, and Market Intelligence products for the same enterprise buyers.
- Circana: Formed from the merger of IRI and The NPD Group, Circana provides retail measurement, pricing analytics, and shelf insights to CPGs and retailers globally — competing head-to-head with Wiser's pricing and in-store execution offerings for large enterprise accounts.
- Profitero: Digital shelf analytics and competitive pricing intelligence SaaS for brands and retailers, with deep marketplace coverage — a direct competitor to Wiser's Market Intelligence and Price Intelligence modules for eCommerce-focused buyers.
- Intelligence Node: AI-powered retail intelligence platform offering competitive pricing, assortment, and product matching for brands and retailers — directly comparable to Wiser's price and market intelligence modules and targeting the same CPG/retail buyer.
- Competera: AI-driven price optimization platform serving enterprise retailers and brands with dynamic pricing, competitive monitoring, and promotion planning — directly competing with Wiser's Price Intelligence product.
- Prisync: Competitor price tracking and dynamic pricing SaaS for retailers and brands across eCommerce channels — overlapping with Wiser's Price Intelligence offering, particularly for mid-market accounts.
- Edge by Ascential: Digital shelf analytics and eCommerce performance solution for brands selling on marketplaces like Amazon — competing directly with Wiser's Market Intelligence module for digital shelf and marketplace use cases.
- DataWeave (now CommerceIQ): Retail and eCommerce competitive intelligence offering pricing, assortment, and share-of-shelf analytics for brands — a direct competitor to Wiser's Market Intelligence and Price Intelligence for brands selling on Amazon and other marketplaces.
Broad incumbents
- Kantar: Global insights and consulting firm with significant retail measurement and pricing analytics practices — an incumbent competitor that bundles retail intelligence into broader consumer insights engagements for CPGs and retailers.
- Numerator: Consumer intelligence platform combining survey, receipt, and panel data with omnichannel insights — an adjacent competitor whose pricing and promotion analytics overlap with Wiser's pricing intelligence for shared CPG buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Wiser Solutions social profiles
Digital presenceWiser Solutions compliance and trust
Trust signalCompliance1 record
Wiser Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiser Solutions leadership team
Management profileNumber of profiles
Profiles5 records
Wiser Solutions funding detail
Funding detailFunding overview
Funding rounds4 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiser Solutions M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiser Solutions
What does Wiser Solutions do?
Wiser Solutions provides an AI-powered retail intelligence SaaS platform that combines real-time data collection with category-specific expertise to deliver price intelligence, in-store execution monitoring, digital shelf analytics, and Minimum Advertised Price (MAP) compliance enforcement for brands and retailers across online and physical channels.
Is Wiser Solutions a public or private company?
Wiser Solutions is a private company. It is classified as private equity controlled and is currently acquired.
When was Wiser Solutions founded?
Wiser Solutions was founded in 2012. It employs 101 to 250 people.
Where is Wiser Solutions based?
Wiser Solutions is headquartered in San Mateo, United States, in the North America region.
How does Wiser Solutions make money?
One revenue line is on record: saaS Platform Subscription.
Who are Wiser Solutions's main competitors?
Direct peers on record are NielsenIQ, Circana, Profitero, Intelligence Node, Competera, Prisync, Edge by Ascential and DataWeave (now CommerceIQ). Broad incumbents are Kantar and Numerator.
Does Wiser Solutions have an API?
No public API is recorded for Wiser Solutions.
What industry is Wiser Solutions in?
Wiser Solutions's product category is Retail Intelligence Software. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 51929 and its SIC code is 7372.