Competitoor
Competitoor is an AI-driven B2B price and market intelligence SaaS platform, operated by Dispell Magic srl in Italy, that provides brands and retailers with competitor price monitoring, product matching, MAP enforcement, and dynamic pricing via daily web crawling and semantic/image-recognition AI.
- Company typePrivate
- Founded2016
- HeadquartersCarpi, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Competitoor does
Competitoor, operated by Dispell Magic srl and headquartered in Carpi, Italy, is an AI-driven B2B price and market intelligence SaaS platform serving brands and retailers globally. The platform is structured around two core products, Brand Intelligence (price monitoring, product matching, MAP violation tracking, competitive benchmarking for brands) and Retailer Intelligence (competitor price monitoring, dynamic pricing, competitive merchandising for retailers), supported by modular solutions including Prices and Promotions, Analytics, Assortment and Availability, Brand Value Protection, and a Geopricing feature for regional price optimization. Its underlying technology stack combines automated daily web crawling with semantic analysis and image recognition for cross-retailer product matching, claiming 98.5% matching accuracy, and exposes data via API and plug-and-play SaaS integration.
The company monetizes exclusively through annual SaaS subscriptions on a quote-based, demo-driven enterprise sales motion (primary CTA: 'Book a Demo'), with no publicly disclosed pricing. Its customer base of 50+ enterprise logos is heavily concentrated in Italian and European luxury fashion (Tod's, Valentino, Bottega Veneta, Ferragamo, Balmain, Fendi, Golden Goose, Ermenegildo Zegna, Tory Burch) and has expanded into retail (Geox, Samsung, Bricoman, Norauto), consumer goods (Mylan, Hills, Ferroli), and food/beverage (Antinori, Svinando). Competitoor is affiliated with Deda Stealth (Deda Group), co-developed the Stealth Revalue recommerce intelligence platform, acquired Ragtrades in December 2020, and established a strategic partnership with Highstreet.io in October 2024 to extend distribution via feed management integration. A notable regulatory risk emerged in March 2026 when Italian competition authority AGCM fined customer Morellato S.p.A. EUR 25.9 million for using Competitoor software to enforce resale price maintenance.
Competitoor firmographics
Firmographics- Name
- Competitoor
- Legal name
- Dispell Magic srl
- Website
- https://competitoor.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Competitoor is an AI-driven B2B price and market intelligence SaaS platform, operated by Dispell Magic srl in Italy, that provides brands and retailers with competitor price monitoring, product matching, MAP enforcement, and dynamic pricing via daily web crawling and semantic/image-recognition AI.
- Ownership category
- akta.pro rank
Competitoor industry classification
Industry- Product category
- Pricing Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
- akta.pro secondary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where Competitoor is headquartered
LocationHeadquarters
- HQ city
- Carpi
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Competitoor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Brand Intelligence: Subscription-based pricing intelligence platform for brands to monitor competitors' prices, track MAP violations, and optimize pricing strategies. Multiple product tiers (Brand Intelligence, Retailer Intelligence, Analytics, Assortment and Availability, Brand Value Protection) offered on subscription basis with API and SaaS access.
- SaaS Subscription - Retailer Intelligence: Subscription-based platform for retailers to monitor competitors' prices, implement dynamic pricing, and optimize competitive merchandising strategies.
- API Access and Integration Services: API integration capabilities provided as part of the SaaS platform, enabling enterprises to embed Competitoor's data into existing systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Brand Intelligence plan for brands |
| Subscription | Annual | Retailer Intelligence plan for retailers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Competitoor product offering
Product offeringCore offering
Competitoor is an AI-driven SaaS price and market intelligence platform that enables brands and retailers to monitor competitor pricing, product availability, and Minimum Advertised Price (MAP) compliance across online and offline channels. The platform combines automated daily web crawling, semantic analysis, and image recognition to match competitor products with high accuracy, and offers dynamic pricing, geopricing, MAP enforcement, assortment benchmarking, and historical trend analytics via web SaaS and API integration. It is operated by Dispell Magic srl in Italy and is part of the Deda Stealth group.
Product overview
Competitoor is an AI-driven Price and Market Intelligence platform offered as a SaaS solution with two core products: Brand Intelligence (for brands to monitor MAP violations and track distributor compliance) and Retailer Intelligence (for retailers to implement dynamic pricing and competitive monitoring). The platform is built around a modular architecture with specialized solutions including Prices and Promotions, Analytics, Assortment and Availability, and Brand Value Protection. The platform provides 98.5% product matching data accuracy, integrates via API or plug-and-play SaaS model, and leverages AI for dynamic pricing, demand forecasting, and semantic product matching. The platform operates as a product of Deda Stealth.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Intelligence Price monitoring and product matching solution for brands to track MAP violations, conduct competitive benchmarking, and monitor distributor compliance across multiple sales channels. Targeted at brand managers and pricing teams at enterprise consumer brands.
- Retailer Intelligence Competitor price monitoring and dynamic pricing solution for retailers to track competitor pricing, implement dynamic pricing strategies, and optimize competitive merchandising. Targeted at e-commerce managers, category managers, and merchandising teams at multi-channel retailers.
- Stealth Revalue (Recommerce Intelligence) AI-driven platform providing real-time visibility across major resale marketplaces so brands can monitor pricing, availability, and product trends at the recommerce level. Developed in partnership with Deda Stealth and targeted at brands operating in the resale and secondhand markets.
Quantifiable outcome
- 98.5% product matching data accuracy
- +3 more outcomes
Companies that use Competitoor
Customer profileNamed customers51 records
Segments8 records
Competitoor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature10 records
Competitoor partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Highstreet.iocoreCompetitoor and Highstreet.io formed a strategic partnership combining Competitoor's AI-driven price and market intelligence capabilities with Highstreet.io's product data management and feed synchronization platform (part of Impresoft Group). The partnership enables joint customers to access comparative pricing data, optimize pricing strategies, allocate advertising budgets more precisely, and enrich product catalogs with detailed data. Maurizio Catellani (CEO of Competitoor) and Giovanni Guardalben (founder of Highstreet.io) are publicly referenced as key executives driving the partnership. The partnership was announced on October 10, 2024.
- Deda Stealth (Deda Group)flagshipCompetitoor is branded as 'Competitoor by Deda Stealth' and operates as part of the Deda Stealth (Deda) group. Deda Stealth co-developed Stealth Revalue, a recommerce intelligence platform, in collaboration with Competitoor. The Deda Group connection provides credibility and potential cross-selling within the Italian and European enterprise market.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Competitoor competitors and assessment
Company assessmentDirect peers
- Prisync: Prisync is a direct competitor offering SaaS-based competitor price tracking and product matching for brands and retailers, with similar MAP monitoring and dynamic pricing capabilities and a comparable SMB-to-mid-market GTM motion.
- Wiser: Wiser provides retail price intelligence, MAP monitoring, and assortment analytics to brands and retailers globally. It overlaps with Competitoor's Brand Intelligence and Retailer Intelligence products and serves an enterprise customer base.
- Competera: Competera is an AI-driven pricing optimization platform for retailers, covering dynamic pricing, competitor monitoring, and demand forecasting. It directly competes with Competitoor's Retailer Intelligence and dynamic pricing capabilities.
- Intelligence Node: Intelligence Node offers competitive intelligence and pricing optimization for retail and consumer brands, with product matching, market intelligence, and MAP monitoring features that overlap with Competitoor's core offerings.
- Price2Spy: Price2Spy is a price monitoring and competitive intelligence SaaS for brands and retailers, providing daily price tracking, MAP monitoring, and dynamic pricing recommendations comparable to Competitoor.
- Omnia Retail: Omnia Retail delivers dynamic pricing, competitor price monitoring, and brand protection (including MAP) tools for retailers and brands, with European market presence that overlaps with Competitoor's core geographies.
- Profitero: Profitero is an e-commerce performance analytics platform providing competitor monitoring, pricing intelligence, content optimization, and share-of-search for brands selling online, comparable to Competitoor's e-commerce intelligence focus.
Emerging players
- BlackCurve: BlackCurve offers AI-driven pricing optimization and competitor price monitoring for retailers, with a narrower feature set and SMB focus that makes it a partial overlap with Competitoor's retailer-facing product line.
- 7Learnings: 7Learnings provides ML-based pricing optimization for e-commerce and retail, with demand forecasting and dynamic pricing. It overlaps with Competitoor's predictive analytics and dynamic pricing capabilities.
Broad incumbents
- Pattern (Global Ecommerce): Pattern is a global e-commerce accelerator and analytics provider offering marketplace intelligence, pricing, and brand protection services to brands, overlapping with Competitoor's broader market intelligence and brand value protection offerings at greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Competitoor social profiles
Digital presenceCompetitoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Competitoor leadership team
Management profileNumber of profiles
Profiles2 records
Competitoor funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Competitoor M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Competitoor
What does Competitoor do?
Competitoor is an AI-driven SaaS price and market intelligence platform that enables brands and retailers to monitor competitor pricing, product availability, and Minimum Advertised Price (MAP) compliance across online and offline channels. The platform combines automated daily web crawling, semantic analysis, and image recognition to match competitor products with high accuracy, and offers dynamic pricing, geopricing, MAP enforcement, assortment benchmarking, and historical trend analytics via web SaaS and API integration. It is operated by Dispell Magic srl in Italy and is part of the Deda Stealth group.
Is Competitoor a public or private company?
Competitoor is a private company. It is classified as corporate owned and is currently operating.
When was Competitoor founded?
Competitoor was founded in 2016. It employs 11 to 50 people.
Where is Competitoor based?
Competitoor is headquartered in Carpi, Italy, in the Europe region.
How does Competitoor make money?
Three revenue lines are on record. SaaS Subscription - Brand Intelligence is the primary driver. The others are saaS Subscription - Retailer Intelligence and API Access and Integration Services.
Who are Competitoor's main competitors?
Direct peers on record are Prisync, Wiser, Competera, Intelligence Node, Price2Spy, Omnia Retail and Profitero. Emerging players are BlackCurve and 7Learnings. Pattern (Global Ecommerce) is listed as a broad incumbent.
Does Competitoor have an API?
Yes. Competitoor offers API access for integration with existing business systems. The platform provides integration via API or Plug and Play SaaS model, enabling businesses to integrate price monitoring, competitor tracking, and market intelligence data into their workflows.
What industry is Competitoor in?
Competitoor's product category is Pricing Intelligence Software. Its primary akta.pro industry code is MPAAACAL, Feed Management & Shopping Ads (PLA/Product Ads), with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 5182 and its SIC code is 7311.