Section
Section is a Singapore-based digital agency offering strategy, design, and technology services to enterprise clients across Southeast Asia. With over 1,000 employees in Singapore, Malaysia, and Vietnam, the firm serves finance, consumer, education, sustainability, and non-profit sectors via project-based engagements and certified platform partnerships.
- Company typePrivate
- Founded2011
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Section does
Section is a Singapore-headquartered digital agency providing strategy, design, and technology services to enterprise clients across Southeast Asia. Founded in 2011 and operating as Section Pte Ltd, the company employs over 1,000 people across three offices in Singapore, Malaysia, and Vietnam, and has served more than 1,100 clients since inception. Its service portfolio spans design systems, user research, UX/UI design, rapid prototyping, full-stack mobile and web development, DevOps, CMS and eCommerce implementations, and Generative AI and LLM strategy services.
The company delivers work through direct enterprise engagement and co-creation model, with project-based professional services revenue generated from clients in finance and banking (OCBC, ANEXT Bank, Prudential, CIMB, Techcombank), consumer brands (Bandai Namco, Meta, Grab, Uniqlo), education (SUTD), travel (Sentosa), sustainability (GoNetZero, Caltex), and non-profit (Community Foundation of Singapore) sectors. Section maintains certified partnerships across major enterprise platforms including Sitecore, Adobe Experience Manager, Salesforce, AWS, Azure, Contentful, and BigCommerce, and holds ISO 27001:2022 and Singapore Data Protection Trustmark certifications.
Section's go-to-market relies on direct enterprise engagement, website lead generation, and client referrals, supported by a portfolio of 30+ industry awards including a Sitecore Experience Award. Leadership is founder-led, with Ryan Hoe as CEO, Eugene Boey as Design Partner/COO, and Nicholas Chew as Tech Partner/CTO. The company is privately held with no disclosed funding rounds or external institutional investment.
Section firmographics
Firmographics- Name
- Section
- Legal name
- SECTION PTE LTD
- Website
- https://wearesection.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Section is a Singapore-based digital agency offering strategy, design, and technology services to enterprise clients across Southeast Asia. With over 1,000 employees in Singapore, Malaysia, and Vietnam, the firm serves finance, consumer, education, sustainability, and non-profit sectors via project-based engagements and certified platform partnerships.
- Ownership category
- akta.pro rank
Where Section is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Section business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Agency Services: Section provides strategy, design, and technology services including UX/UI design, product concepting, rapid prototyping, full stack development, DevOps, QA, and technical consulting. Revenue is generated through project-based engagements and ongoing digital transformation partnerships with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Section product offering
Product offeringCore offering
Section is a digital creative agency that provides strategy, design, and technology services to enterprise clients. Core offerings include UX/UI design, product strategy, design systems, rapid prototyping, generative AI and LLM consulting, full stack mobile and web development, DevOps, system integration, API and CMS development, and technical architecture consulting. Services are delivered through project-based engagements and ongoing digital transformation partnerships with enterprise organizations across finance, consumer brands, education, travel, sustainability, and non-profit sectors in Southeast Asia.
Product overview
Section is a digital agency offering a unified suite of strategy, design, and technology services for enterprise clients. The company does not appear to sell a discrete product; rather it provides professional services including design systems, ecosystem strategy, user research, product strategy, UX/UI design, rapid prototyping, generative AI consulting for enterprise, LLM strategy and implementation, system integration, full-stack mobile and web development, DevOps architecture, API and CMS development, and technical architecture consulting. All work is delivered through direct client collaboration rather than through a packaged software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategy consulting covering design systems, ecosystem strategy, user research and testing, product strategy, project management, platform management roadmaps, and SEO and content strategy. Delivered to enterprise clients to inform and frame digital transformation initiatives.
- Design Services UX and UI design, product concepting, rapid prototyping, content design, and information architecture services for enterprise clients building digital products and platforms.
- Technology Services Enterprise technology services including generative AI for enterprise, LLM strategy and implementation, system integration, full stack mobile and web development, DevOps architecture, API and CMS development, manual and automated QA, software for physical spaces, technical architecture consulting, and accessibility. Delivered to enterprise clients across finance, consumer brands, travel, education, sustainability, and non-profit sectors.
Quantifiable outcome
- Over 1,100 clients served since 2011
- +2 more outcomes
Companies that use Section
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Section technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Section partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- SitecorecoreSection is a certified Sitecore partner with demonstrated expertise, as evidenced by their Sitecore Experience Award for Best Use of Data to Connect the Experience for Sentosa. The company builds enterprise solutions on the Sitecore platform.
- Adobe Experience ManagercoreSection holds Adobe Experience Manager certifications and leverages this CMS platform for enterprise client projects.
- WordPress VIPcoreSection is a certified WordPress VIP partner, utilizing this enterprise WordPress platform for high-scale client websites.
- SalesforcecoreSection integrates Salesforce CRM and commerce solutions into client digital platforms, demonstrated in projects like Sentosa's e-ticketing system.
- HubSpotcoreSection utilizes HubSpot for marketing automation and CRM solutions, evidenced in projects like ANEXT Bank's email drip campaign.
- AWScoreSection is an AWS cloud partner providing cloud engineering services and infrastructure solutions for enterprise clients.
- Microsoft AzurecoreSection holds Azure cloud partnership for delivering cloud-based solutions and infrastructure to clients.
- ContentfulcoreSection builds headless CMS solutions using Contentful, as demonstrated in the Bandai Namco Southeast Asia project.
- BigCommercecoreSection implements BigCommerce eCommerce solutions for enterprise clients requiring scalable online retail capabilities.
- UmbracocoreSection utilizes Umbraco CMS for client projects, as evidenced in the GoNetZero website implementation.
- ISO27001:2022coreSection maintains ISO27001:2022 certification demonstrating commitment to information security management standards.
- Data Protection TrustmarkcoreSection has achieved Singapore's Data Protection Trustmark certification, demonstrating robust data protection practices.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Section competitors and assessment
Company assessmentDirect peers
- Huge Inc. Digital experience agency combining strategy, design, and technology for enterprise clients. Comparable to Section because both sell integrated strategy + design + engineering to enterprise buyers, with similar project-based engagement models.
- Dept Agency: Global digital creative and engineering agency delivering strategy, design, and technology services for enterprise brands. Closely comparable to Section in service mix (strategy, UX, full-stack engineering) and scale (~2,500+ people across multiple geographies), though operating at a larger footprint than Section.
- VMLY&R: Global creative agency combining brand strategy, customer experience, and technology services for enterprise clients with strong SEA operations. Directly comparable to Section's full-service digital transformation positioning.
- AKQA: Design and innovation agency operating in the same enterprise digital-transformation category as Section, with established SEA presence through WPP. Comparable service offering (design, technology, brand experience) for similar enterprise client types.
- MediaMonks / Monks: Full-service digital production and creative agency offering marketing, content, and technology services to enterprise. Comparable to Section for its integrated creative + engineering model serving enterprise clients in the same enterprise RFP pool.
- R/GA: Digital agency under IPG focused on transformation, design, and emerging technology for enterprise brands. Comparable to Section in combining strategy, design, and engineering into enterprise digital experience engagements.
Broad incumbents
- WPP: Largest global advertising holding company, with Ogilvy, VMLY&R, AKQA and others actively bidding on SEA enterprise digital accounts. Competes with Section as an aggregated holding, not as a direct specialist.
- Accenture Song: Digital, creative, and customer experience arm of Accenture. Competes with Section for the same enterprise digital-transformation RFPs, but offers it as one capability inside a broader management consulting and systems integration portfolio.
- Publicis Groupe: Global advertising holding company whose agencies (Publicis Sapient, Leo Burnett, Digitas) compete with Section in enterprise digital transformation RFPs in SEA as part of a broad portfolio rather than as a dedicated digital agency.
Regional players
- Gloo: Malaysian-headquartered digital experience agency providing design, content, and digital services to enterprise clients in Malaysia and SEA. Comparable to Section as a regional specialist competing for similar enterprise budgets in the same geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Section social profiles
Digital presenceSection compliance and trust
Trust signalCompliance1 record
Section financial estimates
Financial estimateRevenue estimate
Valuation estimate
Section leadership team
Management profileNumber of profiles
Profiles6 records
Section funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Section M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Section
What does Section do?
Section is a digital creative agency that provides strategy, design, and technology services to enterprise clients. Core offerings include UX/UI design, product strategy, design systems, rapid prototyping, generative AI and LLM consulting, full stack mobile and web development, DevOps, system integration, API and CMS development, and technical architecture consulting. Services are delivered through project-based engagements and ongoing digital transformation partnerships with enterprise organizations across finance, consumer brands, education, travel, sustainability, and non-profit sectors in Southeast Asia.
Is Section a public or private company?
Section is a private company. It is classified as management employee owned and is currently operating.
When was Section founded?
Section was founded in 2011. It employs 101 to 250 people.
Where is Section based?
Section is headquartered in Singapore, Singapore, in the Asia region.
How does Section make money?
One revenue line is on record: digital Agency Services.
Who are Section's main competitors?
Direct peers on record are Huge Inc., Dept Agency, VMLY&R, AKQA, MediaMonks / Monks and R/GA. Broad incumbents are WPP, Accenture Song and Publicis Groupe. Gloo is listed as a regional player.
Does Section have an API?
No public API is recorded for Section.