Gloo
Gloo is a Boulder, Colorado-based technology platform that serves 140,000+ faith, ministry, and nonprofit leaders through AI-powered SaaS products, managed IT services, and a constellation of acquired brands including Barna, Westfall Gold, and Midwestern.
- Company typePublic
- Founded2012
- HeadquartersBoulder, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Gloo does
Gloo is a Boulder, Colorado-based technology platform founded in 2013 by Scott and Theresa Beck that serves the faith and flourishing ecosystem, reporting 140,000+ faith, ministry, and nonprofit leaders served across an estimated 450,000+ churches, nonprofits, and faith-based organizations. The company operates a unified platform-plus-modules architecture with three primary surfaces: Gloo Workspace (Ministry Chat AI assistant, Content Studio sermon-to-content engine, Communications suite, and Insights analytics) targeting local churches; Gloo AI (comprising the Flourishing AI Initiative benchmarks, Gloo AI Studio developer platform with curated model routing across OpenAI, Anthropic, Gemini, and open-source providers, and Gloo Intelligence data layer) targeting developers and mission-aligned enterprises; and Gloo 360, an embedded managed-IT and Workday services arm for larger ministries, parachurches, universities, and nonprofits.
Revenue is generated through a hybrid model including freemium SaaS subscriptions (Gloo Workspace with optional Gloo+ upgrade, Content Studio Plus and Pro tiers on 14-day free trial), usage-based API revenue from Gloo AI Studio, enterprise managed services and professional services via Gloo 360 and acquired brands (Westfall Gold fundraising consulting, Masterworks marketing, Servant digital consulting, Midwestern embedded IT and staffing, EnterpriseMarketdesk Workday services), and transaction/advertising revenue from Outreach's New Mover Program, Igniter media library sales, and Visitor Reach SMS services. Capital is sourced through a $110 million strategic growth investment in July 2024, a $41.56 million Form D exempt offering in 2022, and a $72.8 million Nasdaq IPO in November 2025 at an $8.00 share price and $586 million valuation.
Gloo's growth strategy combines aggressive M&A (eight or more acquisitions or strategic investments since 2024 including withSoul, Faith Assistant, Igniter, XRI Global, Westfall Group, EnterpriseMarketdesk, and full ownership of Midwestern Interactive) with international expansion (Brazil via Midwestern in June 2026), values-aligned AI differentiator positioning through the Flourishing AI benchmarks, and ecosystem partnerships with YouVersion, Kaggle, Anthropic, and major church-tool vendors. Management has guided to $185 million in FY2026 revenue with profitability targeted by Q4 FY2026, alongside executive cost discipline (CEO and Executive Chairman salaries reduced to $1 effective February 2026 and targeted workforce reductions in early 2026).
Gloo firmographics
Firmographics- Name
- Gloo
- Legal name
- Gloo, LLC
- Website
- https://gloo.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Ipo
- Headcount range
- 501–1,000 employees
- Short description
- Gloo is a Boulder, Colorado-based technology platform that serves 140,000+ faith, ministry, and nonprofit leaders through AI-powered SaaS products, managed IT services, and a constellation of acquired brands including Barna, Westfall Gold, and Midwestern.
- Ownership category
- akta.pro rank
Gloo industry classification
Industry- Product category
- Faith Technology Software
- NAICS
- Software Publishers (51321), Religious Organizations (8131), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Services (8741)
- akta.pro primary industry
- Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press) (BPAGAJAI)
- akta.pro secondary industries
- Service Catalog & Self-Service Portal Platforms (HDAEALAG), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where Gloo is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gloo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- Gloo+ Subscription and Content Studio Plans: Recurring SaaS revenue from church and ministry customers via Gloo Workspace (including Ministry Chat, Communications, Insights) and tiered Content Studio subscriptions (Plus, Pro), with 14-day free trial acquisition funnel.
- Gloo 360 Enterprise IT and Managed Services: Recurring managed-services revenue from faith-based enterprises, parachurches, universities, and nonprofits for bespoke IT operations, infrastructure, and forward-deployed engineering engagements.
- Professional Services via Acquired Brands (Westfall Gold, Masterworks, Midwestern, Servant): Consulting, fundraising, donor development, staffing, and strategic services revenue from Westfall Gold, Brain Trust Creative, Parable Talent, Masterworks, Servant, and Midwestern engagements with ministries and nonprofits.
- EnterpriseMarketdesk (EMD) Workday Services: Higher-margin Workday consulting, implementation, and support services revenue from nonprofit and mid-market clients acquired via EnterpriseMarketdesk acquisition (closed May 2026).
- Gloo AI Studio API and Developer Platform: Usage-based and licensing revenue from developers building on Gloo AI Studio (inference, RAG, assistants, model routing) and from licensing values-aligned AI models to third parties.
- Marketplace and Content Distribution (Outreach, Igniter, Visitor Reach): Transaction and advertising revenue from Outreach's New Mover Program, Igniter's media library sales, and Visitor Reach's SMS-based visitor engagement services to over 60,000 churches.
- Capital Markets (IPO and Growth Equity): Equity capital raised via $110M strategic growth investment (2024) and $72.8M Nasdaq IPO (Nov 2025) supporting platform development, AI initiatives, and acquisitions through Gloo Ventures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Gloo Workspace / Ministry Chat — free signup with optional Gloo+ upgrade |
| Subscription | Monthly | Gloo Content Studio — 14-day free trial, Plus, Pro |
| Freemium | Pay-as-you-go | Gloo AI Studio — free account with API/SDK access |
| Other | Multi-year contract | Gloo 360, Servant, Midwestern, Westfall Gold, Masterworks — quote-based enterprise services |
| Unit Pricing | Pay-as-you-go | Nasdaq Class A Common Stock (ticker GLOO) |
Go-to-market motion6 records
Distribution channels7 records
Marketing channels9 records
Gloo product offering
Product offeringCore offering
Gloo operates a technology platform serving the faith and flourishing ecosystem, connecting over 450,000 churches, nonprofits, and faith-based organizations. Its core offering combines Gloo Workspace (church management, communications, content, and insights), Gloo AI Studio (values-aligned AI model routing and developer APIs), Gloo 360 (managed IT services), and a portfolio of faith-focused sub-brands delivering fundraising, media, research, and consulting services. The platform serves over 140,000 faith, ministry, and nonprofit leaders with AI-powered tools tailored to missional workflows.
Product overview
Gloo operates a unified platform-plus-modules architecture for the faith and flourishing ecosystem, serving over 140,000 faith, ministry, and nonprofit leaders. The core offering is the Gloo Platform, with three primary product surfaces: (1) Gloo Workspace for churches, which includes Ministry Chat (AI assistant), Content Studio (sermon-to-content engine), Communications (email/text), and Insights (analytics); (2) Gloo AI, comprising the Flourishing AI Initiative benchmark suite, Gloo AI Studio (developer platform with model routing and APIs), and Gloo Intelligence (forward-deployed AI services); and (3) Gloo 360, a managed-IT services arm. Gloo's portfolio also encompasses a constellation of sub-brands and acquired companies including Barna (research), Carey Nieuwhof (leadership), Igniter (church media), Masterworks (fundraising/marketing agency), Midwestern (talent partner), Outreach (church marketing), Servant (consulting), Visitor Reach (SMS outreach), Westfall Gold (fundraising), and XRI Global (multilingual AI), each integrated under the platform to deliver end-to-end solutions across church, enterprise, and developer segments.
Differentiator
Problem solved
Functional benefit
Brands
- Gloo Workspace: AI-powered tools for church ministry including Ministry Chat, Content Studio, Communications, and Insights.
- Gloo Ministry Chat
- Gloo Content Studio
- Gloo AI Studio
- Gloo AI
- Flourishing AI Initiative (FAI)
- Gloo 360
- Westfall Gold
- Barna
- Carey Nieuwhof
- Igniter
- Outreach
- Midwestern
- XRI Global
- Masterworks
- Servant
- Church Law & Tax
- ChurchSalary
- Sermon Central
- Church.Tech
- Visitor Reach
- State of the Church
Products and services
- Gloo Workspace
- Gloo Content Studio
- Gloo AI Studio
- Gloo 360
- Flourishing AI Initiative (FAI)
- Westfall Gold
- Barna Group
- Carey Nieuwhof
- Igniter
- Masterworks
- Midwestern Interactive
- Outreach
- Servant
- Visitor Reach
- XRI Global
- Church Law & Tax
- Church Salary
- EnterpriseMarketdesk (EMD)
Quantifiable outcome
- 10 hours/week saved by The Foundry Church Baltimore using Gloo Content Studio
- +7 more outcomes
Companies that use Gloo
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
Gloo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability19 records
Feature6 records
Gloo partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core and minor.
- YouVersionflagshipCo-launch of "Scripture in New Frontiers: A Virtual Summer Challenge" on Kaggle (July 6–31, 2026) integrating the YouVersion Platform (1,475 Bible versions in 1,244 languages) with Gloo AI Studio, and serving as lead-in to the Gloo AI Hackathon 2026 in Boulder with $200,000+ in prizes.
- Midwestern InteractiveflagshipDefinitive agreement to acquire the remaining 20% stake to bring ownership to 100% (close expected Q2 2026); Midwestern operates as a wholly owned subsidiary while planning an AI-enabled global talent platform and Brazil expansion.
- EnterpriseMarketdesk (EMD)flagshipDefinitive agreement announced April 14, 2026; acquisition closed May 2026 for $9M of assets adding AI-enabled Workday consulting, implementation, and support services to Gloo 360 for nonprofits and mid-market organizations.
- Westfall Group (Westfall Gold, Brain Trust Creative, Parable Talent)flagshipAcquired January 2026 as wholly owned subsidiary to deliver major donor engagement, experience design, and talent booking; founder Bob Westfall continues as CEO; combined with Masterworks creates end-to-end fundraising portfolio.
- Westfall Group (Bob Westfall, founder)flagshipAcquisition announced December 17, 2025; founder Bob Westfall remains as Westfall Group CEO under Gloo ownership; brings major donor engagement, experience design (Brain Trust Creative), and talent booking (Parable Talent) capabilities.
- XRI GlobalflagshipAcquired November 25, 2025 to add multilingual and voice AI capabilities covering thousands of languages, including low-resource and unwritten ones, across health, faith, and humanitarian sectors.
- Igniter (Igniter Media)flagshipAcquired September 30, 2025 as a media company specializing in church media solutions; integrated into Gloo's offerings as a worship media library alongside AI capabilities.
- Faith AssistantcoreAcquired January 2025; AI-based chatbot provider for ministries creating custom AI models for churches, nonprofits, and media outlets.
- VisitorReachminorStrategic investment from Gloo to support personalized communication tools for local churches and visitor engagement via SMS.
- Barna GroupflagshipBecame a Gloo capital partner in 2025; co-produces recurring research (State of the Church, Faith & AI, pastoral surveys) and provides custom research and consulting for churches and enterprises; CEO David Kinnaman leads Barna.
- withSoulcoreAcquired September 30, 2024; AI startup developing AI-driven content solutions for faith-based content creators, publishers, and media organizations.
- Carey NieuwhofflagshipJoined Gloo in 2014; provides leadership content reaching 3M+ monthly; top 0.1% global Carey Nieuwhof Leadership Podcast, Art of Leadership Academy, and On The Rise newsletter (100,000+ leaders).
- Planning CentercoreNative integration referenced across Ministry Chat and Content Studio for sermon uploads, planning center people/services sync, and onboarding workflows (volunteer onboarding, sermon prep automation).
- HubSpotcoreSeamless integration with Gloo Communications for unified email/SMS contact data and engagement workflows.
- MailchimpcoreSeamless integration with Gloo Communications for email marketing automation and audience engagement.
- Google WorkspacecoreWorkflow Automation example workflow syncs welcome emails via Gmail and creates role profiles; positioning as a "Coming soon" deep integration for ministry operations.
- CanvacoreExample workflow "Create title graphics in Canva" integrated into Ministry Chat's sermon preparation assistant.
- AnthropicflagshipAnthropic Claude is offered as one of the curated models in Gloo AI Studio; Gloo executives also participated in Anthropic's faith-tradition convening on Claude's constitution, persona selection, and covenant/formation themes.
- OpenAIcoreOpenAI models are part of the curated set accessible through Gloo AI Studio's model routing and policy controls.
- Google GeminicoreGoogle Gemini is among the curated model providers available in Gloo AI Studio for developers.
- KagglecoreHosts the "Scripture in New Frontiers: A Virtual Summer Challenge" (July 6–31, 2026) co-sponsored with YouVersion and Gloo; cash prizes awarded globally.
- OpenAI / Anthropic / Google Gemini model providerscoreGloo AI Studio licenses and routes requests to curated frontier models from OpenAI, Anthropic, Google Gemini, and open-source providers with values-aligned policy controls.
- Salesforce (research reference)minorCited by Gloo blog referencing a 2022 Salesforce study stating only 12% of nonprofits consider themselves digitally mature, used to frame Gloo's mission and product strategy.
Scale indicators19 records
Recent moves8 records
Expansion highlights6 records
Gloo competitors and assessment
Company assessmentDirect peers
- Pushpay: Pushpay provides church engagement, giving, and management software to faith-based organizations of similar size to Gloo's church segment. It is the closest publicly traded direct competitor in the church SaaS platform category, competing for the same congregational budgets.
- Subsplash: Subsplash offers an all-in-one church engagement platform with mobile apps, giving, media, and communications serving tens of thousands of churches — directly competing with Gloo Workspace, Content Studio, and Communications modules.
- Planning Center: Planning Center provides church management software (People, Services, Giving, Groups, etc.) widely used by the same church customers Gloo targets. While Gloo integrates with Planning Center, it is also an adjacent platform competing for the same ministry software budget.
- Tithe.ly: Tithe.ly provides church giving, mobile apps, and engagement tools to churches and faith-based organizations — a focused direct competitor to Gloo's giving-adjacent features within Workspace and Outreach's New Mover Program.
- Church Community Builder (Pushpay): Church Community Builder, owned by Pushpay, is a church management and engagement platform used by thousands of churches — competing directly with Gloo's Workspace, Communications, and Insights modules for the same church administrators.
- Faithlife (Logos Bible Software): Faithlife builds Logos Bible Software and a suite of church and ministry tools that overlap with Gloo's Bible-integrated content offerings (Scripture in New Frontiers with YouVersion). It is a competing faith content and community platform.
Broad incumbents
- Blackbaud: Blackbaud is the leading provider of software, services, and expertise for nonprofits and the broader social good community. It serves a substantially overlapping faith and nonprofit customer base at much greater scale, positioning it as the broad incumbent Gloo must displace.
- Salesforce (Nonprofit Cloud / NPSP): Salesforce's Nonprofit Cloud and the Nonprofit Success Pack (NPSP) are the dominant horizontal CRM platforms used by large faith-based and mission-driven organizations. Gloo positions Gloo 360, Masterworks, and Workspace as faith-native alternatives to this broader incumbent stack.
- Workday: Workday is the enterprise HR/finance platform whose nonprofit and mid-market implementations Gloo now services through the EMD acquisition. It is a platform incumbent whose expanding partner ecosystem Gloo leverages rather than competes with head-on.
Others
- Masterworks (independent pre-Gloo brand context): Masterworks (the agency now within Gloo) was historically comparable to other faith-aligned creative and fundraising agencies such as ECFA-affiliated agencies; we list Masterworks here only to flag that the broader faith-marketing agency space includes regional competitors Gloo now consolidates against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Gloo social profiles
Digital presenceGloo compliance and trust
Trust signalCompliance4 records
Gloo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gloo leadership team
Management profileNumber of profiles
Profiles20 records
Gloo subsidiaries and ownership
Company hierarchySubsidiaries13 records
Gloo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gloo M&A and investment
M&A and investmentM&A10 records
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gloo
What does Gloo do?
Gloo operates a technology platform serving the faith and flourishing ecosystem, connecting over 450,000 churches, nonprofits, and faith-based organizations. Its core offering combines Gloo Workspace (church management, communications, content, and insights), Gloo AI Studio (values-aligned AI model routing and developer APIs), Gloo 360 (managed IT services), and a portfolio of faith-focused sub-brands delivering fundraising, media, research, and consulting services. The platform serves over 140,000 faith, ministry, and nonprofit leaders with AI-powered tools tailored to missional workflows.
Is Gloo a public or private company?
Gloo is a public company. It is classified as public and is currently ipo.
When was Gloo founded?
Gloo was founded in 2012. It employs 501 to 1,000 people.
Where is Gloo based?
Gloo is headquartered in Boulder, United States, in the North America region.
How does Gloo make money?
Seven revenue lines are on record. Gloo+ Subscription and Content Studio Plans are the primary driver. The others are gloo 360 Enterprise IT and Managed Services, professional Services via Acquired Brands (Westfall Gold, Masterworks, Midwestern, Servant), enterpriseMarketdesk (EMD) Workday Services, gloo AI Studio API and Developer Platform, marketplace and Content Distribution (Outreach, Igniter, Visitor Reach) and capital Markets (IPO and Growth Equity).
Who are Gloo's main competitors?
Direct peers on record are Pushpay, Subsplash, Planning Center, Tithe.ly, Church Community Builder (Pushpay) and Faithlife (Logos Bible Software). Broad incumbents are Blackbaud, Salesforce (Nonprofit Cloud / NPSP) and Workday. Masterworks (independent pre-Gloo brand context) is listed as an others.
Does Gloo have an API?
Yes. Gloo AI Studio offers an API-first platform where developers can access curated values-aligned AI models (including OpenAI, Gemini, Anthropic, and open-source models), route requests across multiple models with policy controls, and build inference, RAG, and assistant workflows. The platform supports model routing with consistent policy controls and dynamic selection of appropriate models for each request. Developer documentation is at studio.ai.gloo.com.
What industry is Gloo in?
Gloo's product category is Faith Technology Software. Its primary akta.pro industry code is BPAGAJAI, Faith-Based Media, Publishing & Broadcasting (Radio, TV, Digital, Press), with a secondary code of HDAEALAG, Service Catalog & Self-Service Portal Platforms. Its NAICS code is 51321 and its SIC code is 7371.