Section

What Section does

Section is a Singapore-headquartered digital agency providing strategy, design, and technology services to enterprise clients across Southeast Asia. Founded in 2011 and operating as Section Pte Ltd, the company employs over 1,000 people across three offices in Singapore, Malaysia, and Vietnam, and has served more than 1,100 clients since inception. Its service portfolio spans design systems, user research, UX/UI design, rapid prototyping, full-stack mobile and web development, DevOps, CMS and eCommerce implementations, and Generative AI and LLM strategy services.

The company delivers work through direct enterprise engagement and co-creation model, with project-based professional services revenue generated from clients in finance and banking (OCBC, ANEXT Bank, Prudential, CIMB, Techcombank), consumer brands (Bandai Namco, Meta, Grab, Uniqlo), education (SUTD), travel (Sentosa), sustainability (GoNetZero, Caltex), and non-profit (Community Foundation of Singapore) sectors. Section maintains certified partnerships across major enterprise platforms including Sitecore, Adobe Experience Manager, Salesforce, AWS, Azure, Contentful, and BigCommerce, and holds ISO 27001:2022 and Singapore Data Protection Trustmark certifications.

Section's go-to-market relies on direct enterprise engagement, website lead generation, and client referrals, supported by a portfolio of 30+ industry awards including a Sitecore Experience Award. Leadership is founder-led, with Ryan Hoe as CEO, Eugene Boey as Design Partner/COO, and Nicholas Chew as Tech Partner/CTO. The company is privately held with no disclosed funding rounds or external institutional investment.

Name

Section

Legal name

SECTION PTE LTD

Website

https://wearesection.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Section is a Singapore-based digital agency offering strategy, design, and technology services to enterprise clients across Southeast Asia. With over 1,000 employees in Singapore, Malaysia, and Vietnam, the firm serves finance, consumer, education, sustainability, and non-profit sectors via project-based engagements and certified platform partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Digital Agency Services: Section provides strategy, design, and technology services including UX/UI design, product concepting, rapid prototyping, full stack development, DevOps, QA, and technical consulting. Revenue is generated through project-based engagements and ongoing digital transformation partnerships with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Section is a digital creative agency that provides strategy, design, and technology services to enterprise clients. Core offerings include UX/UI design, product strategy, design systems, rapid prototyping, generative AI and LLM consulting, full stack mobile and web development, DevOps, system integration, API and CMS development, and technical architecture consulting. Services are delivered through project-based engagements and ongoing digital transformation partnerships with enterprise organizations across finance, consumer brands, education, travel, sustainability, and non-profit sectors in Southeast Asia.

Product overview

Section is a digital agency offering a unified suite of strategy, design, and technology services for enterprise clients. The company does not appear to sell a discrete product; rather it provides professional services including design systems, ecosystem strategy, user research, product strategy, UX/UI design, rapid prototyping, generative AI consulting for enterprise, LLM strategy and implementation, system integration, full-stack mobile and web development, DevOps architecture, API and CMS development, and technical architecture consulting. All work is delivered through direct client collaboration rather than through a packaged software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Strategy consulting covering design systems, ecosystem strategy, user research and testing, product strategy, project management, platform management roadmaps, and SEO and content strategy. Delivered to enterprise clients to inform and frame digital transformation initiatives.
• Design Services UX and UI design, product concepting, rapid prototyping, content design, and information architecture services for enterprise clients building digital products and platforms.
• Technology Services Enterprise technology services including generative AI for enterprise, LLM strategy and implementation, system integration, full stack mobile and web development, DevOps architecture, API and CMS development, manual and automated QA, software for physical spaces, technical architecture consulting, and accessibility. Delivered to enterprise clients across finance, consumer brands, travel, education, sustainability, and non-profit sectors.

Quantifiable outcome

• Over 1,100 clients served since 2011
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core.

• SitecorecoreTechnology or IntegrationSection is a certified Sitecore partner with demonstrated expertise, as evidenced by their Sitecore Experience Award for Best Use of Data to Connect the Experience for Sentosa. The company builds enterprise solutions on the Sitecore platform.
• Adobe Experience ManagercoreTechnology or IntegrationSection holds Adobe Experience Manager certifications and leverages this CMS platform for enterprise client projects.
• WordPress VIPcoreTechnology or IntegrationSection is a certified WordPress VIP partner, utilizing this enterprise WordPress platform for high-scale client websites.
• SalesforcecoreTechnology or IntegrationSection integrates Salesforce CRM and commerce solutions into client digital platforms, demonstrated in projects like Sentosa's e-ticketing system.
• HubSpotcoreTechnology or IntegrationSection utilizes HubSpot for marketing automation and CRM solutions, evidenced in projects like ANEXT Bank's email drip campaign.
• AWScoreTechnology or IntegrationSection is an AWS cloud partner providing cloud engineering services and infrastructure solutions for enterprise clients.
• Microsoft AzurecoreTechnology or IntegrationSection holds Azure cloud partnership for delivering cloud-based solutions and infrastructure to clients.
• ContentfulcoreTechnology or IntegrationSection builds headless CMS solutions using Contentful, as demonstrated in the Bandai Namco Southeast Asia project.
• BigCommercecoreTechnology or IntegrationSection implements BigCommerce eCommerce solutions for enterprise clients requiring scalable online retail capabilities.
• UmbracocoreTechnology or IntegrationSection utilizes Umbraco CMS for client projects, as evidenced in the GoNetZero website implementation.
• ISO27001:2022coreTechnology or IntegrationSection maintains ISO27001:2022 certification demonstrating commitment to information security management standards.
• Data Protection TrustmarkcoreTechnology or IntegrationSection has achieved Singapore's Data Protection Trustmark certification, demonstrating robust data protection practices.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Huge Inc. Digital experience agency combining strategy, design, and technology for enterprise clients. Comparable to Section because both sell integrated strategy + design + engineering to enterprise buyers, with similar project-based engagement models.
• Dept Agency: Global digital creative and engineering agency delivering strategy, design, and technology services for enterprise brands. Closely comparable to Section in service mix (strategy, UX, full-stack engineering) and scale (~2,500+ people across multiple geographies), though operating at a larger footprint than Section.
• VMLY&R: Global creative agency combining brand strategy, customer experience, and technology services for enterprise clients with strong SEA operations. Directly comparable to Section's full-service digital transformation positioning.
• AKQA: Design and innovation agency operating in the same enterprise digital-transformation category as Section, with established SEA presence through WPP. Comparable service offering (design, technology, brand experience) for similar enterprise client types.
• MediaMonks / Monks: Full-service digital production and creative agency offering marketing, content, and technology services to enterprise. Comparable to Section for its integrated creative + engineering model serving enterprise clients in the same enterprise RFP pool.
• R/GA: Digital agency under IPG focused on transformation, design, and emerging technology for enterprise brands. Comparable to Section in combining strategy, design, and engineering into enterprise digital experience engagements.

Broad incumbents

• WPP: Largest global advertising holding company, with Ogilvy, VMLY&R, AKQA and others actively bidding on SEA enterprise digital accounts. Competes with Section as an aggregated holding, not as a direct specialist.
• Accenture Song: Digital, creative, and customer experience arm of Accenture. Competes with Section for the same enterprise digital-transformation RFPs, but offers it as one capability inside a broader management consulting and systems integration portfolio.
• Publicis Groupe: Global advertising holding company whose agencies (Publicis Sapient, Leo Burnett, Digitas) compete with Section in enterprise digital transformation RFPs in SEA as part of a broad portfolio rather than as a dedicated digital agency.

Regional players

• Gloo: Malaysian-headquartered digital experience agency providing design, content, and digital services to enterprise clients in Malaysia and SEA. Comparable to Section as a regional specialist competing for similar enterprise budgets in the same geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/section
• Instagraminstagram.com/section_interactive
• Facebookfacebook.com/wearesection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Section