Narasi

What Narasi does

Narasi is an Indonesian digital media company operating a multi-channel video and news platform under the legal name Narasi TV, headquartered in Jakarta Pusat and founded in 2017. Its core product is the narasi.tv streaming and article platform, organized into four content verticals — News, Tech & Edu, Lifestyle, and Hype — and anchored by flagship programs including Mata Najwa and Musyawarah (hosted by journalist Najwa Shihab), Narasi Newsroom, Narasi Explains, the WMN women's empowerment series, and the Tes Wawasan Kebangsaan quiz program. The company also publishes a daily news article product ('Narasi Daily') and runs the Hype entertainment channel covering film, music, sport, and pop culture.

Narasi monetizes through three primary streams: advertising and sponsorship on owned digital properties (website, YouTube channel, social media), an educational vertical called Narasi Academy that sells tiered online courses priced between Rp150,000 and Rp1,850,000 in areas such as journalism, content production, social media marketing, illustration, animation, and event management, and corporate partnerships that deliver co-branded training programs and content collaborations. Notable institutional partners include Grab, Danone Indonesia, the Australian Embassy, Tanoto Foundation, Indosat, YouTube, multiple Indonesian universities (UGM, Ciputra Surabaya, ITB Asia Malang), and government ministries. The platform reaches audiences directly as a consumer-facing media brand and indirectly as a B2B workforce-development partner.

The technology stack centers on a digital media streaming platform with video-on-demand capabilities and YouTube integration, paired with an LMS for Narasi Academy. There is no indication of proprietary AI/ML capability or third-party AI model dependencies disclosed in the available data; Narasi operates as a content-led media business. Headcount is reported at 101-250 employees, ownership is private with one disclosed 2018 funding round from GDP Venture and Gojek, and co-founders Najwa Shihab, Catharina Davy (CEO), and Dahlia Citra Buana (Chief of Creative Studio) provide the editorial and operational leadership.

Name

Narasi

Legal name

Narasi TV

Website

https://narasi.tv

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

Narasi is an Indonesian digital media company (Narasi TV) operating a multi-channel video and news streaming platform plus Narasi Academy, a tiered online-course business. It serves Indonesian consumers directly and corporate/institutional partners (Grab, Danone, Australian Embassy, universities) through advertising, courses, and co-branded training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising and Sponsorship: The platform generates revenue through advertisements placed across its digital properties including video ads, display ads, and sponsored content. The website shows clear advertisement sections throughout.
2. Narasi Academy Course Sales: Online educational platform selling courses in journalism, content creation, social media marketing, illustration, animation, and event management. Courses range from Rp150,000 to Rp1,850,000 with various tiers.
3. Corporate Partnerships and Collaborations: Branded programs and collaborations with corporate partners for workforce development and content creation training, including programs with Grab, Danone, Tanoto Foundation, and various government institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Narasi operates an Indonesian digital media platform that produces and distributes original video programming, news articles, and lifestyle content across multiple specialized channels (News, Tech & Edu, Lifestyle, Hype). Its flagship talk shows include Mata Najwa and Musyawarah hosted by journalist Najwa Shihab, supplemented by Narasi Newsroom explainers and the Narasi Academy online course platform offering training in journalism, content production, and digital skills.

Product overview

Narasi is an Indonesian digital streaming platform and multi-channel media company offering a platform-plus-channels architecture. The core Narasi TV platform delivers video streaming and news content, organized into specialized channels (News, Tech & Edu, Lifestyle, Hype) alongside branded programs including the flagship talk show Mata Najwa, Musyawarah discussions, Narasi Explains educational content, WMN women's empowerment programming, and Tes Wawasan Kebangsaan quiz series. The subsidiary Narasi Academy provides online educational courses in journalism, content creation, design, social media, and event management. Narasi Daily publishes news articles complementing the video content across all channels.

Differentiator

Problem solved

Functional benefit

Brands

• Narasi Academy: Educational platform offering online courses in journalism, content production, social media marketing, art & design, and event management with professional mentors.

Products and services

• Narasi TV Digital Platform
• Narasi Academy
• Mata Najwa
• Musyawarah
• Narasi Explains
• Tes Wawasan Kebangsaan
• WMN (Women by Narasi)
• Narasi Daily

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Danone IndonesiaminorStrategic or Co-development Partner · 18 August 2025Danone Indonesia Creator Connect 2025 was a collaborative learning and self-development space for young creators to produce content about healthy lifestyle, nutrition, and awareness. Participants received training from experts and opportunities to join creative creator movements.
• Australian EmbassycoreStrategic or Co-development Partner · 19 May 2025Journalism Fellowship Program - a training and mentoring program for young Indonesians, especially university journalism organizations, to build skills in journalism, digital content creation, and media literacy. Fully funded program with 3-5 representatives from each university producing fellowship works.
• Grab IndonesiacoreStrategic or Co-development PartnerNarasi Academy x Grab collaboration for 'Kelas Tanpa Guru' (Class Without Teachers) program, providing digital skills and content creation training for Grab ecosystem participants.
• UNFPA & PKBI DKI JakartaminorStrategic or Co-development PartnerICPD30 Creative Fellowship Training Programme collaboration for youth development and creative skills training.
• Tanoto FoundationminorStrategic or Co-development Partner#JadiTELADAN Sekarang, Future Leaders Kemudian program - leadership development initiative for Indonesian youth.
• IndosatminorStrategic or Co-development PartnerWorkshop Online Festival Film Pendek SOS 2023 - online workshop collaboration for short film festival.
• YoutubecoreTechnology or IntegrationAccelerator Programme for Independent Digital-First Newsrooms - YouTube-supported program for digital news development and training.
• Universitas Gadjah Mada (Fisipol UGM)minorStrategic or Co-development PartnerEducational partnership with Faculty of Social and Political Sciences for journalism and media programs.
• Universitas Ciputra SurabayaminorStrategic or Co-development PartnerCreative Digital Learning collaboration focusing on mental health awareness on social media platforms and digital ecosystem quality.
• Institut Teknologi dan Bisnis Asia MalangminorStrategic or Co-development PartnerCreative Digital Learning collaboration encouraging Indonesian youth to create impactful digital content through interactive classes.
• Kementerian Pertahanan RIminorStrategic or Co-development PartnerCollaboration for national defense-related content and training programs.
• SatoriaminorStrategic or Co-development PartnerNajwa Shihab: Bergerak Berkarya Berdampak - collaborative program featuring journalist Najwa Shihab for youth development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ruangguru: Indonesia's largest ed-tech platform offering online courses and tutoring; comparable to Narasi Academy's model of selling structured online courses with professional mentors to Indonesian learners.

Direct peers

• IDN Times: Indonesian digital media company targeting younger audiences with multi-category news, entertainment, and lifestyle content, monetized via advertising and branded programs—directly comparable to Narasi's platform-plus-channels architecture.
• Kumparan: Indonesian digital-first news and content platform offering multi-category news, lifestyle, and entertainment content with a similar direct-to-consumer digital model targeting Indonesian audiences.
• Tempo.co: Established Indonesian news brand that has transitioned to a strong digital presence; comparable as a credible journalism-led multi-platform media company in Indonesia.
• Tirto.id: Indonesian online journalism outlet producing long-form investigative and explanatory news content; comparable in editorial focus on credible, in-depth journalism for Indonesian audiences.

Broad incumbents

• Detik.com: One of Indonesia's largest news portals with massive reach and broader category coverage; competes for the same Indonesian advertising spend and audience attention as Narasi but at significantly larger scale.
• Vidio: Indonesia's leading domestic OTT streaming platform offering video-on-demand, live TV, and original content; overlaps with Narasi's video streaming and entertainment distribution model at significantly larger scale.
• CNN Indonesia: Major Indonesian television news network with a strong digital platform; comparable to Narasi's Mata Najwa flagship talk show format and digital news distribution.
• CNBC Indonesia: Major Indonesian business and news broadcaster with a digital platform; comparable as a multi-format (video + articles) news media brand monetized through ads and corporate partnerships.
• VICE: Global digital media company known for youth-targeted video journalism, explainers, and lifestyle content; comparable to Narasi's digital-first, personality-driven, multi-category content model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/narasitv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Narasi