Alcohol Justice

What Alcohol Justice does

Alcohol Justice is a 501(c)(3) public health advocacy nonprofit organization founded in 1987 in San Rafael, California, originally as the Marin Institute for the Prevention of Alcohol and Other Drug Problems and rebranded to its current name in 2011. It works to reduce alcohol-related harm—particularly to youth and underserved communities—through a combination of policy research, community organizing, coalition building, and public education. Its core deliverables include six issue campaigns (Advertising, Charge for Harm, State Control & Regulation, Point .05 Saves Lives, Free Our Sports, and Federal Regulation), four sustained coalitions and projects (CAPA, LA DAPA, SRADC, and NextGen Youth Advocates™), and a publications program comprising reports and fact sheets on alcohol harm, taxation, advertising, and industry influence.

The organization's product surface is built around a small set of public-facing digital advocacy tools rather than commercial software. These include an interactive Alcohol Tax Calculator that projects state-level excise-tax revenue, state-by-state Advocacy Maps integrated with Poursafe.com outlet and crime data, a Doghouse watchdog feature documenting alcohol-industry misconduct, and a legislative-activity tracking service covering five California and federal policy areas. The technology stack is described as standard policy-research and web publishing infrastructure; there is no proprietary AI, machine-learning pipeline, or platform-as-a-service offering, and the organization explicitly identifies itself as a nonprofit advocacy platform rather than a technology product company.

Alcohol Justice operates as a supporting organization of the Marin Community Foundation, with a perpetual share of approximately 3% of the annual return on the Leonard and Beryl Buck Foundation (Buck Trust) serving as its core funding floor. Revenue is supplemented by foundation grants (San Francisco Foundation, Ginnie and Peter Haas Jr. Fund, Marin Charitable Foundation, Sierra Health Foundation), federal and county government grants (CDC Drug Free Communities, STOP Act, CARA Opioids, Marin County HHS, Marin County Probation), and a seven-tier individual-donation program ranging from $25 (Activist) to $2,500 (Alcohol Watchdog). The organization is governed by an independent board and led by an executive director supported by a small staff of approximately 11–50 employees, with no disclosed revenue figure or public financial filings.

Name

Alcohol Justice

Legal name

Alcohol Justice

Website

https://alcoholjustice.org

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Alcohol Justice is a 501(c)(3) public health advocacy nonprofit founded in 1987 that reduces alcohol-related harm in California through research, policy advocacy, community organizing, coalition building, and youth programs, funded primarily by the Buck Trust and government grants.

Ownership category

akta.pro rank

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible charitable donations from individuals at various tiers ranging from $25 (Activist) to $2,500 (Alcohol Watchdog). The organization is a §501(c)(3) public charity.
2. Foundation Grants: Funding from foundations including San Francisco Foundation, Ginnie and Peter Haas Jr. Fund, Marin Charitable Foundation, Sierra Health Foundation, and others.
3. Government Grants and Contracts: Grants from Centers for Disease Control and Prevention (Drug Free Communities, STOP Act, CARA Opioids), Marin County Probation Department, County of Marin Department of Health and Human Services, and County of Marin Community Services Fund.
4. Buck Trust Legacy Funding: Core funding from Leonard and Beryl Buck Foundation (Buck Trust). Receives approximately 3% of annual fund return in perpetuity.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Alcohol Justice is a public health advocacy nonprofit that conducts policy research, produces reports and fact sheets on alcohol regulation, runs interactive advocacy tools (Tax Calculator, Advocacy Maps, Doghouse), coordinates coalitions across California, and delivers youth prevention programs. Its core activities center on reducing alcohol-related harms through legislative monitoring, community organizing, and evidence-based campaigns targeting alcohol industry practices.

Product overview

Alcohol Justice is a public health advocacy nonprofit organization (501(c)(3)) that operates as a platform of advocacy tools, educational resources, and community programs rather than a commercial product. The organization's offerings include an Alcohol Tax Calculator for estimating excise tax revenue, the Doghouse watchdog feature exposing industry misconduct, Advocacy Maps with Poursafe.com integration for tracking alcohol outlets and legislation, and Publications comprising evidence-based reports and fact sheets. Its coalition projects include the San Rafael Alcohol & Drug Coalition (SRADC), California Alcohol Policy Alliance (CAPA), LA DAPA, and NextGen Youth Advocates™ youth program. The organization also runs six advocacy campaigns addressing advertising, alcohol taxes, state control, BAC limits, sports marketing, and federal regulation, supported by legislative activity tracking services.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen Youth Advocates™: Youth advocacy program that holds weekly programs for youth to develop skills in advocacy, policy change, organic gardening, and personal wellness. Meets biweekly on Mondays and Thursdays from 3PM to 6PM.
• San Rafael Alcohol & Drug Coalition (SRADC)
• California Alcohol Policy Alliance (CAPA)
• LA DAPA
• Doghouse

Products and services

• Alcohol Tax Calculator

Quantifiable outcome

• Lowering BAC threshold by 0.02% in the U.S. reduced fatal crash rates by over 10% and saved almost 25,000 lives
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• California Alcohol Policy Alliance (CAPA)coreStrategic or Co-development PartnerStatewide alliance of diverse organizations and communities in California united to protect health and safety and prevent alcohol-related harm through statewide action. Holds annual summits and coordinates legislative advocacy.
• LA DAPA (Los Angeles Drug & Alcohol Policy Alliance)coreStrategic or Co-development PartnerProject of Alcohol Justice advocating for safe and healthy communities in Los Angeles and countywide through public awareness and policy change. Member organizations include children's hospital and community organizations.
• San Rafael Alcohol & Drug Coalition (SRADC)coreStrategic or Co-development PartnerCoalition uniting youth and adult groups to discourage youth alcohol, marijuana, opioids and prescription drug abuse using environmental prevention strategies in San Rafael.
• Alcohol-Narcotic Education FoundationminorStrategic or Co-development PartnerMember organization of CAPA coalition.
• AADAP, Inc.minorStrategic or Co-development PartnerMember organization of CAPA coalition.
• Behavioral Health Services, Inc.minorStrategic or Co-development PartnerMember organization of CAPA and LA DAPA coalitions.
• Children's Hospital Los AngelesminorStrategic or Co-development PartnerMember organization of LA DAPA coalition.
• Koreatown Youth & Community CenterminorStrategic or Co-development PartnerMember organization of LA DAPA coalition.
• Pueblo y Salud, Inc.minorStrategic or Co-development PartnerMember organization of LA DAPA coalition and CAPA.
• Institute for Public StrategiesminorStrategic or Co-development PartnerMember organization of LA DAPA and CAPA coalitions.
• Tarzana Treatment Centers, Inc.minorStrategic or Co-development PartnerMember organization of LA DAPA coalition.
• The Wall Las Memorias ProjectminorStrategic or Co-development PartnerMember organization of LA DAPA coalition.
• Friday Night Live PartnershipminorStrategic or Co-development PartnerMember organization of CAPA coalition.
• Homeboy IndustriesminorStrategic or Co-development PartnerSupporter organization of LA DAPA.
• National Asian Pacific American Families Against Substance AbuseminorStrategic or Co-development PartnerSupporter organization of LA DAPA.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Drug Policy Alliance: National advocacy nonprofit working on drug policy reform including alcohol-related harm reduction. Closely comparable mission of policy advocacy, legislative tracking, and coalition building — though broader in scope (all drugs vs. alcohol-specific).
• Students Against Destructive Decisions (SADD): Youth-focused organization preventing destructive decisions including underage drinking. Highly comparable mission on youth alcohol prevention, though primarily peer-to-peer education rather than policy advocacy.
• Community Anti-Drug Coalitions of America (CADCA): National membership organization for community anti-drug coalitions, including alcohol. Highly comparable model of coalition-based advocacy, training programs, and Drug Free Communities grant administration — operates at a much larger national scale.
• Center for Science in the Public Interest (CSPI): Public health advocacy nonprofit producing research reports and policy campaigns on food, nutrition, and alcohol. Direct peer on the alcohol advocacy front, sharing a research-driven, watchdog orientation toward consumer-protection issues.

Broad incumbents

• Partnership to End Addiction: National nonprofit addressing addiction including alcohol, with a focus on youth and family education. Overlaps on youth substance abuse prevention messaging and family-targeted advocacy.
• Mothers Against Drunk Driving (MADD): Larger, nationally-scoped nonprofit advocating against drunk driving and underage drinking. Direct overlap on alcohol policy, BAC limits, and youth prevention — but operates at national scale with a much larger staff and donor base than Alcohol Justice.
• American Public Health Association (APHA): Large professional association publishing public health research and policy positions including on alcohol. Adjacent on the research/advocacy interface, with overlapping policy stances but much broader mission scope.

Regional players

• Alcohol Change UK: UK-based alcohol harm charity working on policy, research, and public awareness. Strong functional analog in mission and operating model, but operates in a different geography — relevant for benchmarking best practices.

Emerging players

• Responsible Hospitality Institute: Nonprofit focused on safe and vibrant nightlife through policy and training. Overlaps with Alcohol Justice on trading-hour restrictions and alcohol outlet density regulation.

Others

• National Institute on Alcohol Abuse and Alcoholism (NIAAA): Federal agency conducting and funding alcohol-related research. Not a peer organization, but a relevant ecosystem participant as both a research source and potential grantee/partner for Alcohol Justice's evidence-based advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alcoholjustice
• YouTubeyoutube.com/user/AlcoholJustice
• Facebookfacebook.com/alcoholwatchdog
• LinkedInlinkedin.com/company/alcohol-justice
• Instagraminstagram.com/alcohol_justice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alcohol Justice