Fleurus
Fleurus Éditions is a privately held French children's book publisher, founded 1993 and headquartered in Paris, that sells physical and digital children's books across four imprints (Anthelion, Petites Pommes, Fantasy Dreams, Maison Fleurus) directly to consumers in France and Belgium via its own e-commerce site.
- Company typePrivate
- Founded1993
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fleurus does
Fleurus Éditions is a privately held French children's book publisher headquartered at 57 rue Gaston Tessier in Paris's 19th arrondissement. Founded in 1993, the company produces and sells physical and digital books aimed at children from birth through young adulthood, organized across age-segmented imprints including Anthelion (Young Adult fiction), Petites Pommes (early childhood), Fantasy Dreams (fantasy-themed stationery), and Maison Fleurus (family organization tools). Its catalog spans board books, picture books, fairy tales, illustrated documentaries (Grande Imagerie and Petite Imagerie lines), early readers, chapter novels, sound books, sticker activity books, creative kits (Les Ateliers créa'), and licensed-character products featuring Titou, Mini Mim's, Naruto, Petit Prince, and Défis Nature.
The company sells primarily direct-to-consumer through its own e-commerce storefront at fleuruseditions.com, accepting CB, Visa, and Mastercard, and offering free delivery in France and Belgium for orders over €35. Prices range from €1.99 for classic fairy tales to €28.50 for elaborate activity kits, with e-books priced below physical editions and protected by watermark. A separate professional channel at [email protected] supports manuscript submissions and industry ordering. Marketing is conducted through the retail website's blog, an email newsletter, and social-media contests. Operating geographies are concentrated in France and Belgium, with no public disclosures of revenue, funding beyond a 2015 Entrepreneur Venture round, or headcount beyond a 1–10 reported range.
Fleurus firmographics
Firmographics- Name
- Fleurus
- Legal name
- Fleurus Éditions
- Website
- https://fleuruseditions.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fleurus Éditions is a privately held French children's book publisher, founded 1993 and headquartered in Paris, that sells physical and digital children's books across four imprints (Anthelion, Petites Pommes, Fantasy Dreams, Maison Fleurus) directly to consumers in France and Belgium via its own e-commerce site.
- Ownership category
- akta.pro rank
Fleurus industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (51313), Book Retailers and News Dealers (459210)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Reference & Informational Series Publishing (MPAJAFAN)
- akta.pro secondary industries
- Children’s Activity & Workbook Publishing (MPAJAFAG), Children’s Nonfiction Publishing (MPAJAFAE), Children’s Books & Educational Readers Retail (CRALAAAD), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
Keywords
Where Fleurus is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Fleurus business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Physical Book Sales: One-time purchase of physical books including children's picture books, activity books, novels, and documentaries. Products range from €1.99 to €28.50.
- Digital Book Sales: E-book sales in epub format with watermark protection. Digital versions available for select titles at lower price points than physical editions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic fairy tale books |
| Unit Pricing | Pay-as-you-go | Documentary and activity books |
| Unit Pricing | Pay-as-you-go | Novels and fiction |
| Unit Pricing | Pay-as-you-go | Imaging and reference books |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Fleurus product offering
Product offeringCore offering
Fleurus Éditions publishes and sells physical and digital children's books across age groups from infancy (0-3) through young adult (13+). Core offerings include picture books, fairy tales, activity books, illustrated documentaries, novels, sound books, sticker books, and creative activity kits. Distribution occurs through a direct-to-consumer e-commerce website serving primarily France and Belgium, with a separate professional channel for author manuscript submissions.
Product overview
Fleurus is a French children's book publisher offering a diversified portfolio of physical and digital publishing products. The core offering consists of physical books across categories (early childhood, fairy tales, documentaries, novels, activity books) for children ages 0-13+. Supporting sub-brands include Anthelion (Young Adult fiction), Petites Pommes (early childhood), Fantasy Dreams (fantasy stationery), and Maison Fleurus (family organization). Key product lines include illustrated reference books (Grande Imagerie, Petite Imagerie), sound books with audio features, creative activity kits (Les Ateliers créa' with scratch cards, glitter art, diamond painting), sticker books (Petites pousses), and stationery notebooks (Mon carnet secret, Mes premières histoires du soir). Licensed character products include Titou, Mini Mim's, Défis Nature, Naruto, and Petit Prince. The company also offers digital e-books in epub format through its Livres numériques platform.
Differentiator
Problem solved
Functional benefit
Brands
- Anthelion: Young Adult fiction imprint featuring mystery, romance, and adventure novels including Les Mystères de Byton Cove series
- Petites Pommes
- Fantasy Dreams
- Maison Fleurus
Products and services
- Fleurus Physical Children's Books Physical children's books across categories including picture books, fairy tales, activity books, novels, and documentaries for ages 0-13+, sold directly to consumers in France and Belgium.
- Fleurus Digital E-books (Livres numériques Fleurus) Digital e-book versions of selected titles available in epub format with watermark protection, priced lower than physical equivalents (digital downloads from €3.99).
- Anthelion (Young Adult fiction imprint) Young Adult fiction imprint offering mystery, romance, and fantasy series aimed at readers aged 13+, including Les Mystères de Byton Cove, Le Running Club de la flemme, and Virtuoses. Also includes the Anthelion Simple et Cosy drawing collection and Anthelion Travel Therapy line.
- Petites Pommes Children's book imprint focusing on early childhood and toddler content for ages 0-3.
- Fantasy Dreams Fantasy-themed stationery and notebook collection featuring licensed characters, including Mon carnet secret notebooks with decorative covers and lock mechanisms.
- Maison Fleurus Family organization and parenting resources including the annual family calendar, planners, and educational tools aimed at parents and families.
- Grande Imagerie Large-format illustrated encyclopedic reference books for children ages 6+, covering topics such as predators, Egyptian pharaohs, and world wonders.
- Petite Imagerie Smaller illustrated reference books and sticker activity books for young children ages 3-6.
- Les Ateliers créa' Creative activity kits including scratch cards, glitter art, diamond painting, and craft projects with materials included for children.
- La petite imagerie sonore Sound books with push-button audio that plays sounds related to illustrated scenes, featuring themes such as farm animals, vehicles, and emergency vehicles for early childhood.
- Petites pousses - Gommettes Sticker activity books with repositionable foam stickers for toddlers, covering themes such as animals, seasons, and holidays.
- Titou Children's picture book character and series featuring a rabbit character aimed at early childhood readers, with QR-code audio access for added interactivity.
- Mini Mim's Coloring and activity kit collection featuring the Mini Mim's cartoon character, with included art supplies for creative play.
- Mes premières histoires du soir Bedtime story collections for toddlers and young children featuring gentle narratives and illustrations.
- Mon carnet secret Stationery notebooks with decorative covers, lock mechanisms, and themed illustrations aimed at children and tweens for recording personal thoughts.
Companies that use Fleurus
Customer profileSegments6 records
Ideal customer profiles4 records
Fleurus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fleurus partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Fleurus competitors and assessment
Company assessmentDirect peers
- Nathan: French publisher known for educational and children's titles including reference series and early-learning materials. Direct overlap with Fleurus on documentary and educational children's content.
- Bayard Jeunesse: French children's publisher and magazine publisher with multi-age-segment titles (picture books, documentaries, YA). Closely comparable to Fleurus across age range, format mix, and French-language DTC focus.
- Usborne Publishing: UK-based children's publisher famous for activity books, sticker books, and illustrated reference series (close analogues to Fleurus's Les Ateliers créa' and Grande Imagerie). Comparable product mix across educational and creative formats.
- Milan Jeunesse: French children's book publisher covering early childhood through YA, with strong documentary and activity titles. Comparable catalog structure and target customer to Fleurus Éditions.
- Tourbillon: French publisher specializing in novelty and activity books (sound books, touch-and-feel, scratch art). Closely comparable to Fleurus's Petites pousses, sound books, and Les Ateliers créa' creative-kit lines.
Broad incumbents
- Père Castor (Flammarion Jeunesse): Children's imprint of Flammarion publishing picture books and reference series for young readers. Comparable in target age segments and French-language publishing, with larger parent group.
- Albin Michel Jeunesse: Children's division of Albin Michel, publishing picture books, novels, and activity titles in French. Comparable segment coverage with materially greater scale and retail penetration.
- Gallimard Jeunesse: Major French children's imprint of Éditions Gallimard, spanning board books, novels, and reference titles including the iconic Père Castor series. Significantly larger but directly comparable in product categories and French market.
- Hachette Jeunesse: Children's imprint of Hachette Livre, one of France's largest trade publishers. Offers a broad catalog across all children's age groups and competes with Fleurus for the same parent buyer across fiction, nonfiction, and activity formats.
- Scholastic: Global children's publisher with strong franchises in early readers, activity books, and educational series. Comparable age-segment coverage and emphasis on activity/workbook formats, though at vastly greater scale and global reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fleurus social profiles
Digital presenceFleurus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleurus leadership team
Management profileNumber of profiles
Fleurus subsidiaries and ownership
Company hierarchySubsidiaries4 records
Fleurus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleurus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleurus
What does Fleurus do?
Fleurus Éditions publishes and sells physical and digital children's books across age groups from infancy (0-3) through young adult (13+). Core offerings include picture books, fairy tales, activity books, illustrated documentaries, novels, sound books, sticker books, and creative activity kits. Distribution occurs through a direct-to-consumer e-commerce website serving primarily France and Belgium, with a separate professional channel for author manuscript submissions.
Is Fleurus a public or private company?
Fleurus is a private company. It is classified as unknown and is currently operating.
When was Fleurus founded?
Fleurus was founded in 1993. It employs 1 to 10 people.
Where is Fleurus based?
Fleurus is headquartered in Paris, France, in the Europe region.
How does Fleurus make money?
Two revenue lines are on record. Physical Book Sales are the primary driver. The others are digital Book Sales.
Who are Fleurus's main competitors?
Direct peers on record are Nathan, Bayard Jeunesse, Usborne Publishing, Milan Jeunesse and Tourbillon. Broad incumbents are Père Castor (Flammarion Jeunesse), Albin Michel Jeunesse, Gallimard Jeunesse, Hachette Jeunesse and Scholastic.
Does Fleurus have an API?
No public API is recorded for Fleurus.
What industry is Fleurus in?
Fleurus's product category is Children's Book Publishing. Its primary akta.pro industry code is MPAJAFAN, Children’s Reference & Informational Series Publishing, with a secondary code of MPAJAFAG, Children’s Activity & Workbook Publishing. Its NAICS code is 51313 and its SIC code is 2731.