SnappMarket

Name

SnappMarket

Legal name

شرکت فناوران تجارت الکترونیک روماک (Romak Electronic Commerce Technology Company)

Website

https://snapp.market

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Online Grocery Marketplace

NAICS

Grocery and Convenience Retailers (4451)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Convenience Delivery Platforms (BPAMAHAC)

akta.pro secondary industries

Grocery Delivery (Online Grocery / Supermarket) (TLAAAHAC), Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Online grocery marketplace
• Quick commerce delivery
• Supermarket delivery platform
• On-demand groceries
• Consumer goods marketplace

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Marketplace Commission / Transaction Fees: SnappMarket earns revenue as a marketplace platform by facilitating transactions between sellers (supermarkets and vendors) and customers. The platform processes orders and manages the ordering system. Revenue is generated from commissions on transactions conducted through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SnappMarket is an online quick-commerce marketplace that aggregates products from multiple local and chain supermarkets in Iran onto a single website and mobile application, enabling consumers to order groceries and household goods for rapid neighborhood delivery via bike and scooter couriers. The platform earns revenue through commissions on transactions and supports promotional discounts, installment options, and pre-order scheduling.

Product overview

SnappMarket is a marketplace platform for rapid supermarket shopping from local and chain stores, featuring a mobile application and website. The core offering connects consumers with nearby supermarkets for grocery delivery. The platform includes branded product collections from partners like Kalleh (dairy), Pril (cleaning products), Delveseh (sauces), and various specialized sub-brands. Key features include the Market Party discount program (تخفیف نارنجی) offering promotional discounts, and specialized category pages for 19 product types spanning dairy, snacks, beverages, groceries, fresh produce, health & beauty, baby products, household cleaning, and pet supplies.

Differentiator

Problem solved

Functional benefit

Products and services

• SnappMarket Online Marketplace Platform A two-sided online marketplace enabling Iranian consumers to browse products from multiple local and chain supermarket partners, place orders, and receive rapid neighborhood delivery via bike and scooter couriers. The platform supports 19 product categories including dairy, snacks, beverages, groceries, fresh produce, health and beauty, baby products, household cleaning, and pet supplies.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eight partnerships are on record, tiered core.

• هایپراستار باکری ۲ (Hyperstar Bakri 2)coreChannel Partner/ Reseller/ DistributorHyperstar Bakri 2 is a chain supermarket partner on SnappMarket. They offer delivery with fees starting from 35,000 Tomans, free delivery with minimum 600,000 Tomans purchase, installment options for purchases above 5 million Tomans, and 50,000 Toman discount on subsidized goods with 900,000 Tomans minimum purchase.
• سوپرمارکت سایه (پارک ملت)coreChannel Partner/ Reseller/ DistributorLocal supermarket operating on SnappMarket platform in Park Mellat area. Delivery fee of 26,800 Tomans with pre-order scheduling available.
• سوپرمارکت هایپر نفس (جردن)coreChannel Partner/ Reseller/ DistributorHyper Nafes supermarket located in Jordan area, operating as a partner store on SnappMarket with 30,000 Toman delivery fee.
• سوپرمارکت لوکس (جردن)coreChannel Partner/ Reseller/ DistributorLux supermarket partner in Jordan area with 30,000 Toman delivery fee. Offers 50,000 Toman discount on subsidized goods.
• سوپرمارکت ظفرمارکت دریانی (ظفر)coreChannel Partner/ Reseller/ DistributorZafarMarket Daryani supermarket in Zafar area. Offers date guarantee (تضمین تاریخ) on products with 31,200 Toman delivery fee.
• سوپرمارکت سایا مارکت (ظفر)coreChannel Partner/ Reseller/ DistributorSaya Market in Zafar area with rating of 4.1. Offers pre-order scheduling and discounted products.
• اسمارت جردن (Snapp Smart Jordan)coreChannel Partner/ Reseller/ DistributorSmart Jordan is Snapp's own chain supermarket brand operating on the platform. Offers free delivery, 50,000 Toman discount on subsidized goods, and special deals for pro members with 250,000 Toman minimum.
• فروشندگان و تامین‌کنندگان (Various Suppliers)coreChannel Partner/ Reseller/ DistributorSnappMarket works with various sellers and suppliers to provide supermarket goods from different stores. Partners include major Iranian brands like کاله (Kaleh), هراز (Haraz), مکنزی (McKenzie), داو (Dove), and many others.

Scale indicators1 record

Direct peers

• SnappFood: Iran's largest on-demand food delivery platform, also operated under the Snapp super-app. Direct peer given overlapping audience, similar rider infrastructure, and the same parent brand ecosystem — SnappMarket is a logical extension of SnappFood's on-demand delivery into grocery.
• Shofresh (شوفresh): Iranian online supermarket delivering groceries from chain stores and local shops. Closest direct competitor in the online grocery marketplace niche, operating a similar courier-based model in major Iranian cities.

Broad incumbents

• Digikala: Iran's largest e-commerce marketplace with a broad assortment including grocery. Comparable as a horizontal marketplace with logistics infrastructure; competes for the same online shopping wallet though it does not specialize in quick grocery.
• Getir: Pioneer of quick-commerce dark-store grocery delivery. Comparable as the global category leader in 10-15 minute grocery delivery; useful benchmark for unit economics and dark-store rollout even though it does not operate in Iran.
• Gorillas: European quick-commerce operator (now part of Getir). Comparable in delivery-led grocery model and in the asset-light marketplace discussion; benchmark for international consolidation trajectory.

Regional players

• Refah Chain Stores: One of the largest supermarket chains in Iran. Comparable as a grocery retail partner/competitor; supplies assortment that SnappMarket aggregates through its marketplace but also operates its own offline footprint.
• Carrefour Iran (Hyperstar): Major hypermarket chain in Iran and a key SnappMarket partner (Hyperstar Bakri 2). Comparable as a grocery retailer with omnichannel ambitions that could potentially launch competing direct delivery.
• Bamilo: Iranian online shopping marketplace with groceries among its categories. Comparable as an online retail platform targeting Iranian consumers with home delivery.

Emerging players

• Flink: Berlin-based quick-commerce grocery delivery startup. Comparable as a smaller-scale peer in the same on-demand grocery category; useful for benchmarking early-stage unit economics and rider efficiency.

Others

• Tipax: Large Iranian courier and logistics operator. Comparable as a last-mile delivery enabler and as a potential infrastructure peer for SnappMarket's bike/scooter courier fulfillment model.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/snappmarket
• LinkedInlinkedin.com/company/snappmarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnappMarket