Endotherapeutics

What Endotherapeutics does

Endotherapeutics Pty Ltd is a privately held Australian healthcare distribution company founded in 1999 and headquartered in Macquarie Park, Sydney. It operates exclusively through its consumer-facing affiliate brand Endo Personal Care, which runs the endopersonalcare.com.au direct-to-consumer e-commerce storefront shipping Australia-wide with same-day dispatch on orders placed before 2:30pm AEST and free shipping above $200. The company does not manufacture its own core medical devices; instead, it distributes a curated catalogue of niche imported products across five therapeutic verticals: laryngectomy care (InHealth Technologies BLOM-SINGER voice prostheses and HME filters, LARYNGOFOAM®, BUCHANAN shower shields), continence management (UROMED catheters, Cooper Surgical Milex pessaries), respiratory therapy (Aspire EMST75/150 expiratory muscle strength trainers), men's sexual health (Augusta Medical SOMAerectStf/Touch II/Response II vacuum ED systems, RestoreX penile traction, sealing gels and tension rings), and adjacent wellness categories (Rystora silicone scar products, Bluetens TENS machines, Wellbox cellular stimulation device, Emy pelvic floor trainer).

The business model is straightforward one-time unit-sale e-commerce with pay-as-you-go billing, Australian-dollar pricing that includes GST, and bulk discounts on selected items (e.g., 10% off 3+ sealing gel units). Customer acquisition is driven by organic Instagram content, on-site educational articles, email marketing, and customer support via phone and email. The customer base is a long tail of individual Australian consumers segmented by clinical use case — laryngectomy patients being the primary segment, with continence, respiratory therapy, men's health, and wellbeing/aesthetics as secondary verticals. Proprietary technology is limited to the company's registered trademarks (LARYNGOFOAM®, Hydrolox® 1 Foam, BUCHANAN STRETCH®), which support specific distributed products rather than a unifying technology platform; no AI/ML, software, or data capabilities are disclosed.

Commercially, Endotherapeutics functions as a specialty import-and-distribution channel, monetizing a curated set of clinically validated global brands for Australian end-patients who would otherwise have limited domestic access to such devices. There is no evidence of external investment, public listing, acquisitions, or geographic expansion beyond Australia. The strategic posture reflects steady, category-broadening distribution growth through new brand partnerships and product additions rather than organic product development or platform plays.

Name

Endotherapeutics

Legal name

Endotherapeutics Pty Ltd

Website

https://endopersonalcare.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Endotherapeutics, operating since 1999 through its Endo Personal Care affiliate, is an Australian direct-to-consumer e-commerce distributor of specialized medical devices and consumables — covering laryngectomy care, continence management, respiratory therapy, men's sexual health, scar treatment, and TENS electrotherapy — sourced from global brand partners and shipped nationwide.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industry

Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH)

Keywords

• Medical device distribution
• Laryngectomy care products
• Continence management supplies
• Erectile dysfunction devices
• Specialty healthcare ecommerce

Headquarters

HQ city

Epping

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Operates an e-commerce platform selling medical and wellbeing products directly to consumers in Australia. Revenue generated through one-time product purchases across multiple medical device categories including continence, laryngectomy, respiratory therapy, and men's health.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Endotherapeutics, through its affiliate Endo Personal Care, distributes specialty medical devices and wellbeing products directly to Australian consumers via an e-commerce storefront. The catalog spans laryngectomy care (HME filters, voice prostheses, shower shields), continence management (catheters, pessaries, catheter valves), respiratory therapy (EMST trainers), men's health (vacuum ED systems, penile traction devices, tension rings), scar treatment (silicone gels and sheets), electrotherapy pain relief (TENS machines), and at-home aesthetics (cellular stimulation devices, pelvic floor trainers).

Product overview

Endo Personal Care is an affiliate of Endotherapeutics, a leading healthcare technologies company since 1999. The company operates as a specialized medical and wellbeing products e-commerce platform. Their portfolio includes products across multiple therapeutic categories: laryngectomy care (HME filters, voice prostheses, laryngectomy tubes, speech aids, skincare), continence management (catheters, catheter valves, pessaries), respiratory muscle strength training (EMST75, EMST150 devices), erectile dysfunction treatment (vacuum therapy systems including Response II, Touch II, SOMAerectStf; tension rings; sealing gels), scar treatment (Rystora silicone products), pain management (Bluetens TENS machines), and anti-ageing/body sculpting (Wellbox cellular stimulation device). They distribute products from brands including InHealth Technologies, UROMED, Cooper Surgical, Augusta Medical, Aspire, ShefMed, PathRight Medical, and Fizimed.

Differentiator

Problem solved

Functional benefit

Products and services

• RestoreX Penile Traction Therapy Device Penile traction therapy device distributed from PathRight Medical for treatment of Peyronie's disease and erectile dysfunction, designed to gently stretch and straighten the penis over time. Priced at AUD 1,499.00.
• SOMAerectStf Erectile Dysfunction System Custom-fitted vacuum erectile dysfunction therapy system from Augusta Medical Systems with 3 cylinder sizing options for anatomically correct fit, backed by a lifetime warranty and 25+ years of R&D. Priced at AUD 581.90.
• Touch II Vacuum Erectile Dysfunction System Battery-operated vacuum erectile dysfunction system from Augusta Medical Systems designed for men with arthritic finger joints and limited dexterity, featuring one-button operation and super-quiet motor. Priced at AUD 548.90.
• Response II Vacuum Erectile Dysfunction System Manual vacuum erectile dysfunction device from Augusta Medical Systems with one-finger operation, medical-grade plastic construction, and complete accessory kit including carrying case, lubricant, tension systems, sizing inserts, training manual, and DVD. Priced at AUD 493.90.
• EMST75 LITE Expiratory Muscle Strength Trainer Respiratory muscle strength training device from Aspire used to strengthen expiratory muscles for respiratory training programs and swallowing improvement, featuring adjustable pressure settings. Priced at AUD 140.80.
• UROMED 2 Way Suprapubic Catheters - Transparent (43cm) Transparent balloon catheter from UROMED for suprapubic drainage of the urinary bladder, featuring short-tip atraumatic design with central open tip, 5-10ml balloon, X-ray contrast line, and medical grade silicone construction. Available in sizes 12Fr to 24Fr at AUD 11.84-74.56.
• UROMED Catheter Valve Catheter valve from UROMED to control bladder drainage with a permanent urinary catheter, featuring lever mechanism for patients with limited hand movement and conically graduated connector for secure bag attachment.
• Milex Pessary: Ring with Support, Folding Folding ring pessary with support from Cooper Surgical for pelvic floor management and prolapse treatment, available in multiple sizes for custom fitting at AUD 103.40-170.50.
• LARYNGOFOAM Filter Lightweight HME foam filter for laryngectomees that warms, moistens, and filters incoming air using proprietary Hydrolox 1 Foam with 30% better moisture capacity than other leading European filter foams. Available in small and large sizes in packs of 30 at AUD 48.00.
• BUCHANAN Shower Shield Waterproof PVC shower shield from ShefMed allowing laryngectomy and tracheostomy patients to shower safely, featuring a 240mm x 160mm protective area and maximum collar size of 18 inches.
• VOICELINE Voice Prosthesis Cleaning Brush Voice prosthesis cleaning brush from ShefMed with adjustable safety stop to reduce risk of brush passing through the prosthesis, supplied in packs of 10 at AUD 75.00.
• RUBBER SHOWER COLLAR Shower collar from MedMart for stoma protection made from medically approved lightweight vinyl with adjustable Velcro strap to fit most necks, designed for laryngectomy and tracheostomy patients. Priced at AUD 75.00.
• SKIN PREP Barrier Wipes Barrier protection wipes for skin around stoma and laryngectomy sites to help maintain skin integrity, priced at AUD 50.00.
• Bluetens TENS Machine Medical Pack TENS (Transcutaneous Electrical Nerve Stimulation) electrotherapy device from Bluetens for pain relief, muscle strengthening, and performance enhancement. Priced at AUD 219.95.
• Bluetens DUO Sport TENS Machine Pack Sport-focused TENS electrotherapy device from Bluetens for muscle recovery and pain management. Priced at AUD 251.45.
• Rystora Silicone Scar Products Silicone-based scar treatment products from Rystora including scar tape (AUD 43.95), scar gel (AUD 43.95), skin protector spray (AUD 43.95), and silicone scar sheets (from AUD 42.90) for flattening and fading new and old scars.
• Wellbox Cellular Stimulation Device At-home cellular stimulation device from Wellbox (LPG endermologie) for body and face using 100% natural non-invasive technology, offering 14 body routines and 12 facial routines in 6 minutes per day for firming, refining, smoothing, and brightening skin.
• Emy Pelvic Floor Trainer At-home biofeedback device from Fizimed (Emy) to help activate correct pelvic floor muscles and monitor Kegel training progress for bladder and bowel control enhancement, targeting women's health and incontinence.
• SureEase Comfort Tension Rings Comfort-oriented tension rings from Augusta Medical for use with vacuum therapy products, featuring 4 loops for easy removal and soft pliable material for men with dexterity issues or arthritis. Available in Comfort and Ultra variants at AUD 28.49.
• Select Tension Rings Tension rings from Augusta Medical for use with vacuum therapy products, with three unique tension systems in sizes #4 (16.51mm), #5 (19.05mm), and #6 (22.22mm). Priced at AUD 29.30.
• Sealing Gel for VED System Lubricant specifically developed by Augusta Medical for use with SomaTherapy vacuum therapy devices to assist in achieving an erection with proper viscosity for correct seal. Priced at AUD 24.75 with 10% discount on 3+ units.
• BLOM-SINGER Voice Prostheses and HME Products Voice prostheses, HME products, speech aids, laryngectomy tubes, and accessories from InHealth Technologies (BLOM-SINGER) including Classic, Duckbill, Low Pressure, Rapid Response, Advantage, and Dual Valve prosthesis lines for laryngectomy patients. Pricing ranges from AUD 195 to AUD 675.

Quantifiable outcome

• 38% of Australian women suffer from urinary incontinence
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• RestoreX (PathRight Medical)coreChannel Partner/ Reseller/ DistributorEndo Personal Care distributes RestoreX penile traction therapy devices, including the RestoreX Penile Traction Therapy Device priced at $1,499.00. The partnership was showcased at LoveX Melbourne 2023 for men's and women's health.
• BluetenscoreChannel Partner/ Reseller/ DistributorDistributes Bluetens TENS machine products including the Bluetens Medical Pack, Duo Sport, and associated electrodes and accessories.
• Wellbox (LPG endermologie)coreChannel Partner/ Reseller/ DistributorDistributes Wellbox cellular stimulation devices for at-home body and facial treatments. Products include Wellbox S for body sculpting and anti-aging with 14 body routines and 12 facial routines.
• RystoracoreChannel Partner/ Reseller/ DistributorDistributes Rystora silicone scar treatment products including scar tape, scar gel, skin protector spray, and silicone scar sheets.
• Emy (Fizimed)coreChannel Partner/ Reseller/ DistributorDistributes Emy pelvic floor trainer - an at-home biofeedback device for Kegel training, targeting women's health and incontinence. Featured at LoveX Melbourne 2023.
• UROMEDcoreChannel Partner/ Reseller/ DistributorDistributes UROMED catheter products including suprapubic catheters, catheter valves, and intermittent catheters in various sizes.
• InHealth Technologies (BLOM-SINGER)coreChannel Partner/ Reseller/ DistributorDistributes BLOM-SINGER voice prostheses, HME products, speech aids, laryngectomy tubes, and accessories. Includes Classic, Duckbill, Low Pressure, Rapid Response, Advantage, and Dual Valve prosthesis lines.
• Augusta Medical SystemscoreChannel Partner/ Reseller/ DistributorDistributes SomaTherapy vacuum erectile dysfunction systems including SOMAerectStf, Touch II, and Response II devices, along with Sealing Gel, SureEase and Select tension rings.
• Cooper Surgical (Milex Pessaries)coreChannel Partner/ Reseller/ DistributorDistributes Milex pessary products for prolapse management including Ring with Support, Cube, Gellhorn, Gehrung, Shaatz, Donut, Inflatoball, and Incontinence Dish variants in various sizes.
• Aspire (EMST)coreChannel Partner/ Reseller/ DistributorDistributes EMST (Expiratory Muscle Strength Training) devices including EMST150 and EMST75 for respiratory muscle training and swallowing improvement.
• ShefMedminorChannel Partner/ Reseller/ DistributorDistributes BUCHANAN STRETCH breathable cravats, BUCHANAN SHOWER SHIELD, and VOICELINE voice prosthesis cleaning brushes.
• MedMartminorChannel Partner/ Reseller/ DistributorDistributes MedMart RUBBER SHOWER COLLAR for laryngectomy and tracheostomy patient shower protection.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Independence Australia: Australian D2C retailer of disability, continence, and medical supplies; comparable as a specialized Australian e-commerce distributor serving patients with continence, urological, and personal care needs at home.
• BrightSky Australia: Australian online retailer of healthcare and disability products including continence, wound care, and personal care supplies; directly comparable in niche medical product D2C distribution in Australia.
• Enable Lifecare (Paraplegic & Quadriplegic Association): Australian retailer of continence, urological, and personal care medical products through online and physical channels; comparable specialty medical D2C distributor serving Australian consumers.
• McFarlane Medical: Australian e-commerce retailer of continence, urological, and personal medical products; comparable as a specialized D2C medical supplies distributor serving Australian patients.
• Total Care Medical: Australian online retailer of medical and personal care supplies including continence and mobility products; comparable specialty medical e-commerce operator in Australia.
• Ausmedic: Australian distributor of medical and surgical supplies including continence, wound care, and respiratory products; comparable specialty medical distribution competitor in the Australian market.

Broad incumbents

• Coloplast: Global medical device leader in ostomy, continence, and wound care products (now owning Atos Medical for laryngectomy); broader incumbent with overlapping product categories - Endotherapeutics distributes some competitors in this space.
• Hollister Incorporated: Global manufacturer of ostomy, continence, and critical care products; broad incumbent in adjacent medical device categories where Endotherapeutics operates as a downstream distributor.
• Convatec: Global medical device company in continence care, ostomy, wound care, and infusion sets; broad incumbent overlapping with Endotherapeutics' catheter and continence product lines.
• Atos Medical: Global specialist in laryngectomy and tracheostomy care (now part of Coloplast); broad incumbent whose products (BLOM-SINGER voice prostheses via InHealth Technologies) are distributed by Endotherapeutics in Australia.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/endopersonalcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endotherapeutics