Name

JAPANET

Legal name

Japanet Holdings Co.

Website

https://japanet.co.jp

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

TV Home Shopping & Mail-Order Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Specialty-Themed Boutique Cruises (Culinary, Wellness, Diving, Culture) (THAEADAJ)

Keywords

• Television home shopping
• Mail order retail
• E-commerce consumer goods
• Cruise travel packages
• Consumer credit services

Headquarters

HQ city

Sasebo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Japanet generates revenue through direct sales of consumer products including electronics, home goods, and lifestyle products via TV shopping, catalog, and e-commerce channels. Products are sold at retail prices with shipping fees.
2. Cruise Package Sales: Japanet operates its own cruise business (ジャパネットツーリズム), selling all-inclusive cruise packages on chartered MSC cruise ships. Revenue includes the full travel package price covering meals, beverages, transportation, and entertainment.
3. Financing Services: Japanet offers proprietary credit card (ジャパネットカード) and installment payment plans for product purchases, generating revenue through financing charges and payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Japanet is a Japanese home shopping retailer that sells consumer products such as electronics, home appliances, storage solutions, and lifestyle goods directly to consumers through TV infomercials, printed catalogs, radio, and an e-commerce website. It supplements retail with a proprietary Japanet Card credit product, interest-free installment plans, and a Japanet Cruise travel business offering all-inclusive chartered cruise packages.

Product overview

Japanet (Japanet Holdings Co.) operates as a Japanese mail-order and television shopping company offering a multi-channel shopping platform combining TV broadcasts, internet catalog sales, and e-commerce. The core offering is the Japanet Shopping Platform, supplemented by the Japanet Card proprietary credit card and Japanet Cruise travel service. The company has also developed the Nagasaki Stadium City urban revitalization project. Product portfolio includes electronics (Dyson fans, air purifiers, Anker portable power stations and solar panels), home organization (Teijin Aqua storage cases), bedding (Sara Clean pillow pads), disaster preparedness (SONAEMON emergency backpacks), and recreational products (mahjong tables). The Tokudane SALE section offers time-limited discounts on featured products.

Differentiator

Problem solved

Functional benefit

Brands

• Japanet Cruise (ジャパネットクルーズ): Cruise travel services offering luxury cruise packages including MSC Bellissima Japan circumnavigation tours

Products and services

• Japanet Shopping Platform Multi-channel home shopping platform (TV, catalog, radio, e-commerce) selling consumer products such as electronics, home appliances, storage solutions, bedding, and disaster preparedness gear to Japanese consumers, with phone and online ordering.
• Japanet Card Japanet's proprietary credit card offering free shipping on all orders and promotional benefits for loyal Japanet shoppers, with installment payment options.
• Japanet Cruise

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EY JapanminorImplementation/ SI/ Consulting Partner · 16 October 2025EY Japan served as project management office providing ICT consulting and strategic guidance for the Nagasaki Stadium City urban development project, a JPY 100 billion private sector-led sports and entertainment complex.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• H.I.S. Co., Ltd. One of Japan's largest travel agencies selling package tours, cruises, and international/domestic travel directly to Japanese consumers. Closely comparable to Japanet Tourism's cruise and packaged-travel business targeting similar Japanese leisure-travel demographics.
• QVC Japan: QVC's Japanese subsidiary operates TV and digital shopping in Japan. Competes head-to-head with Japanet in televised home shopping, offering comparable electronics, beauty, fashion, and home goods with similar installment-payment infrastructure for the same senior-leaning Japanese consumer base.
• Shop Channel (Jupiter Shop Channel): Japanese TV shopping joint venture between Jupiter Corporation and QVC, operating a 24-hour TV shopping channel. Most direct competitor to Japanet's infomercial-based retail model, serving similar Japanese consumer demographics with comparable electronics, home, and lifestyle product assortments.

Broad incumbents

• Rakuten Group: Japan's largest e-commerce platform offering marketplace, fintech (Rakuten Card), and digital content. Overlaps with Japanet's e-commerce, credit card (Japanet Card), and multi-channel retail strategy, but operates at much broader scale across all consumer segments rather than focusing on TV-driven senior retail.
• AEON Co., Ltd. Japan's largest retail conglomerate operating supermarkets, malls, and financial services including credit cards and installment financing. Comparable to Japanet on the integrated retail-plus-finance model serving Japanese consumers with own-brand credit and payment infrastructure.
• Amazon Japan: Japan's leading online general-merchandise retailer. Competes for Japanet's e-commerce share of wallet, particularly on electronics and home goods, with broader assortment, faster delivery, and Prime membership loyalty infrastructure.

Regional players

• Daiso (Daiso Industries): Japan-headquartered variety retailer offering low-priced household and lifestyle goods. Comparable to Japanet on wide-assortment value retail serving Japanese consumers, but through physical ¥100-store channels rather than TV shopping.
• ZOZO (ZOZO, Inc.): Major Japanese online fashion retailer. Comparable to Japanet on apparel and lifestyle e-commerce, and demonstrates the digital-retail playbook (own payment, own logistics) Japanet uses through Japanet Card.
• Don Quijote (Pan Pacific International Holdings): Pan Pacific International Holdings operates Don Quijote, Japan's most prominent discount variety retail chain. Comparable in selling a wide assortment of consumer goods at value prices to Japanese shoppers, though via physical storefronts rather than TV/catalog channels.

Emerging players

• Carnival Japan / Princess Cruises Japan: Major international cruise brands with active Japan itineraries and Japanese-language operations. Directly comparable to Japanet Cruise's chartered-MSC Japan circumnavigation business, competing for Japanese leisure cruise passengers in the same archipelago routes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/JAPANET_media
• Facebookfacebook.com/japanet.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAPANET