bold.group
bold.group is a privately held, full-service marketing agency based in Ljubljana, Slovenia, serving enterprise and FMCG clients in Slovenia and Croatia across five service verticals: strategic consulting, brand development, performance marketing, design, and experience management.
- Company typePrivate
- Founded2016
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What bold.group does
bold.group d.o.o. is a privately held, full-service marketing agency headquartered in Ljubljana, Slovenia, with operations extending into Croatia. The firm was founded in 2016 and operates with a headcount of 11–50 employees under the leadership of CEO Rok Zajc and Managing Partner/COO Gregor Bobovnik. The agency's offering is organized around five integrated service verticals: Strategic Consulting (brand identity, market positioning, digital transformation), Brand Development (creative concepts, social networks, influencer marketing, video production), Performance Marketing (SEO, analytics, e-commerce, conversion optimization, lead generation), Design (visual communications, packaging, UX, animations), and Experience Management (corporate events, brand activations, team building). Sub-brands include Bold.Experience for experiential marketing and bold.journal for content marketing. Previously operating under the legal names BOLD beglobal d.o.o. and BOLD AM Agencija d.o.o., the company has consolidated under a single unified brand.
The agency's technology stack is standard third-party rather than proprietary, incorporating email and automation tools such as Klaviyo and ActiveCampaign, collaborative strategy tooling via Miro, and standard digital marketing execution platforms. There is no proprietary software product or platform; the agency's competitive offering rests on human creative and strategic expertise. Pricing is project-based and retainer-style with publicly disclosed budget tiers ranging from EUR 5,000 for small projects up to EUR 100,000+ for major enterprise partnerships, billed through multi-year contracts. The go-to-market is direct and consultative, with all client acquisition flowing through website contact forms, email, phone, industry events, and inbound case-study content. Distribution is exclusively direct, with no reseller, marketplace, or self-serve channels.
The customer portfolio is enterprise-leaning and industry-diversified across FMCG (Kotányi, Jaffa, Barcaffè, Frondi, Baci), public transport (LPP), insurance (Merkur zavarovalnica), lottery (Loterija Slovenije), consumer electronics (Philips), retail (Lidl Slovenia), manufacturing (Precision Resources), and government (Ministry of Digital Transformation). Recurring engagements with Kotányi across multiple years indicate anchor-client dynamics alongside broader portfolio diversification. Brand-level credibility is supported by the 2024 Superbrands Slovenia recognition, a first-place DOP Digital Marketing Award, and a second-place Login Award. The agency claims to be the first agile-organized marketing agency in Slovenia and Croatia, a positioning it promotes through its Agility badge and structured 6-step engagement methodology.
bold.group firmographics
Firmographics- Name
- bold.group
- Legal name
- bold.group d.o.o.
- Website
- https://boldgroup.agency
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bold.group is a privately held, full-service marketing agency based in Ljubljana, Slovenia, serving enterprise and FMCG clients in Slovenia and Croatia across five service verticals: strategic consulting, brand development, performance marketing, design, and experience management.
- Ownership category
- akta.pro rank
bold.group industry classification
Industry- Product category
- Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
Keywords
Where bold.group is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices2 records
Markets served
bold.group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: Bold Group generates revenue through project-based and retainer-style engagements across five service verticals: strategic consulting, brand development, performance marketing, design, and experience management. Services are priced at defined budget tiers starting from €5,000, suggesting a consulting/services revenue model where fees are negotiated per project or retainer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Small projects / entry-level engagements |
| Other | Multi-year contract | Mid-tier marketing campaigns |
| Other | Multi-year contract | Comprehensive marketing programs |
| Other | Multi-year contract | Enterprise-level integrated campaigns |
| Other | Multi-year contract | Major enterprise partnerships |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
bold.group product offering
Product offeringCore offering
bold.group is a full-service marketing agency delivering five integrated service verticals: Strategic Consulting (brand identity, digital transformation, corporate communications), Brand Development (branding, creative concepts, influencer marketing, video production), Performance Marketing (SEO, CRO, ecommerce, lead generation, analytics), Design (visual communications, packaging, UX, animations), and Experience Management (events, activations, team building). Services are sold on a project or retainer basis to enterprise and mid-market clients across Slovenia and Croatia.
Product overview
Bold.group is a full-service marketing agency offering five core service areas: Strategic Consulting (brand identity, market positioning, digital transformation), Brand Development (branding, creative concepts, social media, influencer marketing, video production), Performance Marketing (SEO, analytics, ecommerce, CRO, lead generation), Design (visual communications, packaging, UX, animations), and Experience Management (events, activations, team building). The agency operates primarily as a service-based consultancy rather than a software product company. Notable sub-initiatives include Boldversum (resource library with templates and guides) and Bold.journal (newsletter on marketing strategies).
Differentiator
Problem solved
Functional benefit
Brands
- Bold.Experience: Event management and experiential marketing division of bold.group
- bold.journal
Products and services
- Strategic Consulting Brand identity development and market presence design, including business and marketing strategy development, digital transformation, corporate communications, social responsibility, employer branding, and public relations consulting for enterprise clients.
- Brand Development Growing brand reach through effective communication across traditional and digital channels, including branding, creative solutions and concepts, social networks, influencer marketing, and video production for consumer and enterprise brands.
- Performance Marketing Analytical approach to improve conversion and grow sales, encompassing ecommerce, lead generation, inbound marketing, media buying, conversion rate optimization (CRO), search engine optimization (SEO), website and online store development, and analytics.
- Design Visual communications to present products or services, covering brand development and identity, visual communications, packaging development and design, video animations, and UX design.
- Experience Management Presenting brands to target audiences through experiences, including BTL innovative solutions for sales points, corporate events, online events, fun themed experiences, team building events, and activations.
Quantifiable outcome
- Campaign reach of 1,879,108 across Instagram, TikTok, and YouTube for RING campaign
- +1 more outcomes
Companies that use bold.group
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
bold.group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bold.group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- American Chamber of Commerce (AmCham)minorBold Group maintains an affiliation with the American Chamber of Commerce in Slovenia, evidenced by the AmCham logo displayed on their website. This suggests membership and potential collaboration on business development activities.
- BSSC (Business Software Solutions Center)minorBSSC logo appears in Bold Group's partner section, indicating a collaborative relationship or mutual membership in this business/technology community.
- SemplminorSempl (Slovenian marketing/media association) logo appears in Bold Group's footer, indicating membership or collaboration with this industry association.
- InOrbitminorInOrbit logo appears in Bold Group's partner ecosystem. InOrbit is a digital marketing/media platform in the region.
- iAM (AM Agency brand)minoriAM is AM Agency's proprietary events brand. Bold Group worked on the 'Picnic in the City' event under this brand, indicating a collaborative creative partnership between sister agencies or brand entities.
- Fructal, Cockta, PPD Slovenia, Heineken, Aperol Spritz, Frangež, Pringles, Red Bull, Kaval GroupminorEvent sponsorship consortium for the 'Picnic in the City' event. Each brand sponsored the event in exchange for brand activation, hospitality venue integration, and promotional content — a classic GTM/marketing partnership structure.
- Bit Sever (vlogger/influencer)minorSlovenian vlogger engaged for the RING – From Goričko to Piran campaign, creating a travel documentary across YouTube, Instagram, and TikTok. Representing a micro-influencer/creator partnership model.
- Superbrands SloveniacoreBold Group has a multi-year relationship organizing and sponsoring the Superbrands Gala event in Slovenia, which is a flagship industry recognition ceremony. This is a premier industry event partnership for the Slovenian marketing and branding community.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
bold.group competitors and assessment
Company assessmentDirect peers
- Pristop Group: One of the largest independent full-service creative agencies in Slovenia, offering integrated brand, digital, and creative services — a direct comparable in scope, geography, and target market.
- Imago Ogilvy (Slovenia): Slovenian arm of the Ogilvy network providing advertising, PR, and digital services to enterprise clients; comparable to bold.group on integrated services, regional footprint, and enterprise client base.
- Bruketa&Žinić: Croatian independent full-service creative agency with strong design and brand development credentials; directly comparable as a regional peer operating across Slovenia/Croatia with similar creative-led positioning.
- En Garde Agency: Slovenian independent creative agency with a strong digital and brand development offering; similar size and positioning to bold.group as a mid-market full-service competitor in Ljubljana.
- Agencija 101: Slovenian full-service digital and creative agency serving enterprise clients with integrated marketing services — direct regional competitor with similar mid-market positioning.
Broad incumbents
- Publicis Slovenia: Local affiliate of global holding company Publicis Groupe offering media, creative, and digital services; competes for the same Slovenian enterprise marketing budgets as bold.group but with broader network capabilities.
- McCann Ljubljana: Slovenian office of McCann Worldgroup offering advertising, branding, and digital; a broad incumbent operating in the same regional market with similar enterprise client overlap.
- Saatchi & Saatchi Slovenia: Global creative network with regional presence, offering integrated advertising and brand services to enterprise clients — a broad incumbent competitor for premium Slovenian accounts.
Regional players
- Futura DDB Ljubljana: Slovenian creative and digital agency within the DDB network; comparable regional full-service competitor targeting enterprise and mid-market clients in Slovenia.
- Degordian: Croatian-headquartered digital agency with strong performance marketing, web development, and creative capabilities; comparable regional peer in the broader SEE market serving enterprise clients.
Market position
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
bold.group social profiles
Digital presencebold.group financial estimates
Financial estimateRevenue estimate
Valuation estimate
bold.group leadership team
Management profileNumber of profiles
Profiles4 records
bold.group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bold.group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bold.group
What does bold.group do?
bold.group is a full-service marketing agency delivering five integrated service verticals: Strategic Consulting (brand identity, digital transformation, corporate communications), Brand Development (branding, creative concepts, influencer marketing, video production), Performance Marketing (SEO, CRO, ecommerce, lead generation, analytics), Design (visual communications, packaging, UX, animations), and Experience Management (events, activations, team building). Services are sold on a project or retainer basis to enterprise and mid-market clients across Slovenia and Croatia.
Is bold.group a public or private company?
bold.group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was bold.group founded?
bold.group was founded in 2016. It employs 11 to 50 people.
Where is bold.group based?
bold.group is headquartered in Ljubljana, Slovenia, in the Europe region.
How does bold.group make money?
One revenue line is on record: marketing Agency Services.
Who are bold.group's main competitors?
Direct peers on record are Pristop Group, Imago Ogilvy (Slovenia), Bruketa&Žinić, En Garde Agency and Agencija 101. Broad incumbents are Publicis Slovenia, McCann Ljubljana and Saatchi & Saatchi Slovenia. Regional players are Futura DDB Ljubljana and Degordian.
Does bold.group have an API?
No public API is recorded for bold.group.
What industry is bold.group in?
bold.group's product category is Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAHACAG, Customer, Marketing & Sales Consulting. Its NAICS code is 541810 and its SIC code is 7311.