Itez
Itez, operated by Datalink Sp. z o.o., is a regulated fiat-to-crypto gateway enabling retail and business clients to buy 47 digital assets with bank cards or SEPA across 40+ countries via self-serve platform and embeddable widget.
- Company typePrivate
- Founded2020
- HeadquartersTallin, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Itez does
Itez is a regulated fiat-to-crypto gateway platform operated by Polish private limited company Datalink Sp. z o.o. (registered in Warsaw at Hoza 86, Office 210; KRS 0001124387). The platform enables retail users and business clients to buy and sell 47 digital assets — including Bitcoin, Ethereum, Tether, XRP, and Dogecoin — using bank cards (Visa/Mastercard), Google Pay, or SEPA transfer, priced in 31 fiat currencies. Itez claims regulatory authorization to operate in the EU and 40+ countries worldwide, anchored by its 3 September 2024 registration in Poland's Register of Virtual Currency Activities (RDWW-1491).
The product surface spans six offerings: a self-serve retail web platform (buy.itez.com); the itez Wallet mobile app on iOS and Android (App Store ID 6480071378) for buying, storing, swapping, sending, and receiving crypto; the itez Widget, a copy-paste JavaScript embed that partners integrate to provide fiat-to-crypto purchase on their own sites; itez Payments, a B2B crypto payment gateway for merchants; On-ramp/Off-ramp conversion services; OTC trading for large-volume transactions; and itez Media, an editorial/blog hub. No public REST/GraphQL API is offered; integration is delivered via the widget layer rather than a developer SDK. The company markets a 7-minute average transaction time and a "3-click" purchase flow as core user-experience differentiators.
Itez runs a product-led growth motion monetizing through transaction fees on every crypto purchase made via bank card or SEPA, with a stated policy of transparent fixed pricing and no hidden fees. Distribution is hybrid: direct self-serve for retail (website + mobile apps in 20+ localizations) and an OEM/embedded channel for B2B clients, where the widget is dropped into partner sites. Named integration partners include Timex, Bitonyx, CryptoFish, Felixo, VCC Exchange, and Wunderbit; named customer references include Cryptorank.io, 365Cash.co, Thecrypto.app, and Swaponline.io. There is no disclosed venture funding, parent company, or management team beyond CEO Juris Degtjarevs; headcount is stated at 11–50.
Itez firmographics
Firmographics- Name
- Itez
- Legal name
- Datalink Sp. z o.o.
- Website
- https://itez.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Itez, operated by Datalink Sp. z o.o., is a regulated fiat-to-crypto gateway enabling retail and business clients to buy 47 digital assets with bank cards or SEPA across 40+ countries via self-serve platform and embeddable widget.
- Ownership category
- akta.pro rank
Itez industry classification
Industry- Product category
- Fiat-to-Crypto Payment Gateway
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where Itez is headquartered
LocationHeadquarters
- HQ city
- Tallin
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Itez business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees: Itez charges transaction fees for crypto purchases made via bank card and SEPA transfer. The platform offers transparent pricing with no hidden fees.
- Business Solutions (On-ramp/Off-ramp): Revenue generated from business clients using Itez payment solutions including on-ramp, off-ramp, and OTC services.
- Itez Payments Gateway: Crypto payment gateway services for business clients enabling seamless crypto payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Transaction Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Itez product offering
Product offeringCore offering
Itez operates a fiat-to-crypto gateway platform that lets individuals and businesses buy and sell 47 digital assets (including Bitcoin, Ethereum, USDT, XRP, DOGE) using 31 fiat currencies, settled via bank card or SEPA transfer with transparent fixed fees and an average transaction time of approximately 7 minutes. Distribution is delivered through a direct-to-consumer web platform (buy.itez.com), mobile wallet apps (itez Wallet on iOS/Android), an embeddable JavaScript widget for partners, an OTC desk for large-volume trades, and a merchant crypto payment gateway (itez Payments).
Product overview
Itez is a cryptocurrency payment solutions platform offering a suite of integrated products: the itez Wallet (mobile app for buying, storing, swapping, sending, and receiving crypto), itez Payments (business payment gateway for crypto transactions), itez Widget (embeddable fiat-to-crypto gateway), On-ramp/Off-ramp services (fiat-crypto conversion), OTC trading (large-volume trades), and itez Media (educational content hub). The ecosystem supports purchasing of over 47 digital assets including Bitcoin, Ethereum, and various altcoins, with payment options including bank cards (Visa/Mastercard), Google Pay, and SEPA transfer across 31 fiat currencies.
Differentiator
Problem solved
Functional benefit
Brands
- Itez Wallet: Mobile wallet application for buying, storing, swapping, sending, and receiving cryptocurrency.
- Itez Payments
- Itez Media
- Itez Widget
Products and services
- itez Wallet Mobile cryptocurrency wallet application for individual consumers that enables buying, storing, swapping, sending and receiving digital assets; available on Google Play and Apple App Store.
- itez Payments Crypto payment gateway sold to merchants and businesses, enabling them to accept cryptocurrency payments from their customers.
- itez Widget Embeddable fiat-to-crypto gateway widget that partners can add to their websites via copy-paste code to offer crypto purchases in 47 digital assets and 31 fiat currencies.
- On-ramp / Off-ramp services Conversion services that move funds between fiat currencies and cryptocurrencies; available to both businesses (as part of the B2B offering) and individuals.
- OTC (Over-the-Counter Trading) Over-the-counter trading desk that handles large-volume cryptocurrency transactions for clients requiring prompt execution outside public exchange order books.
Quantifiable outcome
- Average transaction speed of 7 minutes
- +1 more outcomes
Companies that use Itez
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Itez technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Itez partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TimexcoreStrategic alliance partner. Timex is a cryptocurrency platform that integrated Itez's fiat-to-crypto gateway to offer their users easy Bitcoin purchasing capabilities.
- BitonyxcoreStrategic alliance partner. Bitonyx integrated Itez's widget to provide fiat-to-crypto services to their platform users.
- CryptoFishcoreStrategic alliance partner. CryptoFish offers cryptocurrency services and integrated Itez's gateway solution.
- CryptowisserminorExchange comparison platform that features and promotes Itez's services to their users.
- FelixocoreStrategic alliance partner. Felixo integrated Itez's services to enhance their cryptocurrency offerings.
- VCC ExchangecoreStrategic alliance partner. VCC Exchange provides cryptocurrency exchange services and integrated Itez's gateway.
- WunderbitcoreStrategic alliance partner. Wunderbit offers cryptocurrency trading services and partnered with Itez for fiat-to-crypto functionality.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Itez competitors and assessment
Company assessmentDirect peers
- MoonPay: MoonPay is a leading fiat-to-crypto on-ramp provider offering widget, API, and mobile SDK integrations for buying crypto with cards and bank transfers — directly overlapping Itez's core widget and on-ramp product across both retail and partner channels.
- Ramp Network (now Ramp): Ramp is a UK-based fiat-to-crypto on-ramp focused on widget and API integration for wallets, exchanges, and dapps, with similar payment-method coverage (cards, bank transfers) and a comparable B2B2C distribution model to Itez.
- Transak: Transak provides a global fiat-to-crypto on-ramp via widget and SDK, supporting 130+ crypto assets and many local payment methods. It competes head-to-head with Itez in enabling exchanges and wallets to embed fiat-crypto purchasing.
- Banxa: Banxa is a publicly listed fiat-to-crypto payment gateway serving exchanges and wallets with local payment rails and regulatory licensing across multiple jurisdictions, making it a close direct peer in on-ramp, off-ramp, and OTC services.
- Mercuryo: Mercuryo offers a fiat-to-crypto on-ramp with widget and API integration, multi-currency support, and B2B focus — directly comparable to Itez's widget model and partner-driven distribution strategy.
- Onramper: Onramper is an aggregator of fiat-to-crypto on-ramp providers, offering wallets and exchanges a single integration to multiple gateways including direct competitors to Itez such as MoonPay, Ramp, and Transak.
- Guardarian: Guardarian is a fiat-to-crypto purchase service operating in Europe with similar multi-currency, multi-asset support and a comparable widget/API product targeting both retail users and partner integrations.
- Simplex (Nuvei): Simplex, now part of Nuvei, is a long-standing fiat-to-crypto on-ramp that pioneered card-based crypto purchasing via partner integrations with major wallets and exchanges — a direct precedent and peer to Itez's widget distribution model.
Broad incumbents
- Coinbase Commerce: Coinbase's merchant and on-ramp infrastructure offers fiat-to-crypto purchasing for consumers and merchants as part of the broader Coinbase exchange ecosystem, overlapping Itez's Payments and on-ramp products with far greater scale and brand recognition.
Emerging players
- BCB Group (BCB Pay / BLINC): BCB Group provides fiat-to-crypto and crypto-to-fiat payment infrastructure for businesses, including OTC and settlement services. Its BLINC product targets enterprise crypto payments and overlaps Itez's OTC and Payments offerings in the B2B segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Itez social profiles
Digital presenceItez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itez leadership team
Management profileNumber of profiles
Profiles1 record
Itez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itez
What does Itez do?
Itez operates a fiat-to-crypto gateway platform that lets individuals and businesses buy and sell 47 digital assets (including Bitcoin, Ethereum, USDT, XRP, DOGE) using 31 fiat currencies, settled via bank card or SEPA transfer with transparent fixed fees and an average transaction time of approximately 7 minutes. Distribution is delivered through a direct-to-consumer web platform (buy.itez.com), mobile wallet apps (itez Wallet on iOS/Android), an embeddable JavaScript widget for partners, an OTC desk for large-volume trades, and a merchant crypto payment gateway (itez Payments).
Is Itez a public or private company?
Itez is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Itez founded?
Itez was founded in 2020. It employs 11 to 50 people.
Where is Itez based?
Itez is headquartered in Tallin, Estonia, in the Europe region.
How does Itez make money?
Three revenue lines are on record. Transaction Fees are the primary driver. The others are business Solutions (On-ramp/Off-ramp) and itez Payments Gateway.
Who are Itez's main competitors?
Direct peers on record are MoonPay, Ramp Network (now Ramp), Transak, Banxa, Mercuryo, Onramper, Guardarian and Simplex (Nuvei). Coinbase Commerce is listed as a broad incumbent. BCB Group (BCB Pay / BLINC) is listed as an emerging player.
Does Itez have an API?
No public API is recorded for Itez.
What industry is Itez in?
Itez's product category is Fiat-to-Crypto Payment Gateway. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 5231 and its SIC code is 6200.