Rappel

What Rappel does

Rappel is a private carbon and energy management company that helps mid-market and enterprise companies with lean sustainability teams translate climate ambition into ROI-positive operational action. Its core product is CO2-AIM (Carbon-Optimized Asset Investment Model), a proprietary analytics platform that combines AI/ML modeling with data from 60+ industry, government, and market databases to evaluate more than 1,500 decarbonization levers across energy efficiency, fleet transition, renewables, and fuel switching at the asset level. Around CO2-AIM, Rappel offers four modular solutions: GHG Emissions Inventory, Decarbonization Roadmap, Energy Assessment, and Climate Risk Planning, each integrating financial modeling (including discounted cash flow) with carbon impact projections.

Name

Rappel

Legal name

Rappel Inc.

Website

https://rappelclimate.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rappel provides carbon and energy management software and advisory services to mid-market and enterprise companies with lean sustainability teams, using its proprietary CO2-AIM analytics platform to identify ROI-positive decarbonization actions across energy, fleet, and operations.

Ownership category

akta.pro rank

Product category

Carbon and Energy Management Software

NAICS

Environmental Consulting Services (541620), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Climate Target-Setting, Transition Planning & Performance Management Platforms (EUABAEAF)

akta.pro secondary industries

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

Keywords

• Carbon management software
• Decarbonization analytics
• GHG emissions inventory
• Energy cost reduction
• Climate risk assessment

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Decarbonization Analytics and Consulting Services: Rappel generates revenue through a hybrid model combining its proprietary CO2-AIM software platform with expert-led delivery services. Customers engage through modular solutions (GHG inventory, energy assessment, decarbonization roadmap, climate risk) that combine software analytics with consulting-style expert support. Ongoing relationships include quarterly strategic guidance and implementation support (e.g., TemperPack case). Revenue is recurring as customers update baselines, refine roadmaps, and expand to new sites over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rappel provides a modular carbon and energy management platform centered on its proprietary CO2-AIM (Carbon-Optimized Asset Investment Model), which performs asset-level financial and carbon analysis of more than 1,500 decarbonization levers. The platform is delivered as four integrated modules — GHG Emissions Inventory, Decarbonization Roadmap, Energy Assessment, and Climate Risk Planning — and is combined with expert-led consulting services and AI-powered data validation. Customers, primarily mid-market and enterprise companies, use the offering to measure emissions, identify ROI-positive decarbonization actions, and meet climate disclosure requirements.

Product overview

Rappel offers a modular carbon and energy management platform centered on CO2-AIM (Carbon-Optimized Asset Investment Model), their proprietary analytics engine. The platform comprises five integrated modules: GHG Emissions Inventory for measurement, Decarbonization Roadmap for prioritized action planning, Energy Assessment for cost-saving lever identification, and Climate Risk Planning for TCFD-aligned risk disclosure. The solution combines AI-powered analytics with expert-led delivery, positioned as more actionable than carbon accounting tools and more affordable than traditional sustainability consultants.

Differentiator

Problem solved

Functional benefit

Brands

• CO2-AIM (Carbon-Optimized Asset Investment Model): Proprietary carbon and financial modeling platform that provides asset-level financial and carbon estimates of over 1,500 decarbonization levers, integrating energy efficiency, fleet transition, renewables, and fuel switching opportunities.

Products and services

• CO2-AIM (Carbon-Optimized Asset Investment Model)

Quantifiable outcome

• 10–20% average energy cost savings across customer base
• +9 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• HubSpotminorOthersHubSpot is used as Rappel's customer relationship management (CRM) and email marketing platform. Processes personal information on Rappel's behalf under contractual obligations.
• Google (Analytics)minorOthersGoogle Analytics is used alongside Webflow Analytics to automatically collect technical information about website visitors including IP address, browser/device info, pages visited, and referral sources. Helps Rappel understand how visitors use the site.
• WebflowminorOthersWebflow is used for website hosting and analytics. Rappel's public website is built on Webflow (prod.website-files.com CDN). Processes personal information on Rappel's behalf under contractual obligations.
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerRappel uses SBTi's on-road transportation sectoral decarbonization approach (SDA) as a framework for modeling Wheels' decarbonization pathways. Rappel's CO2-AIM model is aligned with SBTi methodologies, enabling customers to set and track progress against SBTi-approved targets. Goodmans' roadmap was approved by SBTi, showing 42% carbon reduction by 2030.

Scale indicators18 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• Microsoft Sustainability Manager: Microsoft Cloud for Industry sustainability module providing enterprise carbon accounting and reduction planning inside the Microsoft Azure ecosystem. Comparable to Rappel at the carbon-accounting layer, but bundled with much broader cloud and data infrastructure offerings.
• Salesforce Net Zero Cloud: Enterprise sustainability CRM and carbon accounting suite bundled into Salesforce's broader customer 360 platform. Competes for the same IT-evaluated carbon accounting budgets but as part of a much broader enterprise software portfolio.
• Workiva: Cloud platform for ESG, sustainability, and regulatory disclosure reporting. Addresses the GHG inventory and disclosure modules that overlap with Rappel, but built around audit-friendly reporting rather than asset-level decarbonization planning.
• Sphera: Long-standing environmental, health, safety, and sustainability software suite with carbon accounting and product stewardship modules. Targets similar enterprise sustainability buyers as Rappel but operates at much broader scope and scale.
• Accenture Sustainability Services: Global consulting practice delivering sustainability strategy, decarbonization roadmaps, and implementation at scale. Represents the 'expensive consulting' alternative from which Rappel explicitly positions itself as more affordable, making them a key alternative for the same buyers.

Emerging players

• South Pole: Climate solutions provider spanning carbon advisory, project development, and increasingly carbon accounting/management platforms. Comparable because they serve enterprise decarbonization roadmaps with a similar advisory-plus-data hybrid model.
• Patch: Carbon offset purchasing and embedded carbon API infrastructure rather than a roadmap platform. Comparable as an adjacent emerging player in the carbon management stack that some Rappel customers may use to fulfill net-zero commitments identified through Rappel roadmaps.

Direct peers

• Sweep: Carbon accounting and reduction platform, particularly strong in mid-market and European enterprise. Competes directly with Rappel's modular platform, including a similar emissions-to-action philosophy.
• Watershed: Enterprise sustainability platform offering carbon accounting, reduction planning, and disclosure for mid-market and enterprise customers. Directly competes with Rappel across GHG inventory and decarbonization roadmap modules and serves similar sustainability leaders.
• Persefoni: Carbon and climate management SaaS platform for enterprises covering Scopes 1–3 and reduction planning. Closely comparable to Rappel as a carbon accounting + transition planning suite targeting CFO and sustainability teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rappelclimate

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rappel