Coast

Name

Coast

Legal name

Coast

Website

https://coast-stores.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Women's Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Womens occasionwear
• Bridal clothing
• Fashion e-commerce
• Wedding guest dresses
• Formal event apparel

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Direct retail sales of fashion apparel, accessories, footwear, beauty products, and home goods through e-commerce platform. Revenue generated from one-time product purchases across multiple categories including womenswear, occasionwear, bridal, menswear, and home.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coast is a UK-based fashion retailer selling women's clothing, occasionwear, bridal and wedding attire, footwear, accessories, beauty products, and home goods through its own e-commerce website, mobile app, and as a concession brand within Debenhams physical stores. The brand specializes in elevated feminine occasionwear (wedding guest, bridesmaid, mother of the bride, race day, black tie) while also offering everyday womenswear, menswear for weddings/formal events, and curated collections such as designer collaborations.

Product overview

Coast is a UK-based online fashion retailer offering a unified e-commerce platform with women's clothing as its core offering. The product portfolio centers on the main Coast fashion brand featuring dresses, occasionwear, wedding attire, shoes, accessories, beauty, and home goods. The offering operates as a single unified platform with multiple product categories (Women's Clothing, Dresses, Occasionwear, Wedding, Shoes & Accessories, Beauty, Home, Partywear, Mens, Gifts, Kids) plus concession brands including Karen Millen, Phase Eight, Monsoon, Wallis, and Adrianna Papell. Key differentiators include a dedicated wedding collection, occasion wear specialization, and designer collaborations such as Lisa Tan X Coast. The platform also offers visual search capabilities and mobile apps for iOS and Android. Coast is part of the Boohoo Group portfolio, operating under the Debenhams brand umbrella alongside sister brands Dorothy Perkins, Wallis, Oasis, Burton, Misspap, Warehouse, and Nastygal.

Differentiator

Problem solved

Functional benefit

Products and services

• Coast Women's Clothing
• Coast Dresses
• Coast Occasionwear
• Coast Wedding Collection
• Coast Shoes & Accessories
• Coast Beauty
• Coast Home
• Coast Menswear
• Lisa Tan X Coast Collaboration
• Coast Delivery Plus
• Coast Gifts

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DebenhamscoreChannel Partner/ Reseller/ DistributorCoast operates as a concession brand under Debenhams, utilizing the Debenhams retail platform, physical store network, and e-commerce infrastructure. Coast products are sold through Debenhams stores and the debenhams.com platform. The brand is part of the Debenhams family of brands including Dorothy Perkins, Wallis, Oasis, Burton, Misspap, Warehouse, and Nastygal.

Direct peers

• Hobbs London: UK heritage womenswear brand with strong occasionwear and tailored event dresses. Hobbs competes directly for wedding-guest and mother-of-the-bride occasions at a similar price band to Coast.
• Whistles: Contemporary British womenswear label with occasionwear depth across dresses and event tailoring. Whistles targets the same professional, occasion-driven customer as Coast's everyday-occasion crossover segments.
• Phase Eight: British occasionwear specialist selling dresses, bridal-adjacent and formal wear directly to consumers. Phase Eight operates as both a concession brand within Coast and as a standalone competitor with overlapping customer base, similar price architecture and near-identical occasionwear depth.
• Adrianna Papell: US-headquartered occasionwear specialist in beaded and embellished formal dresses. Adrianna Papell is hosted as a Coast concession and competes in the same bridal-guest and black-tie segment as Coast's occasionwear collection.
• LK Bennett: British heritage womenswear brand known for occasion dresses, tailoring and bridal footwear. LK Bennett occupies the same premium-mid occasionwear niche as Coast with comparable customer and price point.
• Ted Baker: British fashion brand offering womenswear including dresses and occasionwear. Ted Baker competes with Coast across occasionwear, gifting and the broader premium-mid customer segment.
• Wallis: Sister brand within the Boohoo Group/Debenhams portfolio selling contemporary womenswear including occasion and workwear. Wallis targets a similar customer demographic and price point to Coast and shares the same platform concessions.
• Monsoon: UK heritage womenswear and occasionwear brand with strong bridal-adjacent and event-wear collections. Monsoon is hosted as a Coast concession and is one of the closest direct substitutes for Coast's occasionwear and accessories offering.
• Karen Millen: Contemporary British womenswear and occasionwear brand also hosted as a Coast concession. Karen Millen competes directly on dresses, tailoring and event wear for a similar premium-mid customer, with overlapping concession and standalone distribution.

Broad incumbents

• ASOS: UK-headquartered pure-play online fashion retailer with deep occasionwear, bridesmaid and wedding-guest assortments across hundreds of third-party brands plus own label. ASOS competes with Coast on price, range and speed across the same occasionwear occasions but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/coastfashion
• Xx.com/CoastFashion
• Facebookfacebook.com/coaststores

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast