Wallis
Wallis is a UK-based heritage women's fashion e-commerce retailer targeting women in their 30s and 40s, selling clothing, occasionwear, accessories, beauty, and homewares through wallis.co.uk, with a 300+ brand concessionaire marketplace. It is owned by Boohoo Group via Debenhams Brands Limited.
- Company typePrivate
- Founded1908
- HeadquartersLondon, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wallis does
Wallis is a UK-based women's fashion e-commerce retailer that operates exclusively through its own digital storefront at wallis.co.uk, targeting fashion-conscious women in their 30s and 40s. The company's product portfolio spans core women's clothing (dresses, tops, trousers, knitwear, denim, outerwear, swimwear, tailoring), occasionwear for weddings, race days, and formal events, shoes and accessories, lingerie, beauty, and homewares. Wallis maintains dedicated sub-brands for Petite, Plus Size, and Tall fits, and has positioned itself as a heritage British fashion brand with expertise in occasion-specific dressing. The technical platform is a standard e-commerce storefront with a visual search feature enabling image-based product discovery, native iOS and Android mobile applications, and integrations with major payment providers including Visa, Mastercard, PayPal, Apple Pay, Google Pay, Klarna, Clearpay, and a proprietary DebenhamsPay+ BNPL solution.
The business operates a hybrid revenue model combining first-party retail sales of own-brand and concessionaire products with marketplace commission revenue from over 300 third-party brands hosted on the platform, spanning fashion, footwear, beauty, home, watches, and accessories. Wallis is wholly owned by Debenhams Brands Limited, a subsidiary of Boohoo Group, following Boohoo's 2021 acquisition of the Debenhams brand portfolio after Debenhams plc entered administration. The registered office is at 49/51 Dale Street, Manchester (company number 13135555), and the company serves customers in the United Kingdom only. Go-to-market is direct-to-consumer via wallis.co.uk, supported by email, social media, SEO, and student discount affiliate partnerships with UNiDAYS and Student Beans. Distribution is entirely e-commerce with standard and subscription delivery options (Wallis Deliver+) and free delivery on orders over £75.
Wallis firmographics
Firmographics- Name
- Wallis
- Legal name
- Debenhams Brands Limited
- Website
- https://wallis.co.uk
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Wallis is a UK-based heritage women's fashion e-commerce retailer targeting women in their 30s and 40s, selling clothing, occasionwear, accessories, beauty, and homewares through wallis.co.uk, with a 300+ brand concessionaire marketplace. It is owned by Boohoo Group via Debenhams Brands Limited.
- Ownership category
- akta.pro rank
Wallis industry classification
Industry- Product category
- Women's Fashion E-commerce Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
Keywords
Where Wallis is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wallis business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Sales: Wallis generates revenue through direct retail sales of fashion, beauty, and home products via its e-commerce platform. Products are sold at full price with seasonal sales promotions offering up to 75% off. The company sells both owned-brand products and concessionaire brand products through its marketplace-style model.
- Concessionaire Sales: Third-party brands sell products through Wallis under concessionaire arrangements, with Wallis taking a commission on sales. The platform hosts hundreds of brands across fashion, beauty, home, and accessories categories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard pricing with seasonal sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Wallis product offering
Product offeringCore offering
Wallis is a UK-based online fashion retailer selling women's clothing, shoes, accessories, beauty products, and homeware directly to consumers through its e-commerce platform at wallis.co.uk. The brand specializes in occasionwear, daywear, and specialized sizing (Petite, Plus Size, Tall) and also operates a concessionaire marketplace hosting over 300 third-party brands across fashion, footwear, beauty, and home categories.
Product overview
Wallis is a UK-based women's fashion retailer offering a comprehensive e-commerce platform with diverse product categories. The core offering includes women's clothing (dresses, tops, trousers, knitwear, jeans, skirts, coats, jackets, swimwear, tailoring), supplemented by specialized sub-brands for Petites, Plus Size, and Tall collections. The product portfolio extends to occasionwear (wedding guest, bridesmaid, evening wear), shoes and accessories (footwear, bags, jewellery, watches, hats, scarves, sunglasses), lingerie and nightwear, beauty products (fragrance, makeup, skincare, haircare, beauty electricals), home furnishings (bedding, furniture, kitchenware, lighting, garden), and seasonal collections (holiday, partywear, winter). Wallis operates a digital commerce platform with visual search capabilities, multiple payment integrations (including Klarna, PayPal, Apple Pay, Google Pay), and delivery subscription services. The retailer also sells gift cards and offers a mobile application for iOS and Android.
Differentiator
Problem solved
Functional benefit
Products and services
- Wallis Women's Clothing Core fashion offering including dresses, tops, trousers, knitwear, jeans, skirts, coats, jackets, swimwear, and tailoring for women, available through the wallis.co.uk e-commerce platform.
- Wallis Occasionwear Dresses and outfits for special occasions including weddings, evening events, races, and garden parties, with dedicated categories for occasion dresses, wedding guest outfits, mother-of-the-bride, and partywear.
- Wallis Petites Collection Clothing specifically designed and proportioned for shorter women, including petite dresses, tops, trousers, coats, and occasionwear across the product range.
- Wallis Plus Size Collection Extended size clothing range designed to fit and flatter curvier figures, including plus-size dresses, tops, jumpsuits, tailoring, and occasionwear.
- Wallis Tall Collection Clothing designed for taller women, including tall dresses, tops, jeans, trousers, coats, and swimwear with adjusted proportions.
- Wallis Shoes & Accessories Footwear including boots, heels, flats, trainers, and sandals, complemented by accessories including bags, jewellery, watches, hats, scarves, and sunglasses.
- Wallis Lingerie & Nightwear Intimate apparel including bras, knickers, nightwear, hosiery, and underwear from concessionaire brands such as Wonderbra, Maidenform, Boody UK, and others.
- Wallis Beauty Beauty products including fragrance, makeup, skincare, haircare, body care, beauty electricals, and beauty gift sets.
- Wallis Home Homeware and furnishings including bedroom, living room, kitchen, dining, lighting, garden furniture, and home accessories sourced from concessionaire brands.
- Wallis Gift Cards Digital and physical gift card products available for purchase and redemption on the wallis.co.uk platform.
- Wallis Mobile App Mobile shopping application available on iOS and Android (Google Play package: com.arcadia.wallis) enabling customers to browse and purchase products on mobile devices.
Companies that use Wallis
Customer profileSegments5 records
Ideal customer profiles2 records
Wallis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability1 record
Feature1 record
Wallis partnerships and signals
Strategic signalPartnerships
87 partnerships are on record, tiered core and minor.
- Debenhams Brands LimitedcoreWallis is operated by Debenhams Brands Limited, a subsidiary of Boohoo Group. The company was acquired by Boohoo along with other Debenhams brands following the administration of Debenhams plc.
- Boohoo GroupcoreParent company of Wallis. Boohoo Group acquired the Debenhams brands portfolio including Wallis, Dorothy Perkins, Oasis, Coast, and others.
- DebenhamsminorPart of the same family of brands under Debenhams Brands Limited. Shares parent company and brand portfolio with Debenhams, Dorothy Perkins, Oasis, Coast, Burton, MissPap, and Warehouse brands.
- Dorothy PerkinsminorPart of the same family of brands under Debenhams Brands Limited. Shares parent company with Dorothy Perkins brand.
- OasisminorPart of the same family of brands under Debenhams Brands Limited. Shares parent company with Oasis brand.
- WatchShopminorConcessionaire brand selling watches through Wallis platform. Multiple watch brands including Accurist, Anne Klein, Armani Exchange, Casio, Citizen, Cluse, Coach, Daniel Wellington, DKNY, Diesel, Fossil, Garmin, Guess, Olivia Burton, Radley, Skagen, Thomas Sabo, Tommy Hilfiger, and Versace.
- Charles ClinkardminorFootwear concessionaire brand selling through Wallis platform. Multiple footwear brands including Anatomic & Co, Barker, Caprice, Ecco, Fly London, Gabor, Josef Seibel, Lelli Kelly, Marco Tozzi, Merrell, Nordikas, Pikolinos, Regarde Le Ciel, Remonte, Rieker, Start Rite, and Toni Pons.
- GardinersminorFootwear and accessories concessionaire selling brands including Birkenstock, CAT, Crocs, Fit Flop, Geox, Hush Puppies, Hunter, Joules (sunglasses), Karen Millen (sunglasses), Kipling, Muck Boots, Puma Safety, Skechers, Sperry, Ted Baker (sunglasses), and Timberland Pro.
- Kurt GeigerminorFootwear brand selling through Wallis. Brands include Carvela, KG Kurt Geiger, and Miss KG.
- MonsoonminorWomen's and children's clothing, accessories, and footwear brand operating as concessionaire through Wallis.
- YumiminorWomen's clothing, accessories, and footwear brand with Yumi and Yumi Curve lines selling through Wallis.
- Jolie Moi LondonminorFashionable women's clothing brand featured prominently on Wallis homepage and occasion wear collections.
- RomanminorWomen's clothing brand including Dusk line selling through Wallis, particularly in occasion wear and petite categories.
- KlassminorWomen's clothing brand selling through Wallis platform.
- GoddivaminorWomen's clothing brand including City Goddess line selling through Wallis.
- Jon RichardminorJewellery concessionaire brand selling through Wallis. Brands include Lipsy jewellery and Mood jewellery.
- L&RminorFashion and clothing concessionaire selling brands including Bench, Bestform, CR7, Disney Baby, Farah, French Connection, Guess How Much I Love You, Happy Socks, Humphrey's Corner, Lily and Jack, Lisca, and various children's clothing lines.
- MegaTshirtStoreminorLicensed clothing brand selling branded merchandise through Wallis including AC/DC, DC Comics, Disney, Ford, Hot Tuna, Jurassic Park, Marvel, NASA, Star Wars, Stranger Things, and Zoo York.
- PertembaminorClothing and sports equipment concessionaire selling brands including Adidas, Asquith & Fox, Canterbury, Disney, Fruit of the Loom, Harry Potter, Nike, Peppa Pig, Pokemon, Puma, Speedo, Star Wars, Super Mario, and Under Armour.
- MahahomeminorHome and kitchenware concessionaire selling brands including Black & Blum, Blue Canyon, Bodum, Brita, CellarDine, Kilner, Mason Cash, Nachtmann, Pimpernel Morris & Co, Portmeirion, Price & Kensington, Pyrex, Ravenhead, Reidel, Royal Worcester, Sophie Conran for Portmeirion, Spiegelau, Spode, Tala, Typhoon, Villeroy & Boch, and Viners.
- Cook Serve EnjoyminorHome products concessionaire selling brands including Artesa, BarCraft, Built, Home Made, Industrial Kitchen, KitchenCraft, Living Nostalgia, Lovello, MasterClass, Maxwell & Williams, Mikasa, and World of Flavours.
- Widdop & CominorHome and gifts concessionaire selling brands including Disney gifts, Elegance, HomeTime, Impressions, and William Widdop.
- EPE InternationalminorHome and electricals concessionaire selling brands including Beko, Beurer, Chopstick Styler, Cosmopolitan, Dimplex, Dreamland, Gotham Steel, Gourmet, Hamilton Beach, Honeywell, James Martin by WAHL, Masterchef, Princess, Revlon, Tefal, and Toni & Guy.
- Baird FormalwearminorMen's formalwear and occasion wear concessionaire selling brands including Antique Rogue, Jeff Banks, Limehaus, and Occasions.
- Baird CasualwearminorMen's casualwear concessionaire selling brands including Ben Sherman, Gibson London, Hammond & Co, Marc Darcy, and Racing Green.
- JacobsonminorFootwear concessionaire selling brands including Dunlop (excluding wellies), Frank Wright, Gola, Lonsdale, Lotus, and Ravel.
- CraghoppersminorOutdoor and adventure clothing brand selling through Wallis for men, women, and children.
- RegattaminorOutdoor clothing brand selling Dare 2b and Regatta products through Wallis.
- American GolfminorSportswear and golf concessionaire selling brands including Benross, Ellesse, Fazer, Greg Norman, Rife, and Stromberg.
- Izabel LondonminorWomen's clothing brand featured in Wallis occasion wear and occasion collections.
- Chi Chi LondonminorWomen's fashion brand selling womenswear through Wallis platform.
- Joe BrownsminorLifestyle brand selling men's, women's, and children's clothing, accessories, footwear, and home products through Wallis.
- Pure Luxuries LondonminorBags and accessories concessionaire selling Conkca London, Cultured London, Made By Stitch, and Pure Luxuries London brands.
- BeldrayminorHome and electricals concessionaire selling brands including Beldray, Cambridge, Giles and Posner, Progress, RCR, Russell Hobbs, Salter, and Guzzini.
- YoursminorPlus size women's clothing brand including Bad Rhino (men's) and Long Tall Sally selling through Wallis.
- EvansminorPlus size women's clothing, accessories, and footwear brand selling Avenue and City Chic through Wallis under Evans: World of Curves.
- Blue VanillaminorWomen's clothing, accessories, and footwear brand including Pink Vanilla line selling through Wallis.
- Paradox LondonminorFootwear and bags brand selling through Wallis occasion and party collections.
- Luxury SoleminorFootwear brand selling OSPREY LONDON and Scholl through Wallis.
- TowerminorHome and electricals concessionaire selling Breville, Russell Hobbs, Swan, George Foreman, and The Funky Appliance Company brands.
- Frock and FrillminorWomen's occasion wear brand including Amelia Rose and Frock & Frill selling through Wallis.
- Moda In PelleminorFootwear and bags brand including M by Moda selling through Wallis.
- Tog24minorOutdoor clothing brand selling Tog 24 through Wallis for men, women, and children.
- Dune LondonminorFootwear and accessories brand including Bertie selling through Wallis.
- LoakeminorTraditional British footwear brand Loake Shoemakers selling through Wallis.
- MurivaminorWallcovering brand selling Cath Kidston, Catherine Lansfield, Darcy James, Sophie Allport, and Skinny Dip wallpapers through Wallis.
- HotSquashminorSpecial occasion and evening wear brand selling through Wallis.
- SOCKSHOPminorSocks and underwear concessionaire selling SOCKSHOP, Heat Holders, TORE, Wildfeet, Workforce, Jeep, ELLE, and Gentle Grip brands.
- WonderbraminorLingerie and underwear brand selling Wonderbra and Maidenform through Wallis.
- Bigjigs ToysminorChildren's toys brand selling Bigjigs Rail, CollectA, Didicar, Gowi Toys, Green Toys, Lottie Dolls, Makedo, Tidlo, and Tiger Tribe through Wallis.
- Riva HomeminorHome soft furnishings brand including Ashley Wilde, Essentials, Evans Lichfield, Furn, Linen House, Paoletti, and The Linen Yard selling through Wallis.
- BHS LightingminorLighting brand selling through Wallis home collection.
- TotesminorAccessories brand including Isotoner selling umbrellas and accessories through Wallis.
- Weekend OffenderminorMen's clothing brand selling through Wallis.
- LA.NationminorWomen's clothing brand selling through Wallis.
- BTXminorWomen's clothing brand including B. Coastline, B. Copenhagen, Brandtex, Ciso, Jensen, and Signature selling through Wallis.
- Raging BullminorSportswear and leisure clothing brand selling men's, women's, and children's clothing through Wallis.
- Lakeland LeatherminorWomen's leather clothing and accessories brand selling through Wallis.
- James LakelandminorWomen's clothing and accessories brand selling through Wallis.
- HypeminorStreetwear brand selling men's, women's, and children's clothing, accessories, home, and gift products through Wallis.
- Merchenta Life/Adrianna PapellminorWomen's occasion wear and formal dress brand including Adrianna Papell and Papell Studio selling through Wallis.
- HotterminorComfort footwear brand selling through Wallis.
- GumbiesminorEco-friendly footwear brand selling through Wallis.
- SaloosminorWomen's clothing brand selling through Wallis.
- Avant Garde BrandsminorFootwear and accessories brand including Keds (women's), STORM (sunglasses), Orthex (storage), and Boob Tape selling through Wallis.
- Barneys OriginalsminorMen's and women's clothing brand including BARNEY & TAYLOR and Police leather goods selling through Wallis.
- Grey Hawk ClothingminorMen's clothing brand selling through Wallis.
- Phoenox TextilesminorHome textiles brand selling My Mat and Origin rugs through Wallis.
- MirrorOutletminorHome mirrors and décor brand selling through Wallis.
- Character.comminorChildren's clothing brand selling Disney and Harry Potter through Wallis.
- Estar BrandsminorMen's clothing brand Gotcha selling through Wallis.
- Spotty OtterminorChildren's outdoor clothing brand selling through Wallis.
- Betsy & FlossminorWomen's handbags and purses brand selling through Wallis.
- Dotty DungareesminorChildren's clothing brand selling through Wallis.
- Camille LingerieminorLingerie brand selling through Wallis.
- Oola LingerieminorLingerie brand selling through Wallis.
- Boody UKminorEco-friendly women's lingerie and nightwear brand selling through Wallis.
- Caramel Jewellery LondonminorJewellery brand including Bibi Bijoux and Kate Thornton selling through Wallis.
- ANKER & CREWminorJewellery brand selling through Wallis.
- DCKminorJewellery brand Liars & Lovers selling through Wallis.
- BedeckminorHome bedding and towels brand including Fable, Helena Springfield, Katie Piper, and Nalu Nicole Scherzinger selling through Wallis.
- John CottonminorHome bedding brand including Slumberdown and Snuggledown selling through Wallis.
- SheridanminorPremium home brand selling through Wallis.
- MH LondonminorFurniture brand selling through Wallis.
- Yoga Studio StoreminorSports equipment and women's clothing brand selling Manduka and Yoga Studio products through Wallis.
- Help for HeroesminorCharity brand selling all products through Wallis with proceeds supporting the charity.
- Activity SuperstoreminorGift experiences brand selling through Wallis.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Wallis competitors and assessment
Company assessmentDirect peers
- Dorothy Perkins: Sister brand under Boohoo Group's Debenhams Brands Limited portfolio. Both target women in the 30-50 demographic with similar mid-market fashion, occasion wear, and inclusive sizing (Petite, Plus Size, Tall) offerings through a UK e-commerce platform.
- Oasis: Another sister brand within the Boohoo Group Debenhams portfolio, offering comparable mid-market women's fashion with similar occasion wear and dress-led product range targeted at a similar demographic.
- Coast: Sister brand within the Boohoo Group portfolio, historically focused on occasion wear and occasion dresses for women, directly overlapping with Wallis's occasion wear and mother-of-the-bride categories.
- Karen Millen: British heritage fashion brand offering women's occasion wear, workwear, and contemporary fashion through a UK e-commerce platform with similar premium-mid positioning and dress-led merchandising.
- Phase Eight: UK-based women's fashion retailer specializing in occasion wear, workwear, and dresses for women in their 30s-50s, with a comparable focus on event-driven dressing and inclusive sizing across Petite, Plus, and Tall ranges.
- Hobbs: British heritage fashion brand selling women's clothing, footwear, and accessories with strong occasion wear and workwear collections, targeting a similar professional woman demographic through UK and international e-commerce.
- Warehouse: Sister brand within Boohoo Group's Debenhams portfolio offering women's contemporary fashion with similar mid-market positioning, dress-led assortment, and UK e-commerce distribution model.
- Ted Baker: British heritage lifestyle brand offering women's and men's fashion with similar mid-premium positioning, dress-led occasion wear, and a UK e-commerce and concession distribution model that historically overlapped with Wallis in department-store concessions.
- Monsoon: UK-based women's and children's fashion retailer offering occasion wear, dresses, and accessories, with a similar British heritage positioning and a current concessionaire presence on the Wallis marketplace.
Broad incumbents
- Debenhams: Direct parent brand within the Boohoo Group portfolio, operating a broader multi-category department-store proposition with extensive fashion, beauty, and home categories—Wallis effectively functions as a digital-only vertical within the Debenhams ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wallis social profiles
Digital presenceWallis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallis leadership team
Management profileNumber of profiles
Wallis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallis
What does Wallis do?
Wallis is a UK-based online fashion retailer selling women's clothing, shoes, accessories, beauty products, and homeware directly to consumers through its e-commerce platform at wallis.co.uk. The brand specializes in occasionwear, daywear, and specialized sizing (Petite, Plus Size, Tall) and also operates a concessionaire marketplace hosting over 300 third-party brands across fashion, footwear, beauty, and home categories.
Is Wallis a public or private company?
Wallis is a private company. It is classified as corporate owned and is currently operating.
When was Wallis founded?
Wallis was founded in 1908. It employs 1,001 to 5,000 people.
Where is Wallis based?
Wallis is headquartered in London, United Kingdom, in the Europe region.
How does Wallis make money?
Two revenue lines are on record. Retail Sales are the primary driver. The others are concessionaire Sales.
Who are Wallis's main competitors?
Direct peers on record are Dorothy Perkins, Oasis, Coast, Karen Millen, Phase Eight, Hobbs, Warehouse, Ted Baker and Monsoon. Debenhams is listed as a broad incumbent.
Does Wallis have an API?
No public API is recorded for Wallis.
What industry is Wallis in?
Wallis's product category is Women's Fashion E-commerce Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail. Its NAICS code is 45811 and its SIC code is 5621.