kollekt.fm

What kollekt.fm does

Kollekt.FM (legal entity OnBrand B.V.) is a Netherlands-based music-as-a-service provider founded in 2013 that delivers curated, commercially licensed in-store and in-venue music to brand clients. The core offering centers on the Atmosphere platform—an integrated suite comprising a staff-facing Atmosphere App (iOS, Android, desktop), the Atmosphere Player dedicated playback device, the Atmosphere Studio web-based management console, the proprietary AtmosBox hardware player, and the Backstage curation platform. A network of 100+ human curators (artists, DJs, producers, record label owners) is paired with multi-jurisdictional music licensing (streaming, reproduction, synchronization, plus Public Performance Licenses in the US and Canada) and integrations such as Sonos and NFC take-home signage.

The company sells primarily to enterprise and premium-brand customers across verticals including fashion retail (Ace & Tate, Freitag, Hawaiian, MR MARVIS, Skins), fitness (TrainMore, Rocycle), coworking (Spaces), automotive and EV (Lynk & Co, ZEEKR), F&B (Domino's, Salsa Shop, De Pizzabakkers), hospitality (Hotel V), and sleep products (Emma Sleep). Revenue is generated through per-Playpoint subscription license fees paid in advance, one-time setup fees, AtmosBox hardware sales (€350 replacement cost, hardware retained by Kollekt.FM), and paid customer-support services. Distribution combines direct enterprise sales via a five-step engagement process with an authorized reseller network.

Kollekt.FM operates with a 1–10 person team from Amsterdam, has received disclosed investment from Rockstart (March 2015), and shows continued product investment through the 2024 Atmosphere 2.0 desktop release and adjacent products such as TrainMore.FM branded radio and the Domino's Music Channel employee-engagement concept. No additional funding rounds, M&A activity, or public-company filings appear in the source material.

Name

kollekt.fm

Legal name

OnBrand B.V.

Website

https://kollekt.fm

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Kollekt.FM is an Amsterdam-based music-as-a-service provider that delivers human-curated, commercially licensed in-store music and branded audio experiences to enterprise and premium-brand clients across fashion, fitness, coworking, automotive, F&B, and hospitality.

Ownership category

akta.pro rank

Product category

Commercial Music Streaming

NAICS

Broadcasting and Content Providers (516), Sound Recording Industries (5122)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

akta.pro secondary industries

Music & Audio Streaming Platforms (BPAMAJAC), Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)

Keywords

• Commercial music streaming
• In-store music services
• Brand music curation
• Music licensing for business
• Retail audio experiences

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: Fee-based subscription for access to and use of Services, paid periodically in advance during the Term. Each Playback Account (Playpoint) is considered a separate Subscription for License Fee calculation. Pro-rata calculation for new accounts created mid-term.
2. AtmosBox Hardware Sales: Sale of AtmosBox hardware player and additional Hardware Products (power cables, external sound cards). Kollekt retains ownership of hardware. Replacement cost is 350 Euro excluding shipping and installation fees.
3. Setup Fees: One-time setup fees as defined in Commercial Terms in addition to recurring Subscription License Fees.
4. Customer Support Services: Fee-based support for issues or defects not related to Kollekt's Services and/or Hardware Products, handled separately at reasonable cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kollekt.FM provides tailored music solutions for commercial spaces and brands, combining expert-curated playlists with proprietary playback technology. The offering centers on the Atmosphere platform (software for staff control and centralized management), the AtmosBox hardware player, and the Backstage curation platform, all backed by a network of 100+ human curators (DJs, producers, artists). The service includes fully licensed commercial music covering streaming, reproduction, and synchronization rights.

Product overview

Kollekt.FM is a music-as-a-service company that provides tailored music solutions for commercial spaces. The offering centers on the Atmosphere platform—a unified music streaming platform combining software (Atmosphere App for staff control, Atmosphere Player for dedicated hardware playback, Atmosphere Studio for centralized management), the AtmosBox hardware device, the Backstage web-based curation platform, and expert-curated playlists delivered as a fully licensed commercial streaming service. Additional offerings include NFC signage for brand sound take-home experiences, custom branded radio channels, and specialized solutions like the Domino's Music Channel for staff engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Atmosphere Flagship music streaming platform for commercial spaces delivering seamless playback across all locations and devices, with premium sound quality, balanced volume, smooth transitions, playlist scheduling, staff-friendly operation, and analytics. Built for brands requiring consistent in-store music identity.
• Atmosphere App Mobile and desktop application allowing in-store staff to control music within a brand's curated repertoire. Available on iOS, Android, Mac, and Windows.
• Atmosphere Player A dedicated hardware music player built for reliable automatic playback that begins the moment it is plugged in, designed to operate without human intervention in commercial environments.
• Atmosphere Studio A web-based platform for managing and monitoring music from one central location across multiple venues and devices, with curator feedback capabilities to refine brand sound.
• AtmosBox A proprietary hardware player through which Kollekt.FM services are delivered in commercial spaces. Kollekt retains ownership of the device, which is supplied as part of the subscription.
• Music Licensing Commercial music licensing service covering streaming, reproduction, and synchronization rights for business use, including Public Performance Licenses for US and Canada customers.
• TrainMore.FM A brand-powered online radio channel developed for TrainMore fitness clubs, allowing members to access curated music beyond the gym walls.
• Domino's Music Channel A semi-personalized brand-staff music concept allowing employees to submit favorite songs via Spotify, with one staff-selected track played every 20 minutes alongside brand-curated playlists.

Quantifiable outcome

• Members spontaneously dancing to music in kitchen
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Two partnerships are on record, tiered core and support.

• SonoscoreTechnology or IntegrationSonos integration enables seamless high-quality playback and easy playlist scheduling. Atmosphere platform fully supports Sonos audio systems, allowing brands to deliver consistent brand sound through Sonos speaker networks in commercial spaces.
• Authorized ResellerssupportChannel Partner/ Reseller/ DistributorResellers are authorized unaffiliated third parties that sell the Services to end customers. The Reseller relationship involves separate agreements between Reseller and Kollekt, and between Reseller and Customer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Qsic: Australia-origin in-store music and audio advertising platform serving retail and hospitality brands with licensed streaming and curated programming, similar commercial model to Kollekt.
• Jamendo Licensing: Independent-music licensing platform offering royalty-cleared music for commercial use, overlapping Kollekt on the licensing/content-supply side of the commercial music stack.
• Open Ear Music: UK-based commercial music curation and licensing company serving hospitality and retail brands with bespoke playlists, very close analog to Kollekt's "music as identity" model on a smaller scale.

Direct peers

• Cloud Cover Music: Subscription-based commercial music streaming service for businesses with licensing coverage, comparable to Kollekt's Atmosphere platform on functionality and target customer.
• Rockbot: US-based commercial music streaming platform for bars, restaurants, gyms, and retail with crowd-sourced playlist voting and licensed content, addressing the same SMB-to-enterprise use case Kollekt serves.
• Soundtrack Your Brand: Spotify-owned B2B music streaming service explicitly licensed for commercial use, targeting the same hospitality, retail, and fitness verticals as Kollekt with a comparable subscription-plus-licensed-content proposition.
• SoundMachine (Mood Media): Commercial music streaming platform acquired by Mood Media, formerly a direct rival to Kollekt serving hotels, retail, and restaurants with licensed curated playlists and hardware players.

Broad incumbents

• Mood Media: Long-established global in-store media provider offering curated music, signage, and scent solutions to multi-site retail and hospitality brands; competes with Kollekt for enterprise music budgets at much greater scale.
• Stingray Media Group: Public Canadian media-tech company offering curated in-store music, digital signage, and content services to global brands, competing with Kollekt for enterprise music and branding contracts.

Others

• Sonos (commercial/professional): Hardware/ecosystem partner with a commercial install business; Kollekt explicitly integrates with Sonos for playback, and Sonos has its own in-store music ambitions, making it both a partner and adjacent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/3167517
• Instagraminstagram.com/kollekt.fm
• Xx.com/KOLLEKTFM
• Facebookfacebook.com/KOLLEKT.FM

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about kollekt.fm