Qsic
Qsic is an AI-driven in-store audio platform that combines curated music, programmatic advertising, and POS-linked closed-loop measurement, serving enterprise retailers and QSR operators across more than 17,000 stores on three continents and reaching 350 million shoppers monthly.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Qsic does
Qsic operates an intelligent in-store audio platform that combines curated music, programmatic advertising, and POS-linked closed-loop measurement to help retailers and quick-service restaurant (QSR) operators monetize in-store audio inventory while improving the shopper experience. The platform is deployed across more than 17,000 stores on three continents, reaching over 350 million shoppers monthly, with anchor customers including Dollar General, 7-Eleven, McDonald's, Coles, Coles Liquor, Mecca, and Wingstop. The company operates dual headquarters in Abbotsford, Melbourne (parent entity Qsic Pty Ltd) and Dallas, Texas (US subsidiary Qsic, Inc.), with approximately 51-100 employees.
The platform consists of three core product lines: QSIC In-Store Audio (curated playlists, centralized cloud management, and patented AVA hardware for autonomous volume adjustment), QSIC Ad Platform (AI-powered ad creation, dynamic scheduling based on store-level POS and external signals, and timestamped ad transparency), and QSIC Intelligence (predictive targeting, performance analytics, and the QSIC Intelligence Performance Dashboard that unifies measurement across audio, screens, and signage). Underlying technology includes proprietary IoT audio hardware (AVA, QBIT Player, QBIT), integrations with Sonos and Bluesound smart speakers, music licensing administration across multiple territories, and Datadog-based observability across the deployed IoT fleet. AI capabilities span generative voiceover creation, predictive demand modeling, and SKU-level attribution using Difference-in-Differences methodology.
Qsic generates revenue through four streams: recurring per-location platform subscriptions (billed monthly in advance), one-time equipment sales for proprietary and third-party hardware, advertising revenue sharing when CPG brands and agencies buy in-store audio inventory from retailer partners, and music licensing administration. Pricing is custom and quote-driven per enterprise engagement. Go-to-market is enterprise field sales targeting retail media networks and QSR operators, supplemented by event-driven visibility at NRF, Shoptalk, and IAB. The company has raised approximately $25M-$65M cumulatively across seed, Series A ($3.1M led by Carthona Capital, 2021), and Series B ($25M led by Hedosophia, January 2025) rounds.
Qsic firmographics
Firmographics- Name
- Qsic
- Legal name
- Qsic, Inc.
- Website
- https://getqsic.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Qsic is an AI-driven in-store audio platform that combines curated music, programmatic advertising, and POS-linked closed-loop measurement, serving enterprise retailers and QSR operators across more than 17,000 stores on three continents and reaching 350 million shoppers monthly.
- Ownership category
- akta.pro rank
Qsic industry classification
Industry- Product category
- In-Store Retail Media Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Motion Picture and Sound Recording Industries (512)
- akta.pro primary industry
- Ad Tech & Programmatic Audio Platforms (MPAIADAH)
- akta.pro secondary industries
- Music & Audio Streaming Platforms (BPAMAJAC), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Qsic is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Qsic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations
Revenue model
- Platform Subscription: Qsic charges recurring subscription fees for access to its In-Store Audio Solution platform. Fees are billed monthly in advance per location via electronic funds transfer, as described in the Terms of Service. Subscriptions auto-renew on a monthly or annual basis.
- Equipment Sales: Qsic sells proprietary hardware (AVA, QBIT Player, QBIT) and third-party equipment required to deploy the in-store audio solution. Equipment fees are paid upfront before delivery, with title and risk transferring upon payment or installation.
- In-Store Audio Advertising: Qsic operates an ad platform enabling CPG brands and agencies to run targeted in-store audio ads. Retailers monetize their audio inventory through brand advertising, with QSIC taking a revenue share or fee for campaign delivery and measurement. Ad packages are tailored per vertical.
- Music Licensing Administration: Qsic handles all music licensing requirements for in-store playback, maintaining agreements with major labels and independent publishers across multiple territories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing per retailer or brand |
| One time/ perpetual license | Pay-as-you-go | One-time equipment purchase |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels7 records
Qsic product offering
Product offeringCore offering
Qsic operates an AI-powered in-store audio platform that combines curated music, programmatic audio advertising, and POS-linked measurement for retailers and quick service restaurants. The platform enables brands and agencies to create and deliver targeted audio ads at the point of purchase, while giving retailers centralized control of music, messaging, and volume across thousands of locations. Supporting offerings include proprietary hardware (AVA, QBIT), cloud-based management, and a unified measurement dashboard.
Product overview
QSIC is an intelligent in-store audio platform that combines Audio and Intelligence (AI) to improve and monetize retail experiences. The company offers a unified platform consisting of three core products: (1) QSIC Ad Platform for AI-powered audio ad creation, planning, and transparency; (2) QSIC Intelligence for first-party data analytics, predictive targeting, and performance measurement; and (3) QSIC In-Store Audio for personalized music curation and automated volume control. Supporting infrastructure includes QSIC Equipment (AVA, QBIT Player, QBIT hardware), QSIC AI Voice for generative audio voiceovers, and the QSIC HQ cloud management platform. Industry-specific solutions target CPG Brands and Quick Service Restaurants. The platform processes data from over 17,000 stores globally, reaching over 350 million shoppers.
Differentiator
Problem solved
Functional benefit
Products and services
- QSIC Ad Platform AI-driven advertising platform for retailers, brands, and agencies to create, plan, and measure in-store audio ads with AI-powered ad creation, dynamic scheduling, and timestamped ad transparency.
- QSIC Intelligence First-party data platform providing predictive targeting, performance analytics, and self-service reporting dashboards built on retailer POS data to show demand patterns, sales lift, and attribution across in-store media channels.
- QSIC In-Store Audio Intelligent in-store audio solution providing personalized music curation, automated volume control via patented AVA hardware, and centralized management across thousands of retail locations.
- Qsic Equipment (AVA, QBIT Player, QBIT) Proprietary hardware including AVA (Autonomous Volume Adjustment), QBIT Player, and QBIT devices sold as one-time purchases to enable ambient noise monitoring and automatic volume adjustment in-store.
- QSIC for CPG Brands Industry-specific solution enabling consumer packaged goods brands to advertise at point of purchase through targeted, data-driven in-store audio placement with measurable outcomes.
- QSIC for Quick Service Restaurants
Quantifiable outcome
- 13.9% product sales uplift; 2.61x iROAS; 48% of sales during promo period occurred within 10 min of ad play
- +4 more outcomes
Companies that use Qsic
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Qsic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature7 records
Qsic partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Dollar GeneralcoreDollar General partnered with QSIC to deploy AI-powered in-store audio advertising across approximately 6,000 additional stores, doubling its audio-enabled footprint to 12,000 stores by Q2 2026. QSIC's platform delivers real-time, location-specific audio messaging with AI-generated voiceovers and ads, combined with POS-linked closed-loop measurement. The partnership positions Dollar General's DG Media Network as a significant retail media channel in rural markets.
- Barrows Connected StoreminorBarrows Connected Store and QSIC announced a strategic partnership to unify in-store media experiences. The partnership aims to integrate Barrows' connected store technology with QSIC's intelligent audio platform for enhanced retail media deployments.
- Liquorland (Coles Liquor Group)coreQSIC partnered with Liquorland (Coles Liquor Group) for a Mardi Gras 2026 activation, creating a 'Rave Cave' experiential cool-room experience with custom high-energy playlists, drag queens, DJs, and live festival programming. The partnership drove 8.60% unit uplift and 1,779 incremental units sold during the activation.
- DatadogcoreQSIC implemented Datadog's Infrastructure Monitoring, Logs Management, and Application Performance Monitoring across its IoT devices, servers, and applications. This unified observability stack reduced incident recovery times from days to hours and enabled proactive AI-powered anomaly detection, improving reliability for retail customers and advertisers.
- McDonald'scoreMcDonald's is a current client of QSIC for in-store audio solutions. QSIC provides music curation and audio advertising capabilities for McDonald's locations.
- Coles Liquor GroupcoreColes Liquor Group (operator of Liquorland and other liquor retail brands) is a current QSIC client. QSIC powers AI-driven in-store audio across Coles Liquor locations including the Coles 360 retail media initiative.
- 7-Elevencore7-Eleven partnered with QSIC for Gulp Radio — one of North America's largest commercial radio networks. QSIC powers in-store audio across 7-Eleven convenience store locations, providing curated music and targeted advertising.
- WingstopminorQSIC powers in-store music for Wingstop's first Australian location. QSIC provides curated playlists and smart audio management for the QSR chain's Australian debut.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Qsic competitors and assessment
Company assessmentDirect peers
- Mood Media: Mood Media is the largest global provider of in-store music, audio advertising, and commercial messaging for retail, QSR, and hospitality. Directly competes with Qsic on curated in-store audio, hardware deployment, and multi-location enterprise contracts.
- Soundtrack Your Brand: Soundtrack Your Brand (a Spotify company) provides licensed streaming music and audio messaging for businesses including retail and QSR chains. Competes directly with Qsic on enterprise music curation and centralized audio management.
- Stingray Business: Stingray Business offers in-store music, digital signage, and audio advertising for retail, restaurant, and hospitality chains globally. Competes with Qsic across music curation, digital signage integration, and enterprise retail audio deployments.
- Rockbot: Rockbot provides in-store music, messaging, and audio advertising for multi-location businesses including retail and restaurants. Directly competes on centralized audio management and ad-supported music for chains.
Emerging players
- AdsWizz: AdsWizz (an SiriusXM company) provides programmatic audio advertising technology for digital audio, podcast, and broadcast radio. Emerging competitor as it expands into in-store audio advertising monetization adjacent to Qsic's ad platform.
- Vistar Media: Vistar Media is a programmatic ad platform for out-of-home and place-based media including in-store screens and audio. Overlaps with Qsic in retail media network monetization and programmatic activation of in-store inventory.
- Crisp (Crisp Retail): Crisp provides retail data and media activation tools for CPG brands and retailers, including in-store marketing and shopper analytics. Partial overlap with Qsic's Intelligence layer and retailer media network measurement capabilities.
- Cooler Screens: Cooler Screens operates digital in-store media networks in retail coolers and screens with retail media advertising. Partial overlap with Qsic's QSIC Intelligence cross-channel measurement vision and in-store retail media monetization.
- Triton Digital: Triton Digital provides audio ad serving, programmatic, and measurement technology for digital audio publishers. Adjacent competitor as audio programmatic and measurement capabilities migrate from digital to in-store.
Others
- Zenreach: Zenreach provides guest Wi-Fi, customer data platforms, and marketing tools for retail and restaurants. Adjacent to Qsic through shared retail media and first-party data use cases, though focused on digital guest engagement rather than in-store audio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Qsic social profiles
Digital presenceQsic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qsic leadership team
Management profileNumber of profiles
Profiles9 records
Qsic funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qsic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qsic
What does Qsic do?
Qsic operates an AI-powered in-store audio platform that combines curated music, programmatic audio advertising, and POS-linked measurement for retailers and quick service restaurants. The platform enables brands and agencies to create and deliver targeted audio ads at the point of purchase, while giving retailers centralized control of music, messaging, and volume across thousands of locations. Supporting offerings include proprietary hardware (AVA, QBIT), cloud-based management, and a unified measurement dashboard.
Is Qsic a public or private company?
Qsic is a private company. It is classified as venture growth investor backed and is currently operating.
When was Qsic founded?
Qsic was founded in 2013. It employs 101 to 250 people.
Where is Qsic based?
Qsic is headquartered in Melbourne, Australia, in the Oceania region.
How does Qsic make money?
Four revenue lines are on record. Platform Subscription is the primary driver. The others are equipment Sales, in-Store Audio Advertising and music Licensing Administration.
Who are Qsic's main competitors?
Direct peers on record are Mood Media, Soundtrack Your Brand, Stingray Business and Rockbot. Emerging players are AdsWizz, Vistar Media, Crisp (Crisp Retail), Cooler Screens and Triton Digital. Zenreach is listed as an others.
Does Qsic have an API?
No public API is recorded for Qsic.
What industry is Qsic in?
Qsic's product category is In-Store Retail Media Software. Its primary akta.pro industry code is MPAIADAH, Ad Tech & Programmatic Audio Platforms, with a secondary code of BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 51621.