American Botanicals
American Botanicals is a B2B wholesale supplier of organic, wildcrafted, and conventional botanicals, spices, herbs, and carob serving 700+ global supplement and food manufacturers. Now a subsidiary of Germany's MartinBauer following its October 2025 acquisition.
- Company typePrivate
- Founded1994
- HeadquartersEolia, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What American Botanicals does
American Botanicals is a wholesale B2B supplier of organic, wildcrafted, and conventional botanicals, spices, herbs, and carob products serving global supplement and food manufacturers. Founded with approximately 25 years of operating history (firmographic founding year listed as 1994), the company maintains a catalogue of more than 320 SKUs available in bulk with custom cuts and processing, sold under a quote-based pricing model with minimum order quantities of one box (typically 30-55 lbs). The business operates a sales-led direct distribution model reaching 700+ customers worldwide, supported by multi-modal freight (full truckload, LTL, air freight, UPS, FedEx). The company's underlying capability is physical supply chain orchestration: it sources raw botanicals from a global collector network, then converts and processes them with full traceability to meet the quality and certification demands of major brand-name supplement manufacturers.
The business is differentiated by an extensive certification portfolio (USDA Organic, Kosher, AHPA compliance, ABC membership, ASTA membership, OneCert Organic, American Herb Foundation) and by sustainable wildcrafting practices. In October 2025, American Botanicals was acquired by MartinBauer, a German-based global botanical ingredients supplier; the company now operates as a wholly-owned subsidiary under the 'American Botanicals | MartinBauer' brand, headquartered at MartinBauer's U.S. office in Secaucus, NJ. The acquisition extended the company's sourcing network and supply chain reach while preserving its existing brand identity and customer relationships. American Botanicals also markets a proprietary branded specialty product, Virginia Roast™ carob, representing a modest move beyond commodity wholesale into branded specialty ingredients.
American Botanicals firmographics
Firmographics- Name
- American Botanicals
- Legal name
- American Botanicals
- Website
- https://americanbotanicals.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- American Botanicals is a B2B wholesale supplier of organic, wildcrafted, and conventional botanicals, spices, herbs, and carob serving 700+ global supplement and food manufacturers. Now a subsidiary of Germany's MartinBauer following its October 2025 acquisition.
- Ownership category
- akta.pro rank
American Botanicals industry classification
Industry- Product category
- Wholesale Botanical Ingredients
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fruit and Vegetable Retailers (445230), Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Miscellaneous Nondurable Goods (5190), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Natural & Organic Foods Distribution (CRAOABAH)
- akta.pro secondary industries
- Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)
Keywords
Where American Botanicals is headquartered
LocationHeadquarters
- HQ city
- Eolia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American Botanicals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bulk Botanical and Spice Sales: Wholesale B2B sales of bulk organic, wildcrafted, and conventional botanicals, herbs, spices, and carob products to supplement and food manufacturers. Products are sold in bulk form with various cuts and processing options specified by customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale bulk pricing with volume minimums |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
American Botanicals product offering
Product offeringCore offering
American Botanicals buys, processes, and exports wholesale bulk organic, wildcrafted, and conventional spices, herbs, botanicals, and carob products to supplement and food manufacturers worldwide. Products are supplied in a variety of cuts specified by customers, with documented supply chain identification and traceability from collection to delivery, and are sold with minimum order quantities of one box (typically 30–55 lbs).
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Spices & Herbs Bulk wholesale organic, wildcrafted, and conventional spices and herbs supplied to global supplement and food manufacturers in a variety of customer-specified cuts, providing flavor and health benefits including antioxidants, digestive support, immune enhancement, and essential nutrients.
- Wholesale Botanicals Bulk organic, wildcrafted, and conventional botanicals sold wholesale to supplement and food manufacturers for use in holistic wellness products, leveraging natural compounds that promote vitality and overall health.
- Wholesale Carob (Virginia Roast™) Wholesale carob products including the proprietary Virginia Roast™ brand, providing a chocolate-like flavor and natural sweetness as a caffeine-free alternative for baked goods, desserts, and beverages, and a source of fiber, antioxidants, and calcium.
Quantifiable outcome
- 700+ customers worldwide served
- +1 more outcomes
Companies that use American Botanicals
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
American Botanicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
American Botanicals partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MartinBauercoreIn October 2025, German-based botanical ingredients supplier MartinBauer acquired American Botanicals to strengthen its U.S. sourcing capabilities and supply chain resilience. American Botanicals continues its operations as part of MartinBauer, maintaining its brand identity while benefiting from MartinBauer's global botanical supply network.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
American Botanicals competitors and assessment
Company assessmentDirect peers
- Mountain Rose Herbs: Wholesale and retail supplier of organic herbs, botanicals, and spices with a comparable focus on certified organic and sustainably sourced ingredients. Directly comparable product mix and target customer base of supplement and food manufacturers.
- Starwest Botanicals: Large U.S. wholesale distributor of bulk herbs, spices, and botanical ingredients offering organic and conventional options. Competes directly with American Botanicals in the bulk botanical wholesale channel to manufacturers.
- Frontier Co-op: Wholesale cooperative supplying organic herbs, spices, and botanical ingredients to retailers and manufacturers. Closely comparable in product mix, organic certification focus, and B2B distribution model.
Broad incumbents
- Traditional Medicinals: Major herbal tea and wellness company that sources organic and wildcrafted botanicals in significant volume. Comparable in its reliance on traceable botanical supply chains and demand for organic certifications.
- Indena: Italian manufacturer of standardized botanical extracts for the pharmaceutical and nutraceutical industries. Comparable as a botanical ingredient supplier serving supplement manufacturers with quality and traceability focus.
- Nexira: French supplier of natural botanical ingredients including plant extracts and functional powders. Comparable as a B2B botanical ingredient supplier serving supplement and food manufacturers globally.
- Kalsec: U.S.-based supplier of natural spice and herb extracts, colors, and antioxidants for food and beverage manufacturers. Comparable as a value-added botanical ingredient supplier with B2B focus on food industry.
- Synthite Industries: Global spice extracts and oleoresin manufacturer serving food and nutraceutical manufacturers. Comparable as an industrial-scale processor of spices and botanicals for B2B ingredient markets.
- McCormick & Company: Global leader in spices, seasonings, and flavors with significant sourcing and distribution infrastructure for botanicals. Operates at much larger scale but competes for the same manufacturer customers seeking bulk spice and botanical supply.
- Cargill: Global agricultural commodity and ingredient company with significant presence in spices, herbs, and botanical ingredients. Represents a large incumbent competitor in bulk botanical sourcing for food and supplement manufacturers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
American Botanicals social profiles
Digital presenceAmerican Botanicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
American Botanicals leadership team
Management profileNumber of profiles
Profiles1 record
American Botanicals funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American Botanicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American Botanicals
What does American Botanicals do?
American Botanicals buys, processes, and exports wholesale bulk organic, wildcrafted, and conventional spices, herbs, botanicals, and carob products to supplement and food manufacturers worldwide. Products are supplied in a variety of cuts specified by customers, with documented supply chain identification and traceability from collection to delivery, and are sold with minimum order quantities of one box (typically 30–55 lbs).
Is American Botanicals a public or private company?
American Botanicals is a private company. It is classified as corporate owned and is currently operating.
When was American Botanicals founded?
American Botanicals was founded in 1994. It employs 1 to 10 people.
Where is American Botanicals based?
American Botanicals is headquartered in Eolia, United States, in the North America region.
How does American Botanicals make money?
One revenue line is on record: bulk Botanical and Spice Sales.
Who are American Botanicals's main competitors?
Direct peers on record are Mountain Rose Herbs, Starwest Botanicals and Frontier Co-op. Broad incumbents are Traditional Medicinals, Indena, Nexira, Kalsec, Synthite Industries, McCormick & Company and Cargill.
Does American Botanicals have an API?
No public API is recorded for American Botanicals.
What industry is American Botanicals in?
American Botanicals's product category is Wholesale Botanical Ingredients. Its primary akta.pro industry code is CRAOABAH, Natural & Organic Foods Distribution, with a secondary code of AFAIAIAF, Ethnic Spices, Herbs & Seasonings Wholesale. Its NAICS code is 42448 and its SIC code is 5140.