Arcum
Arcum is an Atlanta-based AI software company that builds predictive analytics tools for the merchant payments industry, using its proprietary Archimedes AI engine to forecast churn, recommend retention actions, and re-engage lost merchants for ISOs, acquirers, payment facilitators, and banks.
- Company typePrivate
- Founded2020
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Arcum does
Arcum is an Atlanta-based AI software company, founded in 2020, that builds predictive analytics tools for the merchant payments industry to identify at-risk merchants, recommend retention actions, and re-engage churned accounts. Its core product is RevMax Studio, a unified platform comprising Portfolio Manager, Revenue Retention Manager, Win-Back Manager, Partner Manager, and Activation Manager, all powered by the proprietary Archimedes AI engine. Archimedes applies tree-based machine learning models (Random Forest, Gradient Boosting) to merchant transactional data, enriched with macroeconomic and microeconomic signals, to forecast merchant churn up to 12 months in advance with documented accuracy above 90% and to generate explainable reason codes (pricing, service, agent, product, seasonality, macroeconomic, microeconomic, cashflow) that prescribe specific retention actions.
The platform also incorporates generative AI for personalized merchant outreach, anomaly detection across support and operational data, and autonomous agents for scaled engagement. Arcum targets payment processors, Independent Sales Organizations (ISOs), acquirers, payment facilitators, banks with merchant services divisions, sub-ISOs, and agents, with documented customers including MerchantE, NMI, Magothy, VizyPay, Payroc, Kurv, Universal Processing, Suede, Volt, AltruPay, Vendara, and Progressive Payments. Go-to-market combines direct enterprise sales, inside sales/demo scheduling, and a strategic channel partnership with NMI that embeds Arcum into NMI's Merchant Relationship Management (MRM/IRIS CRM) platform, allowing partner enablement within one week via API token. Pricing follows a SaaS subscription model at $12 per active/processing MID per year for the standard tier, with custom enterprise pricing, multi-year contracts, a managed Retention-as-a-Service (RaaS) offering, and white-label Headless Integration for partner-branded deployments.
Arcum firmographics
Firmographics- Name
- Arcum
- Legal name
- Arcum
- Website
- https://arcum.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Arcum is an Atlanta-based AI software company that builds predictive analytics tools for the merchant payments industry, using its proprietary Archimedes AI engine to forecast churn, recommend retention actions, and re-engage lost merchants for ISOs, acquirers, payment facilitators, and banks.
- Ownership category
- akta.pro rank
Arcum industry classification
Industry- Product category
- Merchant Retention and Churn Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Marketing Consulting Services (541613)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where Arcum is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arcum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription - Standard Tier: Annual subscription model billed at $12 per active/processing MID per year. Includes standard support, insights on merchant activity, suggested actions, effective outreach templates, and team collaboration features.
- SaaS Subscription - Enterprise Tier: Custom pricing for enterprise clients with advanced features including enterprise support, custom integrations, product customizations, advanced reporting, and unlimited users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tier at $12/MID/year with essential features |
| Subscription | Multi-year contract | Enterprise tier with custom pricing and advanced features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Arcum product offering
Product offeringCore offering
Arcum sells RevMax Studio, an AI-powered SaaS platform that helps payment companies predict which merchants are about to churn, explain why, and recommend retention actions. The platform is sold on a subscription basis to payment processors, ISOs, acquirers, payment facilitators, and banks, with optional Retention-as-a-Service (RaaS) managed outreach and a white-label Headless Integration. Underlying predictions are produced by Arcum's proprietary Archimedes AI engine, which delivers churn forecasts up to 12 months in advance.
Product overview
Arcum offers RevMax Studio, a unified AI-powered platform designed to reduce merchant turnover and improve revenue results in the payments industry. The platform consists of multiple integrated modules: Portfolio Manager provides portfolio visibility and health checks; Revenue Retention Manager uses Archimedes AI to predict and prevent churn; Win-Back Manager identifies and re-engages lost merchants; Partner Manager empowers sub-ISOs and agents with AI tools under the customer's brand; and Activation Manager converts approved merchants into active accounts. The platform is powered by Archimedes AI, which analyzes transactional, macroeconomic, and microeconomic data to predict merchant behavior with >90% accuracy. Additional offerings include Retention as a Service (RaaS) with specialized agents for outreach, and Headless Integration for white-label deployment.
Differentiator
Problem solved
Functional benefit
Brands
- RevMax Studio: AI-powered unified management suite for merchant revenue retention and portfolio management, now comprising Portfolio Manager, Revenue Retention Manager, and Win-Back Manager.
- Archimedes AI
- Partner Manager
- Portfolio Manager
- Revenue Retention Manager
- Win-Back Manager
- Activation Manager
Products and services
- RevMax Studio Unified AI-powered management suite that helps payments companies increase and retain merchants and agents by combining portfolio visibility, churn prediction, win-back, partner enablement, and activation capabilities.
- Archimedes AI Arcum's proprietary AI engine that predicts merchant behavior and identifies the likely reasons behind it, combining transactional, macroeconomic, and microeconomic data to forecast churn up to 12 months in advance with over 90% accuracy.
- Portfolio Manager Provides comprehensive visibility into the merchant portfolio with real-time health checks and data-driven insights, with benchmarking of partners, sub-ISOs, and agents.
- Revenue Retention Manager Predicts merchant behavior using Archimedes AI to help payments businesses proactively retain customers before they churn, providing insights up to 12 months in advance and reducing false positives.
- Win-Back Manager Leverages Archimedes AI to identify high-potential lost merchants, analyzing why they left and the most effective strategies to win them back, including revenue, sales volume, and effective rates at time of attrition.
- Partner Manager Enables payment companies to empower their network of sub-ISOs and agents with AI-powered retention and outreach tools under the customer's own brand, with partner dashboards, performance benchmarking, and revenue sharing.
- Activation Manager Turns approved merchants into active, revenue-generating accounts quickly, completing the merchant lifecycle management offered within RevMax Studio.
- RevMax Studio RaaS (Retention as a Service) Arcum-specialized agents conduct merchant outreach and retention activities on behalf of clients, providing a hands-off managed retention service for payment companies.
- Headless Integration (White-Label API Product) White-label solution allowing customers to deliver Arcum's AI-powered retention intelligence under their own brand, logo, and colors, with their own program experience.
Quantifiable outcome
- 350+ merchants saved annually
- +7 more outcomes
Companies that use Arcum
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Arcum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability8 records
Feature4 records
Arcum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NMIcoreStrategic partnership integrating Arcum's AI-powered predictive analytics into NMI's Merchant Relationship Management (MRM) platform (formerly IRIS CRM). This enables NMI's extensive partner network to access Arcum's merchant retention and revenue growth solutions directly within their existing CRM workflow. NMI MRM customers can access Arcum within one week by adding their API token.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Arcum competitors and assessment
Company assessmentDirect peers
- ChurnZero: ChurnZero is a customer success platform purpose-built for SaaS subscription businesses, offering real-time churn prediction, health scoring, and automated customer communications. It is a direct peer to Arcum's Revenue Retention Manager because both sell AI-driven churn prediction with proactive intervention workflows, although ChurnZero serves horizontal SaaS while Arcum is verticalized to payments.
- Totango: Totango is a customer success platform that provides customer health scoring, churn risk detection, and engagement tools. It is a direct peer to Arcum because both use AI/ML to score churn risk and trigger retention actions, though Totango serves a broader enterprise SaaS customer base rather than payments specifically.
- ClientSuccess: ClientSuccess is a customer success management platform that provides health scoring, churn risk identification, and renewal management. It is a direct peer to Arcum's Revenue Retention Manager because both focus on proactive churn detection and customer engagement workflows for subscription/retainer businesses.
- Catalyst (by CustomerSuccessBox): Catalyst is a customer success platform offering AI-driven health scores, churn prediction, and playbooks for retention teams. It is a direct peer to Arcum's portfolio-health and churn-risk functionality, though Catalyst focuses on horizontal B2B SaaS rather than the payments vertical.
Emerging players
- Vitally: Vitally is a customer success platform for B2B SaaS that offers health scores, churn analytics, and automated workflows. It is an emerging player peer because it overlaps on the churn-prediction and retention-engagement capabilities Arcum offers, but is a horizontal CS tool rather than a payments-specialized solution.
- Planhat: Planhat is a customer success platform providing health scoring, customer journey analytics, and renewal forecasting for SaaS businesses. It overlaps with Arcum on the AI-driven churn prediction and retention-management use cases, making it an emerging player peer operating in a similar product category but without the payments-industry specialization.
- Custify: Custify is a customer success platform that provides churn prediction, health scores, and automated playbooks for SaaS businesses. It is an emerging player peer because it shares Arcum's core use case of AI-driven churn prevention and customer engagement, though it serves horizontal SaaS rather than the payments vertical.
Broad incumbents
- HubSpot Service Hub: HubSpot's Service Hub offers customer feedback, NPS, and AI-assisted retention tools as part of its broader CRM platform. It is a broad incumbent peer because it embeds retention and churn signals within a horizontal CRM/HUB that competes for the same customer mindshare Arcum targets with its Revenue Retention Manager.
- Salesforce: Salesforce is the largest CRM platform, with Einstein AI capabilities for predictive scoring, churn risk, and customer journey analytics within Sales/Service Clouds. It is a broad incumbent peer because it can deliver overlapping churn-prediction functionality as part of a much broader enterprise platform, including through partners like NMI.
- Gainsight: Gainsight is the largest customer success platform, providing health scoring, churn prediction, and renewal management to enterprise B2B customers. It is a broad incumbent peer because it offers overlapping churn-prediction and customer-journey analytics capabilities, but as part of a much larger horizontal CS suite rather than a payments-specific product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Arcum social profiles
Digital presenceArcum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arcum leadership team
Management profileNumber of profiles
Profiles8 records
Arcum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arcum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arcum
What does Arcum do?
Arcum sells RevMax Studio, an AI-powered SaaS platform that helps payment companies predict which merchants are about to churn, explain why, and recommend retention actions. The platform is sold on a subscription basis to payment processors, ISOs, acquirers, payment facilitators, and banks, with optional Retention-as-a-Service (RaaS) managed outreach and a white-label Headless Integration. Underlying predictions are produced by Arcum's proprietary Archimedes AI engine, which delivers churn forecasts up to 12 months in advance.
Is Arcum a public or private company?
Arcum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arcum founded?
Arcum was founded in 2020. It employs 1 to 10 people.
Where is Arcum based?
Arcum is headquartered in Atlanta, United States, in the North America region.
How does Arcum make money?
Two revenue lines are on record. SaaS Subscription - Standard Tier is the primary driver. The others are saaS Subscription - Enterprise Tier.
Who are Arcum's main competitors?
Direct peers on record are ChurnZero, Totango, ClientSuccess and Catalyst (by CustomerSuccessBox). Emerging players are Vitally, Planhat and Custify. Broad incumbents are HubSpot Service Hub, Salesforce and Gainsight.
Does Arcum have an API?
Yes. Arcum offers API integration for data transmission. For IRIS customers, data can be sent via APIs. For non-IRIS users, there is a manual upload at the beginning, and after the initial setup the team can work on automating the transfer of monthly files. NMI MRM customers can access Arcum's AI within a week by simply adding their API token. Developer documentation is at app.arcum.ai/login.
What industry is Arcum in?
Arcum's product category is Merchant Retention and Churn Analytics Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 5132 and its SIC code is 7372.