What Gettel Automotive Group does

Gettel Automotive Group is a privately-held, multi-brand franchised automotive dealership network headquartered in Florida. The group operates 20+ dealership rooftops across six Florida markets — Gainesville, Ocala, Bradenton/Lakewood Ranch, Sarasota, Punta Gorda, and Tampa — through 20+ wholly-owned subsidiary entities, each holding franchise agreements with individual OEMs. It retails new vehicles from more than 16 brands spanning volume (Toyota, Chevrolet, Hyundai, Nissan, Ram, Jeep, Kia) and premium (BMW, Porsche, Genesis, Acura) segments, alongside certified pre-owned and used inventory.

The company's core product is the vehicle ownership lifecycle: new and used vehicle sales, OEM-franchised service and parts, finance and insurance (F&I) origination, and trade-in acquisition. It has built proprietary consumer-facing programs — Xpress Shopping, Pre-Order, Xchange, Certified Plus, To-Go (vehicle delivery), and a 3-Day Exchange policy — to operationalize online-to-offline vehicle purchase. The technology stack is assembled from third-party SaaS rather than built in-house: Gubagoo for AI-powered web chat and lead capture, Kelley Blue Book for trade-in valuation, and Botdoc for secure remote document/ID exchange supporting remote F&I.

Gettel generates revenue through three standard dealership streams: front-end gross profit on new and used vehicle sales (including trade-in acquisition), back-end F&I income on financing, extended service contracts, and add-on products, and fixed-ops gross from service, parts, and collision work. Go-to-market is consumer retail (B2C) across its Florida geographic footprint, with digital channels layered on top of the physical showroom model to capture leads and pre-qualify credit before the in-store or delivery visit. Ownership and capital structure are not publicly disclosed; the group appears to be founder/family-controlled, with no public filings, debt disclosures, or outside equity rounds referenced in available materials.

Name

Gettel Automotive Group

Legal name

Gettel Automotive Group

Website

https://gettel.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Gettel Automotive Group is a privately-held Florida dealer group operating 20+ franchised dealerships across six markets, retailing new and used vehicles from 16+ brands alongside F&I, service, and parts to individual consumers. It layers proprietary digital-retail programs on top of the physical showroom model.

Ownership category

akta.pro rank

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Primary revenue stream from the sale of new, used, and certified pre-owned vehicles across 20+ dealership locations representing 16+ automotive brands including Toyota, BMW, Chevrolet, Hyundai, Genesis, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Nissan, Kia, Acura, Porsche, and Volkswagen.
2. Finance and Lending Services: Revenue generated through financing arrangements with customers, working with multiple lending partners including banks and credit unions to facilitate auto loans and leases.
3. Service and Maintenance: Revenue from vehicle service centers providing maintenance, repairs, and parts sales, staffed by factory-trained technicians at each dealership location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Gettel Automotive Group sells new, used, certified pre-owned, and EV/hybrid vehicles across 20+ franchised dealership locations in Florida representing 16+ automotive brands including Toyota, BMW, Hyundai, Genesis, Chevrolet, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Nissan, Porsche, Acura, Kia, and Volkswagen. The company complements vehicle sales with finance and lending services through multiple bank and credit union partners, factory-trained maintenance and repair, OEM parts sales, and collision repair services.

Product overview

Gettel Automotive Group operates as a multi-brand automotive dealership network across Florida offering a comprehensive vehicle sales and service ecosystem. The core offering consists of new vehicle sales across 16+ brands (Toyota, BMW, Hyundai, Genesis, Chevrolet, Buick, GMC, Chrysler, Dodge, Jeep, Ram, Nissan, Porsche, Acura, Kia, Volkswagen), used vehicle sales, certified pre-owned programs, and EV/hybrid inventory. The company differentiates through digital shopping programs including the Xpress Shopping Program (online purchasing workflow), Pre-Order Program (custom vehicle ordering), Gettel Xchange (trade-in upgrades), Gettel Certified Plus (enhanced CPO inspection), Gettel To-Go (home delivery), and 3-Day Exchange (buyer satisfaction guarantee). Supporting services include auto financing through multiple lender partnerships, vehicle service/maintenance, collision repair, parts sales, and protection plans. The group also offers specialized tools like the 10 Second Trade Value tool (KBB-backed valuation) and Save At the Pump (fuel efficiency filter).

Differentiator

Problem solved

Functional benefit

Brands

• Gettel's Got It!: A program encompassing multiple services including Gettel Pre-Order Program, Gettel Xchange Program, Xpress Shopping, Gettel Certified Pre-Owned, Gettel To-Go, and 3-Day Exchange.
• Gettel Pre-Order Program
• Gettel Xchange Program
• Xpress Shopping
• Gettel Certified Plus
• Gettel To-Go
• 3-Day Exchange

Quantifiable outcome

• Save 30 minutes in the dealership with Xpress Shopping payment estimation tool
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Partnerships

One partnership is on record.

• Kelley Blue Book (KBB)minorStrategic or Co-development PartnerKelley Blue Book provides the trade-in valuation tool used by Gettel Automotive on their website. The KBB-powered tool offers customers instant market values for their current vehicles to facilitate trade-in negotiations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Group 1 Automotive: US and UK franchised auto retailer with ~200 dealerships across multiple brands. Comparable multi-brand franchised retail, finance, and service/parts operations; differs by international footprint (UK) and larger scale.
• AutoNation: Largest US franchised auto retailer with ~250+ dealerships across multiple states and dozens of OEM brands. Most directly comparable multi-brand dealership group by business model, F&I capabilities, and service/parts/collision mix; differs by national geographic footprint.
• Penske Automotive Group: Global premium and luxury-heavy dealership group with strong BMW, Porsche, Audi, Mercedes-Benz exposure. Highly comparable on franchised new-vehicle retail, premium brand mix (BMW, Porsche overlap with Gettel), and finance/service operations.
• Lithia Motors (Driveway): One of the largest US dealership groups with aggressive M&A roll-up strategy and significant digital retail investments (Driveway). Comparable on multi-brand franchised retail, F&I, and service operations; differentiated by scale and digital-first investments.
• Sonic Automotive: Multi-brand US dealership group with EchoPark used-vehicle standalone stores. Comparable multi-brand franchised retail model, F&I revenue, and service operations; differs by EchoPark used-car digital format and public-company capital structure.
• Asbury Automotive Group: PE-backed (Leonard Green) franchised dealer group with Clicklane digital platform. Comparable on franchised multi-brand retail, F&I, and service operations; differentiated by digital retail platform and PE sponsorship.
• Hendrick Automotive Group: Largest privately held US dealership group with ~140 rooftops across multiple states. Comparable on multi-brand franchised retail and service operations; both are private, family-controlled dealership groups.
• Ed Morse Automotive Group: Large privately held dealership group concentrated in Florida and the Southeast with multi-brand franchises including Chevrolet, Honda, Toyota, BMW. Highly comparable as a Florida-headquartered private multi-brand dealer group with similar brand mix.

Broad incumbents

• CarMax: Largest US used-vehicle retailer with national footprint and omnichannel used-car platform. Comparable as a major competitor for used-vehicle sales and trade-ins; differs by no-franchise model (no new OEM franchise sales) and used-only focus.

Regional players

• Bill Estes Auto Group: Family-owned multi-brand dealership group based in Indiana with multiple franchises. Comparable as a privately held multi-brand franchise retailer with similar Gettel Got It-style customer programs; differs by Midwestern geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/gettelauto
• YouTubeyoutube.com/@gettelautomotivecc_pg
• Facebookfacebook.com/gettelauto
• Instagraminstagram.com/gettel_automotive_cc
• LinkedInlinkedin.com/company/gettel-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gettel Automotive Group