Holz-Richter

What Holz-Richter does

Holz-Richter GmbH is a German family-owned wood and building-materials wholesaler and retailer headquartered in Lindlar, North Rhine-Westphalia, founded in 1959 by Frank Richter and now run by second-generation Managing Directors Dr. Markus Richter and Anita Richter. The company serves three customer populations — private end customers, building-materials trade/wholesale accounts (~50% of revenue), and trade professionals (floor layers, carpenters/joiners, garden-and-landscape builders, timber-frame builders) — across Bergisches Land, the Ruhr area, Sauerland, Siegerland and Rhineland within a ~150 km own-delivery radius, plus nationwide fulfillment via the casando.de online shop and Amazon, eBay and Otto marketplaces.

Its core product catalogue spans six categories — garden wood (terrace decking, privacy screens, garden timber), wood flooring (parquet, laminate, vinyl, cork), wood construction (KVH, BSH, OSB, facade cladding), interior doors, lumber (hardwoods) and wall/ceiling panels — distributed alongside 100+ manufacturer brands and three proprietary house brands (FloorConcept, OutdoorConcept, Basicline). Operationally, the company runs an unusually large physical footprint of 100,000+ m² including 42,500 m² of covered warehouse, a 6,000 m² showroom/exhibition, and just-in-time logistics powered by 20+ own delivery vehicles, with inventory depth such as 550,000+ m² of flooring, 20,000+ doors and 4,000 m³ of dried hardwoods in stock.

The business model is direct-import and direct-trade: products are sourced from manufacturers in Germany, Europe and worldwide without intermediaries, cleared via an Antwerp port warehouse and consolidated at the Lindlar hub, with volume routed through purchasing cooperatives such as EUROBAUSTOFF, BAUVISTA, AGRAVIS/Regiobaustoffe and Raiko to enable competitive trade pricing. Pricing is quote-based and tiered across walk-in retail, wholesale trade accounts and online customers, with payment via cash, SEPA direct debit, and short credit terms for business customers. The technology stack is operational rather than transformative — modern ERP, a Tourbosoft-integrated warehouse-management and tour-planning system, and the Angular/GraphQL casando.de storefront — supporting a hybrid retail-plus-wholesale-plus-e-commerce go-to-market with no disclosed AI or platform-as-a-service offering.

Name

Holz-Richter

Legal name

Holz-Richter GmbH

Website

https://holz-richter.de

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

251–500 employees

Short description

Holz-Richter GmbH is a German family-owned wholesaler and retailer of wood and building materials, serving private customers, trade accounts, and craftsmen across Germany through a 100,000+ m² Lindlar site combining a 6,000 m² showroom, 42,500 m² of warehouse, the casando.de e-commerce shop, and an own 20+ vehicle delivery fleet.

Ownership category

akta.pro rank

Product category

Wood and Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Other Construction Material Merchant Wholesalers (42339)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

akta.pro secondary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Wood and building materials
• Garden wood products
• Wood flooring wholesale
• Interior door distribution
• Sawn timber supply

Headquarters

HQ city

Lindlar

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Sales (B2C): Direct sales to private end customers through 6,000 m² exhibition showroom and physical Fachmarkt (specialty market) at the warehouse. Products include flooring, doors, garden timber, construction materials and accessories for immediate pickup or delivery.
2. Wholesale Trade (B2B): Wholesale distribution to trade customers including floor layers, carpenters, joiners, garden landscapers and timber frame builders. Products sourced directly from manufacturers in Germany, Europe and worldwide. Accounts for approximately 50% of company revenue. Deliveries through own fleet and external logistics partners.
3. E-Commerce (casando.de): Online sales through proprietary e-commerce platform casando.de (operational since 2004) plus marketplace presence on Amazon, eBay and Otto. Products delivered to private and professional customers nationwide.
4. Direct Import and Trading: Direct sourcing from manufacturers in Germany, Europe and worldwide without intermediaries or brokers. Products imported through port warehouse in Antwerp and distributed through central warehouse in Lindlar. Bulk purchasing enables competitive pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Holz-Richter GmbH is a wholesale and Fachmarkt retailer of wood and building materials, distributing seven core product categories — garden wood, wood flooring, timber construction materials, interior doors, sawn timber, wall & ceiling systems, and accessories — to trade customers and end consumers under its own house brands (FloorConcept, OutdoorConcept, Basicline) and a multi-brand partner portfolio. The company sells through dedicated wholesale departments, a Lindlar showroom, and the casando.de e-commerce subsidiary.

Product overview

Holz-Richter GmbH is a traditional German family-owned company (founded 1959) operating as a wood and building materials wholesaler and retailer with a comprehensive product portfolio. The core offering spans six main product categories: garden wood (Holz im Garten) with terrace decking and privacy fencing; wood flooring (Holzfußböden) including parquet, laminate, vinyl, and cork; wood construction (Holzbau) featuring KVH, BSH, and OSB products; interior doors (Innentüren) in various styles and finishes; lumber (Schnittholz) with premium hardwood species; and wall/ceiling panels (Wand & Decke). The company operates both physical retail channels—a 6,000 m² showroom/exhibition space and specialist hardware store—alongside its e-commerce platform casando.de. Key house brands include FloorConcept (flooring), OutdoorConcept (outdoor products), and Basicline (interior doors). The company also maintains partnerships with over 100 brand manufacturers, offering products across all price points from budget to premium.

Differentiator

Problem solved

Functional benefit

Brands

• casando: Online shop for home and garden products launched in 2004, one of the first online retailers for bulky and heavy building products such as flooring, garden wood, and building elements.

Products and services

• Garden Wood (Holz im Garten) Outdoor timber and garden wood products for landscaping and garden/terrace construction; sold to trade customers (garden/landscape professionals) and end consumers via Großhandel Holzbau, Fachmarkt, and casando.de.
• Wood Flooring (Holzfußböden) Wood flooring products (including the FloorConcept house brand) supplied to flooring installation trades and private customers for residential and commercial floor projects.
• Timber Construction Materials (Holzbau) Structural timber and timber-frame construction materials served by the Großhandel Holzbau department with workshop/timber construction specialist support for carpenters and timber-frame builders.
• Interior Doors (Innentüren) Interior door ranges (including the Basicline house brand) for joiners, carpenters, and homeowners, distributed through Großhandel Bauelemente, the Fachmarkt, and casando.de.
• Sawn Timber / Lumber (Schnittholz) Sawn timber and lumber supplied to woodworking, construction, and DIY customers.
• Wall & Ceiling Products (Wand & Decke) Wall and ceiling wood products for interior finishing projects, distributed via Großhandel Innenausbau and consumer channels.
• Accessories (Zubehör) Hardware and accessories sold at the Lindlar Fachmarkt to complement primary wood-product purchases for trades and end consumers.
• FloorConcept House-brand wood flooring line distributed by Holz-Richter alongside partner brands in the wood flooring category.
• OutdoorConcept House-brand outdoor wood product line covering garden and terrace timber, distributed by Holz-Richter in the garden wood category.
• Basicline House-brand interior door line distributed by Holz-Richter alongside partner brands in the interior doors category.

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• TourbosoftsupportingTechnology or IntegrationPartnership for modern software solutions including tour planning, warehouse management system and delivery logistics. Tourbosoft's digital solutions help optimize logistics workflows from route planning through warehouse management to delivery, increasing efficiency and sustainability.
• X-FlocsupportingTechnology or IntegrationProvider of the mobile high-performance blowing machine EM 440 used for the company's blowing insulation mobile unit rental service for professional customers.
• EUROBAUSTOFFcoreChannel Partner/ Reseller/ DistributorOne of Germany's largest building materials purchasing cooperatives. Holz-Richter is listed as a reliable supplier within this cooperative network, enabling market access and competitive purchasing conditions for trading partners.
• Zentraleinkauf Baubedarf PaderbornsupportingChannel Partner/ Reseller/ DistributorRegional building materials purchasing group. Holz-Richter listed as reliable supplier within this purchasing network.
• Baustoffverbund SüdsupportingChannel Partner/ Reseller/ DistributorSouthern Germany building materials purchasing cooperative. Holz-Richter participates as supplier within this network.
• BAUVISTAsupportingChannel Partner/ Reseller/ DistributorBuilding materials purchasing and marketing cooperative. Holz-Richter is listed as reliable supplier within BAUVISTA cooperative.
• AGRAVIS / RegiobaustoffesupportingChannel Partner/ Reseller/ DistributorAgricultural and construction materials purchasing group. Holz-Richter is listed as reliable supplier within the Regiobaustoffe network under AGRAVIS.
• Raiko Baustoff-GruppesupportingChannel Partner/ Reseller/ DistributorRegional building materials group in North Rhine-Westphalia. Holz-Richter is listed as reliable supplier within the Raiko network.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Others

• BAUVISTA: German building materials purchasing and marketing cooperative in which Holz-Richter participates. Comparable cooperative distribution model serving independent specialist dealers across Germany.
• EUROBAUSToff Fachhandel: German building materials purchasing cooperative of which Holz-Richter is itself a member. Adjacent peer — comparable assortment and B2B customer base through member specialist dealers across Germany.

Regional players

• Travis Perkins: UK's largest builder's merchant serving trade and DIY customers with lumber, flooring, doors and structural timber. Strongly comparable product mix and trade B2B focus to Holz-Richter, but UK-only geographic focus.

Broad incumbents

• Bauhaus: Major European DIY/home improvement chain operating large-format specialist centers with strong wood and building materials exposure. Overlaps with Holz-Richter on flooring, doors and timber categories but with a national/international footprint.
• Saint-Gobain Distribution (Raab Karcher / STARK): European building materials distribution arm of Saint-Gobain operating specialist trade distribution brands such as Raab Karcher and STARK in Germany. Directly comparable B2B trade supply model and product breadth with Holz-Richter's wholesale arm.
• Hornbach Baumarkt: Large publicly-listed German DIY/home improvement chain with extensive wood, flooring and building materials ranges. Comparable to Holz-Richter on product categories and B2C retail showroom model, but broader assortment and national footprint.

Direct peers

• König Bauholz / HBS Berga: Regional German sawmill and timber merchant with construction timber, sawn timber and engineered wood (KVH/BSH) offerings serving timber frame builders and trade customers. Comparable wholesale-side product focus to Holz-Richter's Holzbau segment.
• Holz-Speckmann: Mid-sized German independent timber and building materials specialist serving trade and private customers with showroom, warehouse and own fleet. Closely comparable in scale, regional scope, and assortment mix to Holz-Richter.
• Hagebau: German building materials retail and wholesale cooperative serving trade professionals and DIY customers. Comparable to Holz-Richter in B2B trade supply, building materials range and cooperative purchasing structure, though broader in DIY/general hardware.
• HolzLand: German wood-specialist retail cooperative with hundreds of member locations across Germany. Closely comparable to Holz-Richter in core assortment (flooring, doors, garden timber, construction timber), target customers (private + trade), and omnichannel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CasandoDe
• Facebookfacebook.com/HolzRichterGmbH
• Instagraminstagram.com/holzrichter_gmbh
• Xx.com/Holz_Richter

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holz-Richter