share treats innovation corporation

What share treats innovation corporation does

Share Treats Innovation Corporation operates a digital gifting platform under its flagship Gifticon product, enabling users in the Philippines and Indonesia to send lifestyle treats — food, movies, spa, retail, and other consumer experiences — to recipients via mobile phone number. Purchases are completed through SMS-delivered digital codes that recipients redeem at 10,000+ participating retail and brand-partner locations nationwide. The platform supports cashless transactions via a broad set of payment integrations, including leading Philippine e-wallets (GCash, GrabPay, PayMaya), Indonesian e-wallets (Dana, OVO, GoPay), regional e-commerce platforms (Shopee, Lazada, Tokopedia), and — distinctively — mobile airtime load through carrier partners such as Smart Communications, removing the need for a credit card or bank account.

The company is structured around two wholly-owned regional entities, Share Treats Philippines (sharetreats.ph) and Share Treats Indonesia (sharetreats.id), alongside a corporate-facing sub-brand, BizTreats Philippines (biztreats.ph), targeting employee rewards, customer loyalty, and promotional gifting. Its monetization rests on transaction fees on consumer gift purchases and marketplace commissions from partner brands, with pricing not publicly disclosed. Marketing is largely product-led, relying on a self-serve mobile-first flow, Facebook and Instagram presence, and a Daily Spin gamification feature that distributes free points daily to drive repeat engagement and word-of-mouth acquisition.

Share Treats claims to be the first in the Philippines to introduce Gifticon technology and operates with no disclosed funding history, no public headcount, and no parent company. Ownership appears to be privately held with no institutional investor relationships disclosed in the available material, and the company provides only a single business-inquiry contact email, indicating a lean corporate footprint relative to the scale of its partner network.

Name

share treats innovation corporation

Legal name

Share Treats Innovation Corporation

Website

https://sharetreats.com

Company type

Private

Operating status

Operating

Short description

Share Treats Innovation Corporation operates a digital gifting platform enabling consumers in the Philippines and Indonesia to send lifestyle treats via SMS, redeemable at 10,000+ partner stores using e-wallets or airtime load.

Ownership category

akta.pro rank

Product category

Digital Gift Voucher Marketplace

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Rewards, Incentives & Gift Card Program Services (MPAAAIAG)

Keywords

• Digital gift vouchers
• Mobile gifting platform
• Gift card marketplace
• Cashless redemption network
• Lifestyle treats marketplace

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Gift Treat Sales: Company earns revenue through transaction fees on digital gift treat purchases made by consumers. Users purchase treats (food, movies, spa, etc.) which are delivered as redeemable codes to recipients.
2. Brand Partnerships and Commissions: Revenue share arrangements with partner brands and retailers (Jollibee, McDonald's, Starbucks, etc.) who participate in the gift treat network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Share Treats Innovation Corporation operates a digital gift voucher platform that lets users send and redeem casual treats via mobile phone numbers. Senders select a treat (food, movies, spa, retail, etc.), enter the recipient's mobile number, and pay via airtime load or supported e-wallets (GCash, GrabPay, PayMaya, Dana, OVO, GoPay) and e-commerce apps (Shopee, Lazada), after which an SMS-delivered code enables redemption at 10,000+ partner stores across the Philippines and Indonesia.

Product overview

Share Treats Innovation Corporation operates a digital gifting platform built around its core Gifticon product, which enables anyone to share treats (gift items) with others through mobile phone numbers. The platform functions as a unified service with multiple integrated features: Lifestyle Treats (offering variety across food, movies, spa, and other categories), Instant Treat Codes (SMS-delivered digital codes for paperless redemption), Nationwide Redemption (redeemable at 10,000+ participating stores), and Daily Spin (a gamification add-on providing free daily points). The company serves markets in the Philippines and Indonesia, supporting multiple payment methods including mobile wallets, e-commerce platforms, and airtime load.

Differentiator

Problem solved

Functional benefit

Products and services

• Gifticon (Digital Gift Treats) Digital gift voucher product that lets senders purchase a treat (food, movies, spa, retail, etc.), send it to a recipient's mobile number, and enable cashless redemption via SMS codes at partner stores across the Philippines and Indonesia.
• BizTreats Philippines (Corporate Gifting) Corporate digital gifting solution from Share Treats for Philippine businesses, supporting employee rewards, customer loyalty programs, and promotional gift campaigns through the Share Treats platform.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core, major and minor.

• Smart CommunicationscoreGTM or Marketing PartnerMobile carrier partner enabling airtime load payments and serving as payment channel for Share Treats gift treat purchases.
• GCashcoreChannel Partner/ Reseller/ DistributorMajor e-wallet partner providing payment infrastructure for cashless treat purchases in the Philippines.
• GrabcoreChannel Partner/ Reseller/ DistributorGrabPay integration enables treat purchases and redemption; Grab also listed as redemption partner brand.
• PayMayacoreChannel Partner/ Reseller/ DistributorE-wallet payment partner for secure and convenient treat purchases in Philippines.
• LazadamajorChannel Partner/ Reseller/ DistributorE-commerce platform partner enabling treat purchases through Lazada app.
• ShopeemajorChannel Partner/ Reseller/ DistributorE-commerce platform partner enabling treat purchases through Shopee app.
• DanacoreChannel Partner/ Reseller/ DistributorE-wallet partner for Indonesia market providing payment infrastructure for treat purchases.
• OVOcoreChannel Partner/ Reseller/ DistributorE-wallet partner for Indonesia market enabling cashless payment for gift treats.
• GoPaycoreChannel Partner/ Reseller/ DistributorE-wallet partner for Indonesia market completing the payment ecosystem for regional operations.
• JollibeecoreOthersMajor food brand partner for treat redemption at Jollibee restaurants nationwide.
• McDonald's PhilippinescoreOthersFast food partner enabling treat redemption at McDonald's locations across Philippines.
• Starbucks PhilippinescoreOthersCoffee brand partner for gift treat redemption at Starbucks stores.
• 7-ElevenmajorOthersConvenience store partner with nationwide presence for treat redemption.
• TokopediamajorOthersIndonesian e-commerce partner for treat purchases and redemption.
• ZaloraminorOthersFashion e-commerce partner for gift treat redemption.
• AirAsiaminorOthersAirline partner for travel-related gift treats.
• Robinsons Movie WorldminorOthersCinema partner for movie treat redemption.
• Enlightened KingdomminorOthersEntertainment/theme park partner for gift treats.
• Selecta (Ice Cream)minorOthersIce cream brand partner for treat redemption.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Giftee: Japan's leading digital gifting platform enabling users to send branded gift vouchers to friends via mobile. Closely comparable business model to Share Treats - mobile-first multi-brand gift voucher marketplace with redemption at partner retailers across F&B, retail, and entertainment.
• Kakao Gift: Social gifting service within Korea's KakaoTalk messenger that lets users send gift vouchers (coffee, food, etc.) directly to chat contacts. Highly comparable model combining messaging distribution + multi-brand digital voucher delivery and redemption.
• LINE Gift: Social gifting feature inside LINE messenger (dominant in Japan, Taiwan, and Thailand) enabling users to send digital vouchers to contacts. Directly comparable mobile-first gifting experience with branded merchant redemption.
• Giftbit: North American digital gifting SaaS platform enabling businesses to send branded digital gift cards to recipients. Comparable technology stack and use cases, primarily B2B-oriented counterpart to Share Treats' consumer-led model.

Broad incumbents

• Shopee Gift Cards: Native gift card program within Shopee, one of Share Treats' distribution partners but also a potential competitor with built-in e-commerce gifting functionality in the same Philippine and Indonesian markets.
• Lazada Gift Cards: Lazada's native gift card offering across SEA - both a Share Treats distribution channel and a potential competitor with cross-category e-commerce gifting capability already in market.
• GrabRewards: Loyalty and rewards program within the Grab super-app - directly comparable as a SEA rewards marketplace though integrated within a much larger ride-hailing, food delivery, and payments platform.
• Blackhawk Network: Global gift card and payments technology provider with extensive retail distribution. Operates comparable gift card marketplace and distribution infrastructure though at much larger scale and primarily B2B-oriented.

Emerging players

• Perkbox: Global employee rewards and recognition platform with digital gift card fulfillment across multiple geographies. Comparable in connecting merchants with consumers/recipients through digital rewards distribution.
• Reward Gateway: Employee engagement and rewards platform with integrated digital gift card and voucher distribution. Comparable mechanism of aggregating merchant rewards behind a single distribution layer for gifting and engagement use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ShareTreatsPH
• Instagraminstagram.com/sharetreats
• LinkedInlinkedin.com/company/mobile-treats

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about share treats innovation corporation