Brimhall Food Company

What Brimhall Food Company does

Brimhall Food Company (d/b/a Brim's Snack Foods, and sub-brand Circus Time) is a privately held, family-owned snack food manufacturer founded by Terry and Becki Brimhall, with origins in 1979 and formal commercial pork rind production beginning in 1982 near Memphis, Tennessee. The company produces a broad portfolio of American-made salty snacks including pork rinds and cracklins (plain, hot, BBQ, sweet & mild, lime-chili, soft), potato chips (classic, BBQ, hot & spicy, sour cream & onion, dill pickle), cheese snacks (cheese puffs, cheese curls, hot cheese curls), corn-based snacks (hot fries, bacon cheddar fries, onion rings, zesty ranch rings), popcorn (white cheddar, butter, kettle, fiery hot cheese), tortilla chips, and regional Memphis-style specialty chips (Memphis Mojo, Memphis Style BBQ Rib, Buffalo Ranch, Cheddar Sour Cream).

The business operates two manufacturing facilities totaling approximately 173,000 square feet: a 154,000 sq ft plant in Bartlett, TN (Memphis area) and a 19,000 sq ft plant in Spartanburg, SC. Products are sold throughout the Eastern United States primarily through a DSD (Direct Store Delivery) distributor network, with direct-to-consumer e-commerce shipping available to the US and Canada via brimsnacks.com since a 2022 website relaunch. The company also offers private label/co-manufacturing services to grocery wholesalers and distributors. Pricing is unit-based with case packs at roughly $19.99 to $69.99, including bulk specialty chip cases at $34.99 and pork rind varieties from $42.99 to $69.99.

Brimhall generates revenue through branded snack food product sales and private label manufacturing, with no public stock listing, no disclosed external investors, and no PE/VC backing. Marketing is conducted through organic social channels (Facebook, Instagram, LinkedIn, Twitter, YouTube), a company blog, email newsletters, and Facebook/Google Custom Audience retargeting programs. Leadership is family-controlled, with Terry Brimhall as founder and Genevieve Brimhall active in company communications. The company is actively operating and shipping as of available materials.

Name

Brimhall Food Company

Legal name

Brimhall Foods

Website

https://brimsnacks.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Brimhall Food Company (Brim's Snack Foods) is a privately held, family-owned snack food manufacturer producing pork rinds, potato chips, cheese snacks, popcorn, tortilla chips, and corn-based snacks across two US facilities, distributed through Eastern US DSD partners, nationwide/Canadian e-commerce, and private label manufacturing.

Ownership category

akta.pro rank

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Snack Food Product Sales: Brimhall Food Company generates revenue through the manufacture and sale of snack foods including potato chips, pork rinds, cheese puffs, popcorn, and tortilla chips. Products are sold through DSD distributors to retail stores and directly to consumers via e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Brimhall Food Company manufactures and distributes a broad line of salty snack foods—including pork rinds, pork cracklins, potato chips, cheese puffs/curls, popcorn, tortilla chips, and corn-based snacks—under the Brim's Snack Foods and Circus Time brands. Products are sold to consumers through a DSD broker/distributor network across the Eastern United States, via direct-to-consumer e-commerce shipping to the U.S. and Canada, and through private label/co-manufacturing programs for wholesalers.

Product overview

Brim's Snack Foods is a snack food manufacturer offering a diverse portfolio of American-made snacks since 1979. The company operates as a single-product-line food manufacturer producing various snack categories including pork rinds (Plain, Hot, BBQ, Sweet & Mild), pork cracklins (Seasoned, Fatback, Lime-Chili, Soft varieties), cheese snacks (Cheese Puffs, Cheese Curls, Hot Cheese Curls), potato chips (Classic, BBQ, Hot & Spicy, Sour Cream & Onion, Dill Pickle), corn-based snacks (Hot Fries, Bacon Cheddar Fries, Onion Rings, Zesty Ranch Rings), popcorn (White Cheddar, Butter, Kettle, Fiery Hot Cheese), tortilla chips, and regional specialty chips (Buffalo Ranch, Cheddar Sour Cream, Memphis Mojo, Memphis Style BBQ Rib). Products are distributed throughout the Eastern United States primarily through DSD distributors, with online shipping available to US and Canada customers.

Differentiator

Problem solved

Functional benefit

Brands

• Circus Time: A product label/sub-brand introduced around 2022, mentioned alongside the new website launch.

Products and services

• Pork Rinds Fried pork rind snacks sold in Plain, Hot, BBQ, and Sweet & Mild varieties under the Brim's brand. Sold through DSD distributors and e-commerce to consumers in the U.S. and Canada.
• Pork Cracklins Crunchy fried pork cracklin snacks with meat intact, offered in multiple brine/fat varieties under the Brim's brand. Distributed via DSD and e-commerce.
• Cheese Puffs Extruded corn-based cheese-flavored puffed snacks distributed under the Brim's brand via DSD distributors and e-commerce.
• Cheese Curls Crunchy extruded cheese-flavored corn curl snacks sold under the Brim's brand through DSD and e-commerce channels.
• Hot Cheese Curls Spicy version of Brim's cheese curls, sold through DSD distributors and the company's direct e-commerce store.
• Potato Chips Branded potato chips available in Classic, BBQ, Hot & Spicy, Sour Cream & Onion, and Dill Pickle SKUs, sold through DSD distributors and direct e-commerce.
• Hot Fries Spicy extruded corn-fry snack sold under the Brim's brand through DSD and e-commerce channels.
• Bacon Cheddar Fries Corn-based extruded fries with bacon cheddar flavoring, sold through DSD distributors and e-commerce.
• Onion Rings Extruded onion-flavored ring snacks sold through DSD distributors and the company's e-commerce store.
• Zesty Ranch Rings Zesty ranch-flavored extruded ring snacks sold under the Brim's brand to DSD and e-commerce customers.
• White Cheddar Popcorn White cheddar-flavored popcorn sold under the Brim's brand via DSD distributors and e-commerce.
• Authentic Kettle Popcorn Kettle-popped popcorn sold through DSD distributors and direct e-commerce.
• Butter Popcorn Classic butter-flavored popcorn sold under the Brim's brand via DSD distributors and e-commerce.
• Fiery Hot Cheese Popcorn Spicy cheese-flavored popcorn sold under the Brim's brand through DSD and e-commerce channels.
• Yellow Corn Tortilla Chips Yellow corn tortilla chips sold under the Brim's brand via DSD distributors and e-commerce.
• Buffalo Ranch Chips Buffalo ranch-flavored corn chips sold through DSD distributors and the company's e-commerce store.
• Cheddar Sour Cream Chips Cheddar sour cream-flavored corn chips sold under the Brim's brand via DSD distributors and e-commerce.
• Memphis Mojo Chips Signature Memphis-style flavored corn chips sold under the Brim's brand, distributed via DSD and e-commerce.
• Memphis Style BBQ Rib Chips BBQ rib-flavored corn chips sold under the Brim's brand through DSD distributors and direct e-commerce.
• Private Label / Co-Manufacturing Services Contract manufacturing and private label packaging services for wholesalers and retailers across the company's snack categories (pork rinds, chips, popcorn, cheese snacks, etc.). Buyers leverage Brimhall's Bartlett, TN and Spartanburg, SC production capacity to source store-brand or regional snack products.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• DSD Distributors (Unnamed)coreChannel Partner/ Reseller/ DistributorBrim's products are sold throughout the Eastern United States primarily through DSD (Direct Store Delivery) distributors. These distributors deliver products directly to retail store locations.
• Grocery Wholesalers and Distributors (Unnamed)minorChannel Partner/ Reseller/ DistributorBrimhall Foods has produced private label snack products for a variety of large grocery wholesalers and distributors, offering co-manufacturing capabilities.
• Facebook Custom Audience ProgramminorGTM or Marketing PartnerBrim's participates in Facebook's Custom Audience program, enabling personalized ad targeting for persons on their email lists when visiting Facebook.com.
• Google Custom Audience ProgramminorGTM or Marketing PartnerBrim's participates in Google's Custom Audience program for display advertising within the Google Display Network, targeting registered account holders.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Better Made Snack Foods: Family-owned Detroit-based snack manufacturer producing potato chips, popcorn, pretzels, and cheese snacks. Directly comparable to Brim's as a regional, family-owned salty snack maker with a focused portfolio and concentrated geographic distribution.
• Utz Brands: Public regional snack manufacturer producing potato chips, pretzels, cheese puffs, and pork rinds distributed through DSD and grocery channels. Directly comparable to Brim's as a multi-category salty snack maker with regional DSD roots and a broader geographic footprint.
• Herr's Snacks: Family-owned Pennsylvania-based snack manufacturer producing potato chips, pretzels, cheese curls, and tortilla chips. Closely comparable to Brim's as a privately held, heritage regional snack maker with a multi-category branded portfolio and DSD distribution.
• Rudolph Foods: Specialty manufacturer of pork rinds and meat snacks, including private label. Highly comparable to Brim's signature pork rind/cracklin product line and the company's private label co-manufacturing capabilities.
• Cape Cod Chips: Regional kettle-cooked potato chip brand with strong Eastern US presence. Comparable to Brim's as a regional branded chip maker, though narrower in product breadth.
• Snyder's of Hanover (Snyder's-Lance): Manufacturer of pretzels, potato chips, and other salty snacks with strong DSD and grocery distribution. Comparable multi-category snack manufacturer with overlapping product mix and channel strategy.

Broad incumbents

• Frito-Lay (PepsiCo): The dominant national manufacturer of salty snacks (Lay's, Doritos, Cheetos, Ruffles) sold through extensive DSD networks. The overarching competitive backdrop for Brim's, setting category pricing, shelf placement, and trade promotion benchmarks.

Regional players

• Jays Foods: Chicago-based regional snack manufacturer producing potato chips, popcorn, and pretzels. Comparable as a regional salty snack maker with a DSD-led distribution model, though geographically focused on the Midwest.
• Old Dutch Foods: Family-owned manufacturer of potato chips, popcorn, and pretzels primarily in the Upper Midwest and Canada. Comparable as a regional salty snack maker with multi-category branded products and DSD roots.

Emerging players

• Pork King Good: Emerging pork rind brand focused on low-carb/keto consumers. Comparable to Brim's portfolio in the pork rind category but represents a newer, niche-focused entrant rather than a regional incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/brims_snacks
• YouTubeyoutube.com/channel/UCe9ahKuSUpi1ix_IUP0uhvg
• Facebookfacebook.com/Brims-Snack-Foods-231610966039
• LinkedInlinkedin.com/company/brimsnackfoods
• Instagraminstagram.com/brims_snacks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brimhall Food Company