What Pork King Good does

Pork King Good is a privately held specialty food company founded in 2018 by Lauren Koston and headquartered in Cudahy, Wisconsin. The company manufactures and sells flavored pork rinds (chicharrones), pork-rind-based breadcrumbs, frozen pork-rind-breaded chicken nuggets, standalone seasonings, and pickled products, all positioned for keto, low-carb, gluten-free, and paleo consumers. Its core technical differentiator is the use of proprietary pork rind crumb technology, where rinds are ground into a zero-net-carb 1:1 breadcrumb substitute that also serves as the breading layer for the Chicken Puggets frozen product line. The Porkie Company of Wisconsin, acquired on May 27, 2022, contributes a 74-year-old Milwaukee manufacturing operation and an additional Porkie's brand of pork rinds and cracklins, making Pork King Good the only woman-owned pork rind manufacturer in the U.S.

The company operates a multi-channel distribution model spanning direct-to-consumer e-commerce via its Shopify storefront (porkkinggood.com) with a Build Your Own Box subscription service, major online marketplaces including Amazon, Walmart.com, and Netrition.com, and physical retail through Tractor Supply Co and HomeGoods alongside independent wholesalers. Pricing ranges from $3.99 for single 1.75 oz bags to $139.95 for bundled packs, with subscription cadences of 7 to 60 days and separate cold-chain fulfillment for frozen SKUs limited to the contiguous U.S. Headcount is reported in the 11–50 range, no external funding rounds are disclosed, and customer signals include over 4,300 verified Judge.me reviews at a 4.80/5.0 average and Top 1% Shop recognition.

Growth has been driven by category expansion into frozen foods, acquisition-based vertical integration into manufacturing, and brand-led physical retail expansion. Marketing relies on organic social (Facebook, Instagram, TikTok, YouTube, X, Pinterest), a recipe blog, email, and a dedicated social media coordinator role, with brand narrative anchored on the founder's 100 lb weight-loss journey and the woman-owned business positioning.

Name

Pork King Good

Legal name

Pork King Good

Website

https://porkkinggood.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pork King Good is a woman-owned CPG company in Cudahy, Wisconsin that manufactures and sells flavored pork rinds, zero-carb pork-rind breadcrumbs, and pork-rind-breaded frozen chicken nuggets directly to consumers and through Amazon, Walmart, HomeGoods, and Tractor Supply Co.

Ownership category

akta.pro rank

Product category

Specialty Snack Foods

NAICS

Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Pork Processing & Packing (AFAKALAB)

akta.pro secondary industries

Cooked/Ready-to-Eat Pork Products (Fully Cooked, Sliced, Diced) (AFANABAG), Pork Further Processing (Cured, Smoked, Ham, Bacon) (AFANABAE), Pork Wholesale (Primal/Subprimal, Boxed Pork) (AFAIADAB)

Keywords

• Pork rinds
• Chicharrones snacks
• Low carb snacks
• Pork rind breadcrumbs
• Gluten free snacks

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through porkkinggood.com with one-time purchases and subscription options offering discounts. Free shipping within contiguous U.S.
2. Retail Distribution: Sales through physical retail partners including Tractor Supply Co, HomeGoods, and other independent retailers. Wholesale inquiries handled separately.
3. Marketplace Sales: Sales through Amazon.com, Walmart.com, and Netrition.com marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Pork King Good manufactures and sells flavored pork rinds (chicharrones) cooked in the company's own rendered pork fat, plus complementary pork-rind-based products including Pork Rind Crumbs (zero-carb breadcrumb substitute), Seasonings, Pickled Eggs and Sausages, Variety Packs, and Chicken Puggets (frozen pork-rind-breaded chicken nuggets). The portfolio is positioned for keto, low-carb, gluten-free, and high-protein snacking and cooking applications, with all products USDA inspected and free of artificial ingredients, MSG, and maltodextrin.

Product overview

Pork King Good is a specialty food company offering pork rind-based snacks and cooking products primarily for the keto, low-carb, and gluten-free market segments. The core product line centers on Pork Rinds (chicharrones) in over 25 flavors spanning savory and dessert categories, all cooked in their own pork fat. Complementary products include Pork Rind Crumbs (a zero-carb breadcrumb substitute), Seasonings (standalone flavor shakers), Pickled Products (eggs and sausages), and Chicken Puggets (frozen pork-rind-breaded chicken nuggets). The company also offers various Variety Packs for sampling and a Build Your Own Box subscription service. Following the May 2022 acquisition of The Porkie Company of Wisconsin, Pork King Good expanded to include the Porkie's brand of pork rinds and cracklins. Products are available through direct-to-consumer online ordering (powered by Shopify), major retailers including Amazon, Walmart, HomeGoods, and Tractor Supply Co, with wholesale distribution options.

Differentiator

Problem solved

Functional benefit

Brands

• Porkie's Brand: Pork rinds and cracklins brand acquired from The Porkie Company Of Wisconsin, marketed alongside Pork King Good products.

Quantifiable outcome

• 4.80 out of 5.0 average rating from 4,343 verified reviews on Judge.me
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The Porkie Company of WisconsincoreStrategic or Co-development Partner · 27 May 2022On May 27th, 2022, Pork King Good acquired The Porkie Company of Wisconsin, a pork rind manufacturer with 74 years of experience and a tradition dating back to 1953 in Milwaukee's snack food manufacturing industry. This acquisition made Pork King Good the only woman-owned pork rind manufacturing business in the country. The Porkie Company products continue to be sold alongside Pork King Good products, with Pork King Good becoming one of their largest customers prior to acquisition.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mission Meats: Mission Meats is a direct competitor producing pork rinds and other low-carb, high-protein meat snacks targeting keto and paleo consumers via DTC and retail channels.
• Mac's Snacks: Mac's Snacks is a direct competitor producing flavored pork rinds and cracklins sold through grocery and convenience channels, competing head-to-head with Pork King Good on shelf space in the salty snack aisle.
• 4505 Meats: 4505 Meats is a direct competitor in the premium pork rind and chicharrón category, offering flavored pork rinds, cracklins, and meat snacks with a similar clean-label, chef-driven positioning aimed at better-for-you snackers.
• Southern Recipe Small Batch: Southern Recipe is a direct competitor in the pork rind category, selling small-batch flavored pork rinds across grocery, club, and online channels with a comparable flavor-extensive product strategy.

Broad incumbents

• EPIC Provisions: EPIC Provisions (acquired by General Mills) sells animal-based snacks including pork rinds, jerky, and bars across mainstream grocery and natural channels, providing a larger, better-capitalized benchmark for meat-snack distribution and shelf positioning.
• Dot's Homestyle Pretzels: Dot's Homestyle Pretzels (owned by Hershey) is a comparable Midwest-originated better-for-you salty-snack brand that scaled rapidly via DTC, retail, and club channels, providing a comparable playbook for a regional snack brand expanding nationally.

Emerging players

• Wilde Chips: Wilde Chips (Wilde Protein Chips) sells chicken-based protein chips as a low-carb salty snack alternative, intersecting with Pork King Good's keto/gluten-free consumer base from a different protein platform.
• The New Primal: The New Primal is a clean-label meat snack brand offering jerky, sticks, and marinades targeting the same Whole30, paleo, and keto consumer base that Pork King Good serves through its low-carb positioning.
• Country Archer Provisions: Country Archer Provisions is a better-for-you meat snack brand offering jerky, sticks, and related products; it competes with Pork King Good for the same health-conscious, protein-seeking snack consumer even though it does not focus on pork rinds.
• Chomps: Chomps is a fast-growing meat-snack brand selling grass-fed beef and venison sticks through DTC, grocery, and club channels, overlapping with Pork King Good's better-for-you, low-carb positioning despite different core SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/porkkinggood
• YouTubeyoutube.com/@porkkinggood
• Facebookfacebook.com/PorkKingGood
• Instagraminstagram.com/porkkinggood
• TikToktiktok.com/@porkkinggood
• Pinterestpinterest.com/porkkinggood
• LinkedInlinkedin.com/company/pork-king-good

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pork King Good