What Cape Cod Chips does

Cape Cod Chips is a U.S.-based consumer packaged goods company that manufactures and markets kettle-cooked potato chips. Founded on July 4, 1980 in Hyannis, Massachusetts by two small business owners, the company sells through three primary product lines: a Classic line (original and flavored varieties such as Sea Salt & Vinegar, Sour Cream & Onion, Sweet Mesquite Barbeque, and seasonal limited editions), a Less Fat sub-brand built around a proprietary extra-spin kettle process that yields 40% less fat than leading potato chip brands with nothing added, and a Waves sub-brand of extra-crunchy ridged chips designed for dipping. A multipack line offers single-serve bags in 10ct, 16ct, 20ct, and 24ct configurations plus variety packs. The portfolio contains roughly 25+ SKUs, with select varieties (Original, Lightly Salted, Sea Salt, and their Less Fat counterparts) Non-GMO Project Verified, and the full product line gluten-free and produced in a facility that avoids peanut and tree nut contact.

The company operates a production facility in Hyannis, Massachusetts on Cape Cod, the site of its founding, and produces additional volume at alternate locations to support broader potato sourcing. Cape Cod's kettle cooking process uses custom kettles that cook chips one batch at a time to a precise golden amber hue, producing irregular shapes and folds as a recognizable product characteristic. Marketing is executed via a dedicated brand website, an active social media presence on Facebook, Instagram, and TikTok, and a recipe content library designed to inspire chip-and-dip consumption occasions. A factory tour and on-site store at the Hyannis plant previously operated but are currently closed.

Since 2019, Cape Cod Chips has been a wholly-owned subsidiary of Campbell Soup Company and operates within Campbell's Snacks division, with the brand's corporate link redirecting to campbellsoupcompany.com. Go-to-market is primarily B2C via retail distribution channels — grocery stores, convenience stores, and mass retailers nationwide — supplemented by an online product locator tool for consumer findability and a previously operational direct-to-consumer factory store in Hyannis. Revenue mechanics consist of one-time consumer packaged goods sales across unit, multipack, and variety-pack retail pricing; specific pricing tiers and revenue figures are not publicly disclosed.

Name

Cape Cod Chips

Legal name

Cape Cod Chips

Website

https://capecodchips.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Cape Cod Chips is a U.S. consumer packaged goods company manufacturing and selling kettle-cooked potato chips nationwide through grocery, convenience, and mass retailers under Classic, Less Fat, and Waves lines, operating as a wholly-owned subsidiary of Campbell Soup Company.

Ownership category

akta.pro rank

Product category

Snack Food / Kettle-Cooked Potato Chips

SIC

Cookies & Crackers (2052)

akta.pro primary industry

Potato & Vegetable Chips Manufacturing (AFAKAIAA)

akta.pro secondary industries

Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO), Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Kettle cooked chips
• Potato chips
• Snack foods
• Consumer packaged goods
• Ridged chips

Headquarters

HQ city

Hyannis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods Sales: Cape Cod Chips generates revenue through the sale of packaged potato chip products sold through retail grocery stores, convenience stores, and mass retailers nationwide. Products are sold in various sizes from single-serve bags to multipacks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cape Cod Chips manufactures and sells kettle-cooked potato chips in multiple flavors under three sub-brand lines: Classic (Original, Sea Salt & Vinegar, Sour Cream & Onion, Sweet Mesquite Barbeque, and seasonal varieties), Less Fat (40% less fat versions), and Waves (ridged chips for dipping), along with single-serve and multipack packaging. Products are distributed nationwide through grocery, convenience, and mass retail channels and are gluten-free, with select varieties Non-GMO Project Verified.

Product overview

Cape Cod Chips is a snack food company offering kettle-cooked potato chips sold primarily in the United States. The product portfolio consists of three main sub-brands: the Classic line (original and flavored varieties like Sea Salt & Vinegar, Sour Cream & Onion, Sweet Mesquite Barbeque, and seasonal/Limited Edition offerings), the Less Fat sub-brand (reduced-fat versions of popular flavors using a special kettle cooking process), and the Waves sub-brand (extra-crunchy ridged chips designed for dipping). Multipacks provide convenience packaging with multiple count options and variety packs. All products are gluten-free, with select varieties Non-GMO Project Verified and Kosher certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Kettle Cooked Chips Classic kettle-cooked potato chips made with potatoes, oil, and sea salt — the foundational product of the Cape Cod brand sold nationwide.
• Sea Salt & Vinegar Kettle Chips Kettle-cooked chips with extra vinegar to stand up to the robust potato flavor of the hearty chip.
• Dark Russet Kettle Chips Premium russet potato kettle chips with color ranging from light to dark golden-brown depending on harvest time, featuring unique shapes and folds.
• Sour Cream & Onion Kettle Chips Classic kettle-cooked chip with creamy, tangy notes of sour cream and savory hint of onion.
• Sweet Mesquite Barbeque Kettle Chips Blend of tomatoes, onions and spices into a barbeque seasoning inspired by grilling on Cape Cod beaches.
• Sea Salt & Cracked Pepper Kettle Chips Blend of peppercorns with premium white pepper lending a slightly sweeter note.
• Sweet & Spicy Jalapeño Kettle Chips Sweetness added to jalapeños to temper their fiery kick, creating an amazing combination of flavors.
• Original Lightly Salted Kettle Chips Original recipe with 60% less sodium than leading potato chips.
• Less Fat Original Kettle Chips Classic chip recipe with 40% less fat than leading potato chip brands; extra spin in kettle removes excess oil with nothing added.
• Less Fat Sea Salt & Vinegar Kettle Chips Same salty and sour flavors as classic Sea Salt & Vinegar with 40% less fat.
• Less Fat Sweet Mesquite Barbeque Kettle Chips 40% less fat than leading potato chip brands with the same delicious blend of spices as classic Sweet Mesquite Barbeque.
• Less Fat Aged White Cheddar & Sour Cream Kettle Chips Hearty crunch with rich, creamy cheese flavor and 40% less fat than leading potato chips.
• Waves Sea Salt Kettle Chips Extra-crunchy ridged chip made with potatoes, oil, and salt, crafted into the perfect shape to hold dips.
• Waves Sea Salt & Cracked Pepper Kettle Chips Extra crunchy ridged chip with zesty black pepper flavor, kettle cooked in a wavy cut.
• Waves White Cheddar & Sour Cream Kettle Chips Crunchy waves chips combined with bold taste of white cheddar and a hint of sour cream.
• Waves Jalapeño Ranch Kettle Chips Extra crunchy Waves chips with a spicy kick of jalapeño balanced with smooth ranch flavor.
• Waves Honey BBQ Kettle Chips Sweet hit of honey and savory punch of barbeque with the extra crunch of Waves chips.
• Waves Less Fat Sea Salt Kettle Chips Same delicious, dippable chips as Sea Salt Waves but with 40% less fat and nothing added.
• Lemon Herb Butter Kettle Chips (Limited Edition) Limited-time seasonal chip featuring bright lemon, zesty herbs, and buttery goodness, available for a limited time only.
• Original 10ct Multipack 10-count multipack of Original Kettle Cooked Chips for convenient snack stocking.
• Original 16ct Multipack 16-count multipack of Original Kettle Cooked Chips with unique shapes and folds sharing the Cape Cod crunch.
• Less Fat Original 10ct Multipack 10-count multipack with 40% less fat than leading potato chip brands, made with choice potatoes, vegetable oil, and sea salt.
• Less Fat Original 16ct Multipack 16-count multipack of Less Fat Original Kettle Chips with 40% less fat than leading potato chip brands.
• Less Fat Original 24ct Multipack 24-count multipack of Less Fat Original Kettle Chips with 40% less fat than leading potato chip brands.
• Variety 16ct Multipack 16 individual 1oz bags with 6 Original Made with Sea Salt, 6 Sea Salt & Vinegar, and 4 Sweet Mesquite BBQ.
• Variety 20ct Multipack 20-count variety pack with Sea Salt & Vinegar, Original, and Sweet Mesquite Barbeque flavors.

Quantifiable outcome

• 40% less fat than leading potato chip brands for Less Fat varieties
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Campbell Soup CompanycoreOthersCape Cod Chips is owned by Campbell Soup Company. The corporate site link redirects to campbellsoupcompany.com. Campbell Soup acquired Cape Cod in 2019 as part of their snacks portfolio expansion.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Bare Snacks: Bare Snacks (owned by PepsiCo) makes baked and fruit/vegetable-based crunchy snacks that compete with Cape Cod for better-for-you snack occasions, particularly health-conscious shoppers who might otherwise reach for Cape Cod's Less Fat line.

Direct peers

• Kettle Brand: Kettle Brand is the closest direct competitor in kettle-cooked potato chips, using a similar small-batch kettle cooking process and offering comparable premium positioning, flavor extensions, and better-for-you variants (e.g., Backyard Barbeque, Sea Salt & Vinegar).
• Popchips: Popchips offers popped (not fried) potato and other snack chips positioned as a better-for-you alternative, competing with Cape Cod's Less Fat line for the same calorie- and fat-conscious shopper.
• Herr's: Herr's is a regional premium chip maker with kettle-cooked varieties and broad flavor portfolios, competing with Cape Cod in Mid-Atlantic and Northeast grocery channels where Cape Cod has strong brand recognition.
• Boulder Canyon Authentic Foods: Boulder Canyon makes kettle-cooked and better-for-you potato chips (including avocado oil and popped varieties) targeting the same premium snack aisle as Cape Cod with overlapping consumer segments.
• Better Made Snack Foods: Better Made is a regional premium chip brand with kettle-cooked varieties concentrated in the Midwest, competing with Cape Cod in overlapping better-for-you snack segments.
• Utz Brands: Utz is a large salty snack manufacturer offering kettle-cooked chips (e.g., Zacks) alongside a broad portfolio of pretzels, cheese snacks, and tortilla chips, competing with Cape Cod across grocery and c-store channels.
• Late July Snacks: Late July is a premium organic and better-for-you chip and cracker brand owned by Campbell's, directly competing with Cape Cod for the same health-conscious, ingredient-focused consumer through similar grocery distribution.

Broad incumbents

• Frito-Lay: Frito-Lay (PepsiCo) is the dominant incumbent in the salty snack category with Lay's, Ruffles, and Kettle Cooked Lay's, controlling the vast majority of shelf space, DSD routes, and category marketing investment that Cape Cod competes against.
• Pringles: Pringles (Kellanova/formerly Kellogg's) is a broad incumbent in the shelf-stable savory snack space with a portfolio approach (crisps, pizza, dips) that competes with Cape Cod for single-serve and multipack occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CapeCodChips
• Instagraminstagram.com/capecodchips
• TikToktiktok.com/@capecodchips
• Xx.com/CapeCodChips
• LinkedInlinkedin.com/company/cape-cod-potato-chips

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cape Cod Chips