Start with Data
London-based boutique consultancy helping B2B distributors, retailers and manufacturers with Product Information Management consulting — selection, implementation, managed services, data enrichment and supplier onboarding — supported by proprietary AI tools (SKULaunch, Descriptionwise) and nine PIM vendor partnerships.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Start with Data does
Start with Data is a London-headquartered, privately held boutique consultancy founded in 2016 and operating across the UK and broader Europe. It specialises in Product Information Management (PIM) and Master Data Management (MDM), with a stated focus on B2B distributors, retailers and manufacturers whose commercial performance depends on clean, structured and enriched product data. The firm operates with 11–50 employees and is bootstrapped, with no external funding or institutional investor publicly identified.
The company monetises through four revenue streams: (1) PIM and PXM consulting services covering selection, implementation, taxonomy and attribution; (2) ongoing PIM managed services; (3) product data services spanning sourcing, enrichment and supplier onboarding; and (4) proprietary software licensing — namely SKULaunch (an AI tool that cleans, normalises and enriches messy product data) and Descriptionwise (an AI-powered product content generation engine for PIM, eCommerce and marketplaces). Pricing is quote-based against project scope; engagements are structured around multi-year contracts, particularly for managed services. Distribution is primarily direct, with enterprise and mid-market field sales supplemented by channel co-sell via nine official PIM vendor partnerships (Core tier: Akeneo, Sales Layer, Salsify, Stibo Systems, Precisely Enterworks; Minor tier: Inriver, Plytix, Bluemeteor, Bluestone).
The go-to-market is content-led, supported by an extensive library of blog articles, webinars, eBooks and SEO-optimised PIM buying guides. The firm has expanded into ten industry verticals (including B2B Distribution, Electrical, Industrial & Manufacturing, Retail, Automotive, Building Supplies, Furniture and Apparel) and counts a roster of named enterprise clients across them — MKM Building Supplies, GSF Car Parts, RS Group, Pets at Home, Pernod Ricard, alongside mid-market accounts such as Elite Supplements, Ergonomic Solutions, Pacific Automation, Variohm Group and Clade Engineering Systems. A formal AI Usage Policy aligns AI processing with GDPR, UK Data Protection Act, CCPA/CPRA, ISO 27001 and SOC 2 standards. Revenue figures, headcount trend and ownership details beyond the founder/leadership team (Ben Adams, CEO; Clare Adams, Chief People Officer) are not publicly disclosed.
Start with Data firmographics
Firmographics- Name
- Start with Data
- Legal name
- Start with Data Ltd
- Website
- https://startwithdata.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- London-based boutique consultancy helping B2B distributors, retailers and manufacturers with Product Information Management consulting — selection, implementation, managed services, data enrichment and supplier onboarding — supported by proprietary AI tools (SKULaunch, Descriptionwise) and nine PIM vendor partnerships.
- Ownership category
- akta.pro rank
Start with Data industry classification
Industry- Product category
- PIM Consulting and Product Data Services
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
- akta.pro secondary industries
- Data Strategy & Governance Services (BPAEAHAA), Advanced Analytics & Data Science Services (BPAEAHAE)
Keywords
Where Start with Data is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Start with Data business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- PIM & PXM Consulting Services: Expert consulting for PIM system design, implementation, selection, and optimisation. Includes taxonomy and attribution services.
- PIM Managed Services: Ongoing managed services for PIM operations including support, maintenance, and data management.
- Product Data Services: Data sourcing, content enrichment, and supplier data onboarding services.
- Proprietary Software (SKULaunch, Descriptionwise): Software licensing for AI-powered product data cleaning and content generation tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consulting and implementation services are custom-quoted based on project requirements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Start with Data product offering
Product offeringCore offering
Start with Data is a UK-based management consultancy that helps retailers, distributors, and manufacturers structure, enrich, and manage product data. It delivers PIM and PXM consulting (selection, implementation, managed services, taxonomy & attribution), product data services (sourcing, content enrichment, supplier onboarding), and resells/licenses its own AI-powered software tools SKULaunch (data cleaning, normalization, enrichment) and Descriptionwise (AI-generated product content).
Product overview
Start with Data is a PIM (Product Information Management) consulting and product data management company offering a portfolio of proprietary software products and expert services. Their core software products are SKULaunch (AI-powered data cleaning, normalization, and enrichment tool) and Descriptionwise (AI-powered product content generation for PIM and eCommerce). These tools are complemented by consulting services including PIM selection, implementation, managed services, taxonomy & attribution, product data sourcing, content enrichment, and supplier onboarding. The company specializes in serving B2B distributors, retailers, and manufacturers across industries including electrical, industrial/manufacturing, automotive, building supplies, and apparel.
Differentiator
Problem solved
Functional benefit
Brands
- SKULaunch: AI-powered tool to clean, normalise and enrich messy product data from internal systems or suppliers with AI and workflows.
- Descriptionwise
Products and services
- SKULaunch AI-powered software tool that cleans, normalizes and enriches messy product data from internal systems or suppliers, automating structuring, cleaning and enrichment workflows for faster PIM go-live. Sold to businesses implementing or operating PIM systems.
- Descriptionwise AI-powered product content generation tool that produces product descriptions and enriches product content at scale for PIM systems, eCommerce platforms and marketplaces. Sold to retailers, distributors and manufacturers needing scalable product content.
- PIM & PXM Services Expert consulting services for Product Information Management (PIM) and Product Experience Management (PXM) system design, selection, implementation, managed services, taxonomy and attribution. Delivered to B2B distributors, retailers and manufacturers.
- Product Data Services Outsourced services for product data sourcing, content enrichment and supplier onboarding that help businesses structure and scale their product data operations. Delivered to retailers, distributors and manufacturers.
Quantifiable outcome
- Faster product launches with automated structuring and supplier data ingestion
- +2 more outcomes
Companies that use Start with Data
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
Start with Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature2 records
Start with Data partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- AkeneocoreOfficial Akeneo Solution Partner providing implementation, integration, and managed services for Akeneo PIM. Specialised in Akeneo integrations, support, and managed services for clients implementing the Akeneo platform.
- Sales LayercoreSales Layer PIM Partner offering integration services, implementation, and managed services for Sales Layer PIM platform.
- SalsifycoreSalsify PIM Partner providing implementation services, integration services, and managed services for Salsify PIM platform.
- Stibo SystemscoreStibo Systems Partner for MDM Integrations and Consulting, focusing on PIM integrations and consulting services.
- Precisely EnterworkscorePrecisely Enterworks Partner for PIM Integrations and Consulting services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Start with Data competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Start with Data compliance and trust
Trust signalCompliance4 records
Start with Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Start with Data leadership team
Management profileNumber of profiles
Profiles2 records
Start with Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Start with Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Start with Data
What does Start with Data do?
Start with Data is a UK-based management consultancy that helps retailers, distributors, and manufacturers structure, enrich, and manage product data. It delivers PIM and PXM consulting (selection, implementation, managed services, taxonomy & attribution), product data services (sourcing, content enrichment, supplier onboarding), and resells/licenses its own AI-powered software tools SKULaunch (data cleaning, normalization, enrichment) and Descriptionwise (AI-generated product content).
Is Start with Data a public or private company?
Start with Data is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Start with Data founded?
Start with Data was founded in 2016. It employs 11 to 50 people.
Where is Start with Data based?
Start with Data is headquartered in London, United Kingdom, in the Europe region.
How does Start with Data make money?
Four revenue lines are on record. PIM & PXM Consulting Services are the primary driver. The others are PIM Managed Services, product Data Services and proprietary Software (SKULaunch, Descriptionwise).
Does Start with Data have an API?
No public API is recorded for Start with Data.
What industry is Start with Data in?
Start with Data's product category is PIM Consulting and Product Data Services. Its primary akta.pro industry code is BPAHAEAF, Data, Analytics & AI Consulting, with a secondary code of BPAEAHAA, Data Strategy & Governance Services. Its NAICS code is 541511 and its SIC code is 8742.