GoCollect
GoCollect is an online price guide and market intelligence platform that aggregates sales data from auction houses, grading companies, and marketplaces to provide fair market values and collection management tools for collectors of comics, Pokemon cards, video games, magazines, concert posters, and MTG cards.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What GoCollect does
GoCollect is an online price guide and market intelligence platform serving the collectibles industry, focused on professionally graded items across six primary categories: comic books, Pokemon cards, magazines, video games, concert posters, and Magic: The Gathering cards. The platform aggregates sales data from major auction houses (including Heritage Auctions and Goldin), grading companies (CGC and PSA), and various marketplace sellers to provide real-time fair market values (FMV), historical sales records, and proprietary market analytics including the Collectible Price Index (CPI). Core products include a freemium subscription model ($9/month or $89/year for Pro, custom pricing for Enterprise), a certification verification tool (Cert Lookup) integrated with CGC and PSA, collection management with lists and alerts, visual search for CGC-graded comics, and data-sharing APIs for industry partners.
The company operates as GoCollect, LLC, a privately held North Carolina entity headquartered in Charlotte with legal domicile in the state. Founded in 1999 by Jeff Meyer (current CEO), GoCollect runs a lean team of approximately eight members including a fractional COO and CIO. Go-to-market is primarily product-led and community-led: users self-register, access a free tier, and convert to paid subscriptions, while community contributions (Crowd Reported Sales, Propose Data Changes, Discord engagement) enhance data coverage. Distribution channels include a direct web platform, affiliate program (25% commission), advertising partnerships with industry players like PSA, and API/CSV data-sharing integrations for auction houses and marketplaces. Revenue streams comprise subscriptions, affiliate commissions, and advertising, with five additional collectible verticals (Coins, Movie Posters, Tickets, Action Figures, Funko Pops) announced as upcoming expansion.
GoCollect firmographics
Firmographics- Name
- GoCollect
- Legal name
- GoCollect, LLC
- Website
- https://gocollect.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoCollect is an online price guide and market intelligence platform that aggregates sales data from auction houses, grading companies, and marketplaces to provide fair market values and collection management tools for collectors of comics, Pokemon cards, video games, magazines, concert posters, and MTG cards.
- Ownership category
- akta.pro rank
GoCollect industry classification
Industry- Product category
- Collectibles Market Data Platform
- NAICS
- Web Search Portals and All Other Information Services (519290), Software Publishers (5132)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
- akta.pro secondary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where GoCollect is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GoCollect business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Three-tier subscription model: Free Basic Access (limited features), Pro ($9/month or $89/year) with full data access and advanced tools, and Enterprise (custom pricing) with tailored solutions and dedicated support
- Affiliate Commissions: 25% commission on first 6 monthly payments for monthly subscriptions or 25% on first payment for annual subscriptions. Affiliates earn approximately $22.25 per annual subscription referral and up to $13.50 per monthly subscription referral
- Advertising: Advertiser program targeting collectibles industry companies. Advertisers can submit forms to reach GoCollect's audience of collectors and enthusiasts
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited features for basic access |
| Subscription | Annual | Pro subscription for serious collectors with full data access |
| Subscription | Multi-year contract | Enterprise tier for professionals and businesses |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels11 records
GoCollect product offering
Product offeringCore offering
GoCollect is an online price guide and market intelligence platform that aggregates sales data from multiple auction houses, graders, and marketplaces to deliver real-time Fair Market Value (FMV) pricing, a proprietary Collectible Price Index (CPI), certification lookup, and collection management tools for professionally graded collectibles including comics, Pokémon cards, magazines, video games, concert posters, and MTG cards. The platform is offered via a freemium subscription model (Free, Pro at $9/month or $89/year, and custom Enterprise) and additionally provides a Data Sharing API for industry data contributors and an affiliate referral program.
Product overview
GoCollect is a unified online price guide platform for professionally graded collectibles, offering real-time fair market values by aggregating sales data from multiple auction houses and marketplaces. The platform operates across multiple collectible categories (Comics, Pokémon Cards, Magazines, Video Games, Concert Posters, and MTG Cards) with additional categories planned. The core offering consists of the GoCollect Price Guide platform supplemented by subscription tiers (Basic free, Pro $89/year, and Enterprise with custom pricing) that unlock progressively enhanced features including Fair Market Value tools, Collectible Price Index (CPI) analytics, Cert Lookup integration with CGC and PSA grading companies, Collection Management with Lists & Trackers, Collection Monitor for real-time alerts, and Collection Insights analytics. The platform also provides data sharing capabilities via API Integration and CSV Upload for industry partners, and maintains an Affiliate Program for referral commissions.
Differentiator
Problem solved
Functional benefit
Products and services
- GoCollect Price Guide Platform Online subscription price guide and market intelligence platform that aggregates sales data from auction houses, graders, and marketplaces to deliver real-time Fair Market Value, sales history, and collection management tools for comics, Pokémon cards, magazines, video games, concert posters, and MTG cards.
- Data Sharing (API Integration)
Quantifiable outcome
- Data updated daily with 1-2 day processing period from auction conclusion to site visibility
- +1 more outcomes
Companies that use GoCollect
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GoCollect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature7 records
GoCollect partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PSA (Professional Sports Authenticator)corePSA Pokemon Cards certification lookup integration added to GoCollect's Cert Lookup tool, allowing users to verify PSA-graded Pokemon cards and view FMV along with 30/90/365 day sold price averages. Complements existing CGC integration for comics and Pokemon cards.
- CGC (Certified Guaranty Company)coreCGC certification lookup integration enabling users to verify CGC-graded comics and Pokemon cards, access census/population reports, detailed valuation data, and historical sales for the same certification number. Core data partner for grading verification.
- VeVeminorDigital collectibles platform featured in GoCollect blog articles covering digital asset trends, NFT collectibles, and market analysis. Affiliate relationship with GoCollect authors promoting VeVe content.
- PSA (advertising partnership)minorPSA advertising on GoCollect platform offering $25 off grading services with code GOCOLLECT25, driving customer acquisition to PSA's grading services.
- Heritage AuctionscoreMajor auction house providing sales data to GoCollect's database. Featured in blog articles for record-breaking comic sales including Superman #1 ($9.12M) and Batman #1 ($6M) sales.
- Auction Data SourcescoreMultiple auction house data sources aggregated in GoCollect's database, enabling comprehensive market coverage for price tracking and valuation. Sources include various online auction platforms and marketplace sellers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GoCollect competitors and assessment
Company assessmentDirect peers
- PriceCharting: PriceCharting is the closest direct peer — a price-guide platform tracking video games, trading cards, and comics with comparable sales-history aggregation, FMV-style pricing, and a freemium subscription model. Overlap with GoCollect is strongest in comics, Pokemon, MTG, and retro video games.
- 130point: 130point aggregates sports card, trading card, and memorabilia sales data with price-tracking and auction-result search, overlapping directly with GoCollect's collectibles pricing focus and auction-data aggregation approach.
- CardLadder: CardLadder provides sports-card and trading-card market analytics with proprietary indices, population data, and sales aggregation — competing directly with GoCollect's CPI and FMV outputs in the Pokemon and MTG verticals.
Broad incumbents
- eBay: eBay operates the largest collectibles marketplace and provides free sold-listings data that collectors use as a baseline pricing reference. As a broad incumbent with massive audience and increasingly built-in analytics, it constrains GoCollect's ability to monetize free alternatives.
- Heritage Auctions: Heritage Auctions is the largest collectibles auction house and a primary upstream data source for GoCollect. While not a direct competitor, Heritage's own price-tracking and market reports increasingly overlap with GoCollect's value proposition for high-end comics and trading cards.
- Goldin: Goldin is a leading collectibles auction marketplace (cards, comics, memorabilia) whose auction results feed GoCollect's sales database. Goldin's own price tools and analytics represent both a data-supply relationship and a potential competitor in auction-result presentation.
- CGC (Certified Guaranty Company): CGC is a leading third-party grading company whose certification data is integrated into GoCollect's Cert Lookup tool. As a broad incumbent owning population and census data, CGC could choose to compete more directly with collector-facing analytics.
- PSA (Professional Sports Authenticator): PSA is the dominant sports and trading-card grading company whose data is integrated into GoCollect's Cert Lookup (April 2025). PSA's own price-guide and auction-house services increasingly overlap with GoCollect's value proposition in Pokemon and trading cards.
Emerging players
- PWCC Marketplace: PWCC is a major trading-card auction house with proprietary price data and analytics tools. Overlap with GoCollect is strongest in Pokemon, sports cards, and MTG, where PWCC's auction data informs GoCollect's FMV calculations.
- ComicBookRealm: ComicBookRealm is a long-standing comic-book pricing and collection-management platform with sales-history tracking. It overlaps most directly with GoCollect's comics-specific collection tools and FMV functionality for individual collectors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoCollect social profiles
Digital presenceGoCollect financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoCollect leadership team
Management profileNumber of profiles
Profiles8 records
GoCollect funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoCollect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoCollect
What does GoCollect do?
GoCollect is an online price guide and market intelligence platform that aggregates sales data from multiple auction houses, graders, and marketplaces to deliver real-time Fair Market Value (FMV) pricing, a proprietary Collectible Price Index (CPI), certification lookup, and collection management tools for professionally graded collectibles including comics, Pokémon cards, magazines, video games, concert posters, and MTG cards. The platform is offered via a freemium subscription model (Free, Pro at $9/month or $89/year, and custom Enterprise) and additionally provides a Data Sharing API for industry data contributors and an affiliate referral program.
Is GoCollect a public or private company?
GoCollect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoCollect founded?
GoCollect was founded in 1999. It employs 11 to 50 people.
Where is GoCollect based?
GoCollect is headquartered in New York, United States, in the North America region.
How does GoCollect make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are affiliate Commissions and advertising.
Who are GoCollect's main competitors?
Direct peers on record are PriceCharting, 130point and CardLadder. Broad incumbents are eBay, Heritage Auctions, Goldin, CGC (Certified Guaranty Company) and PSA (Professional Sports Authenticator). Emerging players are PWCC Marketplace and ComicBookRealm.
Does GoCollect have an API?
Yes. GoCollect offers an API for automated data sharing and integration. The API allows partners and data contributors to share sales data directly with GoCollect's platform. API access requires registration on GoCollect.com and approval. Users can generate an API key by logging into their account and navigating to 'Manage Account' > 'API Tokens'. Detailed API documentation is available at /docs/api for logged-in customers with appropriate access. The platform also supports CSV upload as an alternative data sharing method. Developer documentation is at gocollect.com/docs/api.
What industry is GoCollect in?
GoCollect's product category is Collectibles Market Data Platform. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail, with a secondary code of CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces. Its NAICS code is 519290 and its SIC code is 7374.