VeVe
VeVe is a mobile-first digital collectibles marketplace offering officially licensed 3D collectibles, comics, and artworks from brands including Marvel, Star Wars, DC, and TMNT, built on Immutable X blockchain and serving global fandom and pop culture collectors via primary drops and a secondary resale market.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What VeVe does
VeVe is a mobile-first digital collectibles platform that operates a primary marketplace and secondary resale venue for officially licensed 3D collectibles, digital comics, and artworks from major entertainment brands including Marvel, Star Wars, DC Comics, Paramount's Teenage Mutant Ninja Turtles, Lamborghini, and VIZ Media (Ultraman). Founded in 2018 in Auckland, New Zealand, the platform distributes exclusively through its proprietary iOS and Android applications and serves fandom and pop culture enthusiasts, comic book and digital art collectors, and NFT and digital asset enthusiasts globally. The technical architecture is built on Immutable X, an Ethereum layer 2 scaling protocol, which provides instant trade confirmation, zero gas fees, claimed throughput of over 9,000 transactions per second, and a 99.9% reduction in environmental footprint relative to mainnet Ethereum.
VeVe monetizes through two primary streams: primary digital collectible sales at fixed unit prices denominated in its in-app Gems currency (pegged at $1 USD = 1 Gem, with collectibles typically priced between $3.99 and $50+), and secondary market transaction fees ranging from 2.5% to 8.5% depending on category, with licensors such as Marvel additionally charging a 6% licensor fee on secondary Marvel sales. The platform's product surface includes a primary drops marketplace with waitlist-driven release mechanics, a peer-to-peer secondary market, augmented reality viewing and photo-capture features, an AR Reading layer that overlays video and audio onto physical comics, and the VeVeVerse metaverse environment. Community engagement is reinforced through the Master Collector Program loyalty tier, VeVe Community Meetups, and an active social feed with featured collectors and showcases.
The company pursues a product-led growth motion, leveraging event-driven drops, licensed IP launches, conventions, influencer and artist collaborations, and multi-channel social and content marketing. Cumulative disclosed scale includes over 8 million NFTs sold and a position as one of the top-grossing Entertainment Apps in the Google Play and Apple App stores, with a headcount in the 101–250 range. VeVe is a privately held company with one disclosed funding event led by Blackbird Ventures.
VeVe firmographics
Firmographics- Name
- VeVe
- Legal name
- VeVe
- Website
- https://veve.me
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VeVe is a mobile-first digital collectibles marketplace offering officially licensed 3D collectibles, comics, and artworks from brands including Marvel, Star Wars, DC, and TMNT, built on Immutable X blockchain and serving global fandom and pop culture collectors via primary drops and a secondary resale market.
- Ownership category
- akta.pro rank
VeVe industry classification
Industry- Product category
- Digital Collectibles Marketplace
- NAICS
- Software Publishers (5132)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Trading Cards & Collectibles NFT Marketplaces (FSADANAI)
- akta.pro secondary industries
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH), Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE), Digital Game Marketplaces & Item Economies (NFT/Skins/Trading) (BPAMAKAJ)
Keywords
Where VeVe is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
VeVe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Primary Digital Collectible Sales: Direct sales of digital collectibles to consumers. Collectibles sold at fixed prices in Gems currency, ranging from $3.99 to $50+ depending on rarity, brand, and demand. Includes comics, 3D collectibles, and artworks.
- Secondary Market Transaction Fees: VeVe charges 2.5% secondary market fee on all sales. Licensors such as Marvel charge additional 6% licensor fee on secondary sales of their collectibles. Market fees range from 2.5% to 8.5% depending on the collectible category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gems Currency System ($1 USD = 1 Gem) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
VeVe product offering
Product offeringCore offering
VeVe is a mobile-first digital collectibles platform that sells officially licensed 3D digital collectibles, digital comics, and digital artworks from major entertainment brands including Marvel, Star Wars, DC, Teenage Mutant Ninja Turtles, and Lamborghini. The platform operates primary 'drop' sales through waitlist and fixed-price events, and a secondary peer-to-peer marketplace. Transactions are processed through Ethereum's Layer 2 scaling protocol (Immutable X), and over 8 million NFTs have been sold on the platform since founding.
Product overview
VeVe is a digital collectibles platform founded in 2018, operating as a mobile-first marketplace for officially licensed digital collectibles, comics, and artworks from major entertainment brands including Marvel, Star Wars, DC, Teenage Mutant Ninja Turtles, and more. The platform serves as both a primary marketplace for drops (new releases) and a secondary market for trading. Core offerings include 3D digital collectibles with AR interaction capabilities, digital comics with multiple cover variants and rarity tiers, and digital artworks including Artist Proof editions. The ecosystem includes Gems (in-app currency), the Master Collector Program (loyalty rewards), VeVeVerse (metaverse integration), and community features including events and awards. The platform has sold over 8 million NFTs and uses Ethereum's layer 2 scaling protocol Immutable X for blockchain infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- VeVe Collectibles Platform A digital collectibles platform offering officially licensed 3D digital collectibles from major entertainment brands including Marvel, Star Wars, DC, TMNT, and Lamborghini. Features include blind box drops, waitlist purchases, AR interaction, and access to a secondary marketplace for individual collectors.
- VeVe Digital Comics A digital comics offering featuring officially licensed digital comics from publishers including Marvel, VIZ Media, and others. Comics feature multiple cover variants across different rarity tiers (Common to Secret Rare) and can include AR-enhanced reading experiences, targeting individual comic book collectors.
- VeVe Artworks Digital artwork collectibles featuring cover art and illustrations from licensed properties. Includes Artist Proof editions, auction-format releases, and limited edition prints from comic artists, targeting digital art collectors.
- VeVe Market A secondary marketplace for buying and selling digital collectibles between users. Features include edition tracking, market fees ranging from 2.5% to 8.5% depending on category, and blockchain-verified trading for collectors.
- Turtle Cycle Digital Collectible A digital vehicle collectible from the Teenage Mutant Ninja Turtles franchise featuring the TMNT motorcycle with garbage-can sidecar, with AR compatibility. Sold via waitlist drop to TMNT fans and collectors.
- Ultraman #15 Digital Comic A manga-style digital comic from VIZ Media's Ultraman series, featuring cover variants across 5 rarity tiers and 901 total editions. Sold globally to comic book collectors at prices ranging from $3.99 to $15.99.
- Marvel Premiere #15 Digital Artwork by Nicoletta Baldari An Artist Proof digital artwork auction featuring Iron Fist cover design with mixed media (digital and watercolor) by artist Nicoletta Baldari. Auction format with 11 editions, targeting digital art collectors.
Quantifiable outcome
- Over 8 million NFTs sold
Companies that use VeVe
Customer profileSegments3 records
Ideal customer profiles3 records
VeVe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
VeVe partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Marvel EntertainmentcoreMarvel Entertainment (wholly owned subsidiary of The Walt Disney Company) provides licensing for Marvel characters and comics on the VeVe platform. VeVe offers digital collectibles featuring Marvel characters and pays a 6% licensor fee on secondary Marvel sales plus 2.5% VeVe secondary market fee.
- Immutable XcoreImmutable X provides Ethereum layer 2 scaling protocol for VeVe's blockchain infrastructure, enabling instant trade confirmation, over 9,000 trades per second, zero gas fees, and 99.9% reduction in environmental footprint.
- Star WarscoreLicensing partnership for Star Wars digital collectibles including Star Wars characters, vehicles, and memorabilia on the VeVe platform.
- DC ComicscoreLicensing partnership for DC Comics characters including Batman, Superman, and other DC properties on the VeVe platform.
- Paramount Pictures (Teenage Mutant Ninja Turtles)coreLicensing partnership for Teenage Mutant Ninja Turtles digital collectibles including character figures and vehicles like Turtle Cycle on the VeVe platform.
- LamborghiniminorLicensing partnership for Lamborghini digital collectibles featuring luxury sports cars on the VeVe platform.
- VIZ MediacoreLicensing partnership for Ultraman and other Japanese comics published by VIZ Media on the VeVe platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
VeVe competitors and assessment
Company assessmentDirect peers
- Magic Eden: A leading multi-chain NFT marketplace with strong mobile presence and broad collectibles/IP coverage. Directly comparable to VeVe in core NFT trading functionality and target collectors, though it operates with broader chain support and more open architecture.
- OpenSea: The largest general NFT marketplace globally. Comparable as a destination for trading digital collectibles and comics, though OpenSea is web-first and aggregates across many chains versus VeVe's mobile-first, curated-licensed-IP focus.
- Dapper Labs (NBA Top Shot, NFL All Day): Operates licensed-IP digital collectibles platforms (NBA Top Shot, NFL All Day, Disney Pinnacle) on its own Flow blockchain. Direct comparable in licensing-driven, mobile-focused collectibles drops with secondary market fees.
- Rarible: Multi-chain NFT marketplace supporting collectibles, art, and comics trading. Overlaps with VeVe on collectibles trading mechanics and creator/collector audience, though it emphasizes open marketplace dynamics.
- Sorare: Licensed digital collectibles platform with sports IP (NFL, NBA, MLB, soccer leagues). Closely comparable model of licensed-IP digital cards/collectibles traded on a secondary market with blockchain verification.
- WAX (Worldwide Asset eXchange): Blockchain and marketplace infrastructure purpose-built for digital collectibles and NFTs. Comparable as a curated, IP-licensed collectibles venue with secondary trading, overlapping with VeVe on collectible drops and trading mechanics.
Broad incumbents
- Binance NFT: NFT marketplace operated by Binance, one of the largest global crypto exchanges. Comparable for licensed collectibles drops and trading liquidity, but functions as part of a much broader crypto trading platform rather than a collectibles specialist.
- eBay: Long-established secondary marketplace for trading cards, comics, and collectibles. Comparable as a collector-to-collector trading venue, though eBay handles physical goods and does not use blockchain verification.
Emerging players
- Blur: Professional-trader focused NFT marketplace with deep liquidity and zero-fee incentives. Adjacent competitor to VeVe in collectibles trading volume, though oriented toward whales and pro traders rather than mobile-first fan collectors.
- Panini (NFT platform): Major sports/trading card company that has explored blockchain-licensed digital collectibles. Comparable as a licensed-IP collectibles issuer with adjacent digital ambitions; relevant signal for where traditional collectibles players are moving.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
VeVe social profiles
Digital presenceVeVe financial estimates
Financial estimateRevenue estimate
Valuation estimate
VeVe leadership team
Management profileNumber of profiles
VeVe funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VeVe M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VeVe
What does VeVe do?
VeVe is a mobile-first digital collectibles platform that sells officially licensed 3D digital collectibles, digital comics, and digital artworks from major entertainment brands including Marvel, Star Wars, DC, Teenage Mutant Ninja Turtles, and Lamborghini. The platform operates primary 'drop' sales through waitlist and fixed-price events, and a secondary peer-to-peer marketplace. Transactions are processed through Ethereum's Layer 2 scaling protocol (Immutable X), and over 8 million NFTs have been sold on the platform since founding.
Is VeVe a public or private company?
VeVe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VeVe founded?
VeVe was founded in 2018. It employs 101 to 250 people.
Where is VeVe based?
VeVe is headquartered in Auckland, New Zealand, in the Oceania region.
How does VeVe make money?
Two revenue lines are on record. Primary Digital Collectible Sales are the primary driver. The others are secondary Market Transaction Fees.
Who are VeVe's main competitors?
Direct peers on record are Magic Eden, OpenSea, Dapper Labs (NBA Top Shot, NFL All Day), Rarible, Sorare and WAX (Worldwide Asset eXchange). Broad incumbents are Binance NFT and eBay. Emerging players are Blur and Panini (NFT platform).
Does VeVe have an API?
No public API is recorded for VeVe.
What industry is VeVe in?
VeVe's product category is Digital Collectibles Marketplace. Its primary akta.pro industry code is FSADANAI, Trading Cards & Collectibles NFT Marketplaces, with a secondary code of CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets). Its NAICS code is 5132 and its SIC code is 6200.