De Rolf groep
De Rolf groep is a Dutch total supplier for childcare and primary education, offering the century-old Rolf branded educational materials, ICT services, furniture, and professional advisory. It serves approximately 30% of Dutch primary schools and childcare organizations across three office locations.
- Company typePrivate
- Founded2014
- HeadquartersOchten, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What De Rolf groep does
De Rolf groep is a Dutch private limited company (de Rolf groep B.V., headquartered in Ochten) operating as a total supplier for childcare and primary education institutions in the Netherlands, with stated penetration of approximately 30% of Dutch primary schools. Its portfolio combines proprietary physical educational materials under the century-old Rolf brand (Rolf Originals, Essentials, Connect, Puzzels, Basics, and More), the Piramide educational program for children aged 0-7, custom furniture and interior design services, ICT hardware and audiovisual solutions (via authorized partnerships with Google, Microsoft, and Apple), managed ICT services (including a Security-as-a-Service component), and professional advisory and training services delivered through assessment tools (Onderbouwscan, Kinderopvangscan) and Ascenda-accredited programs for school directors.
The company's technology stack includes a digital learning line called Rolf Connect that bridges physical and digital materials (with modules for mathematics, coding, and color/shape), ZuluConnect as a digital learning platform for classroom management, ICT automation, and compliance with the IBP normenkader, and KlasMastr as a learning platform for continuous professional development of educational professionals. Materials are developed and produced in the Netherlands under a Made in Holland label and are available in Dutch, English, French, and German. The consulting franchise is supported by specialized roles including Jonge Kind consultants, Onderwijsadviseurs, and Key Account Managers. Operational certifications include ISO 9001 (ICT services quality), ISO 27001 (information security), ISO 14001 (environmental management), FSC (responsible forestry since October 2023), SKH (children's furniture safety), Keurmerk Onderwijs Ontwikkeling, Cedeo recognition (with an independent customer satisfaction score of 9.6 out of 10), Ascenda accreditation, and CRKBO registration.
The business model is multi-stream: physical product sales (one-time licenses across tiered Rolf Basics, Essentials, and Originals lines) distributed through an e-commerce webshop, a 1,000m2 showroom (Hartje Ochten), regional offices, and field sales; professional services revenue from advisory, training (subscription/multi-year contracts with accreditation points for school directors), and custom trajectories; and managed services revenue from ICT device, network, and user management. Go-to-market is consultative sales-led, combining direct sales with personalized advisor engagement. Customer segments are primary education and childcare as primary verticals, with secondary education as an additional vertical. Strategic reseller partnerships with LEGO Education, PlanToys, Nienhuis (Montessori), and BiOBUDDI extend the portfolio in development materials. No revenue, funding, or M&A data is publicly disclosed.
De Rolf groep firmographics
Firmographics- Name
- De Rolf groep
- Legal name
- de Rolf groep B.V.
- Website
- https://derolfgroep.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- De Rolf groep is a Dutch total supplier for childcare and primary education, offering the century-old Rolf branded educational materials, ICT services, furniture, and professional advisory. It serves approximately 30% of Dutch primary schools and childcare organizations across three office locations.
- Ownership category
- akta.pro rank
De Rolf groep industry classification
Industry- Product category
- Education Supplies and Services
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Procurement, Purchasing & Vendor Management Outsourcing (EDAEALAJ)
Keywords
Where De Rolf groep is headquartered
LocationHeadquarters
- HQ city
- Ochten
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
De Rolf groep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Educational Materials: Sale of physical educational materials including Rolf development materials, furniture, outdoor equipment, ICT hardware, and audiovisual solutions through e-commerce webshop and showroom.
- Professional Services - Advisory & Training: Education consulting, training programs, professional development courses, and customized trajectories for educational institutions and childcare organizations.
- ICT Services: Managed ICT services including device management, network management, user management, cybersecurity services (Security as a Service), and ZuluConnect platform services.
- Curriculum & Methods: Sale of teaching methods and educational curricula for primary education including mathematics, language, reading, spelling, and other subject areas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by Rolf material line: Rolf Basics (entry-level), Rolf Essentials (mid-range), Rolf Originals (premium), with different price points based on material quality and complexity. |
| Subscription | Multi-year contract | Training and professional development programs with accreditation points for school directors. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
De Rolf groep product offering
Product offeringCore offering
De Rolf groep is a Dutch total supplier for childcare and primary education, selling physical educational materials (own Rolf-branded lines for development, puzzles, and digital-physical hybrid learning), teaching methods, ICT hardware, audiovisual solutions, classroom and playground furniture, and interior design. The company complements product sales with professional advisory, training programs, assessment tools, and managed ICT services, delivering an integrated one-stop offering to Dutch schools and childcare organizations.
Product overview
De Rolf groep is a total supplier for childcare and primary education in the Netherlands, offering a comprehensive portfolio of educational products and services. The core offering includes six Rolf branded educational material lines (Rolf Originals, Rolf Essentials, Rolf Connect, Rolf Puzzels, Rolf Basics, and Rolf More), the Piramide educational program for children aged 0-7, ICT services with the ZuluConnect digital learning platform, hardware and audiovisual solutions, interior design and furniture services, educational consulting and training, and assessment tools (Onderbouwscan, Kinderopvangscan). The company develops and produces educational materials in the Netherlands under the 'Made in Holland' label, serving primary schools, childcare organizations, and secondary education institutions.
Differentiator
Problem solved
Functional benefit
Brands
- Rolf: The company's own line of educational development materials for young children, including Rolf Originals, Rolf Essentials, Rolf Connect, Rolf Basics, Rolf Puzzels, and Rolf More product lines. Rolf materials are developed and produced in the Netherlands (Made in Holland) and have been in existence for over a century.
Products and services
- Rolf Originals
Quantifiable outcome
- 30% of Dutch schools order from De Rolf groep
- +2 more outcomes
Companies that use De Rolf groep
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
De Rolf groep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Rolf groep partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- EromesMarkocorePartnership with EromesMarko, a Dutch manufacturer specializing in innovative and sustainable furniture solutions for childcare and education. Collaboration on interior design solutions for children aged 0-12 years. Joint development of whitepaper 'Seven Pillars for the Physical Play and Learning Environment of Tomorrow' and related checklist.
- VrienDDminorPartnership with VrienDD for outdoor playground design and implementation. Together they developed a step-by-step plan for school playground redesign projects.
- Google (Google in het onderwijs)coreAuthorized Google for Education partner providing devices, solutions, and integration services for digital learning in schools.
- Microsoft (Microsoft in het onderwijs)coreMicrosoft education solutions partner providing devices, software, and integration for educational institutions.
- Apple (Apple in het onderwijs)coreApple solutions partner for education and childcare, offering devices and tools tailored for learning environments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
De Rolf groep competitors and assessment
Company assessmentDirect peers
- Heutink: One of the largest Dutch 'totaalleveranciers' voor het onderwijs, supplying educational materials, furniture, and interior solutions to schools and childcare through webshop, showrooms and advisors. Closely mirrors De Rolf groep's total-supplier positioning and target customer base in Dutch primary education.
- Prowise: Dutch provider of interactive touchscreens, educational software and managed digital learning solutions for schools. Overlaps with De Rolf groep's ZuluConnect and Hardware/AV offering for the same Dutch primary and secondary education buyer.
- Iddink Groep: Dutch educational services platform providing learning materials, digital tools, and procurement services to schools and childcare organizations. Directly comparable in target market and integrated services-plus-products model.
- Studystore: Dutch online marketplace for educational materials, books and resources targeting schools and individual learners. Comparable to the e-commerce webshop arm of De Rolf groep and a competing distribution channel for learning materials in the Netherlands.
- Snappet: Dutch EdTech platform delivering adaptive digital curriculum and learning analytics for primary schools. Direct competitor to De Rolf groep's Rolf Connect / ZuluConnect digital offerings for the same Dutch basisonderwijs segment.
Broad incumbents
- BIS|Edu: Dutch publisher specializing in educational methods and digital tools for vocational and secondary education. Adjacent incumbent to De Rolf groep's secondary education business unit and methods offering.
- ThiemeMeulenhoff: Dutch educational publisher offering teaching methods, digital learning and professional development across K-12 and vocational. Overlaps with De Rolf groep's curriculum and advisory/training portfolio, but as a large incumbent rather than total-supplier specialist.
- Malmberg: Established Dutch educational publisher (part of Sanoma) offering methods and digital learning across primary, secondary and vocational education. Comparable to De Rolf groep's curriculum/methods business but operating at broader national scale across more subject lines.
- Noordhoff Uitgevers: Major Dutch educational publisher covering primary, secondary and vocational curricula (methods, digital learning environments). Competes with De Rolf groep's 'Methodes en Leermiddelen' line but as a broader incumbent across the full K-12 and vocational spectrum.
Emerging players
- Edu'Actief: Dutch provider of educational methods, training and digital learning resources for vocational and professional education. Comparable to De Rolf groep's advisory/training and methodes portfolio, with narrower scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Rolf groep social profiles
Digital presenceDe Rolf groep compliance and trust
Trust signalCompliance9 records
De Rolf groep financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Rolf groep leadership team
Management profileNumber of profiles
Profiles5 records
De Rolf groep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Rolf groep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Rolf groep
What does De Rolf groep do?
De Rolf groep is a Dutch total supplier for childcare and primary education, selling physical educational materials (own Rolf-branded lines for development, puzzles, and digital-physical hybrid learning), teaching methods, ICT hardware, audiovisual solutions, classroom and playground furniture, and interior design. The company complements product sales with professional advisory, training programs, assessment tools, and managed ICT services, delivering an integrated one-stop offering to Dutch schools and childcare organizations.
Is De Rolf groep a public or private company?
De Rolf groep is a private company. It is classified as unknown and is currently operating.
When was De Rolf groep founded?
De Rolf groep was founded in 2014.
Where is De Rolf groep based?
De Rolf groep is headquartered in Ochten, Netherlands, in the Europe region.
How does De Rolf groep make money?
Four revenue lines are on record. Product Sales - Educational Materials are the primary driver. The others are professional Services - Advisory & Training, ICT Services and curriculum & Methods.
Who are De Rolf groep's main competitors?
Direct peers on record are Heutink, Prowise, Iddink Groep, Studystore and Snappet. Broad incumbents are BIS|Edu, ThiemeMeulenhoff, Malmberg and Noordhoff Uitgevers. Edu'Actief is listed as an emerging player.
Does De Rolf groep have an API?
No public API is recorded for De Rolf groep.
What industry is De Rolf groep in?
De Rolf groep's product category is Education Supplies and Services. Its primary akta.pro industry code is EDAEALAJ, Procurement, Purchasing & Vendor Management Outsourcing. Its SIC code is 3944.