Peach State Freightliner

What Peach State Freightliner does

Peach State Truck Centers (DBA: Peach State Freightliner and related sub-brands) is a privately held, family-owned commercial vehicle dealership network founded in 1974 by Tom Reynolds as Peach State Ford Trucks in Norcross, Georgia. Following founder Tom Reynolds' passing in 2016, the company is now led by his sons Rick Reynolds (President and Dealer Principal, joined the business in 1995) and Tim Reynolds (Vice Chairman), with Greg Althardt serving as Chief Operating Officer and Shanna Kearns as Vice President of Corporate Accounting. The company has grown from a single Ford truck dealership to 16 locations across Georgia and Alabama, representing Freightliner, Western Star, Ford, Thomas Built Buses, and Spartan Emergency Vehicles. Headcount has expanded from 500 employees in 2015 to more than 600 as of recent operations, and the company entered its 51st year of business in 2025.

The business operates an integrated full-service dealership platform covering new and certified pre-owned commercial truck sales (including the SelecTrucks sub-brand with 90-day Buyers Assurance and warranty options), a parts distribution network (with electronic online ordering through the Excelerator Parts system, business credit accounts, access to nearly 30 million Freightliner aftermarket parts nationwide, and a climate-controlled drive-thru parts pick-up at Villa Rica), service and repair (factory-trained technicians, manufacturer-supported diagnostic equipment, and Daimler Trucks North America Elite Support certification), body shop and collision repair working with major insurance carriers, truck financing facilitated by an internal F&I team through approximately 70 nationwide lenders, and ASP extended coverage warranty products bundle-financed through Daimler Truck Financial and Sovereign Equipment Financial. The flagship 24-acre Villa Rica complex opened October 20, 2025, anchored by the largest Express Assessment triage facility east of the Mississippi (15 Express Assessment bays plus 41 additional service bays), overnight truck and trailer parking, and full driver amenities.

Revenue is generated primarily through one-time unit sales of new (e.g., 2026 Freightliner Cascadia 126 at $184,900) and used (e.g., 2019 Cascadia 126 at $49,900) commercial vehicles, recurring parts and service transactions across the multi-location network, and transaction-fee income on financing arrangements and warranty attach. Customer segments span owner-operators, commercial fleet operators (1 to 20+ power units), construction and heavy-haul operators, school districts and transit authorities, and emergency services organizations. The company has expanded through a combination of greenfield facility investments (McDonough 2000, Harpersville 2021, Cartersville 2023, Villa Rica 2025) and serial acquisitions (Western Star brand 1978, Atlanta Freightliner 2007, Liberty Truck Sales / Birmingham Freightliner 2012, Cedartown Ford 2018), with continuing investment in service capacity, parts inventory, and customer-facing amenities to lock in long-tail, SMB-heavy customer relationships across the Southeast.

Name

Peach State Freightliner

Legal name

Peach State Truck Centers

Website

https://peachstatetrucks.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Peach State Truck Centers is a family-owned commercial vehicle dealership network operating 16 locations across Georgia and Alabama, selling and servicing Freightliner, Western Star, Ford, Thomas Built Buses, and Spartan Emergency Vehicles for owner-operators, commercial fleets, and public-sector buyers.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Commercial truck dealership
• Heavy-duty truck sales
• Truck parts and service
• Commercial vehicle financing
• Fleet maintenance services

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales

Revenue model

1. New and Used Truck Sales: Sale of new and used heavy-duty, medium-duty, and light-duty commercial trucks. New truck inventory includes Freightliner, Western Star, Ford models. Used trucks sold through SelecTrucks certified pre-owned program. One-time revenue per unit sold.
2. Parts Sales: Sale of OEM and aftermarket parts for Freightliner, Western Star, Ford, and other commercial truck brands. Parts sold over the counter, online through Excelerator Parts ordering, and via business accounts. Nearly 30 million Freightliner aftermarket parts available via nationwide parts network.
3. Service and Repair: Full-service maintenance, repair, and body shop services performed by factory-trained technicians. Includes bumper-to-bumper service, electrical diagnostics, collision repair, and preventive maintenance. Revenue generated per service event.
4. Financing and Lending Services: Arranges commercial vehicle financing through a network of approximately 70 nationwide lenders. F&I team facilitates lending for owner-operators and fleets. Revenue generated through financing arrangements and lending partnerships.
5. Extended Warranty / ASP Extended Coverage: Sales of ASP extended coverage plans providing powertrain and component protection beyond standard warranties. Plans are transferable to next owner, available for owner-operators and vocational/on-highway fleets. Coverage can be included in loan financing through Sovereign Equipment Financial.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Peach State Freightliner (Peach State Truck Centers) operates a 16-location commercial truck dealership network across Georgia and Alabama, selling new and used Freightliner, Western Star, Ford commercial trucks, Thomas Built Buses, and Spartan Emergency Vehicles. The company provides integrated parts (with electronic online ordering and nearly 30 million Freightliner aftermarket parts access), bumper-to-bumper service and repair by factory-trained technicians, collision body shop work, truck financing arranged through ~70 nationwide lenders, and ASP extended coverage warranty plans.

Product overview

Peach State Truck Centers operates as a diversified commercial vehicle dealership network offering a comprehensive portfolio of truck brands, buses, emergency vehicles, and associated services. The core product offering centers on selling and servicing Freightliner and Western Star trucks (heavy-duty Class 8 vehicles), Ford commercial trucks (light-duty to medium-duty), Thomas Built Buses (school and commercial buses), and Spartan Emergency Vehicles. The SelecTrucks sub-brand provides certified pre-owned trucks with warranties and financing. Services are bundled as an integrated offering: new/used vehicle sales, a fully-stocked parts department with over 15,000 parts in stock and drive-thru pickup, comprehensive service and maintenance (including factory-trained technicians and Elite Support certification), collision body shop services, truck financing (access to 70+ lenders), and ASP Extended Coverage warranties. The company operates 16 locations across Georgia and Alabama, supporting customers from owner-operators to large fleets.

Differentiator

Problem solved

Functional benefit

Products and services

• Freightliner Trucks New and certified pre-owned Freightliner commercial trucks (including Cascadia, M2 106, and 114SD Plus models) sold via Peach State's Elite Support certified dealership network with factory-trained parts and service support.
• Western Star Trucks New and used Western Star vocational and heavy-duty trucks (47X, 49X, and 57X models) sold to construction, heavy haul, and dump truck operators through the Peach State dealership network.
• Ford Commercial Trucks Ford commercial truck lineup including Super Duty pickups (F-250 to F-750), Super Duty Chassis Cab, Transit Connect, Transit Van, E-Transit electric van, and F-Max tractor covering light-duty to medium-duty commercial applications.
• Thomas Built Buses Authorized sales and service for Thomas Built Buses, described as America's Most Reliable Bus Brand, covering school buses, activity buses, specialty buses, commercial buses, and White Fleet vehicles for districts and operators.
• Spartan Emergency Vehicles Authorized sales, parts, service, and body shop work for Spartan Emergency Vehicles used by fire departments and emergency response organizations.
• SelecTrucks Certified Pre-Owned Trucks Certified pre-owned commercial truck program at SelecTrucks of Atlanta, SelecTrucks of Georgia, and SelecTrucks of Alabama, including inspection, reconditioning, 90-Day Buyers Assurance, and SelecTrucks warranty and financing options.
• Truck Financing Services Commercial vehicle financing arranged through access to approximately 70 nationwide lenders, supporting owner-operators (1 power unit), small fleets (2-5 units), medium fleets (6-20 units), and large fleets (20+ units), including first-time buyers, non-CDL financing, specialty equipment, and sub-prime financing.
• Parts Department Fully stocked OEM and aftermarket parts inventory (over 15,000 parts in stock at some locations) for Freightliner, Western Star, Ford, and other commercial vehicles, available 24/7 with electronic online ordering, parts business credit accounts, and drive-thru parts pickup at Villa Rica.
• Service and Maintenance Bumper-to-bumper service for commercial trucks, including factory-trained diagnostic and repair technicians, manufacturer-supported diagnostic and repair equipment, electrical diagnostics, preventive maintenance, and Elite Support certification at many locations, with same-day diagnostics via Express Assessment bays.
• Body Shop Services State-of-the-art collision repair and body work from minor repairs (bent bumpers) to full collision rebuilds for commercial trucks, buses, and specialty vehicles, working with all major insurance carriers and adjusters.
• ASP Extended Coverage Extended warranty and protection plans through ASP covering powertrain and components beyond standard warranties, available to owner-operators and vocational/on-highway fleets, transferable to the next owner and eligible for inclusion in loan financing through Sovereign Equipment Financial.

Quantifiable outcome

• Shop turnaround time is half that of competitors (per customer testimonial from Birmingham Freightliner customer).
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ASP (Extended Coverage Plans)coreStrategic or Co-development PartnerASP (Automotive Strategic Planning) provides extended coverage plans that protect owner-operators and fleets from unexpected repair costs. Plans are transferable to next owner with no fees. DTNA (Daimler Truck North America) and the dealer network work together to provide competitive extended coverage options with ease of use on warranty filings and pre-approvals.
• Thomas Built BusescoreTechnology or IntegrationPeach State Truck Centers is an authorized Thomas Built Buses sales, parts, and service center. Thomas Built Buses is described as 'America's Most Reliable Bus Brand,' offering school, activity, specialty, and commercial buses as well as White Fleet vehicles.
• Spartan Emergency VehiclescoreTechnology or IntegrationPeach State Truck Centers is an authorized sales and servicing center for Spartan Emergency Vehicles, providing emergency response vehicle sales, parts, and service to fire departments and emergency services organizations.

Scale indicators8 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• Velocity Vehicle Group: Velocity Vehicle Group is a Daimler-aligned commercial truck dealer network with locations across the Western and Southwestern U.S. selling Freightliner, Western Star, and other brands with integrated parts, service, and financing—directly comparable in franchise mix and full-service dealer operations.
• TEC Equipment: TEC Equipment operates a Pacific Northwest and Midwest network of Freightliner, Western Star, and Hino commercial truck dealerships with parts, service, body shop, and financing—comparable to Peach State in brand franchise mix and full-lifecycle truck services.
• Hunter Truck Sales & Service: Hunter Truck Sales & Service is a Freightliner and Western Star commercial truck dealer with multiple locations across Pennsylvania, Ohio, and West Virginia offering full sales, parts, and service operations—a regional dealer peer with directly overlapping brand franchise structure.
• M&K Truck Centers: M&K Truck Centers is a multi-brand commercial truck dealer group operating across the Midwest with sales, parts, service, and leasing offerings—comparable to Peach State's full-service dealer operating model though focused on Volvo/Mack/Isuzu franchises.
• Rush Enterprises: Rush Enterprises is the largest commercial truck dealer network in North America, operating Rush Truck Centers across the U.S. and Mexico with Peterbilt, International, and other brand franchises plus full-service parts, service, and body shop operations—directly comparable to Peach State's Freightliner/Western Star-led dealer model.
• Premier Truck Group: Premier Truck Group operates a multi-state network of Freightliner, Western Star, and Sterling commercial truck dealerships offering new/used sales, parts, service, and financing—closely mirroring Peach State's brand portfolio and one-stop dealer model across multiple U.S. regions.
• Truck Country: Truck Country is a Midwest-based multi-brand commercial truck dealer network (Freightliner, Western Star, Mack) offering the same full-suite dealership services as Peach State across multiple states—directly comparable regional dealer peer.
• Nextran Truck Centers: Nextran Truck Centers is a Southeast and Texas-based commercial truck dealer group with multiple Freightliner and Western Star locations providing sales, parts, service, and financing—a regional dealer peer competing in overlapping southeast geographies.

Others

• SelecTrucks: SelecTrucks is Daimler Truck North America's certified pre-owned commercial truck retail network—an ecosystem participant and connected but distinct brand from Peach State's locally branded SelecTrucks of Atlanta/Georgia/Alabama locations, providing broader benchmark data on used-truck market dynamics.

Broad incumbents

• Daimler Truck North America: Daimler Truck North America is the OEM parent of Freightliner, Western Star, and Detroit Diesel whose franchise agreements, Elite Support certification, and Daimler Truck Financial underwriting define the commercial terms under which Peach State operates its core brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz5ZL2lTmvNKEOQ6zEK6uHw
• Facebookfacebook.com/peachstateftl
• LinkedInlinkedin.com/company/peach-state-freightliner

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peach State Freightliner