Hunter Truck Sales & Service

What Hunter Truck Sales & Service does

Hunter Truck Sales & Service is a fourth-generation, family-owned commercial truck dealer founded in 1938 and headquartered in Butler, Pennsylvania. The company operates 19 locations across Pennsylvania, New York, New Jersey, and West Virginia, employing nearly 1,000 people, and is an authorized Peterbilt dealer with Platinum Service Center designation across its footprint. Its core business is the sale of new and pre-owned Class 6–8 heavy-duty commercial trucks, supported by a full-service parts, repair, and maintenance operation, PacLease full-service truck leasing and rental, and a heavy-duty parts distribution partnership with JTP Heavy Duty Parts.

The company makes money across four interlocking revenue streams: (1) new truck sales through its Peterbilt franchise, (2) pre-owned truck sales and trade-in activity, (3) parts and service — including warranty work, fleet maintenance, and body shop services — which is the most recurring and countercyclical line, and (4) PacLease rental and leasing revenue plus JTP Heavy Duty Parts wholesale distribution. Pricing is transaction-based and quote-driven per truck, service ticket, or lease contract rather than subscription-based. Go-to-market targets commercial fleet operators, owner-operators, and regional haulage businesses across the Northeast/Mid-Atlantic, with a recent addition of a Zero Emissions truck offering aimed at fleets navigating state-level electrification mandates.

Hunter's strategic posture is that of a mature regional incumbent gradually deepening its product surface — adding EV capability, online parts ordering, and digital customer engagement channels including social media — while sustaining the family-owned, relationship-driven operating model that has defined the franchise since its 1938 founding.

Name

Hunter Truck Sales & Service

Legal name

Hunter Truck Sales & Service

Website

https://huntertrucksales.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hunter Truck Sales & Service is a fourth-generation, family-owned authorized Peterbilt dealer operating 19 locations across Pennsylvania, New York, New Jersey, and West Virginia, selling new and used heavy-duty commercial trucks and providing parts, service, and PacLease rental and leasing to fleet operators and owner-operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Butler

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Peterbilt Truck Sales: Sales of new Peterbilt commercial trucks, including custom configurations and model options
2. Pre-Owned Truck Sales: Sales of certified pre-owned trucks through Red Oval Certified program
3. Parts Sales: Heavy-duty truck parts sales through both physical locations and online parts counter platform
4. Service and Repair: Full-service maintenance and repair at Peterbilt Platinum Service Centers, including body shop services
5. Leasing and Rental: Truck leasing and rental services through PacLease partnership

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hunter Truck Sales & Service is an authorized Peterbilt commercial truck dealership that sells new Peterbilt trucks, Red Oval Certified pre-owned trucks, and zero-emission/alternative fuel vehicles. It supports these sales with a heavy-duty parts department (24/7 Online Parts Counter and twice-daily parts delivery), factory-trained service at Peterbilt Platinum Service Centers, an in-house body shop, and PacLease leasing and rental services across 19 locations in the Northeast US.

Product overview

Hunter Truck Sales & Service is a fourth-generation, family-owned truck dealership founded in 1938, operating as the Northeast's largest heavy commercial truck provider with 19 locations across Pennsylvania, New York, New Jersey, and West Virginia. The company offers a unified platform built around Peterbilt truck sales—comprising new Peterbilt trucks, Red Oval Certified pre-owned trucks, and Zero Emissions electric/alternative fuel trucks—supported by a comprehensive service ecosystem that includes factory-trained technicians at Peterbilt Platinum Service Centers, an in-house Body Shop, PACLease financing and rental services, and a heavy-duty parts department with 24/7 Online Parts Counter access and twice-daily delivery. The product portfolio functions as a single integrated offering where the core truck sales operation is supported by financing, service, parts, and leasing modules, serving commercial fleet operators throughout the Mid-Atlantic region.

Differentiator

Problem solved

Functional benefit

Products and services

• New Peterbilt Trucks Full line of new Peterbilt commercial trucks sold with custom fit and configuration options for fleet operators and owner-operators.
• Pre-Owned Trucks (Red Oval Certified) Red Oval Certified used trucks inspected and certified for reliability, available for purchase through the dealership's online inventory search.
• Zero Emissions Trucks Electric and alternative fuel truck solutions for fleets preparing for the transition to zero-emission trucking, with expert consultation on readiness.
• Parts Department Heavy-duty truck parts sales through physical locations and the 24/7 Online Parts Counter platform, with twice-daily parts delivery and a Loyalty Program.
• Service and Repair Centers Factory-trained technician service and repair at Peterbilt Platinum Service Centers across 19 locations for commercial trucks.
• Body Shop Collision repair and body work services for commercial trucks, operated as an in-house body shop.
• Leasing and Rental (PacLease) Truck leasing and rental services for fleet operators, offered through the PacLease partnership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• PeterbiltflagshipTechnology or IntegrationAuthorized Peterbilt dealer providing new Peterbilt truck sales, parts, and service. Hunter Truck operates Peterbilt Platinum Service Centers and offers the full range of Peterbilt models with custom configurations. This is the core brand partnership defining Hunter Truck's primary business.
• PacLeasecoreChannel Partner/ Reseller/ DistributorPacLease provides truck leasing and rental services for Hunter Truck customers. Through this partnership, Hunter Truck offers leasing and rental options alongside their sales and service operations, providing flexible financing solutions for fleet operators.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Velocity Vehicle Group: Velocity Vehicle Group is one of the largest commercial truck dealership groups in the U.S., operating multiple OEM franchises (including Daimler brands). Like Hunter, it sells new and used trucks, parts, and service to commercial fleets, making it a directly comparable multi-line commercial truck dealer.
• Arrow Truck Sales: Arrow Truck Sales is a major used commercial truck retailer with multiple U.S. locations, competing directly with Hunter's pre-owned truck business. It also sells financing and warranty products tailored to owner-operators and small fleets in the same customer segment.
• Premier Truck Group: Premier Truck Group is a large multi-OEM commercial truck dealership group with locations across multiple U.S. regions. It offers the same integrated sales, parts, service, and leasing model as Hunter Truck and competes for fleet customers with similar product breadth.
• Rush Enterprises: Rush Enterprises is the largest Peterbilt dealer network in North America and a direct competitor to Hunter Truck in the heavy commercial truck dealership space. It operates a similar multi-line model (new trucks, used trucks, parts, service, leasing) across many more states, making it the most scalable direct peer to Hunter.
• MHC Kenworth: MHC Kenworth is a major Kenworth (PACCAR) truck dealership group operating across the South Central and Midwest U.S. As a sister-brand PACCAR dealer (Kenworth is Peterbilt's sister brand), it competes directly with Hunter Truck for commercial fleet business with a closely comparable product line and service model.
• SelecTrucks: SelecTrucks is Daimler Truck North America's certified used commercial truck retail network. It competes with Hunter Truck's Red Oval Certified pre-owned business and offers similar used-truck reconditioning, financing, and warranty services through a national dealer footprint.

Broad incumbents

• Volvo Trucks North America: Volvo Trucks North America is a heavy-duty truck manufacturer competing in the same Class 8 segment as Peterbilt. Its dealer network (including MHC) competes with Hunter for commercial fleet sales, parts, and service contracts in overlapping geographies.
• Ryder System: Ryder is a leading full-service fleet management, leasing, and rental company that competes with Hunter's PacLease partnership offering. Ryder also offers truck maintenance and used vehicle sales, providing overlap with Hunter's service and pre-owned truck revenue streams.
• Daimler Truck North America: Daimler Truck North America is the manufacturer of Freightliner and Western Star trucks and operates the SelecTrucks used-truck network. As a vertically integrated competitor, it both supplies competing dealers and competes with Hunter's pre-owned business through SelecTrucks.
• PACCAR: PACCAR is the parent company of Peterbilt and Kenworth, Hunter Truck's primary OEM partners. While not a direct competitor, PACCAR's dealer-agreement strategy, direct-to-fleet initiatives, and EV roadmap directly determine Hunter's economics and product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HunterTruck
• Facebookfacebook.com/huntertrucksales
• LinkedInlinkedin.com/company/hunter-family-of-companies
• Instagraminstagram.com/hunter_truck
• TikToktiktok.com/@huntertruck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hunter Truck Sales & Service