Vitrio

What Vitrio does

Vitrio, legally VITRIO CONSULTORIA LTDA, is a Brazilian full-service digital marketing agency founded circa 2013 and headquartered in the Pinheiros district of São Paulo. The company positions itself as a 'Growth Partner' for enterprise and mid-market clients, operating an integrated ecosystem spanning media performance, CRM, business intelligence, data science, content, creative, retail strategy, and planning. Its primary customer segments are enterprise brands, retail and e-commerce companies, and B2B firms, with use cases ranging from omnichannel customer journey management to retention and Marketing Mix Modeling.

Name

Vitrio

Legal name

VITRIO CONSULTORIA LTDA

Website

https://vitrio.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitrio (VITRIO CONSULTORIA LTDA) is a São Paulo-based full-service digital marketing agency with 10+ years of experience, delivering integrated media, CRM, data science, BI, AI, and creative services to enterprise and mid-market clients across Latin America.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Social Media Creative Agencies (Content & Community) (MPAAAAAE), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Digital marketing agency
• Media performance
• CRM automation
• Business intelligence
• Data science analytics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing integrated services across media, CRM, data/BI, content, creative solutions, retail, and planning. Revenue is generated through professional services contracts, likely retainer-based or project-based engagements with enterprise clients.
2. AI-Powered Solutions: Customized AI and data science solutions built on Google Cloud infrastructure, potentially offered as managed services or integrated into client engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Vitrio is a full-service digital marketing agency with 10+ years of experience offering an integrated ecosystem of services across media performance, CRM, data/BI, content, creative, and retail, orchestrated around a proprietary AI platform. It sells performance-oriented marketing services to enterprise and mid-market brands, primarily in Brazil and Latin America.

Product overview

Vitrio is a full-service digital marketing agency with 10+ years of experience, offering an integrated ecosystem of specialized services organized around a proprietary AI platform. The portfolio consists of a central AI platform (Vitrio IA) that connects ten specialized service modules: Data Science, Performance Digital, Business Intelligence, Conteúdo (Content), Retail, Creative Solutions, CRM, Planning, and the sub-product Dash Real Time. These services are designed to work in an integrated manner, with BI and Dash Real Time providing data infrastructure, AI powering predictive and generative capabilities across all areas, and specialized teams (Performance, CRM, Retail, Content, Creative) executing across the consumer journey from awareness to conversion. The agency positions itself as a unified ecosystem rather than siloed services, connecting media, data, content, and CRM to drive measurable business results.

Differentiator

Problem solved

Functional benefit

Brands

• Vitrio IA: Proprietary AI platform integrating different AIs for teams to use the best tool for each case, optimizing time and maximizing results.
• Dash Real Time

Products and services

• Vitrio IA Proprietary artificial intelligence platform aggregating multiple AI systems for use across Vitrio's teams. Trained on Vitrio's own operational data and built on Google Cloud architecture, providing predictive behavioral analysis and real-time result optimization across media, data science, content, and CRM operations.
• Data Science Marketing data science service that transforms raw data into actionable competitive intelligence. Delivers predictive models for audience segmentation, CRO, organic growth strategies, and attribution modeling (MMM) to guide data-driven campaign development and conversion optimization.
• Performance Digital Full-funnel digital performance service encompassing omnichannel media management (Google Ads, Meta Ads, TikTok, Programmatic), strategic planning, performance-oriented creative, and CRM integration. Uses proprietary scripts and bidding algorithms for 24/7 automated campaign optimization.
• Business Intelligence Business intelligence service providing data governance, visualization, real-time dashboards, and cross-functional integration. Connects multiple data sources (Google Analytics, Ads, CRM, ERPs) to create unified views that eliminate information silos and support strategic decision-making.
• Conteúdo (Content) Content strategy and production service covering social media management, influencer partnerships, SEO-focused content, and branded content creation. Integrates AI for real-time trend identification, title variation testing, and audience sentiment analysis.
• Retail Omnichannel retail strategy service integrating e-commerce, brick-and-mortar stores, and point-of-sale systems. Covers market intelligence, Drive-to-Store campaigns, Retail Media, brand experience consistency, and CRM-based retention and loyalty programs.
• Creative Solutions Creative marketing service encompassing brand identity and positioning, 360-degree advertising campaigns, digital asset creation (sites, apps, UX/UI), and dynamic creative optimization (DCO). Unites data-driven insights with creative execution for high-impact branded communications.
• CRM Customer relationship management and marketing automation service delivering omnichannel orchestration (Email, SMS, WhatsApp, Push), advanced segmentation, and lifecycle management. Focuses on increasing customer lifetime value (LTV) through cross-sell, up-sell, churn reduction, and revenue recovery strategies.
• Planning Strategic planning service defining business objectives, brand positioning, and go-to-market strategies. Integrates business intelligence for market diagnosis and AI for trend anticipation, ensuring coherent execution across content, retail, and performance channels.
• Dash Real Time Real-time dashboard and visual management solution providing live KPI monitoring, anomaly alerts, and event-specific war room dashboards. Connects via direct API to Google Analytics 4, ad platforms, and payment gateways for immediate decision-making during high-pressure periods like Black Friday.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or IntegrationStrategic technology partnership with Google Cloud providing the infrastructure foundation for Vitrio's AI platform and data processing capabilities. This partnership enables processing of large data volumes with security, scalability, and LGPD compliance. The Google Cloud architecture supports their proprietary AI training and deployment.
• Global NetworkcoreStrategic or Co-development PartnerVitrio is part of a global network, enabling them to stay in constant evolution, follow market transformations, and incorporate new technologies. This network positioning supports their vision to be a reference in full-service digital marketing across Latin America.
• BiospheraminorStrategic or Co-development PartnerStrategic alliance or collaboration indicated by co-branding 'Vitrio e Biosphera' in footer of website, suggesting a working partnership or joint go-to-market arrangement.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brainlabs: Global performance marketing agency with strong Brazil presence. Directly comparable to Vitrio's Performance Digital module and media automation capabilities.
• Artplan: Large Brazilian full-service agency blending creative, media, and data. Highly comparable to Vitrio as a domestic competitor offering integrated brand + performance services to enterprise clients in Brazil.
• DPZ&T: One of Brazil's leading full-service advertising agencies with strong creative and digital capabilities. Comparable to Vitrio in serving large Brazilian advertisers with integrated campaign work.
• Dept: Global digital-first agency offering creative, data, and technology services. Closely comparable to Vitrio's integrated digital ecosystem approach with strong emphasis on engineering and data.
• Huge: Digital experience agency blending strategy, design, and technology. Comparable to Vitrio's Creative Solutions + Data Science combination targeting enterprise digital transformation.

Broad incumbents

• VML (formerly VMLY&R): Global agency network combining brand experience, commerce, and CRM. Comparable to Vitrio's integrated CX/CRM/data offering but with global scale and broader portfolio beyond pure performance.
• Wunderman Thompson (now VML): Global agency combining data, technology, and creative. Comparable to Vitrio's data-driven, technology-enabled full-service positioning but operating at significantly larger scale.
• Accenture Song: Global marketing services arm of Accenture combining creative, commerce, and data/AI. Comparable to Vitrio's full-service + AI-led model but backed by consulting scale and enterprise technology resources.
• Monks (S4 Capital / MediaMonks): Global digital production and media services company. Comparable to Vitrio's integrated content, creative, and media performance stack, but at significantly larger scale with global delivery.

Emerging players

• Resultados Digitais (RD Station): Brazilian marketing automation platform and agency. Vitrio integrates deeply with RD Station; comparable in serving Brazilian SMB and mid-market with inbound and automation, though more product-led.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vitrio_br
• Facebookfacebook.com/vitrio.com.br
• LinkedInlinkedin.com/company/vitrio

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitrio