Westminster Village Greenwood Inc

What Westminster Village Greenwood Inc does

Westminster Village Greenwood Inc, doing business as Greenwood Village South, is a nonprofit 501(c)(3) Life Plan Community (Continuing Care Retirement Community) founded in 1965 and located on a 52-acre (expanding to 64-acre) campus in Greenwood, Indiana on the south side of Indianapolis. It operates a full continuum of senior care under one roof: independent living (apartments and cottage homes), assisted living (The Manor), memory care delivered through the proprietary Heartfelt CONNECTIONS person-centered program, skilled nursing care at the CMS 5-Star Rated Village Pavilion, and inpatient and outpatient rehabilitation services. The community is professionally managed by Life Care Services (LCS), the most-awarded operator in the J.D. Power Senior Living Satisfaction Studies.

The platform centers on a Health and Wellness Navigation Program anchored by a National Board Certified Health and Wellness Coach and structured around eight dimensions of wellness (emotional, environmental, health-services, intellectual, physical, social, spiritual, vocational). Differentiated clinical and lifestyle assets include the Heartfelt CONNECTIONS memory care philosophy, deficiency-free health center surveys, Medicare 5-star skilled nursing ratings, and a 60-year operating history supported by a comprehensive slate of national awards (Newsweek, U.S. News, J.D. Power, A Place for Mom, Caring.com).

The revenue model combines one-time Life Plan entrance fees (starting at $86,000 with Traditional 90%-refund and 75% Return-of-Capital options), recurring monthly service fees scaled to care level ($3,195 IL, $4,989 AL, $9,780 MC), and — for the new expansion — outright residence purchase (~$399,000) plus monthly fees. GTM is hybrid: an event-driven community outreach program (luncheons, Parade of Homes, webinars, podcasts) layered with a dedicated direct sales team of Senior Residency Counselors, virtual Zoom consultations, and a digital inquiry funnel (202+ active prospective requests tracked). A nearly $100M campus reimagination — The Flats IL expansion plus a new assisted living/memory care neighborhood and Village Commons — is scheduled to open in Spring 2027.

Name

Westminster Village Greenwood Inc

Legal name

Westminster Village Greenwood Inc

Website

https://greenwoodvillagesouth.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

251–500 employees

Short description

Westminster Village Greenwood Inc (dba Greenwood Village South) is a nonprofit 501(c)(3) Life Plan Community in Greenwood, Indiana delivering independent living, assisted living, memory care, skilled nursing, and rehabilitation on a 52-acre (expanding) campus managed by Life Care Services, with entrance-fee and monthly-fee contracts.

Ownership category

akta.pro rank

Product category

Senior Living - Life Plan Community (Continuing Care Retirement Community)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

akta.pro secondary industries

General Assisted Living Facilities (HLADABAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Memory Care Units within Assisted Living Communities (HLADACAB)

Keywords

• Senior living community
• Continuing care retirement
• Independent living services
• Memory care program
• Life plan community

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entrance Fees: One-time entrance fee secures independent living residence and guarantees access to higher levels of care. Two refundable options available: Traditional Plan (90% refund over 48 months) and 75% Return-of-Capital Plan (75% refund regardless of tenure). Starting at $86,000.
2. Monthly Service Fees: Recurring monthly fees that vary by residence type and care level. Covers all services, amenities, programs, and access to care levels. Independent living starts at $3,195/month; Assisted Living at $4,989/month; Memory Care at $9,780/month.
3. Expansion - The Flats: One-time purchase pricing for new independent living expansion residences (The Flats) at $399,000, combined with monthly service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Greenwood Village South operates a Life Plan Community (Continuing Care Retirement Community) providing independent living apartments and cottages, assisted living, memory care, skilled nursing, and rehabilitation services on a single 52-acre campus in Greenwood, Indiana. Residents access the full continuum of care under a Life Plan contract, supported by chef-prepared dining, wellness programming, transportation, housekeeping, and 24-hour security, with an approximately $100 million campus expansion (The Flats) underway for Spring 2027.

Product overview

Greenwood Village South is a Life Plan Community (CCRC) offering a full continuum of care on one campus. The core independent living offering includes apartment residences and cottage homes with comprehensive services and amenities. Residents can seamlessly transition to higher levels of care including Assisted Living (The Manor), Memory Care with the Heartfelt CONNECTIONS program, Skilled Nursing Care (The Village Pavilion, Medicare 5-Star Rated), and Rehabilitation services. The community is undergoing a major expansion (The Flats) launching Spring 2027. Financial options include Life Plan contracts with Traditional (90% refund) and 75% Return-of-Capital entrance fee plans. The community is managed by Life Care Services (LCS).

Differentiator

Problem solved

Functional benefit

Brands

• The Flats: New independent living expansion featuring apartment residences ranging from 810 to 1,980 sq. ft. with modern amenities and finishes, expected to open in Spring 2027.
• Heartfelt CONNECTIONS - A Memory Care Program

Products and services

• Independent Living Maintenance-free retirement living in apartment residences and cottage homes for active seniors, including services, amenities, chef-prepared dining, activities, transportation, and 24-hour security. Monthly fees start at $3,195.
• The Flats Expansion New independent living apartment residences ranging from 810 to 1,980 square feet with open-concept design, stainless steel appliances, quartz countertops, in-suite laundry, and optional fireplace or patio/balcony. Purchase pricing of $399,000 plus monthly service fees. Opening Spring 2027.
• Assisted Living (The Manor) Residential assisted living services providing help with daily activities such as bathing, dressing, grooming, and medication management, with three meals daily, 24-hour emergency response, housekeeping, laundry, and wellness programs. Monthly fees start at $4,989.
• Memory Care (Heartfelt CONNECTIONS Program) Specialized dementia and Alzheimer's care in a secure environment using the proprietary Heartfelt CONNECTIONS person-centered program, which uses reminiscence tools and individualized care plans grounded in each resident's life story. Includes 24-hour nursing care, WanderGuard security, and medication management. Monthly fees start at $9,780.
• Skilled Nursing Care (The Village Pavilion) 24-hour skilled nursing care delivered at the Medicare 5-Star Rated Village Pavilion Health Center, offering long-term care, post-surgical care, wound care, cardiac care, medication management, and chronic illness management.
• Rehabilitation Services State-of-the-art inpatient and outpatient rehabilitation services including physical, occupational, and speech therapy with personalized care plans for recovery after surgery, illness, joint replacement, stroke, or injury.
• Life Plan Contract Life Plan contract with refundable entrance fee plans (Traditional Plan: 90% refund reduced 1/48th per month of residence over 48 months; 75% Return-of-Capital Plan: 75% refund to estate regardless of tenure). Entrance fees start at $86,000 and guarantee priority access to higher levels of care.

Quantifiable outcome

• Deficiency-free surveys in Health Center inspections
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• RDG Planning & DesigncoreStrategic or Co-development Partner · 27 September 2023RDG Planning & Design serves as a planning and design partner for the campus expansion, contributing to the overall vision and site planning for the reimagined community.
• LCS DevelopmentcoreStrategic or Co-development Partner · 27 September 2023LCS Development is the development partner for the expansion project. As an affiliated company of Life Care Services, they bring proven experience in senior living development.
• AG ArchitecturecoreStrategic or Co-development Partner · 27 September 2023AG Architecture provides architectural design services for the expansion, including The Flats, assisted living, memory care neighborhood, and Village Commons facilities.
• Meyer NajemcoreStrategic or Co-development Partner · 27 September 2023Meyer Najem serves as the construction partner for the expansion project, responsible for building the new facilities including The Flats and reimagined campus areas.
• Kimley HorncoreStrategic or Co-development Partner · 27 September 2023Kimley Horn provides engineering services for the expansion, including site civil engineering and landscape architecture for the campus reimagining.
• Life Care Services (LCS)coreStrategic or Co-development PartnerLCS manages Greenwood Village South with over 40 years of proven experience in senior living. LCS leads in senior living with strong financial stewardship, lifestyle-centered services, and high quality health services. LCS ranked #1 in multiple J.D. Power Senior Living Satisfaction Studies.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Atria Senior Living: Operates a national portfolio of independent living, assisted living, and memory care communities with an emphasis on premium amenities and lifestyle programming. Comparable to GVS in its continuum-of-care approach and targeting of active, affluent seniors.
• Life Care Services (LCS): Manages Greenwood Village South and operates over 140 senior living communities nationwide as the management company. LCS is the largest manager of CCRCs in the U.S. and provides the operating platform that GVS runs on, making it the most structurally comparable peer at the portfolio level.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. While for-profit and broader in scope than GVS, it competes for the same affluent senior demographic in the Midwest and serves as the closest publicly comparable industry benchmark.
• Sunrise Senior Living: National senior living provider offering assisted living, memory care, independent living, and skilled nursing with a strong reputation for quality care and resident engagement. Operates communities in the Midwest and competes for the same demographic as GVS.

Direct peers

• National HealthCare Corporation: Operates skilled nursing facilities, assisted living communities, and home health services with a focus on the Southeast and Midwest. Comparable to GVS in its skilled nursing core (5-Star rated) and continuum-of-care approach, though more SNF-weighted.
• Five Star Senior Living: Operates independent living, assisted living, and memory care communities nationwide, including CCRC-style campuses. Comparable to GVS in its multi-service continuum and Midwest presence.
• Belmont Village Senior Living: Operates upscale senior living communities with a strong emphasis on memory care programs and continuum of care. Comparable to GVS in targeting affluent seniors, premium pricing, and proprietary memory care programming.
• Sonida Senior Living: Operates a portfolio of independent living, assisted living, and memory care communities across multiple states with a focus on quality care and resident satisfaction. Comparable as a mid-sized multi-service senior living operator.
• Cedarhurst Senior Living: Operates assisted living and memory care communities in the Midwest with an emphasis on personalized care and upscale environments. Comparable to GVS as a regional Midwest competitor targeting a similar affluent senior demographic.
• Erickson Senior Living: Operates large-scale Continuing Care Retirement Communities (CCRCs) on multi-acre campuses, offering the full IL-through-skilled-nursing continuum with entrance fee contracts. The closest direct comparable to GVS's Life Plan Community model, scale, and contract structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gvsccrc
• LinkedInlinkedin.com/company/greenwood-village-south

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westminster Village Greenwood Inc