Floral Street

Name

Floral Street

Legal name

Floral Street Fragrances Ltd

Website

https://floralstreet.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fragrances and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI), Body Sprays & Mists (CRABADAC), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Vegan fragrances
• Luxury perfumes
• Cruelty-free beauty
• Home fragrance products
• Body care cosmetics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Fragrance Sales: Primary revenue stream from selling vegan, cruelty-free perfumes, perfume mists, candles, and home fragrance products directly to consumers through e-commerce and retail partners. Products are sold at various price points from travel sizes to full-size bottles, with bundled sets and discovery sets driving higher transaction values.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Floral Street designs, formulates, and sells British vegan and cruelty-free luxury fragrances, body mists, home fragrance products (candles, scented reeds), and body care items directly to consumers and through selected UK retailers. Fragrance formulations are developed in partnership with fragrance house Robertet, with notable ActiScents™ technology used in body mists and recyclable/compostable packaging across the portfolio.

Product overview

Floral Street is a British vegan fragrance brand offering a portfolio of luxury perfumes and home fragrance products. The core product line centers on Eau de Parfum (EDP) formulations available in 10ml, 50ml, and 100ml sizes, including signature scents like Wonderland Peony, Wild Vanilla Orchid, Sunflower Pop, Sweet Almond Blossom, Arizona Bloom, Electric Rhubarb, Black Lotus, and Neon Rose. Supporting offerings include the Perfume Mists Collection (125ml body mists with ActiScents technology), home fragrances (candles and scented reeds), body care (hand wash and hand cream), and curated gift sets. Notable collaborations include the Floral Street x Bridgerton partnership (Enchanted Masquerade fragrance) and the Floral Street x Van Gogh Museum collaboration (Sunflower Pop and Sweet Almond Blossom). The brand positions itself on sustainability with vegan, cruelty-free formulations, sustainable ingredient sourcing, and recyclable packaging. Products are available direct-to-consumer via their e-commerce platform and through retail partners including Boots and Marks & Spencer.

Differentiator

Problem solved

Functional benefit

Products and services

• Enchanted Masquerade Eau de Parfum A floral gourmand Eau de Parfum created exclusively for Bridgerton in partnership with Netflix, featuring notes of pear, gardenia, centifolia rose, and skin musks. Available in 10ml, 50ml, and 100ml sizes.
• Enchanted Masquerade Perfume Mist A 125ml super-scented body mist in the same floral gourmand scent family as the Bridgerton collaboration, formulated with ActiScents technology and upcycled rose water for skin-loving wear.
• Arizona Bloom Eau de Parfum A dry floral amber Eau de Parfum where Balinese coconut meets salted musks with a shot of Madagascan black pepper; described as a unisex scent and freedom/happiness in a bottle.
• Electric Rhubarb Eau de Parfum A bubbly white floral Eau de Parfum combining Island Gardenia and powdery Sandalwood with English Rhubarb; positioned as an unexpected vegan white floral perfume.
• Wonderland Peony Eau de Parfum An award-winning and bestselling light fruity floral Eau de Parfum combining fresh peonies, blackcurrant and candy floss, with cedarwood warmth.
• Wild Vanilla Orchid Eau de Parfum A bestselling warm amber Eau de Parfum where fresh jasmine puts a modern twist on creamy vanilla, featuring vanilla bean, jasmine and ambroxan notes.
• Sunflower Pop Eau de Parfum A citrus fruity floral Eau de Parfum combining mandarin, Calabrian bergamot and bellini; created in collaboration with the Van Gogh Museum and inspired by Van Gogh's Sunflowers.
• Sweet Almond Blossom Eau de Parfum An award-winning fruity floral gourmand Eau de Parfum of apple blossom, pink pomelo and tonka bean; created in collaboration with the Van Gogh Museum.
• Black Lotus Eau de Parfum A spicy woody Eau de Parfum with sweet centifolia rose adding depth to spicy saffron and intoxicating jasmine; described as the brand's cult-favorite classic English rose with attitude.
• Sunflower Pop Perfume Mist A 125ml mood-boosting body mist of juicy mandarin, bergamot and bellini, inspired by Van Gogh's Sunflowers and formulated with ActiScents technology and upcycled rose water.
• Perfume Mists Collection Collection of 125ml body mists offering a lighter way to wear fragrance; includes Enchanted Masquerade, Sunflower Pop, Wild Vanilla Orchid, Wonderland Peony, Arizona Bloom, and Sweet Almond Blossom variants, formulated with ActiScents technology and upcycled rose water.
• Fragrance Discovery Wardrobe Award-winning ready-to-try mini fragrance set of 12 x 2ml samples (24ml total), curated for discovering the brand's award-winning British vegan fragrances before buying full-size bottles.
• Candles UK-made scented candles including the Lady Emma Candle (fresh, green notes), Midnight Tulip Candle, and Sweet Almond Blossom Candle, extending the Floral Street scent library into home fragrance.
• Scented Reeds Home fragrance diffusers providing continuous scent distribution; winner of the Veggie Awards 2022 Highly Commended for Best Plastic Free Innovation.
• Hand Wash & Hand Cream Vegan and cruelty-free hand wash and hand cream formulations extending the Floral Street scent library into everyday body care.
• Gift Sets Curated fragrance gift sets including Home & Away sets pairing Eau de Parfum with matching mist, Van Gogh Museum duo sets, Pick & Mix options, and discovery sets for various occasions and recipients.
• Pick & Mix Perfumes Build-your-own value fragrance set allowing customers to select multiple fragrance options as part of the brand's personalized gifting and discovery offering.
• Samples Individual 2ml sample vials of Floral Street Eau de Parfum fragrances, included free with 50ml and 100ml purchases and sold as standalone units to lower the trial barrier.

Quantifiable outcome

• 62% of consumers actively seeking plant-based ingredients in luxury fragrances
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Netflix / ShondalandflagshipStrategic or Co-development Partner · 1 January 2026Floral Street created 'Enchanted Masquerade', an exclusive Bridgerton-inspired fragrance in partnership with Netflix to celebrate the new season. The fragrance is described as 'a first-of-its-kind fragrance collaboration for Netflix' and features floral, fruity, and warm notes. The partnership includes licensing of Bridgerton and Shondaland trademarks. Michelle Feeney stated: 'As a distinctly British brand, we were honoured to create this fragrance for Bridgerton.'
• Van Gogh MuseumflagshipStrategic or Co-development PartnerFloral Street x Van Gogh Museum is a one-of-a-kind collaboration creating art-inspired fragrances. Products include Sunflower Pop (inspired by Van Gogh's Sunflowers) and Sweet Almond Blossom. The partnership features distinctive packaging and is trademarked as 'Floral Street x Van Gogh Museum®'. The collaboration celebrates art, beauty, and optimism through fragrance.
• RobertetcoreTechnology or IntegrationFloral Street works with perfume house Robertet to source both natural and synthetic fragrance ingredients. Robertet is described as their 'trusted ingredients partner' for responsibly sourcing fragrance ingredients from around the world. Robertet creates certified vegan and cruelty-free perfumes for the brand.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider hosting Floral Street's online store. Shopify provides the infrastructure for selling products and services, including data storage, databases, and secure payment processing. All customer data is stored behind a firewall on secure servers.
• RakutenminorChannel Partner/ Reseller/ DistributorAffiliate advertising program that allows a network of publishers to promote the Floral Street brand and products in return for commission on sales.
• The Perfume ShopcoreChannel Partner/ Reseller/ DistributorMajor UK fragrance retailer partner. Floral Street products including the Bridgerton Enchanted Masquerade collaboration are available through The Perfume Shop.
• BootscoreChannel Partner/ Reseller/ DistributorUK health and beauty retailer featuring Floral Street products in promotional activities including the Boots X Cosmopolitan Summer Beauty Edit and in-store retail availability.
• Marks & SpencercoreChannel Partner/ Reseller/ DistributorUK department store retail partner featuring Floral Street fragrances in seasonal promotional offerings including summer beauty bags and regular retail availability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jo Malone London: British-origin luxury fragrance brand with a similar premium positioning, broad EDP portfolio, and retail partner footprint (department stores + own boutiques). Most directly comparable on price band, gifting, and accessible-luxury positioning.
• Diptyque: Premium fragrance and home fragrance (candles, diffusers) brand with a similar combination of fine fragrance, body care, and home scent SKUs at luxury price points. Closely comparable on product portfolio mix including scented reeds.
• Molton Brown: British luxury fragrance, body care, and home fragrance brand with department-store and travel-retail distribution. Comparable across EDP, body care, and home fragrance categories, and similarly positioned at the accessible-luxury tier.
• Miller Harris: British niche perfumery with a curated EDP portfolio at premium price points and a London-rooted brand identity. Comparable on indie-British luxury fragrance positioning and price band.
• Penhaligon's: Heritage British fragrance house offering EDP, body care, and home fragrance with department-store and own-store distribution. Comparable on British luxury fragrance heritage, retail channel mix, and breadth of product categories.
• Commodity: Independent fragrance brand with a similar accessible-luxury price band, multi-channel DTC + retail strategy, and unisex positioning. Comparable on indie-brand scaling dynamics and direct-to-consumer emphasis.
• By Rosie Jane: Independent clean/vegan fragrance brand selling EDP and mists at accessible-luxury price points with a strong DTC focus. Comparable on clean-beauty positioning, smaller-scale operations, and perfume mist extension strategy.

Broad incumbents

• Lush: Much larger UK-based vegan and cruelty-free beauty brand with a broader bath, body, and fragrance portfolio. Comparable on the vegan/cruelty-free positioning and British origin, but operates at significantly larger scale and broader category scope.

Emerging players

• D.S. & Durga: Brooklyn-based niche fragrance house with a curated EDP portfolio at premium prices. Comparable as an indie fragrance brand scaling through selective retail and DTC, though positioned more niche than Floral Street's accessible-luxury tier.

Others

• Space NK: UK multi-brand beauty retailer that stocks indie and luxury fragrance brands. Relevant as a channel/retailer peer because Floral Street's brand-building benchmarks against Space NK's curated assortment strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/floralstreet_
• TikToktiktok.com/@floralstreet
• Xx.com/floralstreet_

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floral Street