Digidata
Digidata de Colombia is a Bogotá-based, founder-owned software firm founded in 1980 that sells an integrated ecosystem of ERP, HCM, payroll, financial planning, accounting, and risk-management applications to Colombian enterprises and PYMES, with continuous regulatory compliance to Colombian legal norms as its core value proposition.
- Company typePrivate
- Founded1980
- HeadquartersColumbia, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Digidata does
Digidata de Colombia Ltda is a privately held Colombian enterprise software company founded in 1980 by Rosa de Rodriguez, one of Colombia's first female systems engineers. The company develops and sells an integrated ecosystem of on-premise and cloud applications for administrative back-office functions, covering Enterprise Resource Planning (DataFenix, built on Zuchetti's Solmicro Expertis), Human Capital Management and payroll (DataPino for 200+ employees; DataPino Lite for 1–200), financial planning (DataCiprés), core financials (DataCedro), accounting (DataRoble), corporate governance (DataNogal), and risk management (Interact, integrated from a Brazilian partner). All modules share a proprietary underlying platform called DataSavia, which Digidata positions as a 'software factory' that enables rapid updates to align the entire suite with Colombian and Latin American legal regulations (including electronic payroll reporting to DIAN and recent tax reform changes). Headquartered in Bogotá, Digidata serves Colombian and Latin American clients ranging from PYMES (small and medium enterprises) to large corporate groups, with particular depth in regulated sectors such as banking, insurance, microfinance, health (EPSs/ISPs), and public services.
Digidata monetizes primarily through recurring software subscriptions and annual licenses, with pricing tiered by employee count and modules selected, plus implementation services and ongoing support contracts that include annual escalation (IPC + 1 point). Pricing is denominated in Colombian Pesos (COP); DataPino Lite begins at approximately $400,000 COP/month with add-on modules sold separately. Enterprise ecosystem deals are quoted on a per-inquiry basis. The go-to-market is sales-led and exclusively direct — no resellers or channel partners — using enterprise field sales supported by one-to-one advisory, content marketing via a blog focused on Colombian tax and digital transformation topics, organic social media, email newsletters, and a website-based free-consultation and demo-scheduling funnel. Cloud deployments run on IBM Cloud infrastructure, and Digidata is a certified Microsoft Partner for Colombia. The firm is entirely founder-owned, with no external institutional investors or disclosed funding rounds, and operates with a headcount of 11–50 employees.
The strategic proposition rests on three pillars: (i) accumulated Colombian regulatory compliance embedded across the suite, (ii) an integrated ecosystem that avoids the fragmentation typical of multi-vendor ERP stacks, and (iii) a high-touch service model with dedicated client advisors rather than call-center support. Quantified outcomes cited by Digidata include elimination of 50–80% of manual budget preparation tasks, ~50% reduction in human error in financial planning, and ~40% time optimization in decentralized novelty processing. The company lists Corfas (Corporación Fondo de Apoyo de Empresas Asociativas, microfinance) as a reference customer, with a six-month implementation (July–December 2020) that delivered DataCedro, Expertis ERP, and DataPino.
Digidata firmographics
Firmographics- Name
- Digidata
- Legal name
- Digidata de Colombia Ltda
- Website
- https://digidatadecolombia.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digidata de Colombia is a Bogotá-based, founder-owned software firm founded in 1980 that sells an integrated ecosystem of ERP, HCM, payroll, financial planning, accounting, and risk-management applications to Colombian enterprises and PYMES, with continuous regulatory compliance to Colombian legal norms as its core value proposition.
- Ownership category
- akta.pro rank
Digidata industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)
- akta.pro secondary industries
- iPaaS (Cloud Integration Platforms) (HDAEAIAB), Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)
Keywords
Where Digidata is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digidata business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Enterprise Software Licenses and Subscriptions: Digidata generates revenue primarily through annual or recurring software licenses and subscriptions for its ecosystem of solutions (ERP, HCM, BI, payroll, financial planning). Pricing is tiered by company size (number of employees) and number of modules selected. Additional revenue comes from implementation services, support contracts, and document packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | DataPino Lite – Payroll for PYMES, starting from 1 employee |
| Subscription | Annual | Enterprise ecosystem solutions (ERP, HCM, BI) for large companies and corporate groups |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Digidata product offering
Product offeringCore offering
Digidata develops and sells an integrated ecosystem of on-premise and cloud-based administrative software applications for Colombian and Latin American businesses. The ecosystem spans ERP, HCM/Payroll, Financial Planning, Core Accounting, Corporate Governance, BI, BPM, ETL, and ERM, all built on a proprietary platform called DataSavia that keeps every application continuously aligned with Colombian legal regulations. Solutions are sold individually or as an integrated suite, with deployment via cloud (IBM Cloud) or on-premise, supported by one-to-one advisory implementation.
Product overview
Digidata offers an integrated ecosystem of on-premise and cloud-based administrative software applications designed for businesses of all sizes, from SMBs to Enterprise Groups. The platform provides a comprehensive suite of interconnected solutions covering ERP (DataFenix), Human Capital Management (DataPino/DataPino Lite), Financial Planning (DataCiprés), Core Financial (DataCedro), Accounting (DataRoble), Corporate Governance (DataNogal), and a foundational software factory platform (DataSavia). The ecosystem supports real-time data integration across all business areas, enabling scalable administration of financial, human, material, technological, and intangible resources while maintaining compliance with current Colombian legal regulations. Solutions can be deployed individually or as a fully integrated ecosystem, with optional integration to Solmicro Expertis ERP and Interact risk management software.
Differentiator
Problem solved
Functional benefit
Brands
- DataCiprés: Financial planning and budgeting software for organizations, enabling financial projection and KPI tracking.
- DataFenix
- DataCedro
- DataSavia
- DataPino
- DataPino Lite
- DataNogal
- DataRoble
- Interact
- Solmicro Expertis ERP
Products and services
- DataSavia Software factory and core platform underlying the entire Digidata ecosystem, enabling rapid updates, knowledge reuse, and integration across all solutions, and serving as the engine that keeps every application aligned with current Colombian legal regulations.
- DataFenix
Quantifiable outcome
- DataCiprés eliminates 50–80% of manual tasks required for annual budget preparation
- +2 more outcomes
Companies that use Digidata
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Digidata technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature8 records
Digidata partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- MicrosoftcoreDigidata is a certified Microsoft Partner for Colombia. The partnership enables Digidata to leverage Microsoft infrastructure and solution provider capabilities for delivering enterprise software to Colombian clients. Microsoft Partner profile is publicly listed on the Microsoft Solution Provider portal.
- IBMcoreAll cloud services provided by Digidata are built on IBM Cloud standards and reliability. IBM provides the underlying cloud infrastructure for Digidata's SaaS offerings, ensuring enterprise-grade performance and uptime for clients.
- ZuchetticoreZuchetti is an Italian IT company with over 40 years of experience, providing its ERP Solmicro Expertis as the technical foundation for Digidata's DataFenix ERP solution. This partnership brings European ERP technology adapted for the Colombian and Latin American market.
- G&D Consulting GroupminorA consulting network that supports all Digidata software procedures related to compliance with current Colombian tax legislation. Provides advisory services to ensure the software remains aligned with regulatory changes.
- InteractcoreA Brazilian software company founded in 1999 that develops the Strategic Advisor risk management administrator, which Digidata integrates into its ecosystem to provide enterprise risk management capabilities to its clients.
- Red Latinoamericana de Procesos de Tecnología y GestiónminorA Latin American network of companies that strives to stay at the forefront of technological development in the region. Digidata is a member, supporting knowledge sharing and regional innovation in enterprise software.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Digidata competitors and assessment
Company assessmentRegional players
- Defontana: Defontana is a LatAm cloud ERP and payroll provider with strong presence in Chile, Peru, Mexico, and Colombia. Closely comparable on cloud ERP, payroll, and electronic invoicing compliance, with a stronger multi-country footprint than Digidata.
- Bind (formerly Bind ERP): Bind is a Mexican/LatAm cloud ERP and POS provider serving SMBs and mid-market with localization for multiple Spanish-speaking countries. Comparable SaaS-first ERP/retail stack to Digidata's ecosystem positioning.
Direct peers
- Siesa: Siesa is a long-established Colombian ERP and business management software vendor serving industrial and commercial enterprises. Directly comparable on ERP, HCM, and regulatory compliance for the Colombian corporate segment.
- Siigo: Siigo is a leading Colombian/LatAm cloud accounting and ERP software provider serving PYMES and enterprises. Direct overlap with Digidata on Colombian accounting, payroll, and electronic invoicing compliance, with broader regional footprint.
- World Office: World Office is a Colombian accounting, payroll, and ERP software company with strong presence among PYMES and corporates. Directly competes with Digidata on payroll, electronic invoicing, and accounting modules for the Colombian market.
Broad incumbents
- Zuchetti (Solmicro Expertis): Zuchetti is Digidata's Italian ERP technology partner whose Solmicro Expertis platform underpins DataFenix. Comparable as a broader European ERP/HCM incumbent adapting its stack for the LatAm market via local partners.
- Oracle NetSuite: Oracle NetSuite is a global cloud ERP platform with growing LatAm localization. Overlaps with Digidata on ERP, financials, and HCM for mid-market and enterprise segments seeking cloud-first architectures.
- Microsoft Dynamics 365: Microsoft Dynamics 365 is a global ERP/CRM suite distributed in Colombia via certified partners (Digidata itself is one such partner). Represents both a potential competitor at the high end and a complementarity opportunity for Digidata's Microsoft-aligned deployments.
- SAP (Business One / S/4HANA Cloud): SAP is the global ERP incumbent increasingly localizing for Colombian and LatAm mid-market/enterprise. Competes with Digidata's DataFenix ERP and full-suite positioning for large corporate clients.
Emerging players
- Alegra: Alegra is a Colombian-founded cloud accounting and invoicing platform serving SMBs across LatAm. Comparable as a born-in-cloud competitor attacking the lower end of Digidata's PYMES segment (DataPino Lite).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Digidata social profiles
Digital presenceDigidata financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digidata leadership team
Management profileNumber of profiles
Profiles2 records
Digidata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digidata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digidata
What does Digidata do?
Digidata develops and sells an integrated ecosystem of on-premise and cloud-based administrative software applications for Colombian and Latin American businesses. The ecosystem spans ERP, HCM/Payroll, Financial Planning, Core Accounting, Corporate Governance, BI, BPM, ETL, and ERM, all built on a proprietary platform called DataSavia that keeps every application continuously aligned with Colombian legal regulations. Solutions are sold individually or as an integrated suite, with deployment via cloud (IBM Cloud) or on-premise, supported by one-to-one advisory implementation.
Is Digidata a public or private company?
Digidata is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digidata founded?
Digidata was founded in 1980. It employs 11 to 50 people.
Where is Digidata based?
Digidata is headquartered in Columbia, United States, in the North America region.
How does Digidata make money?
One revenue line is on record: enterprise Software Licenses and Subscriptions.
Who are Digidata's main competitors?
Regional players on record are Defontana and Bind (formerly Bind ERP). Direct peers are Siesa, Siigo and World Office. Broad incumbents are Zuchetti (Solmicro Expertis), Oracle NetSuite, Microsoft Dynamics 365 and SAP (Business One / S/4HANA Cloud). Alegra is listed as an emerging player.
Does Digidata have an API?
No public API is recorded for Digidata.
What industry is Digidata in?
Digidata's product category is Enterprise Resource Planning (ERP) Software. Its primary akta.pro industry code is HDABAAAD, Managed Application Platforms (App PaaS & Runtime Services), with a secondary code of HDAEAIAB, iPaaS (Cloud Integration Platforms). Its NAICS code is 5132 and its SIC code is 7372.