Maeva

What Maeva does

Maeva is a Paris-based, direct-to-consumer vacation rental marketplace operating across 18 European countries, founded in 1989 and currently a subsidiary within the Pierre & Vacances-Center Parcs group. The platform aggregates 89,149+ accommodations spanning campings, tourism residences, apartments, houses, villas, chalets, and unique stays, distributed under a portfolio of six sub-brands: maeva Respire (premium nature camping), maeva Escapades (regional heritage camping), maeva Club (family camping with aquaparks), maeva Home (standard peer-to-peer rentals), maeva Super Home (premium peer-to-peer rentals), and the curated On'aime selection. Inventory is supplemented through distribution partnerships with 20+ vacation rental brands including Center Parcs, Pierre et Vacances, Belambra, Odalys, Lagrange, Homair Vacances, MMV, and Interhome.

The platform operates as a two-sided marketplace connecting individual travelers and families with accommodation providers, supported by a WhatsApp virtual assistant, a Paris-based phone reservation team (Mon-Sat 9:30-19:30), a corporate committee (CE/CSE) channel, and travel agency partnerships. Maeva generates revenue primarily through commissions and transaction fees on bookings made through the marketplace, with dynamic per-property unit pricing ranging from approximately €120/night to €2,338, supported by flexible cancellation, best-price guarantees, and installment payments via Floa Bank. Following the 2026 maeva&co franchise takeover, Maeva now operates as France's largest open-air hospitality franchisor, with a strategic mandate for further franchise consolidation within the Pierre & Vacances-Center Parcs group.

Name

Maeva

Legal name

Maeva

Website

https://maeva.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Maeva is a Paris-based direct-to-consumer vacation rental marketplace aggregating 89,149+ campings, residences, apartments, and peer-to-peer rentals across 18 European countries under multiple sub-brands, operating as a subsidiary of Pierre & Vacances-Center Parcs and generating revenue through booking commissions.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

All Other Traveler Accommodation (721199), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

akta.pro secondary industries

Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Villas & Luxury Estates (THAMAAAC)

Keywords

• Vacation rental marketplace
• Camping reservations
• Holiday accommodations
• Ski rental bookings
• Peer-to-peer rentals

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Commission/Transaction Fees: Maeva generates revenue by charging commissions on bookings made through its marketplace platform. Property owners and campings list their accommodations on maeva.com and pay a transaction fee or commission for each booking completed through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maeva operates an online vacation rental marketplace (maeva.com and mobile app) that connects travelers with third-party property owners, franchise campings, and partner-brand accommodations across 18 European countries. The platform aggregates campings, residences, apartments, houses, villas, chalets, and unique stays, enabling self-service booking with flexible cancellation, pay-in-installments, loyalty rewards, and dedicated support for individual travelers, families, and corporate committees.

Product overview

Maeva is a French vacation rental platform operating as a unified marketplace that aggregates camping accommodations, tourism residences, and peer-to-peer private rentals. The core product portfolio consists of five distinct sub-brands: maeva Respire (premium nature-focused camping), maeva Escapades (regional heritage tourism camping), maeva Club (family-oriented camping with aquaparks and animations), maeva Home (standard peer-to-peer private rentals), and maeva Super Home (premium personalized peer-to-peer rentals). The platform distributes inventory from partner brands including Center Parcs, Pierre et Vacances, Belambra, Odalys, Lagrange, Homair Vacances, and MMV. Maeva also offers a loyalty program (cagnotte fidélité) providing 10% cashback on bookings, flexible cancellation options (until day before), and payment in installments via Floa.

Differentiator

Problem solved

Functional benefit

Brands

• maeva Respire: Haut de gamme & nature camping brand - campings au coeur d'un cadre naturel exceptionnel
• maeva Escapades
• maeva Club
• maeva Home
• maeva Super Home
• On'aime

Products and services

• maeva Respire Premium camping sub-brand offering accommodations in exceptional natural settings with an eco-friendly focus, positioned as haut de gamme & nature camping.
• maeva Escapades Camping sub-brand focused on regional discovery and heritage tourism experiences across France.
• maeva Club Family-oriented camping sub-brand featuring aquaparks and entertainment animations.
• maeva Home Peer-to-peer vacation rental marketplace connecting travelers with private property owners across France.
• maeva Super Home Premium tier peer-to-peer rental service offering highly personalized private accommodations (locations de particulier haut de gamme).

Quantifiable outcome

• 89,149+ accommodations available on the platform
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor, major and moderate.

• Swisspeak ResortsminorStrategic or Co-development Partner · 28 May 2026Strategic partnership announced as part of Pierre & Vacances-Center Parcs Group's development initiatives. Swisspeak Resorts is a Swiss mountain resort operator.
• Sergic GroupminorStrategic or Co-development Partner · 28 May 2026Strategic partnership announced as part of Pierre & Vacances-Center Parcs Group's development initiatives. Sergic Group is a French hospitality operator.
• Center ParcsmajorChannel Partner/ Reseller/ DistributorMajor vacation rental brand partnership. Maeva.com distributes Center Parcs properties alongside its own inventory, offering guests access to Center Parcs European villages.
• Pierre et VacancesmajorChannel Partner/ Reseller/ DistributorMajor vacation rental brand partnership. Maeva.com distributes Pierre et Vacances ski and resort properties as an authorized channel partner.
• BelambramoderateChannel Partner/ Reseller/ DistributorVacation village operator featured on Maeva.com platform, offering all-inclusive holiday options.
• OdalysmoderateChannel Partner/ Reseller/ DistributorLarge French vacation rental brand with residences across ski, seaside, and countryside destinations, distributed via Maeva.com.
• LagrangemoderateChannel Partner/ Reseller/ DistributorSki residence specialist with properties in major French ski resorts, distributed via Maeva.com.
• Homair VacancesmoderateChannel Partner/ Reseller/ DistributorCamping vacation specialist distributed through Maeva.com platform.
• Résidences MMVmoderateChannel Partner/ Reseller/ DistributorFrench mountain residence operator partnered with Maeva.com for ski destination distribution.
• InterhomemoderateChannel Partner/ Reseller/ DistributorInternational vacation rental operator offering European properties distributed via Maeva.com.
• AdagiomoderateChannel Partner/ Reseller/ DistributorAparthotel operator with city and resort properties distributed via Maeva.com.
• Camping FlowerminorChannel Partner/ Reseller/ DistributorQuality camping brand network distributed through Maeva.com platform.
• Madame VacancesminorChannel Partner/ Reseller/ DistributorFrench agency specializing in vacation rentals at prestigious destinations.
• VacancéoleminorChannel Partner/ Reseller/ DistributorSki residence operator distributed via Maeva.com platform.
• ANCV (Agence Nationale pour les Chèques-Vacances)minorGTM or Marketing PartnerPartnership for Depart 18:25 program offering vacation subsidies to young people aged 18-25, with dedicated booking page on Maeva.com.
• Floa BankminorGTM or Marketing PartnerPayment partner enabling 4-installment interest-free payment option for vacation bookings on Maeva.com.
• CGOS (Comité de Gestion des Œuvres Sociales)minorChannel Partner/ Reseller/ DistributorFrench public service employee benefits organization offering vacation subsidies to members.
• CNAS (Comité National d'Action Sociale)minorChannel Partner/ Reseller/ DistributorFrench public service employee benefits organization similar to CGOS.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Abritel: Abritel is France's leading vacation rental marketplace (owned by Expedia Group / Vrbo), offering holiday homes, apartments, and villas across France and Europe. It is the closest direct competitor to Maeva's accommodation-focused OTA and P2P rental business in the French market.
• Campings.com: Campings.com is a European online marketplace dedicated to campsite and mobile-home bookings, directly overlapping with Maeva's maeva Respire, Escapades, and Club camping brands. Both platforms compete for the same French and southern European camping demand.
• Toocamp: Toocamp is a French online camping comparison and booking platform aggregating campsites across France and Europe. It is a direct competitor to Maeva in the French outdoor hospitality segment.
• Odalys Vacances: Odalys is a major French vacation rental operator with residences across ski, seaside, and countryside destinations. Although Odalys is also a Maeva distribution partner, it operates its own direct booking platform and is a direct competitor in French vacation rental supply.
• Homair Vacances: Homair Vacances is a French camping and mobile-home specialist with a strong direct-booking presence across European campsites. While also a Maeva distribution partner, Homair competes directly for the same camping customer on its own direct channel.

Broad incumbents

• Airbnb: Airbnb is a global vacation rental marketplace with deep penetration in France and Europe, competing with Maeva for whole-home, villa, and unique-stay bookings. While Airbnb is far larger and more global, it overlaps directly on Maeva's P2P and alternative-stay inventory.
• Booking.com: Booking.com is the dominant global OTA with a massive accommodation inventory including vacation rentals, apartments, and alternative stays across Europe. It competes with Maeva across virtually every property type on Maeva's platform and benefits from much larger direct traffic.
• Tripadvisor: Tripadvisor is a global travel metasearch and OTA platform with significant vacation rental and hotel distribution in Europe. It captures demand earlier in the traveler journey and competes with Maeva for both accommodation bookings and review-driven discovery.

Others

• Pierre et Vacances: Pierre et Vacances is the parent group of Maeva (via Pierre & Vacances-Center Parcs), operating its own inventory of residences and resorts. While sister entities, P&V competes with Maeva for direct bookings on its own inventory and is both a supplier and a structural competitor.

Regional players

• Vacances Leclerc: Vacances Leclerc is a French travel operator offering budget camping, mobile-home, and vacation rentals primarily through the Leclerc retail cooperative's distribution. It targets the same price-sensitive French family segment as Maeva and competes on value-oriented camping bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maevacom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maeva