GeoMobile
GeoMobile GmbH develops the ivanto accessible-mobility platform — apps, hardware, and APIs for barrier-free public transport — serving German municipal and regional transit operators with white-label software, in-vehicle hardware, and custom development services.
- Company typePrivate
- Founded2009
- HeadquartersDortmund, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GeoMobile does
GeoMobile GmbH, founded in 2009 and headquartered in Dortmund, Germany, develops and operates the "ivanto" platform — an integrated urban-mobility solution combining a smartphone app, in-vehicle hardware modules (ivantoConnect communication module, ivantoBeacon BLE positioning device, ivanto Smart Stele station), a telematics service portal, a Check-In/Be-Out ticketing capability, and a native iOS/Android/Windows Phone API. The company's distinctive focus is barrier-free public transport: the ivanto app provides intermodal door-to-door routing with an assistive mode that delivers context-sensitive information for visually and mobility-impaired passengers, while ivantoConnect enables bidirectional smartphone-to-vehicle communication for remote stop requests, door detection, and onboard WiFi. GeoMobile sells custom app development, white-label platform licensing, and hardware modules to German municipal and regional public transport operators; named customers include PaderSprinter, Ruhrbahn (Essen), BOGESTRA (Bochum, with the Mutti app at 100,000+ users), HEAG mobilo (Darmstadt), VKU Unna, Regionalverkehr Ruhr-Lippe, Freiburger Verkehrs AG, and Regionalverkehr Münsterland. Additional products include the OBSERVER framework for citizens' observatories and the PLAZA framework for culture/tourism apps. The company is supported by EU and German federal research funding (H2020, FP7, BMBF, EFRE) and academic partners including Fraunhofer FOKUS and the University of Siegen.
Following its acquisition by T-Systems (Deutsche Telekom AG) on 3 May 2023, GeoMobile operates as a wholly-owned subsidiary within T-Systems' public-transport portfolio, with the team, customers, and Dortmund operations retained. Prior to the acquisition, the company employed approximately 35 permanent staff plus freelancers, and its apps had been used by over 250,000 people in Germany. Revenue is generated through three streams — professional services for custom app development, recurring licensing of the ivanto platform, and hardware module sales — with multi-year contracts typical for the B2G customer base. The business model relies on direct enterprise sales to public transport operators and municipal authorities, complemented by research-project visibility and industry-event presence for lead generation. No public pricing is disclosed, and no venture funding beyond a 2015-06 VentureOut relationship is recorded.
GeoMobile firmographics
Firmographics- Name
- GeoMobile
- Legal name
- GeoMobile GmbH
- Website
- https://www.geomobile.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- GeoMobile GmbH develops the ivanto accessible-mobility platform — apps, hardware, and APIs for barrier-free public transport — serving German municipal and regional transit operators with white-label software, in-vehicle hardware, and custom development services.
- Ownership category
- akta.pro rank
GeoMobile industry classification
Industry- Product category
- Public Transit Accessibility Software
- NAICS
- Taxi and Ridesharing Services (48531), Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Multimodal Trip Planning, Routing & Journey Orchestration Platforms (THADALAA)
- akta.pro secondary industries
- Micromobility Rental Software & White-Label Platform Providers (THADAGAO), Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI)
Keywords
Where GeoMobile is headquartered
LocationHeadquarters
- HQ city
- Dortmund
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GeoMobile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- App Development Services: Custom native and hybrid app development for public transport companies, municipal authorities, and cultural institutions. Projects include development of mobility apps, accessibility solutions, and citizen participation platforms.
- ivanto Platform Licensing: Licensing of the ivanto mobile solution framework and associated white-label applications to public transport companies. Includes software platform, API libraries, and ongoing support.
- Hardware Modules: Sale of ivantoConnect communication modules, ivantoBeacon positioning devices, and ivanto Smart Stele stations for vehicle and station equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom development and integration services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
GeoMobile product offering
Product offeringCore offering
GeoMobile develops and licenses the ivanto urban mobility platform — an integrated white-label solution combining mobile applications, IoT hardware modules, telematics services and APIs that enable accessible public transport, intermodal routing, mobile ticketing and bidirectional vehicle communication for public transport operators and municipalities. In addition to the platform, the firm delivers custom native and hybrid app development and research-driven consulting for accessibility, citizen participation, and cultural/tourism mobile solutions.
Product overview
GeoMobile offers the ivanto urban mobility solution as an integrated platform-plus-modules architecture, comprising the ivanto App (core mobile application), hardware modules (ivantoConnect communication module, ivantoBeacon positioning device, ivanto Smart Stele for non-smartphone users), the ivanto Telematics Service Portal, Check-In/Be-Out ticketing, and the ivanto API for third-party integration. The platform is complemented by the OBSERVER framework for citizen participation and the PLAZA framework for leisure/culture/tourism apps. Research projects including Ride4All and Creactive Citizen drive innovation in accessible mobility and digital participation.
Differentiator
Problem solved
Functional benefit
Brands
- ivanto: IT for urban mobility - a system solution comprising mobile app, hardware modules (ivantoConnect, ivantoBeacon, ivanto Smart Stele), and telematics service portal for digital communication between public transport companies and passengers.
Products and services
- ivanto App A white-label personal mobility companion app for iOS and Android offering intermodal door-to-door routing combining pedestrian navigation, public transport, taxi, car, bike and ride sharing, with an assistive mode providing context-sensitive information and individual support for visually and mobility-impaired passengers. Targeted at public transport operators deploying white-label solutions to their riders.
- ivantoConnect A smart communication module installed in public transport vehicles that decodes IBIS protocol messages and broadcasts them via Bluetooth Smart Advertising, enabling bidirectional communication between smartphones and vehicles for direct user-vehicle and operator-vehicle interaction. Target buyers are public transport operators and bus/tram fleet integrators.
- ivantoBeacon A Bluetooth Low Energy (BLE) positioning device that periodically broadcasts its ID via BLE Advertising to enable indoor positioning and Check-In/Be-Out functionality for mobile ticketing in public transport vehicles and stations. Designed for public transport operators and venue integrators.
- ivanto Smart Stele An accessible vehicle interaction station installed at bus stops and train stations for non-smartphone users, providing acoustic find-me signals, audible departure boards and automatic arrival alerts. Built for public transport operators and municipalities targeting barrier-free station infrastructure.
- ivanto Telematics Service Portal A browser-based portal for public transport companies that supports commissioning, configuration, management and remote monitoring of ivanto equipment, remote firmware maintenance, and access to mobility data and analytics. For IT and operations teams at transport operators.
- ivanto API A native software library for Android, iOS and Windows Phone that enables developers to integrate ivanto functionalities (vehicle communication, stop requests, real-time vehicle data) into existing public transport applications. Targeted at transport operators and app developers integrating ivanto features.
- Check-In/Be-Out (CiBo) Capability that turns smartphone apps into tickets by automatically detecting the start and end of a journey via in-vehicle and station beacons, enabling contactless payment of travel fees without physical ticket interaction. For public transport operators and their passengers.
- ivanto Mobility Data Cloud A cloud service that collects anonymous access and tracking data of passengers and processes it via predictive analysis tools to support mobility management, traffic control and urban planning. Serves public transport operators, traffic authorities and city planners.
- OBSERVER Framework A framework for efficient development of citizens' observatory solutions that support environmental stewardship through innovative information technology, enabling dialogue between citizens and authorities. For municipal governments and public administrations seeking citizen engagement and environmental monitoring tools.
- PLAZA Mobile App Framework A mobile app framework for leisure, culture and tourism applications featuring an integrated content management component for publishing, editing and modifying content from a central interface, available for iOS, Android and Windows Phone. Targeted at cultural institutions and tourism organizations.
- Custom App Development Services Custom native and hybrid app development services for public transport companies, municipal authorities and cultural institutions, covering mobility apps, accessibility solutions and citizen participation platforms on a project basis. Targets public transport operators, municipalities and cultural institutions needing bespoke digital mobility or engagement products.
Quantifiable outcome
- Over 250,000 users have used GeoMobile's mobility apps
- +2 more outcomes
Companies that use GeoMobile
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
GeoMobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature7 records
GeoMobile partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- T-Systems (Deutsche Telekom AG)flagshipT-Systems, a leading ICT service provider and part of Deutsche Telekom AG, acquired GeoMobile in May 2023. GeoMobile's location solutions, customers, and team will remain intact. T-Systems has a full-service portfolio for buses and trains and is expanding it with GeoMobile's IT platform for barrier-free, urban mobility. The acquisition positions GeoMobile as part of a larger telecommunications and IT services organization.
- EasyMilecoreEasyMile manufactures autonomous minibus vehicles. GeoMobile contributed ivantoConnect communication module and mobil info app to the SOfia autonomous minibus project in Soest for accessibility features, enabling blind and visually impaired passengers to use the service independently.
- Regionalverkehr Ruhr-Lippe (RLG)coreRLG operates public transport in the Soest district and partnered with GeoMobile for the Ride4All autonomous bus project. RLG vehicles were equipped with ivantoConnect hardware and the mobil info app was adapted for accessibility features.
- Fraunhofer Institute for Open Communication Systems (FOKUS)coreResearch partner in multiple projects including Ride4All (autonomous bus accessibility) and City4Age (elderly-friendly city services). Fraunhofer FOKUS contributes technical expertise in sensor systems and accessibility for public transport applications.
- University of SiegencoreAcademic research partner in the Creactive Citizens project for digital citizen participation platforms. Collaboration resulted in the Olpe Dialog platform for municipal public participation.
- BMVI (Bundesministerium für Verkehr und digitale Infrastruktur)coreGerman Federal Ministry of Transport and Digital Infrastructure provides funding for research projects including Ride4All, Safety4Bikes, and other mobility and accessibility research initiatives.
- EFRE (Europäischer Fonds für regionale Entwicklung)coreEuropean Regional Development Fund provides funding for GeoMobile's research projects including Creactive Citizen and other NRW-based innovation initiatives.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
GeoMobile competitors and assessment
Company assessmentDirect peers
- Moovit: Maas app and platform provider acquired by Intel; offers multimodal journey planning, service to public transport operators and cities. Most prominent consumer-grade comparator to the ivanto App's routing and integrated mobility features.
- IVU Traffic Technologies: Berlin-based vendor of integrated IT systems for public transport (planning, operations, ticketing, passenger information). Closest German peer to GeoMobile across both software and operations scope, also serving Verbünde and municipal operators.
- Mentz Datenverarbeitung: Munich vendor of public transport software including passenger information, routing and ticketing; long-standing supplier to German Verbünde. A regional competitor pursuing similar German municipal contracts as GeoMobile.
- Citymapper: Multimodal journey-planning app with city operator partnerships across Europe. Consumer-facing comparator to ivanto App; competing for the same passenger-experience mind-share in German metros.
Broad incumbents
- HaCon (Siemens Mobility): Acquired by Siemens, HaCon provides journey planning, timetable, and intermodal routing software (HAFAS, TPS) to European public transport operators—directly competing with GeoMobile's ivanto routing and ticketing stack.
- Trapeze Group (Modaxo): Global supplier of public transport software (fixed route, on-demand, AVL, passenger info). Competes with ivanto on the operations and onboard-hardware layer, particularly the ivantoConnect module ecosystem.
- Cubic Transportation Systems: Major incumbent in transit fare collection, real-time passenger info and traffic management. Indirect competitor to GeoMobile's Check-In/Be-Out ticketing and Mobility Data Cloud plays in larger city tenders.
Emerging players
- Optibus: AI-driven public transport operations and scheduling platform. Adjacent to GeoMobile's data analytics and routing optimisation layers and an emerging peer for transit authorities modernising their stacks.
- Padam Mobility: Paris-based on-demand transit and MaaS software provider for transit agencies and operators. Comparable to ivanto's on-demand services integration (Bussi, TaxiBus) and its multimodal routing engine.
Regional players
- Fluidtime (initium): Austrian/German provider of intermodal mobility platforms and real-time passenger information for public transport. Direct German-speaking competitor offering comparable ticketing and intermodal apps to municipal operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GeoMobile social profiles
Digital presenceGeoMobile compliance and trust
Trust signalCompliance1 record
GeoMobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoMobile leadership team
Management profileNumber of profiles
Profiles4 records
GeoMobile funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoMobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoMobile
What does GeoMobile do?
GeoMobile develops and licenses the ivanto urban mobility platform — an integrated white-label solution combining mobile applications, IoT hardware modules, telematics services and APIs that enable accessible public transport, intermodal routing, mobile ticketing and bidirectional vehicle communication for public transport operators and municipalities. In addition to the platform, the firm delivers custom native and hybrid app development and research-driven consulting for accessibility, citizen participation, and cultural/tourism mobile solutions.
Is GeoMobile a public or private company?
GeoMobile is a private company. It is classified as corporate owned and is currently acquired.
When was GeoMobile founded?
GeoMobile was founded in 2009. It employs 11 to 50 people.
Where is GeoMobile based?
GeoMobile is headquartered in Dortmund, Germany, in the Europe region.
How does GeoMobile make money?
Three revenue lines are on record. App Development Services are the primary driver. The others are ivanto Platform Licensing and hardware Modules.
Who are GeoMobile's main competitors?
Direct peers on record are Moovit, IVU Traffic Technologies, Mentz Datenverarbeitung and Citymapper. Broad incumbents are HaCon (Siemens Mobility), Trapeze Group (Modaxo) and Cubic Transportation Systems. Emerging players are Optibus and Padam Mobility. Fluidtime (initium) is listed as a regional player.
Does GeoMobile have an API?
Yes. The ivanto API is a native software library for Android, iOS, and Windows Phone that enables seamless integration of ivanto functionalities into existing public transport apps. It provides bidirectional communication between smartphones and public transport vehicles, allowing direct user-vehicle and operator-vehicle interaction. The API enables passenger interaction features such as stop requests, service requests, and access to real-time vehicle data. Developer documentation is at ivanto.geomobile.de.
What industry is GeoMobile in?
GeoMobile's product category is Public Transit Accessibility Software. Its primary akta.pro industry code is THADALAA, Multimodal Trip Planning, Routing & Journey Orchestration Platforms, with a secondary code of THADAGAO, Micromobility Rental Software & White-Label Platform Providers. Its NAICS code is 48531 and its SIC code is 4700.