XO CARE
XO CARE A/S is a Danish dental equipment manufacturer (founded 1951) that designs and sells ergonomic dental treatment units (XO FLOW, XO FLEX), instruments, operator seating, and disinfectant consumables to dental practices, specialists, and education institutions across 35+ countries.
- Company typePrivate
- Founded1951
- HeadquartersHørsholm, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What XO CARE does
XO CARE A/S is a Danish dental equipment manufacturer founded in 1951 and headquartered in Hørsholm near Copenhagen, where it designs and produces its entire product portfolio. The company sells ergonomic dental treatment units, operator seating, dental instruments, and infection control solutions to general dental practices, oral surgery and periodontal specialists, orthodontists, and dental education institutions across more than 35 countries spanning Europe, Asia (China, Hong Kong), and Oceania (Australia). Its core platform is the XO FLOW digital treatment unit, which combines a Navigator touchscreen interface, a modular instrument bridge configurable with up to six modules, and integration with practice management software, intraoral scanners, X-ray imaging, and FHD displays; this sits alongside the classic XO FLEX unit, the compact XO WORKTOP workbench, ergonomic XO SEAT and XO STOOL operator seating, and proprietary instruments including the ODONTOSON 360 ultrasonic scaler (360° magnetostrictive tip oscillation), ODONTOSURGE electrosurgical unit, ODONTOSCALER piezoelectric scaler, and ODONTOCURE multipeak LED curing light, plus a branded line of disinfectant consumables for the installed base.
The business model is primarily capital equipment hardware sales of dental units and instruments, supplemented by recurring consumable revenue from proprietary disinfectants, with technical service and warranty support delivered through XO Certified Partners. Pricing is quote-based and not publicly disclosed, distributed via a global certified partner network that includes Henry Schein and regional dental equipment specialists, complemented by direct regional sales teams covering DACH, France & Benelux, Italy, and the Nordics/Eastern Europe/Spain/Portugal territories, plus dedicated field service specialists. The company's competitive positioning rests on 70+ years of Danish manufacturing heritage, ergonomic design principles intended to reduce practitioner musculoskeletal strain, long product service life (17 years on average, 20 years designed for XO FLOW), and digital workflow integration; the XO FLOW unit won two Red Dot Design Awards in 2021. In July 2026, ownership of the company transferred from founder/CEO/majority owner Kim Sørensen, who retired, to Impilo, a Nordic healthcare-focused private equity firm, marking a transition from decades of founder ownership to institutional ownership and an accompanying expansion of the regional sales and service organization.
XO CARE firmographics
Firmographics- Name
- XO CARE
- Legal name
- XO CARE A/S
- Website
- https://xo-care.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- XO CARE A/S is a Danish dental equipment manufacturer (founded 1951) that designs and sells ergonomic dental treatment units (XO FLOW, XO FLEX), instruments, operator seating, and disinfectant consumables to dental practices, specialists, and education institutions across 35+ countries.
- Ownership category
- akta.pro rank
XO CARE industry classification
Industry- Product category
- Dental Equipment Manufacturing
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)
Keywords
Where XO CARE is headquartered
LocationHeadquarters
- HQ city
- Hørsholm
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
XO CARE business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Dental Equipment Hardware Sales: XO CARE generates primary revenue from selling dental treatment units (XO FLOW, XO FLEX), dental chairs and stools (XO SEAT, XO STOOL), dental instruments (ODONTOSURGE, ODONTOSCALER, ODONTOSON 360, ODONTOCURE), and workbenches (XO WORKTOP). Products are sold through a global network of certified distributors and direct sales teams.
- Disinfectant and Consumable Products: XO CARE sells proprietary disinfectant products including XO Suction Disinfection, XO Water Disinfection, XO Fabric Makeup, and XO Gentle Disinfection for use with their dental units. These provide recurring consumable revenue from the installed base.
- Technical Service and Support: XO CARE provides technical service, warranty, repairs, and maintenance services through XO Certified Partners and direct service teams. The company employs dedicated service technicians and offers service reports, technical documentation, and spare parts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Direct sales team for enterprise and key accounts with regional coverage |
| Other | Multi-year contract | XO Certified Partner channel for standard sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
XO CARE product offering
Product offeringCore offering
XO CARE designs and manufactures dental treatment units (XO FLOW digital unit and XO FLEX classic unit), ergonomic operator chairs and stools (XO SEAT, XO STOOL), dental workbenches (XO WORKTOP), specialized dental instruments (XO ODONTOSURGE, ODONTOSCALER, ODONTOSON 360, ODONTOCURE), and proprietary disinfectant consumables. All products are designed and manufactured in Hørsholm near Copenhagen, Denmark, with a heritage dating back to 1951.
Product overview
XO CARE is a Danish dental equipment manufacturer offering a comprehensive portfolio of dental treatment solutions centered on two main dental unit platforms: the digital XO FLOW with Navigator touchscreen and modular instrument configuration, and the classic XO FLEX with hands-free operation. The ecosystem includes ergonomic seating (XO SEAT saddle chair and XO STOOL), the XO WORKTOP workbench for treatment room optimization, and specialized dental instruments including the XO ODONTOSURGE electrosurgical unit, XO ODONTOSCALER piezoelectric scaler, XO ODONTOSON 360 ultrasonic scaler, and XO ODONTOCURE polymerization light. Supporting products include a complete disinfectant line (XO Suction, Water, Fabric Makeup, and Gentle Disinfection) and legacy accessories. The company also previously offered the XO 4, XO SMART LINK, Flex Integral, XO OSSEO System, and XO ODONTOGAIN which are now discontinued.
Differentiator
Problem solved
Functional benefit
Products and services
- XO FLOW Design award-winning digital dental treatment unit with modular configuration options, Navigator touchscreen interface, and integrated dental apps for digital workflows. Supports Standard and Advanced versions with instrument presets and remote desktop integration with intraoral scanners and practice management software.
- XO FLEX Classic dental chair representing the foundation from which digital XO FLOW solutions evolved. Features hands-free foot control, 2nd generation LED operating light, and ergonomic design supporting SOLO and DUO workflows.
- XO SEAT Ergonomic saddle-style dental operator chair designed to maintain natural spine curvature and reduce back pain. Available in two versions for operators taller and shorter than 180 cm.
- XO STOOL Dental operator stool with cut-out design for dual operator space, adjustable backrest, and customizable height settings. Features smooth-rolling casters and cushioned seat for extended treatment comfort.
- XO WORKTOP Compact dental workbench with large Corian tabletop and three extendable delivery plates for efficient instrument and material delivery near the oral cavity. Enables treatment room configuration in spaces as small as 6 m².
- XO ODONTOSURGE Electrosurgical soft tissue surgery instrument with automatic power adjustment to tissue resistance for precise incisions with minimal bleeding. Stand-alone device with choice of straight, loop, and coagulation electrodes.
- XO ODONTOSCALER Piezoelectric ultrasonic scaler with LED light available for EMS or ACTEON compatible tips. Designed for efficient tartar, plaque, and stain removal above and below the gum line with ergonomic design reducing hand strain.
- XO ODONTOSON 360 Ultrasonic scaler using magnetostrictive oscillation with circular 360-degree tip movement for effective supra and subgingival treatment. Operates at 42,000 Hz frequency with 10-20 micrometer amplitude.
- XO ODONTOCURE Dental polymerization light using multipeak 3rd generation LED technology with wavelengths from 385-515 nm for fast and consistent curing of composites and adhesives.
- XO Suction Disinfection Aldehyde-free liquid concentrate for simultaneous disinfection, deodorization, cleaning, and care of dental suction hoses, systems, and motors. Bactericidal and yeasticidal with limited virucidal activity.
- XO Water Disinfection Hydrogen peroxide-based solution for disinfection of dental unit water and water lines. Decontaminates process water and prevents limescale buildup in pipe systems.
- XO Fabric Makeup Cleaning and care product specifically formulated for XO Comfort fabric upholstery on dental chairs and operator stools.
- XO Gentle Disinfection Ready-to-use surface disinfectant for all XO product surfaces. Provides effective disinfection within 1 minute contact time.
Quantifiable outcome
- XO units maintain operational use for 17 years on average, exceeding 30,000 working hours
- +2 more outcomes
Companies that use XO CARE
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
XO CARE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
XO CARE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Germany's first Digital Dental university facultycoreGermany's first postgraduate Master's program in Digital Dentistry launched featuring XO FLOW Advanced as the central treatment unit in a state-of-the-art digital training auditorium. This partnership marks a new era in modern dental education, combining premium technology, research-led innovation, and advanced digital workflows.
- Digital Smile Design (DSD)coreXO CARE formed a unique strategic partnership with Digital Smile Design, the internationally acclaimed champion in esthetic dentistry. The partnership combines XO CARE's dental equipment expertise with DSD's digital smile design workflows.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
XO CARE competitors and assessment
Company assessmentDirect peers
- A-dec: US-based privately held manufacturer of dental chairs, delivery systems, and dental furniture — a near-direct competitor to XO CARE's XO FLEX and XO FLOW treatment units, with strong North American penetration that XO CARE lacks.
- Planmeca: Finnish dental equipment manufacturer with overlapping dental chairs, treatment units, imaging, and software offerings. One of the closest direct competitors to XO CARE — privately held, Northern European, premium-positioned, and comparable in target customers and product ergonomics focus.
- Midmark: US-based manufacturer of dental chairs, delivery systems, and clinical equipment with strong North American dental practice presence. Comparable to XO CARE in dental operatory equipment and ergonomic chair design philosophy.
- J. Morita: Japanese dental and medical equipment manufacturer producing treatment chairs, imaging, and endodontic instruments. Directly comparable to XO CARE in dental treatment units, particularly in international and Asia-Pacific markets where XO has selective distribution.
Emerging players
- 3Shape: Danish digital dentistry company specializing in intraoral scanners, CAD/CAM, and practice management software. Comparable to XO CARE through the digital-dentistry category and intraoral-scanner integration featured on XO FLOW's Navigator.
- Ivoclar: Liechtenstein-based dental materials and equipment manufacturer with overlap in dental instruments, light-curing devices, and treatment-room equipment. Adjacent specialty equipment peer for the XO ODONTOCURE polymerization and instrument categories.
Broad incumbents
- Dentsply Sirona: The world's largest dental equipment and technologies manufacturer, offering dental chairs, treatment centers, imaging, instruments, and CAD/CAM. Directly comparable to XO CARE in dental treatment units and instruments, but with vastly greater scale, broader portfolio, and global distribution.
- Envista Holdings: Dental-focused parent company of KaVo, Nobel Biocare, and Ormco, offering dental equipment, implants, and orthodontics. Overlaps with XO CARE in dental treatment units (via KaVo) and instruments, but operates as a multi-brand platform rather than a focused specialist.
Others
- Henry Schein: Global distributor of dental and medical supplies and equipment — listed as an XO CARE Certified Partner. Comparable as a channel relationship and partial overlap in equipment distribution, though not a direct equipment-manufacturer competitor.
Regional players
- Fimet: Finnish dental and medical equipment manufacturer producing treatment units and dental operator stools with strong Nordic presence. Comparable to XO CARE in product family and geography, though smaller and more regionally focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
XO CARE social profiles
Digital presenceXO CARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
XO CARE leadership team
Management profileNumber of profiles
Profiles9 records
XO CARE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XO CARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XO CARE
What does XO CARE do?
XO CARE designs and manufactures dental treatment units (XO FLOW digital unit and XO FLEX classic unit), ergonomic operator chairs and stools (XO SEAT, XO STOOL), dental workbenches (XO WORKTOP), specialized dental instruments (XO ODONTOSURGE, ODONTOSCALER, ODONTOSON 360, ODONTOCURE), and proprietary disinfectant consumables. All products are designed and manufactured in Hørsholm near Copenhagen, Denmark, with a heritage dating back to 1951.
Is XO CARE a public or private company?
XO CARE is a private company. It is classified as private equity controlled and is currently operating.
When was XO CARE founded?
XO CARE was founded in 1951. It employs 101 to 250 people.
Where is XO CARE based?
XO CARE is headquartered in Hørsholm, Denmark, in the Europe region.
How does XO CARE make money?
Three revenue lines are on record. Dental Equipment Hardware Sales are the primary driver. The others are disinfectant and Consumable Products and technical Service and Support.
Who are XO CARE's main competitors?
Direct peers on record are A-dec, Planmeca, Midmark and J. Morita. Emerging players are 3Shape and Ivoclar. Broad incumbents are Dentsply Sirona and Envista Holdings. Henry Schein is listed as an others. Fimet is listed as a regional player.
Does XO CARE have an API?
No public API is recorded for XO CARE.
What industry is XO CARE in?
XO CARE's product category is Dental Equipment Manufacturing. Its primary akta.pro industry code is HLAMAFAD, Dental & Oral Care Devices (Dental Units, Handpieces, Imaging). Its NAICS code is 339114 and its SIC code is 3843.