Red Wine and Blue

What Red Wine and Blue does

Red Wine & Blue is a Cleveland-based 501(c)-style nonprofit civic engagement organization that organizes suburban women for grassroots political action, primarily through counter-extremism campaigns at the local and state levels. The organization operates a community of more than 500,000 members distributed across 800+ local groups in all 50 U.S. states, with paid regional organizer infrastructure concentrated in four focus states: Michigan, North Carolina, Ohio, and Pennsylvania. Its core product is the RWB App, a mobile and web application that functions as the central hub for group communication, organizing resources, and self-paced training (including the RWB Network 100 Course). Supporting products include the Okay, But Why? explainer video series, the Easy A weekly action blog, the Hype Squad digital influencer program, the 160 Ways Guide, and the TroubleMaven Academy training curriculum. The organization also runs the Bonfire sub-brand in partnership with Shannon Watts, extending into in-person women's community-building.

The technology stack is a conventional digital organizing platform: a proprietary mobile/web app, SMS infrastructure via short code 59868, email (Substack with 7,000+ subscribers), and an active presence across nine social platforms including Facebook, Instagram, Threads, Bluesky, TikTok, YouTube, LinkedIn, and Pinterest. No AI/ML, API, or SDK capabilities are disclosed. PCI-compliant credit card processing is in place for donations. The organization operates as a community-led go-to-market motion, relying on friend-to-friend organizing and local group formation rather than top-down paid acquisition.

Red Wine & Blue is funded almost entirely through donations, processed through ActBlue, with participation and membership free to end users. The organization does not have disclosed funding rounds, institutional investors, or a parent company; it appears to be an independent, donation-supported nonprofit. It has no parent entity, no subsidiaries, no disclosed M&A activity, and 11–50 employees spanning a CGO, state-level Directors and Deputy Directors (one per focus state), Lead/Regional Organizers, and 1:1 group-leader support staff. Strategic partnerships with Bonfire and News Not Noise extend its ecosystem without altering its nonprofit structure.

Name

Red Wine and Blue

Legal name

Red Wine & Blue

Website

https://redwine.blue

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Red Wine & Blue is a Cleveland-based nonprofit that mobilizes a community of more than 500,000 suburban women across 800+ U.S. local groups to fight political extremism through grassroots organizing, training, and digital tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Donations: The organization is funded primarily through member donations processed via ActBlue. The privacy policy references donation processing through third-party service providers.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels14 records

Core offering

Red Wine & Blue is a nonprofit civic engagement organization that operates a digital and in-person community organizing platform for suburban women. Its primary offerings are the RWB mobile/web app and the RWB Network of 800+ local grassroots groups across all 50 states, supported by content programs, podcasts, training courses, and SMS alerts to drive friend-to-friend voter mobilization and counter-extremism advocacy.

Product overview

Red Wine & Blue operates as a community organizing platform with a core mobile/web app and affiliated programs. The primary RWB App serves as the central hub for community connection and local organizing resources, while the RWB Network (formerly TroubleNation) provides the grassroots group infrastructure across all 50 states. Key content products include the 'Okay, But Why?' explainer series, 'Easy A' quick-action blog, and the 'TroubleMaven Academy' training program. The Bonfire sub-brand extends community building through in-person gatherings. Additional offerings include the Hype Squad digital organizing program and the 160 Ways Guide for activist engagement.

Differentiator

Problem solved

Functional benefit

Brands

• RWB Network: National community of local grassroots groups formerly known as TroubleNation, supported by Red Wine & Blue for organizing infrastructure and resources.
• Bonfire
• RWB App
• Hype Squad
• TroubleMaven Academy

Products and services

• RWB App Mobile and web application serving as the online home for Red Wine & Blue's community of suburban women, providing member communication, group management, training courses, and access to local organizing resources.
• RWB Network (formerly TroubleNation) National community platform of 800+ local grassroots groups providing organizing infrastructure, leadership training, and volunteer-led civic engagement infrastructure across all 50 U.S. states.

Quantifiable outcome

• Increased voter turnout in all 4 target states
• +5 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• BonfirecoreStrategic or Co-development PartnerBonfire and Red Wine & Blue are partnering to build a network of local, in-person communities that unearth and unleash power by fostering personal growth, political engagement, and professional advancement. Through this national partnership, Bonfire groups have access to Red Wine & Blue's organizing infrastructure, leadership training, coaching, and event tools.
• News Not NoisecoreStrategic or Co-development PartnerNews Not Noise and Red Wine & Blue are partnering to help people move from scrolling to gathering. The partnership aims to help people process what's happening in the world with others who share their values and find ways to make a difference.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• When We All Vote: A nonpartisan voter registration and turnout initiative. Comparable in mobilizing civic engagement at scale and in partnering with high-profile figures to drive participation.
• Indivisible: A national progressive grassroots movement that organizes locally to resist extremism and influence elections. Highly comparable to Red Wine & Blue in mission, member-led model, and focus on suburban/progressive civic engagement.
• MoveOn: A long-standing progressive online organizing and political mobilization platform. Comparable to RWB as a digital-first progressive advocacy community driving voter turnout and campaign engagement.
• Swing Left: A volunteer-driven progressive organization focused on flipping swing districts and mobilizing suburban voters. Directly comparable to RWB's friend-to-friend, suburban-women-focused electoral organizing approach.
• Moms Demand Action: A grassroots movement of mothers focused on gun violence prevention, founded by Shannon Watts — the same founder behind Bonfire (RWB's strategic partner). Highly comparable in organizing model and target demographic.
• EMILY's List: A political organization dedicated to electing pro-choice Democratic women. Comparable in supporting women candidates at state and local levels — a focus that overlaps directly with RWB's 'Troublemakers running for office' outcomes.
• Sister District Project: A volunteer-powered organization that pairs blue-city volunteers with state legislative races in swing districts. Comparable in volunteer-driven, state-level progressive organizing model.
• NARAL Pro-Choice America: A national advocacy organization focused on reproductive rights. Comparable in mobilizing suburban women around a hot-button political issue and operating as a digital advocacy community.

Broad incumbents

• League of Women Voters: A long-established civic engagement organization focused on voter education, registration, and participation. Comparable in voter-mobilization mission, but is a much larger and more established nonpartisan institution.
• Common Cause: A nonpartisan government accountability and democracy reform organization. Comparable in civic-engagement mission and voter-rights advocacy, though it operates as a much broader and older institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RedWineBlueUSA
• YouTubeyoutube.com/channel/UCPeMtw7q5rXxz067VYJackg
• Facebookfacebook.com/RedWineBlueUSA
• LinkedInlinkedin.com/company/red-wine-and-blue
• Instagraminstagram.com/redwineblueUSA
• TikToktiktok.com/@redwineblueusa
• Pinterestpinterest.com/redwineblueusa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Wine and Blue