Herman-Scheer

What Herman-Scheer does

Herman-Scheer is a privately held, US-based branding agency founded in 2010 and headquartered in Los Angeles, California. The firm specializes exclusively in healthcare, self-care, and wellbeing sectors, positioning itself as a brand studio and launch partner for consumer health and wellness companies. It serves clients across three explicit stages — zero-to-one startups, later-stage and mid-size companies, and enterprise organizations — and across six industry verticals: Healthcare, CPG (food, beverage, supplements), Fitness & Recreation, Health Tech, Women's Health, and Brick & Mortar retail.

The agency delivers work through five integrated service pillars: Insights & Strategy (audience research, category definition, brand equity analysis), Brand & Identity (positioning, naming, visual and verbal identity), Digital Experience & E-Commerce (UX/UI design, content architecture, conversion optimization), Campaigns & Content (creative development, production, influencer partnerships), and Measurement (tracking, lifecycle metrics, brand modernization, creative testing). Notable client outcomes include Bobbie's e-commerce launch (sold out in three months, top-converting Shopify site), Neuro's expansion to 30,000+ retail shelves, Velotric's voice-of-customer growth from 1% to 12%, Dipsea's 30% conversion lift, and Fig reaching one million members within twelve months of launch; several clients (Expectful, Dipsea) were acquired following engagement.

Herman-Scheer is bootstrapped (no funding rounds disclosed), operates with 11–50 employees, and generates revenue through professional services — likely project-based fees and retainers scoped per engagement, with no public pricing. Its go-to-market is sales-led, relying on thought leadership content (industry reports, blog), a portfolio organized by industry and stage, and direct outreach. Leadership includes CEO Chapin Herman and Head of Business Strategy Aaron Barker.

Name

Herman-Scheer

Legal name

Herman-Scheer

Website

https://herman-scheer.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Herman-Scheer is a Los Angeles-based branding agency founded in 2010 that specializes exclusively in healthcare, self-care, and wellbeing sectors, serving startups through enterprise with strategy, identity, digital experience, campaigns, and measurement services.

Ownership category

akta.pro rank

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branding and Creative Services: Herman-Scheer provides comprehensive branding services including brand strategy, identity design, digital experience, campaigns, and content creation. As an agency, they likely operate on project-based or retainer fee arrangements, though specific pricing is not publicly disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Herman-Scheer is a branding agency that builds and transforms brands in healthcare, self-care, and wellbeing. The firm delivers five interconnected service pillars: Insights & Strategy (audience identification, category definition, white-space analysis), Brand & Identity (positioning, naming, visual and verbal identity), Digital Experience & E-Commerce (user journey, UX/UI, conversion optimization), Campaigns & Content (creative development, production, content creation, influencer/creator partnerships), and Measurement (tracking, audience sizing, brand modernization, creative testing).

Product overview

Herman-Scheer is a branding agency specializing in healthcare, self-care, and wellbeing. The company offers five interconnected service pillars: Insights & Strategy (audience research and category positioning), Brand & Identity (positioning, naming, and visual identity), Digital Experience & E-Commerce (UX/UI design and conversion optimization), Campaigns & Content (creative development and content creation), and Measurement (analytics and brand performance tracking). The agency serves companies across three stages: Zero to One Startups, Later Stage/Mid Size, and Enterprise, focusing on categories including Healthcare, CPG/Food & Beverage, Fitness & Recreation, Health Tech, Women's Health, and Brick & Mortar retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Insights & Strategy Strategic consulting services including audience identification and values, category definition and white-space analysis, brand equity and stretch assessment, and experience innovation for healthcare, self-care, and wellbeing brands.
• Brand & Identity Brand development services including positioning, naming, brand architecture, and visual and verbal identity creation for healthcare, self-care, and wellbeing brands.
• Digital Experience & E-Commerce Full-service digital capabilities including user journey mapping, content architecture, UX and UI design, conversion optimization, product strategy, design systems, and merchandising and display for health and wellness brands.
• Campaigns & Content Creative development, production, content creation, and influencer and creator partnership services to drive brand awareness and growth for healthcare, self-care, and wellbeing clients.
• Measurement Analytics and tracking services including tracking and lifecycle metrics, category and audience sizing, brand modernization and refresh measurement, and creative testing for branding engagements.

Quantifiable outcome

• Bobbie: Sold out in 3 months with top-converting Shopify website
• +9 more outcomes

Named customers31 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Bloc: Independent health and wellness creative agency offering branding, digital, and medical communications. Direct vertical overlap with Herman-Scheer's healthcare and wellbeing focus.
• Red Antler: Brand studio that builds brands for startups and challenger companies, with notable work in DTC consumer, wellness, and tech categories (e.g., Allbirds, Casper, Brandless). Highly comparable as a boutique creative-led agency targeting similar zero-to-one and growth-stage clients.
• GALE: Independent creative, media, and tech agency with deep healthcare and consumer brand expertise. Overlaps directly with Herman-Scheer's health/wellness vertical focus and full-service brand-to-digital offering, while operating at a larger scale.
• Basic: Brand and creative agency working with consumer, tech, and culture-forward brands. Comparable as a boutique creative firm serving similar startup-to-enterprise client mix with emphasis on brand identity and digital experience.
• Manual: Brand and creative agency focused on health, wellness, and consumer brands. Most directly comparable on vertical alignment with Herman-Scheer, especially in supplements, nutrition, and wellness CPG.
• Codeword: Creative agency specializing in brand strategy, identity, and content for tech-forward consumer brands. Comparable in scale, service mix (strategy, identity, content), and enterprise/startup client profile.
• Mekanism: Independent creative agency blending brand storytelling with performance marketing for consumer brands. Comparable service offering (brand + campaigns + content) and client mix in CPG/wellness.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency known for iconic brand work across consumer categories. Represents the broader incumbent creative landscape that Herman-Scheer competes with at the enterprise end (e.g., for clients like Olay and BowFlex).
• R/GA: Global digital agency combining brand, experience design, and technology. Comparable in offering digital experience and e-commerce services to health/wellness and CPG clients, though at substantially larger scale.
• Pentagram: Independent design firm specializing in brand identity and visual systems. Relevant as an established identity-led competitor for the brand and identity work Herman-Scheer provides across its verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/herman-scheer-productions
• Instagraminstagram.com/hermanscheer
• Xx.com/HermanScheer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herman-Scheer