WPI Strategy

What WPI Strategy does

WPI Strategy is a UK-based strategic advisory and economic consulting firm headquartered in London at 16 Dufours Place, with a secondary contact address at 5-6 St Matthew Street. Founded in 2014 by Nick Faith and Sean Worth, the firm operates exclusively in the United Kingdom and serves enterprise clients across government bodies, regulators, and large corporates in property, transport, telecoms, hospitality, retail, financial services, and healthcare. Its core service lines are Public Affairs and Corporate Communications, Economic Consulting and Analysis, and Political and Regulatory Due Diligence; a specialist Built Environment Unit was added in 2025 via partnership with ChamberlainWalker Economics.

The firm's product surface is dominated by bespoke research reports and advisory mandates rather than software or technology platforms. Deliverables include commissioned economic impact studies (for example, a £1.5bn Commonwealth Games boost for Mace and £78.1bn AI productivity potential for Microsoft), political and regulatory due diligence, market entry support, and the management of multi-stakeholder coalitions such as the Building Back Britain Commission and the Retail Jobs Alliance. There is no disclosed proprietary technology stack, SDK, API, or AI/ML model; the firm's competitive basis lies in its senior team drawn from Downing Street, HM Treasury, MHCLG, and the Bank of England, and its in-house economic modelling capability.

Commercially, WPI generates revenue through professional services fees on advisory mandates and commissioned research, with pricing negotiated case by case and not publicly disclosed. Distribution is entirely direct, relying on senior-led client engagement, referrals, thought leadership through published reports, and parliamentary roundtables. The firm was acquired in March 2026 by US-based Public Policy Holding Company Inc. (PPHC) and merged with PPHC's existing UK subsidiary Pagefield, with both founders reported to remain with the combined entity. WPI holds no disclosed patents, certifications, or regulatory licences beyond standard UK company registration.

Name

WPI Strategy

Legal name

WPI Strategy Limited

Website

https://wpi-strategy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

WPI Strategy is a London-based strategic advisory and economic consulting firm founded in 2014 that provides public affairs, economic analysis, and political due diligence to UK government bodies and large enterprises across sectors including telecoms, healthcare, property, and retail.

Ownership category

akta.pro rank

Product category

Strategic Advisory and Public Affairs Consulting

NAICS

Management Consulting Services (54161), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

Keywords

• Public affairs consulting
• Economic policy research
• Strategic advisory services
• Government relations consulting
• Political due diligence

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Advisory and Consulting Services: WPI provides strategic advice, economic and policy research, and public affairs services to clients. Revenue is generated through consulting fees for advisory mandates, which may be project-based or retainer arrangements.
2. Commissioned Research Reports: The firm produces bespoke research reports commissioned by clients (such as Microsoft, VodafoneThree, Cisco, HomeServe, Bupa). These are typically one-off research engagements where clients pay for specific economic or policy analysis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WPI Strategy is a specialist economic and political consulting firm that provides strategic advisory, public affairs and corporate communications, and bespoke economic and policy research to UK organisations. The firm helps clients navigate complex regulatory and political environments by translating technical arguments into politically salient and media-friendly analysis, and produces commissioned research reports on issues including AI adoption, mobile connectivity, cybersecurity, and health economics.

Product overview

WPI Strategy is a strategic advisory firm offering a portfolio of consulting services rather than a unified software product. The core offerings include Public Affairs and Corporate Communications, Economic Consulting and Analysis, and Political and Regulatory Due Diligence. A specialist Built Environment Unit, delivered in partnership with ChamberlainWalker, provides economic impact assessments and planning-related consultancy. The firm also produces research publications covering topics such as AI adoption, datacentre investment, mobile connectivity, social infrastructure, and health economics. These research reports represent analytical deliverables rather than software products.

Differentiator

Problem solved

Functional benefit

Brands

• Built Environment Unit: A specialist planning, funding and project delivery support unit launched in partnership with ChamberlainWalker Economics, providing political advocacy, corporate communications, economic impact assessments, and housing market forecasts for the built environment sector.
• The Blueprint

Products and services

• Public Affairs and Corporate Communications Comprehensive public affairs strategies enabling clients to navigate complex policy environments, engage decision-makers, and safeguard reputations. Includes political monitoring, government relations, stakeholder engagement, strategic communications, and issues management for corporate clients and trade associations.
• Economic Consulting and Analysis Expert UK macroeconomic commentary and forward-looking projections tailored to industry. Provides custom reports, analyses, forecasts, economic modelling, and evidence-backed research to help corporate and government clients engage with policymakers.
• Political and Regulatory Due Diligence Market entry support and policy/regulatory strategy services. Helps clients identify political and regulatory risks, map stakeholders, shape policy environments, and manage regulatory change with award-winning merger handling capabilities.
• Built Environment Unit

Quantifiable outcome

• WPI research for Mace on Commonwealth Games construction projected £1.5bn economic boost for West Midlands economy, supporting successful contract bid
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• CiscoflagshipStrategic or Co-development Partner · 20 November 2025Cisco commissioned WPI Strategy to produce the report 'Update Critical: Counting the cost of cybersecurity risks from End-of-Life Technology on Critical National Infrastructure'. The report revealed cybersecurity risks from outdated technology across CNI sectors including healthcare, energy, water, finance, and manufacturing, comparing risk across US, UK, France, Germany, and Japan.
• MicrosoftflagshipStrategic or Co-development Partner · 20 May 2025WPI Strategy, in partnership with Microsoft, launched a major report on the regional growth impact of Generative AI adoption by SMEs. Microsoft commissioned WPI to produce the research titled 'Unlocking Regional Growth: The Impact of AI Adoption by SMEs' which found that AI adoption could unlock £78.1 billion in productivity gains across the UK by 2035. Microsoft VP Hugh Milward participated in the Parliamentary launch.
• Pension Insurance CorporationcoreStrategic or Co-development Partner · 20 May 2025Pension Insurance Corporation (PIC) co-sponsored WPI's New Towns report along with NHBC. The report identified 12 locations for New Town development and was submitted to the New Towns Taskforce to inform government recommendations.
• National House Building Council (NHBC)coreStrategic or Co-development Partner · 20 May 2025NHBC co-sponsored WPI's New Towns report along with Pension Insurance Corporation. The report identified 12 locations suitable for New Town development and was authored by former MHCLG economists.
• HomeServecoreStrategic or Co-development Partner · 19 March 2025HomeServe UK commissioned WPI Strategy to produce the report 'Reframing the heat pump debate, a roadmap for government'. The report found heat pumps could save households £376-482 annually on energy bills and increase home values by around 2.4%, while identifying the upfront cost as the biggest barrier to adoption.
• ChamberlainWalker EconomicscoreStrategic or Co-development Partner · 1 January 2025WPI Strategy partnered with specialist planning and housing economic consultancy ChamberlainWalker to launch the Built Environment Unit. This partnership combines WPI's policy, research, and campaigning capabilities with CWE's housing and planning analytical function, providing an integrated political and economic service offering for the built environment sector.
• VodafoneThreeflagshipStrategic or Co-development Partner · 1 January 2025VodafoneThree commissioned WPI Strategy to research the economic impact of improved mobile connectivity on UK entrepreneurship. The report 'Signal for Growth' found enhanced mobile connectivity could deliver a £6.6 billion annual boost to the UK economy and support 49,000 new businesses by 2036. WPI also led award-winning campaigns for Vodafone's merger with Three.
• BupacoreStrategic or Co-development Partner · 1 January 2025Bupa commissioned WPI Strategy to produce the health economics paper 'Healthy Workforce, Healthy Economy'. The research found private healthcare delivers a £2.5 billion annual boost to the UK economy through reduced sickness absence and higher productivity, while saving the NHS £4.2 billion annually.
• AutodeskminorStrategic or Co-development Partner · 1 January 2025Autodesk sponsored WPI's 'Planning for Delivery' report exploring how the UK Government's New Towns programme could drive digital transformation in planning processes through AI-enabled and cloud-based platforms.
• British Beer & Pub AssociationcoreStrategic or Co-development Partner · 1 January 2024The British Beer & Pub Association commissioned WPI Strategy to produce the report 'Pubs as Social Infrastructure: The wellbeing value of connection and moderate drinking'. The report found UK pubs generate up to £30 billion annually in wellbeing benefits and serve as vital social spaces for around three million adults experiencing chronic loneliness.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Finsbury Glover Hering: Global strategic communications and public affairs firm combining financial, policy, and corporate communications advisory. Directly comparable to WPI Strategy in offering public affairs, government relations, and policy-led research to multinational clients navigating regulatory and political risk.
• Brunswick Group: Global critical-issues advisory firm with strong public affairs and public policy capabilities, particularly in regulated industries. Comparable to WPI in serving enterprise clients on politically sensitive corporate matters including M&A and regulatory engagement.
• Teneo: Global CEO advisory and strategic communications firm with public affairs, government relations, and policy capabilities. Comparable to WPI in combining senior government and political talent with strategic advisory and corporate communications services.
• Hanover Communications: European public affairs and corporate communications consultancy with strong UK presence across healthcare, technology, and regulated sectors. Comparable to WPI in providing government relations, policy advocacy, and stakeholder engagement for enterprise clients.
• Lexington Communications: UK-based strategic communications and public affairs agency with strong corporate and policy practice. Comparable to WPI in delivering public affairs, media relations, and policy campaigns for enterprise clients across regulated industries.
• Cicero/AMO: UK and European public affairs and corporate communications consultancy serving large enterprise clients with government relations and policy campaigns. Comparable to WPI in public affairs services, sector-specialist research, and stakeholder engagement.
• Portland Communications: Strategic communications and public affairs consultancy with strong government and political ties. Comparable to WPI in providing political counsel, policy advocacy, and reputation management, particularly in regulated and policy-driven sectors.
• Headland Consultancy: UK-based public affairs, corporate communications, and stakeholder engagement consultancy. Comparable to WPI in providing policy advocacy, media relations, and corporate campaigns to enterprise clients across sectors.
• Madano: Strategic communications consultancy with strong UK and European energy, infrastructure, and technology practice. Comparable to WPI in integrating policy insight with corporate communications, particularly for clients in regulated and infrastructure sectors.
• MHP Group: UK strategic communications and public affairs consultancy offering corporate, public affairs, and public sector advisory. Comparable to WPI in delivering integrated public affairs, policy campaigns, and corporate communications for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

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• Xx.com/wpi_strategy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPI Strategy