ONFLOW
ONFLOW GmbH is a privately held, owner-operated full-service marketing agency in Rapperswil, Switzerland, serving regional Swiss SMEs without in-house marketing teams across branding, web design, social media, and ongoing digital marketing, with a 5-person specialist team.
- Company typePrivate
- Founded1998
- HeadquartersRapperswil, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ONFLOW does
ONFLOW GmbH is a privately held, owner-operated full-service marketing and branding agency headquartered in Rapperswil, Switzerland (Alte Jonastrasse 51, 8640). Founded in 1998 and led by owner Matthias Röthlisberger with a team of five specialists covering web development, online marketing, design/project management, and social media/content creation, the firm targets Swiss small and medium-sized enterprises (KMUs) that lack an in-house marketing function. Its core service lines are brand development (strategy, logo, corporate design), graphic design, website design and development, and ongoing marketing accompaniment including social media, content creation, email marketing, SEO/SEA, website maintenance, and podcast production.
The firm's primary technology product is the Weblication content management system, offered as a certified partner in two tiers — Weblication CORE for SMB websites and Weblication GRID, a high-end XML-CMS with versioning, archiving, workflows, and support for up to 20 languages for larger organizations with compliance requirements. ONFLOW is additionally a Google Partner agency (Agency ID 2257049698) and a Leadinfo certified partner, giving it certified access to Google Ads and B2B lead-tracking tooling.
The business operates on a hybrid revenue model combining one-time project engagements (workshop-to-launch) and ongoing monthly marketing retainers, supplemented by ad-hoc punctual consulting. Distribution is sales-led and consultative, relying on direct website inquiries, phone, WhatsApp, and email outreach, with the founder personally engaged in client development. The client base is regionally concentrated in the Rapperswil-Jona and Lake Zurich area and includes recognizable Swiss brands such as Swiss Indoors Basel, TCS Mobilitätsakademie (10+ year relationship), Raiffeisen Rapperswil-Jona, Radio Zürisee, and Stadtbibliothek Rapperswil-Jona, alongside tourism organizations, SMBs, and non-profits. No revenue figures are publicly disclosed and the firm has no external investors or parent company.
ONFLOW firmographics
Firmographics- Name
- ONFLOW
- Legal name
- ONFLOW GmbH
- Website
- https://onflow.ch
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ONFLOW GmbH is a privately held, owner-operated full-service marketing agency in Rapperswil, Switzerland, serving regional Swiss SMEs without in-house marketing teams across branding, web design, social media, and ongoing digital marketing, with a 5-person specialist team.
- Ownership category
- akta.pro rank
ONFLOW industry classification
Industry- Product category
- Marketing & Advertising Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content Operations & Workflow Management (BPAFAIAI)
Keywords
Where ONFLOW is headquartered
LocationHeadquarters
- HQ city
- Rapperswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
ONFLOW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-based Professional Services: One-time project engagements from initial workshop to launch. Covers branding, web development, graphic design, marketing campaigns.
- Monthly Marketing Retainers: Ongoing monthly marketing accompaniment covering social media management, content creation, email marketing, SEO, SEA, website maintenance, podcast production. Flexible and scalable.
- Punctual Consulting: Ad-hoc consulting and support services for specific tasks or immediate needs, quick and uncomplicated engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Punctual Support |
| Other | Multi-year contract | One-time Projects |
| Subscription | Monthly | Ongoing Accompaniment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ONFLOW product offering
Product offeringCore offering
ONFLOW is a full-service marketing agency providing branding, web design, social media marketing, and content management system solutions to Swiss businesses. The agency also acts as a partner implementing and reselling the Weblication CMS platform for client websites.
Product overview
ONFLOW is a full-service marketing and branding agency offering a portfolio of services including brand development, graphic design, website development, and marketing. The primary technology product is Weblication CMS, offered in two variants: Weblication CORE (cost-effective CMS for smaller websites) and Weblication GRID (high-end XML-CMS for enterprises with advanced requirements like versioning and workflows). The agency services are delivered as consulting and project-based engagements targeting Swiss SMEs without in-house marketing teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding services Brand strategy and identity development for Swiss businesses, covering brand positioning, visual identity, and brand communications.
- Web design and development Design and build of marketing websites for SMEs and mid-market clients, integrated with content management systems for ongoing client maintenance.
- Social media marketing Social media management and marketing services for Swiss businesses to build and engage audiences across social platforms.
- Weblication CMS implementation Partner-led implementation and resale of the Weblication content management system for client websites, providing a maintainable CMS backbone for marketing sites.
Companies that use ONFLOW
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles1 record
ONFLOW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ONFLOW partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreGoogle Partner agency (Agency ID: 2257049698). Google Partner badge displayed on website. Indicates certified expertise in Google advertising products and platforms.
- Weblication (Scholl Communications AG)coreONFLOW is a certified Weblication Partner. Weblication is a German-developed CMS with 20+ years in market. ONFLOW implements Weblication CORE (for SMBs) and Weblication GRID (high-end XML-CMS for enterprises with compliance needs). Partnership enables ONFLOW to offer scalable CMS solutions from small business websites to large corporate portals.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ONFLOW competitors and assessment
Company assessmentDirect peers
- Webrepublic: Swiss full-service digital marketing agency offering performance marketing, SEO, SEA, and web design for SMEs and mid-market clients. Closely comparable in service mix, Swiss market focus, and SME target segment.
- Equinox (Switzerland): Swiss digital agency providing web development, e-commerce, and online marketing. Direct competitor in the same Swiss SME web and digital services market.
- Inhalt&Form: Swiss branding and corporate design agency. Direct peer in the brand strategy and corporate design niche of the Swiss SME market, with similar boutique positioning.
- Feinheit: Zurich digital agency offering web design, branding, and content marketing. Comparable in size, Swiss regional focus, and breadth of digital services for SME clients.
- Lime Communications: Swiss digital agency with branding, web, and marketing services. Similar full-service model targeting Swiss SMEs and mid-market companies with integrated online marketing offerings.
- Bold (Webagentur): Swiss web and design agency offering web design, branding, and digital services to SMEs. Similar in scale, regional focus, and service breadth.
- Insyte: Swiss web and digital agency serving SMEs with website creation, hosting, and online marketing. Comparable in service portfolio and SME target market within Switzerland.
- Netpulse: Zurich-based digital agency providing web design, development, and online marketing to Swiss SMEs. Direct overlap in web development and digital marketing services for the same regional customer profile.
Broad incumbents
- Jung von Matt: Large Swiss-origin creative agency with global footprint, offering branding, advertising, and digital services. Significantly larger, but operates in the same Swiss marketing services category and competes for the upper end of SME/mid-market branding budgets.
- Ruf Lanz: Established Swiss creative agency known for branding and advertising. Broader incumbent in the Swiss creative services market, providing a useful scale benchmark for ONFLOW's positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ONFLOW social profiles
Digital presenceONFLOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONFLOW leadership team
Management profileNumber of profiles
ONFLOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONFLOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONFLOW
What does ONFLOW do?
ONFLOW is a full-service marketing agency providing branding, web design, social media marketing, and content management system solutions to Swiss businesses. The agency also acts as a partner implementing and reselling the Weblication CMS platform for client websites.
Is ONFLOW a public or private company?
ONFLOW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ONFLOW founded?
ONFLOW was founded in 1998. It employs 1 to 10 people.
Where is ONFLOW based?
ONFLOW is headquartered in Rapperswil, Switzerland, in the Europe region.
How does ONFLOW make money?
Three revenue lines are on record. Project-based Professional Services are the primary driver. The others are monthly Marketing Retainers and punctual Consulting.
Who are ONFLOW's main competitors?
Direct peers on record are Webrepublic, Equinox (Switzerland), Inhalt&Form, Feinheit, Lime Communications, Bold (Webagentur), Insyte and Netpulse. Broad incumbents are Jung von Matt and Ruf Lanz.
Does ONFLOW have an API?
Yes. Weblication CMS offers an API for integration with other applications, enabling developers to connect the CMS with third-party systems and external applications. Developer documentation is at www.weblication.de.
What industry is ONFLOW in?
ONFLOW's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAIAI, Content Operations & Workflow Management. Its SIC code is 7311.