Lifetime Vintage
Lifetime Vintage is a small private online wine retailer selling curated wine and spirits to individual consumers and corporate clients, offering corporate gifting, events, and wedding services alongside bottle sales.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Lifetime Vintage does
Lifetime Vintage is an online wine retailer that sells wine products and provides corporate events, corporate gifts, and wedding event services. The firmographic profile (founded 2019, 1-10 employees, San Francisco) reflects a small private operator; the detailed source material describes a closely related or overlapping entity, Convive Wine and Spirits, operating a single Manhattan East Village storefront at 196 Avenue A alongside an e-commerce site at convivewines.com. That business offers a curated assortment across red, white, sparkling, rose, orange, and sake wines plus a full spirits range (gin, liqueur, rum, tequila/mezcal, vermouth, vodka, whiskey), with differentiated category storefronts for Fine & Rare collectibles, Woman-Made producers, and local New York spirits.
Revenue mechanics are a mix of one-time retail bottle sales at price points from under $30 to over $1,000, subscription/wine-club recurring revenue, and professional services revenue from corporate gifting, events, and office fulfillment. Free delivery is offered above $250 within Manhattan and Brooklyn, which concentrates the geographic reach to a single metro. The platform runs on Lightspeed commerce infrastructure; no AI/ML differentiation, proprietary technology, or external funding is disclosed. Leadership disclosed is co-founder, COO and CFO Daniel Reiff, and no other management team, partnerships, M&A, or regulatory actions are reported in the source material.
Lifetime Vintage firmographics
Firmographics- Name
- Lifetime Vintage
- Legal name
- Convive Wine & Spirits
- Website
- https://lifetimevintage.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lifetime Vintage is a small private online wine retailer selling curated wine and spirits to individual consumers and corporate clients, offering corporate gifting, events, and wedding services alongside bottle sales.
- Ownership category
- akta.pro rank
Lifetime Vintage industry classification
Industry- Product category
- Wine and Spirits Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)
- akta.pro secondary industries
- Fine Wine & Luxury Spirits Retail (CRANABAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
Keywords
Where Lifetime Vintage is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lifetime Vintage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Wine and Spirits Sales: Direct retail sales of wine and spirits through physical storefront and e-commerce website. Revenue generated from individual bottle purchases across various price points from under $30 to fine and rare collectibles priced over $1,000.
- Corporate Gifting Services: Provides corporate gifting, events, and office fulfillment services to business clients. Offers customized gift solutions for corporate occasions.
- Wine Subscriptions: Newsletter and subscription services for ongoing customer engagement and wine purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Under $30 wines and spirits for everyday purchasing |
| Unit Pricing | Pay-as-you-go | Regular retail pricing ($30-$100 range) |
| Unit Pricing | Pay-as-you-go | Premium collectible wines ($100+) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Lifetime Vintage product offering
Product offeringCore offering
Lifetime Vintage operates as a curated wine and spirits retailer offering online and in-store sales of red, white, sparkling, rose, orange, and sake wines, plus a broad spirits portfolio (gin, whiskey, vodka, tequila, rum, liqueur, vermouth). The business extends beyond retail to corporate gifting, event curation, and office fulfillment services, complemented by subscription/wine club programs for repeat customers.
Product overview
Convive Wine and Spirits operates an e-commerce retail platform for wines and spirits, offering a curated selection across multiple categories including Red, White, Sparkling, Rose, Orange wines and Sake, as well as spirits such as Gin, Liqueur, Rum, Tequila & Mezcal, Vermouth, Vodka, and Whiskey. The company provides special collections including Fine & Rare premium vintages, Woman-Made products, and Local Spirits. Beyond retail, the company offers corporate gifting services, wine clubs, and subscription options. The platform also features sections for Under $30 wines, Collectors' Cellars, and staff recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Sales
Companies that use Lifetime Vintage
Customer profileSegments2 records
Ideal customer profiles2 records
Lifetime Vintage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lifetime Vintage partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Lifetime Vintage competitors and assessment
Company assessmentBroad incumbents
- Total Wine & More: Large multi-category alcohol retailer with extensive physical footprint and online presence. Comparable on broad wine/spirits assortment, though opposite end of spectrum from Convive's boutique curation.
- Wine.com: Largest US online wine retailer with broad assortment, nationwide shipping, and subscription programs. Comparable to Convive on DTC wine e-commerce and subscription mechanics, though at far greater scale.
Emerging players
- ReserveBar: Online premium spirits and wine gifting platform with strong corporate gifting capabilities. Comparable to Convive on premium/rare assortment and corporate gifting services.
- Winc: DTC wine subscription company that personalizes bottles for consumers. Comparable to Convive's subscription/club vertical and e-commerce-first customer acquisition model.
Regional players
- Empire State of Wine: Specialty wine retailer focused on New York State wines, comparable to Convive's Local NY spirits emphasis and regional producer curation.
Direct peers
- Astor Wines & Spirits: Large NYC wine and spirits retailer with an extensive curated selection and active e-commerce operation. Comparable to Convive on multi-category inventory and NYC retail/e-commerce hybrid model.
- Flatiron Wines & Spirits: Manhattan-based specialty wine shop known for curation, knowledgeable staff, and a producer-focused selection. Overlaps with Convive on neighborhood retail, curated fine wines, and advisory-driven service.
- Chambers Street Wines: Tribeca-based natural and fine wine specialist with a strong curated identity. Comparable to Convive on boutique curation, NYC retail footprint, and emphasis on small-producer selections.
- Sherry-Lehmann: Iconic NYC wine and spirits retailer with a long-standing reputation for fine and rare wines plus corporate gifting services. Most directly comparable to Convive on curation, premium positioning, and corporate accounts in Manhattan.
Others
- Cratefuls (Murray's Cheese): NYC specialty food retailer with curated gifting, corporate gifting, and subscription offerings. Comparable to Convive on B2B corporate gifting, subscription, and NYC specialty retail positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lifetime Vintage social profiles
Digital presenceLifetime Vintage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lifetime Vintage leadership team
Management profileNumber of profiles
Profiles1 record
Lifetime Vintage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lifetime Vintage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lifetime Vintage
What does Lifetime Vintage do?
Lifetime Vintage operates as a curated wine and spirits retailer offering online and in-store sales of red, white, sparkling, rose, orange, and sake wines, plus a broad spirits portfolio (gin, whiskey, vodka, tequila, rum, liqueur, vermouth). The business extends beyond retail to corporate gifting, event curation, and office fulfillment services, complemented by subscription/wine club programs for repeat customers.
Is Lifetime Vintage a public or private company?
Lifetime Vintage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lifetime Vintage founded?
Lifetime Vintage was founded in 2020. It employs 1 to 10 people.
Where is Lifetime Vintage based?
Lifetime Vintage is headquartered in San Francisco, United States, in the North America region.
How does Lifetime Vintage make money?
Three revenue lines are on record. Retail Wine and Spirits Sales are the primary driver. The others are corporate Gifting Services and wine Subscriptions.
Who are Lifetime Vintage's main competitors?
Broad incumbents on record are Total Wine & More and Wine.com. Emerging players are ReserveBar and Winc. Empire State of Wine is listed as a regional player. Direct peers are Astor Wines & Spirits, Flatiron Wines & Spirits, Chambers Street Wines and Sherry-Lehmann. Cratefuls (Murray's Cheese) is listed as an others.
Does Lifetime Vintage have an API?
No public API is recorded for Lifetime Vintage.
What industry is Lifetime Vintage in?
Lifetime Vintage's product category is Wine and Spirits Retail. Its primary akta.pro industry code is CRANABAA, Liquor Stores (Off-Premise Spirits Retail), with a secondary code of CRANABAE, Fine Wine & Luxury Spirits Retail. Its NAICS code is 44532.