The Daniel & Henry Co.

What The Daniel & Henry Co. does

The Daniel & Henry Co. is an independent, broker-owned insurance brokerage firm founded in 1921 and headquartered in St. Louis, Missouri, with additional offices in Chicago and Cape Girardeau. The firm is multi-generationally family-owned (Drew family, third and fourth generation) and licensed in all 50 U.S. states, with international coverage coordinated through its Assurex Global membership. Its core business is placing commercial insurance, employee benefits, surety bonds, and personal insurance on behalf of clients across 13+ industry verticals (Manufacturing, Transportation, Construction, Financial Services, Real Estate, Biotechnology, Not-for-Profit, Labor Unions, Aviation, Education, Community Associations, Fitness Clubs, Religious Institutions) plus a Private Client high-net-worth practice.

The firm distributes through a direct broker-to-client model, with brokers organized by industry vertical and product line. Underlying technology is third-party: Employee Navigator for HR and benefits administration (supported by a dedicated in-house team), Zywave for training and compliance, and ZixCorp for email encryption. The Captive Program, offered through a partnership with Pareto, adds a self-funding component for mid-sized employers. The Private Client practice is anchored by Professional Agencies Reinsurance (PAR) membership, signaling adherence to elevated quality standards for high-net-worth business.

Revenue is generated primarily through commissions and incentive compensation from insurance carriers, structured on written premium volume, premium growth, retention, and/or underwriting profitability under contingent commission agreements. Pricing is not publicly disclosed. The firm is privately held with no parent company, no private equity involvement, and no public capital markets exposure. No M&A history, funding rounds, or revenue figures are disclosed in available materials.

Name

The Daniel & Henry Co.

Legal name

THE DANIEL AND HENRY CO.

Website

https://danielandhenry.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

101–250 employees

Short description

The Daniel & Henry Co. is an independent, broker-owned insurance brokerage founded in 1921 and headquartered in St. Louis, serving commercial, employee benefits, and personal insurance clients across 13+ industry verticals and a high-net-worth Private Client practice, licensed in all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Professional Liability (Errors & Omissions) (FSAJADAB)

Keywords

• Commercial insurance brokerage
• Employee benefits consulting
• Personal insurance services
• Private client insurance
• Risk management advisory

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Daniel & Henry receives commission and incentive compensation from insurance carriers for placing and servicing policies. Compensation is based on a combination of factors including written premium volume, premium growth, premium or policy retention, and/or underwriting profitability under contingent commission agreements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Daniel & Henry Co. is an independent, broker-owned insurance brokerage founded in 1921 in St. Louis that places commercial insurance, employee benefits, personal insurance, and private client insurance on behalf of clients through carrier partners. The firm provides risk-management consulting and operates across multiple specialized industry verticals including manufacturing, transportation, construction, financial services, real estate, biotech/life sciences, not-for-profit, labor unions, aviation, education, community associations, and fitness clubs. Licensed in all 50 states, the firm serves businesses, institutions, and high-net-worth individuals.

Product overview

The Daniel & Henry Co. is an independent, broker-owned insurance firm established in 1921, offering a comprehensive portfolio of commercial insurance, employee benefits, and personal insurance products. The commercial insurance offerings include Property, Business Income, Marine, General Liability, Auto, Workers Compensation, Umbrella/Excess, International, Pollution/Environmental, and Crime coverage, complemented by specialized Management Liability, Cyber Liability, Professional Liability (E&O), Risk Management consulting, and Surety Bonds. The employee benefits suite provides Group Medical, Dental, Vision, Life Insurance, Disability, Healthcare Compliance, and Wellness programs, supported by Employee Navigator platform services and Captive Program options for self-funding. Personal insurance offerings span Homeowners, Automobile, Collections, Renters, Condominium, Watercraft, Umbrella, and Flood coverage, with a premium Private Client tier for high-net-worth individuals offering integrated holistic planning for luxury assets and comprehensive risk protection. The firm operates as a broker-owned model with market access to multiple carriers including Acuity, Chubb, Cincinnati, CNA, Great West Casualty, Hanover, Hartford, Liberty Mutual, Nationwide, Philadelphia Insurance, Pure Insurance, Selective, Travelers, and West Bend, plus hundreds of regional and national partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance
• Employee Benefits
• Personal Insurance
• Private Client Insurance

Quantifiable outcome

• Some client relationships have lasted as many as 60 years with the same broker.
• +2 more outcomes

Segments14 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Pareto (Captive Program Partner)coreStrategic or Co-development PartnerPareto is Daniel & Henry's captive program partner, connecting mid-sized employer clients with hundreds of similar companies to gain economies of scale typically available only to large employers. Through Pareto, employers can realize self-funding ROI while sharing and diversifying risk through captive cells.
• Assurex GlobalcoreStrategic or Co-development PartnerAssurex Global is a network of independent agents and brokers sharing knowledge, capabilities, and collective bargaining power. Daniel & Henry's membership enables coordination of unique international coverage and access to a broader pool of carrier relationships and market intelligence.
• National Association of Benefits and Insurance Professionals (NABIP)minorStrategic or Co-development PartnerNABIP provides training and development, compliance education, and advocacy for insurance professionals. Daniel & Henry leverages NABIP for professional development resources and industry advocacy.
• Professional Agencies Reinsurance (PAR)coreStrategic or Co-development PartnerPAR membership represents a significant commitment to holding Daniel & Henry to a higher standard demanded by high-net-worth clients. Participation requires adherence to a comprehensive quality management program. Firms share in the success and risks of the policies they write, demonstrating investment in outcomes.
• Independent Schools of St. LouiscoreGTM or Marketing PartnerDaniel & Henry is a sponsor of the Independent Schools of St. Louis, offering semi-annual education events while serving as broker for many of the 45 member schools. This exclusive sponsorship provides direct access to independent school decision-makers.
• Independent School Benefits Consortium (ISBC)coreStrategic or Co-development PartnerDaniel & Henry is the exclusive broker for the ISBC in Missouri. The ISBC helps member independent schools gain market strength, maintain flexibility in plan design, and lower insurance costs by pooling buying power with similar schools facing similar risks.
• Community Association Institute (CAI)minorStrategic or Co-development PartnerCAI is a prominent voice in the community association industry, providing association boards with education, governance, and management insights. Daniel & Henry's membership provides access to meaningful trends, best practices, and legal standards in community association management.
• iBIO (Illinois Biotechnology Industry Organization)minorStrategic or Co-development PartneriBIO is a life sciences association that cultivates entrepreneurial collaboration, spurs investment, promotes industry innovation, and advocates for policy on behalf of 85,000 member employees. Daniel & Henry is an active member promoting life sciences research and biotech company risk management.
• Employee NavigatorcoreTechnology or IntegrationEmployee Navigator is a feature-rich HR platform connecting benefits, payroll, PTO, and daily HR tasks in one tool. Daniel & Henry has a dedicated team whose sole responsibility is to build, maintain, and service Employee Navigator for their clients, providing full-service support.
• Insurance Carrier Partners (Acuity, Chubb, Cincinnati, CNA, Great West Casualty, Hanover, Hartford, Liberty Mutual, Nationwide, Philadelphia Insurance, Pure Insurance, Private Client Select, Safeco, Selective, Travelers, West Bend, and hundreds more)coreChannel Partner/ Reseller/ DistributorDaniel & Henry maintains market access to a broad panel of national and regional insurance carriers, placing client coverage with carriers best suited to each client's unique risk profile. They are not tied exclusively to any single carrier, allowing objective placement decisions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hub International: Hub International is a large North American insurance brokerage with strong middle-market and specialty practice. It is similar to Daniel & Henry in offering commercial, personal, and employee benefits products with vertical specialization, but operates at significantly larger scale across the U.S. and Canada.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with deep middle-market and niche industry practice. It offers the same commercial, employee benefits, and personal lines as Daniel & Henry, plus specialty practices, making it a direct competitive comparable in terms of product breadth and vertical focus.
• Lockton Companies: Lockton is the world's largest privately held insurance brokerage, sharing Daniel & Henry's independent, partner-owned structure and emphasis on client advocacy over shareholder returns. It is highly comparable in its specialty industry focus, employee benefits capabilities, and high-net-worth personal lines practice.
• Brown & Brown, Inc. Brown & Brown is a publicly traded national insurance brokerage with deep specialization in niche industries and a decentralized operating model. It competes directly with Daniel & Henry in middle-market commercial lines, employee benefits, and specialty practices, with similar carrier-agnostic placement philosophy.
• AssuredPartners: AssuredPartners is a PE-backed (GTCR) national insurance brokerage rollup with strong commercial lines and employee benefits practice. It is comparable to Daniel & Henry in middle-market commercial focus, vertical specialization, and multi-state licensing, with an active M&A strategy that has scaled it rapidly.
• USI Insurance Services: USI is a large PE-backed insurance brokerage with strong middle-market and employee benefits practice. It offers a similar product mix to Daniel & Henry (commercial, personal, benefits, surety) and competes in many of the same vertical industries, including construction, manufacturing, and not-for-profit.
• Marsh McLennan Agency (MMA): Marsh McLennan Agency is the middle-market arm of Marsh McLennan, the world's largest insurance broker. It competes with Daniel & Henry in commercial lines, employee benefits, and risk management for mid-sized businesses across the U.S., with similar vertical specialization and multi-state licensing.

Direct peers

• Woodruff Sawyer: Woodruff Sawyer is a privately held, independent commercial insurance brokerage headquartered in the western U.S. with similar mid-market commercial lines, employee benefits, and high-net-worth private client offerings. It is highly comparable to Daniel & Henry in its independence, broker-ownership structure, and industry specialization.
• CBIZ Benefits & Insurance Services: CBIZ is a national professional services firm with a substantial benefits and insurance brokerage practice serving mid-market employers. It competes directly with Daniel & Henry in group benefits, commercial insurance, and captive program services, with similar mid-sized employer focus.

Regional players

• St. Louis-based: Cassidy Turley / NAI Capital (commercial real estate): NAI Global is a commercial real estate services network with strong Midwest and St. Louis presence, providing property brokerage and management. It is partially comparable to Daniel & Henry's real estate vertical practice, but operates primarily in real estate services rather than insurance brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/danielandhenry
• Facebookfacebook.com/the-daniel-and-henry-co-198453680190170

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Daniel & Henry Co.