What Solar Juice does

Solar Juice Pty Ltd is an Australian wholesale distributor of solar energy hardware founded in 2009, headquartered in Wetherill Park, New South Wales, with seven warehouse locations across Sydney, Melbourne, Adelaide, Perth, Brisbane, and Townsville. The company distributes solar PV panels, string and hybrid inverters, battery storage systems, EV chargers, and mounting hardware from more than 13 manufacturer brands (Aiko, BYD, Enphase, Fronius, FoxESS, Mibet, REC, Schletter, SMA, Sungrow, Tesla, Trina Solar, Zappi) to a B2B dealer network of solar installers and retailers across Australia. Solar Juice is not a manufacturer; its core capability is multi-brand aggregation, national logistics with same-day dispatch, and dealer enablement through the SJ Rewards program and the Solar Outlet e-commerce sub-brand.

The company generates revenue through quote-based wholesale hardware sales to registered installers and retailers, with volume-based pricing, exclusive dealer discounts, and rebate programs. Customer segments span licensed solar installers and retailers (primary), plus residential and C&I end customers served indirectly through installer channels. Recent strategic activity (May–June 2026) includes a 5 GWh battery supply agreement with Fox ESS, a 1 GW module MoU with Trina Solar, and a strategic solar-storage-charging and virtual power plant partnership with StarCharge covering Australia and New Zealand — all of which extend the company's footprint into storage, EV infrastructure, and grid services-adjacent products. ATIF Holdings made an undisclosed investment in April 2023, and the company also references US operations, though Australia remains the primary market. Solar Juice does not operate proprietary technology, AI/ML systems, or external APIs; its differentiation rests on distribution scale, brand portfolio breadth, and dealer relationships rather than product IP.

Name

Solar Juice

Legal name

Solar Juice Pty Ltd

Website

https://solarjuice.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Solar Juice is an Australian wholesale distributor founded in 2009 that supplies solar PV panels, inverters, batteries, EV chargers, and mounting hardware from 13+ brands to a national B2B network of solar installers and retailers across Australia.

Ownership category

akta.pro rank

Product category

Solar Equipment Wholesale Distribution

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar Distribution & Wholesale Supply (Channel, Procurement, Logistics) (EUAMABAK)

Keywords

• Wholesale solar distribution
• Solar PV panels
• Battery storage systems
• Solar inverters
• EV chargers

Headquarters

HQ city

Ingleburn

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Solar Hardware Distribution: Solar Juice generates revenue primarily through wholesale distribution of solar PV panels, inverters, batteries, EV chargers, mounting systems, and components to Australian solar installers and retailers. Products are sourced from global manufacturers and sold through a dealer network model with volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Solar Juice is a B2B wholesale distributor that sources solar PV panels, inverters, battery storage systems, EV chargers, and mounting hardware from global manufacturers and resells them to registered Australian solar installers and retailers through a national warehouse network. The company supports installer customers with product supply, technical and engineering support, volume-based dealer pricing, and same-day dispatch from seven Australian warehouses.

Product overview

Solar Juice is an Australian wholesale distributor of solar energy products operating since 2009. The company offers a comprehensive portfolio of solar hardware through a B2B dealer/installer model. The product lineup centers on five core categories: (1) Solar PV Panels from brands including Aiko, Trina Solar, REC, Sungrow, and Talesun ranging from residential 420W to commercial 665W modules with N-type TOPCon and ABC technologies; (2) Solar Inverters and Hybrid Inverters from Fronius, SMA, Sungrow, and Fox ESS spanning residential 2-6kW single-phase to commercial 30-110kW three-phase units; (3) Battery Storage Systems including Tesla Powerwall 3, BYD Battery Box Premium HVM, Fox ESS modules, Fronius Reserva, Sungrow PowerKeeper (50-250kWh), and Enphase IQ Battery covering residential, commercial, and utility-scale applications; (4) EV Chargers from Myenergi Zappi, Fox ESS, Fronius Wattpilot, Tesla, and Sungrow ranging from 7kW residential to 30kW DC fast chargers; (5) Solar Mounting Systems from Schletter and Mibet Energy. The company distributes through warehouse locations in Sydney, Melbourne, Adelaide, Perth, Brisbane, and Townsville with same-day dispatch capabilities. Key partnerships include Fox ESS (5 GWh energy storage agreement), Trina Solar (1 GW module supply), and StarCharge (ANZ solar-storage-charging partnership).

Differentiator

Problem solved

Functional benefit

Brands

• Solar Outlet: Online retail platform for solar products.
• SJ Rewards

Products and services

• Solar PV Panels Solar PV panels distributed to licensed Australian solar installers for residential, commercial, and utility-scale installations. Product range covers 420W to 665W modules with N-type ABC and TOPCon technologies and dual-glass designs.
• Solar Inverters String and hybrid inverters distributed to Australian solar installers, from residential 2-6 kW single-phase units to commercial 30-110 kW three-phase units with multiple MPPT inputs and built-in monitoring.
• Solar Batteries Battery storage systems distributed to Australian installers, including residential (Tesla Powerwall 3, BYD HVM, Fox ESS modules, Fronius Reserva), commercial (Sungrow PowerKeeper 50-250 kWh), and stackable LFP solutions for system expansion.
• EV Chargers Electric vehicle charging equipment distributed to Australian installers, ranging from 7-22 kW residential AC chargers with solar surplus charging capability to 30 kW DC fast chargers for commercial use.
• Solar Mounting Systems Mounting hardware for residential and commercial rooftop solar installations, distributed to installers, including tile kits, tin kits, Klip-Lok interfaces, L-feet systems, rail systems, clamps, and earthing components.
• Fronius Tauro AUS 50-3-D 50 kW three-phase commercial string inverter with 3 MPPT inputs, direct-cooled chassis for harsh Australian conditions including dust, heat, and salty air, AS/NZS 4777.2:2020 compliant with built-in arc-fault detection. Distributed to Australian commercial solar installers.
• Tesla Powerwall 3 13.5 kWh AC battery with up to 11.04 kW single-phase solar inverter, backup gateway integration, stackable expansion capability, and Tesla app monitoring. Distributed to Australian residential solar installers.
• BYD Battery Box Premium HVM Stackable lithium iron phosphate (LFP) battery module with 2.76 kWh capacity per module, scaling from 2.76 kWh up to 22.08 kWh per stack. LFP chemistry provides safety and long cycle life. Distributed to Australian residential installers.
• Myenergi Zappi V2.1 Multiphase 7/22 kW tethered Type 2 EV charger with 6.5 m cable, built-in WiFi and Ethernet, 3 CTs for energy monitoring, and solar surplus charging. Distributed to Australian residential solar and EV charger installers.
• SMA Sunny Boy Smart Energy 5 kW single-phase hybrid inverter with 3 MPPT inputs and built-in battery interface, AS/NZS 4777.2:2020 compliant, with SMA Smart Connected proactive support service. Distributed to Australian residential solar installers.
• Sungrow PowerKeeper Commercial and industrial battery storage systems ranging from 50 kWh to 250 kWh capacity, available in ST050CF, ST100CF, ST150CF, ST200CF, and ST250CF models. Distributed to Australian commercial and industrial solar installers.
• Fronius Reserva 3.15 kWh lithium battery module with BMS, designed for residential storage applications. Stackable design allows multiple units for expanded capacity. Distributed to Australian residential solar installers.
• Fronius Tauro AUS ECO Direct 100-3-D 100 kW single-MPPT three-phase commercial string inverter with integrated 30A fuse, AS/NZS 4777.2:2020 compliant, designed for large commercial direct-coupled installations in Australia. Distributed to Australian commercial solar installers.

Quantifiable outcome

• Same-day dispatch available from most warehouse locations

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered strategic and core.

• StarChargestrategicStrategic or Co-development Partner · 4 June 2026StarCharge unveiled multiple next-generation energy solutions including Solid-State Transformer, 720kW liquid-cooled charging system, 960kW solar-storage-charging platform, and 6.25MWh energy storage container at SNEC 2026. The company signed a strategic cooperation agreement with Solar Juice to deploy integrated solar-storage-charging systems and virtual power plant solutions across Australia and New Zealand.
• Fox ESScoreTechnology or Integration · 1 June 2026Fox ESS signed a 5 GWh strategic battery energy storage supply agreement with Solar Juice during the SNEC exhibition in Shanghai. This agreement sets a two-year supply target and extends the partnership established in October 2025 when they signed their first large-scale supply contract. The deal reinforces Fox ESS's position as a leading energy storage provider in Australia and reflects Solar Juice's confidence in Fox ESS's technology, reliability, and long-term vision. Combined with another 5 GWh agreement with OSW distributor, total Fox ESS agreements amount to 10 GWh.
• Trina SolarcoreTechnology or Integration · 11 May 2026Trina Solar signed a memorandum of understanding with Solar Juice to supply 1 GW of its 515W Vertex S+ G3 modules, designed for residential and commercial rooftop installations. Trinasolar has received Silver-level supply chain traceability certifications from the Solar Stewardship Initiative (SSI) for its module manufacturing facilities.
• Fox ESScoreTechnology or Integration · 1 October 2025Fox ESS partnered with Solar Juice to develop energy storage solutions in Australia. This initial partnership in October 2025 led to the expanded 5 GWh supply agreement announced in June 2026.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Segen Australia: Segen operates a multi-brand solar distribution platform in Australia serving installers and integrators with panels, inverters, batteries, and EV chargers. Closely comparable business model and customer base to Solar Juice, with overlapping brand partnerships (Fronius, BYD, SolarEdge).
• BayWa r.e. Solar Systems Australia: BayWa r.e. is a global solar and energy distributor with Australian operations, supplying PV components to installers and developers. Comparable to Solar Juice on multi-brand wholesale distribution and downstream installer focus, with additional weight in commercial and utility-scale segments.
• OSW (One Stop Warehouse): OSW is the largest wholesale solar distributor in Australia, supplying panels, inverters, batteries, and mounting to installers nationally. Directly competes with Solar Juice on multi-brand distribution, pricing, and warehouse coverage; the two companies are routinely positioned as the leading dealer-network wholesalers in the Australian solar channel.
• Supply Partners (formerly Solar & Battery Solutions): Supply Partners is an Australian solar distributor providing panels, inverters, batteries, and mounting systems to installers via a national dealer network. Comparable in scale, channel model, and product mix to Solar Juice, with overlapping presence across NSW, VIC, QLD, WA, and SA.
• Krannich Solar Australia: Krannich Solar is a global PV wholesaler with a substantial Australian operation, offering panels, inverters, batteries, and BOS to installer customers. Comparable to Solar Juice in product breadth, dealer model, and reliance on premium European and Chinese brands.

Broad incumbents

• Trina Solar Australia: Trina Solar is a top-tier global PV module manufacturer that sells in Australia both directly and through distributors (including Solar Juice under the 1 GW Vertex S+ MOU). Comparable product category and partially overlapping channel; competes with Solar Juice indirectly when selling direct to large installers.
• Enphase Energy Australia: Enphase is a leading microinverter and battery manufacturer with a direct Australian installer channel. Comparable on inverter/battery product lines (Enphase IQ Battery distributed by Solar Juice) but operates its own installer certification and supply programs alongside wholesale partners.
• Fronius Australia: Fronius is an Austrian inverter and battery manufacturer with a substantial Australian subsidiary selling residential and commercial inverters (Symo, Tauro, Gen24) and the Reserva battery, with Solar Juice as one of its wholesale channel partners. Comparable product overlap but Fronius retains direct sales capability.
• Sungrow Australia: Sungrow is a major inverter and battery manufacturer with Australian operations, distributing products both directly and via partners like Solar Juice. Overlapping product portfolio (string/hybrid inverters, PowerKeeper batteries, EV chargers) makes it both a supplier and indirect competitor.

Emerging players

• BlueSun Group (Sol Distribution / AC Solar Warehouse): BlueSun Group operates AC Solar Warehouse and Sol Distribution, multi-brand Australian solar wholesalers serving installers with panels, inverters, and batteries. Smaller than Solar Juice but comparable business model and customer base; competing for the same dealer relationships across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/solarjuiceco
• Facebookfacebook.com/SolarJuicer
• LinkedInlinkedin.com/company/solar-juice-pty-ltd
• Instagraminstagram.com/solarjuice

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Juice