What Krannich Solar does

Krannich Solar is a B2B wholesale distributor of photovoltaic system components serving professional solar installers, planners, and specialist companies. Founded in 1995 in Weil der Stadt, Germany by Kurt Krannich, the company operates from 27 branches across more than 23 countries spanning Europe (Germany, Austria, Belgium, France, Italy, Spain, Netherlands, Switzerland, Turkey, and others), North America (USA), Oceania (Australia), and Asia (Japan). The product portfolio covers the full PV stack: solar modules from tier-one manufacturers (JinkoSolar, Trina Solar, Longi, Canadian Solar, SunPower, Astronergy); inverters from 0.7 kW to 300 kW including hybrid, string, and microinverter categories (Fronius, GoodWe, Growatt, SolarEdge, Sungrow); battery storage systems for residential and commercial use (BYD, Pylontech, Sigenergy, Sungrow); mounting systems for pitched, flat, tin, and ground-mounted installations; EV charging (E-Mobility); and a full accessories range of cables, connectors, and grid connection hardware.

The underlying technology is a multi-language e-commerce platform with regional webshops (German, English, French, Italian, plus local-language stores) integrated with inventory management, providing 24/7 catalog access, stock visibility, pricing, and order management for registered wholesale accounts, supplemented by regional field sales teams. Distribution is conducted exclusively through this B2B channel; the company explicitly avoids private-label products and project business so as not to compete with its installer customers, an unusual positioning that builds channel trust.

The business model is wholesale/transaction-based, with quote-based or order-specific pricing rather than public list pricing. Bulk pricing is available at pallet or container quantities, manufacturer promotions and special offers are featured regularly, and accounts are gated by registration. Krannich Solar is owner-managed and self-financed (no external investors, no public listing), and the parent entity Krannich Group GmbH controls wholly-owned regional subsidiaries including KRANNICH SOLAR AG (Switzerland), Krannich Solar Australia Pty. Ltd., Krannich Solar East LLC (USA), and Krannich Solar Güneş Enerji Sistemleri Ticaret Limited Şirketi (Turkey). Distribution channels include the proprietary webshop, regional branch sales teams, and manufacturer partnerships with the leading PV brands; the firm also extends into off-grid rural electrification via a partner for African projects.

Name

Krannich Solar

Legal name

KRANNICH SOLAR AG

Website

https://krannich-solar.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Krannich Solar is a global B2B wholesale distributor of photovoltaic components—solar modules, inverters, storage systems, mounting hardware, and e-mobility solutions—serving professional solar installers and planners across 23+ countries through 27 branches and multi-language e-commerce webshops.

Ownership category

akta.pro rank

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale PV Component Distribution: Revenue generated through wholesale distribution of photovoltaic components including solar modules, inverters, storage systems, mounting systems, and accessories. The business model is transaction-based with per-order pricing, bulk discounts for large quantities (pallets or containers), and no private label products to avoid competing with installers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Krannich Solar is a B2B wholesaler and distributor of photovoltaic (PV) system components, supplying solar modules, inverters, battery storage systems, mounting structures, e-mobility chargers, and professional installation accessories to solar installers, planners, and specialist companies across more than 23 countries. The company sells exclusively through registered trade accounts on multi-language webshops and via regional branch sales teams, with no private-label products and no project business that would compete with its installer customers.

Product overview

Krannich Solar is a global photovoltaic (PV) component wholesaler and distributor offering a comprehensive product portfolio through multi-language e-commerce webshops. The core offering includes solar modules (from brands like Astronergy, Canadian Solar, JinkoSolar, Longi, SunPower, Trina Solar), inverters (0.7 kW to 300 kW range from brands including Fronius, GoodWe, Growatt, SolarEdge, Sungrow), storage solutions (home and commercial batteries from BYD, Pylontech, Sigenergy, Sungrow), mounting systems, E-Mobility charging stations, and professional accessories. The company serves solar installers, planners, and specialist companies with no private labels and no project business, avoiding competition with their installer customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Modules

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ConductcoreStrategic or Co-development PartnerConduct and Krannich expanded their partnership to include new solar mounting and storage products. Conduct introduced new components like MountBlock and extended its PVshelter portfolio, while Krannich broadened its energy storage offering with Sunwoda Energy systems.
• Off-GridminorChannel Partner/ Reseller/ DistributorOff-Grid implements off-grid systems in various African countries, providing power to regions not easily connected to the public grid. Krannich supplies components for these projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Memodo: European photovoltaic and storage wholesaler selling modules, inverters, batteries, and mounting systems to installers via e-commerce. Direct peer with a similar B2B-only, no-project-business model focused on DACH and broader EU markets.
• Segen Solar: UK-based PV, storage, and EV-charger distributor serving professional installers. Highly comparable multi-brand product range, channel-only model, and multi-country European footprint.
• Energetica: Austrian-headquartered PV component manufacturer and distributor with its own module brand plus tier-1 inverter and storage lines. Comparable customer base and product mix; differs by being partly vertically integrated.
• WATTKRAFT: German solar and storage wholesaler carrying modules, inverters, batteries, and e-mobility products for installers. Competes head-to-head with Krannich in DACH and selected European markets.
• BayWa r.e. (Solar Trade): Global renewable energy company with a large solar distribution arm serving installers across Europe, the US, and APAC. Closely comparable business model and customer base; BayWa r.e. operates at larger scale and broader scope.
• IBC Solar: German-headquartered PV system distributor with a multi-brand product range (modules, inverters, storage, mounting) and international branch network. Direct competitor to Krannich in Europe, with overlapping target customers (professional installers) and comparable scale.

Broad incumbents

• Sonepar: Global electrical equipment wholesaler with growing solar offerings. Operates broadly across B2B electrical distribution and serves as a broad incumbent expanding into PV distribution.
• Rexel: Multinational electrical distribution group with multi-brand PV and storage product lines. Adjacent competitor with much larger scale and broader product breadth than Krannich.

Regional players

• CED Greentech: North American solar distributor focused on residential and commercial installers. Direct peer in the US market where Krannich is still scaling.
• AEE Solar: US-based solar distributor serving installers with modules, inverters, racking, and balance-of-system components. Strong regional overlap with Krannich's US business; comparable channel-only business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwDhGZnfAQO4OdSGTRsangw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krannich Solar